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Business Websites Increase Your Sales | Prescott, AZ

It seems we can’t get away from the idea of starting a business without a business website. Not only can you streamline your sales, but you can also drive new clients to your business products and/or services. But if you don’t have a website that is working for you, you are merely spinning your wheels to the success that could be on the horizon. So, what do you do? Improve your website.

Without a high-quality website that attracts visitors and provides you with a way to capture information, you are not using the internet to its full potential. A high-quality business website provides you with a way to capture the enormous amount of traffic that is on the Internet and makes your business more accessible to your customers by giving website users a way to contact you or find out valuable information about your products or services without having to get on the phone, and during non-business hours.

As a business owner, first benefit of a business website is providing you with access to customers that you otherwise might not have contact with. By enlisting the help of an internet marketing service company, you can create a highly effective direct response website that enables you to reach out to internet traffic and increase your earning potential by at least 20% yearly. An opt-in form provides a means of capturing visitors' contact information to allow you to send current and potential customers information about promotions, important updates, and special sales events throughout the year.

Interested in learning more about how to optimize user experience for your website? Visit us online at jellywebsites,com or call our team at 951.371.9327 today!

How To Build A Customer Base Online | Prescott, AZ

Now that you are ready to build a website for your business, it is important to remember that building your customer base matters too.  After all, the goal is to become successful, and it takes more than just an online presence. Incorporating the following tips will be sure to drive traffic to your site and success to your business:

Search engine optimization. Most web traffic comes from search engines, so your website must be optimized with certain keywords in order to make it on the top of search engines. Keep these words on par with your target audience, this way you can be found easily when they search.

Social media. Everywhere you look, you find a Facebook link or an Instagram page to follow. Yes, if you plan on expanding your customer base, you need to create social media accounts so your customers can find you. If people enjoy your content on social media, they will be likely to share, instantly expanding your customer base with a single post.

Keep it clean. When designing your website, it is important to remember that less is more. Putting too many fancy fonts or graphics are likely going to dissuade your customer’s from staying on your page. Keep things simple and easy to navigate.

Blogging. An easy way to create fresh content for your website is to have a blog. The content you add in a blog is also very useful for SEO, a search engine will see this content and use it in search engine results. Make them about various aspects of your business so your customers will continue to come back for advice and tips.

Interested in learning more about how to optimize user experience for your website? Visit us online at jellywebsites,com or call our team at 951.371.9327 today!

What To Know About Landing Pages | Prescott, AZ

We all know what a landing page is. It leads a visitor to the features within your website and your business. The more interactive they are, the longer a potential client will stay. However, if you have too much going on, it can clutter up your page and drive those potential clients away. Nonetheless, a landing page is intricate to your website.

Another great way to utilize your landing page is for self-promotion. Say your company has a new product or service they’re promoting, a great way to promote is with a landing page crafted around that one particular service or product. Here are a few other reasons your company needs a landing page:

Email list expansion. In order for you to expand your email listings, your landing page should feature a call to action, or a form your visitors fill out with personal information to receive a free offer or additional information. Not only can you promote new products and sales, but you can even create more personalized communication with your client base.

More potential leads. Generating leads is what makes your online marketing efforts worthwhile. A clean, functioning landing page with a simple call to action can help connect you to a whole new demographic of customers you never knew you had. This can help tailor your marketing campaigns.

Search campaigns. Do you know the offers that come up when you search for something? Incorporating this type of search engine marketing with your landing page can drive instant traffic to your page. Search campaigns make sure you are gathering leads from visitors that are interested in your actual offer.

Interested in learning more about how to optimize user experience for your website? Visit us online at jellywebsites,com or call our team at 951.371.9327 today!

Tips For Effective Social Media Marketing | Prescott, AZ

Social Media Marketing is the new frontier of your business’ online presence. Promoting your business through engaging content on social media can take your enterprise to the next level. From YouTube to Instagram and even TikTok, there are so many free platforms to support and grow your business from anywhere!

We can appreciate how it may be difficult to understand how platforms such as Instagram or Twitter may be an appropriate way to expand your reach, but here are a few ways utilizing media platforms may enhance your exposure online. If there is a topic, people on the internet searching for it – so why not have your business on social media? Here are some things to consider:

Search Engine Optimization. SEO is the name of the online game. The more you embed online content with keywords and tags, the easier it becomes to find on the web. The easier it is to find your business, the higher your page rank becomes on major search engines, which could result in more sales for your business.

Original, Engaging Content. Social media users engage with the brands and people online with whom they feel a connection to. When your business consistently posts interesting content, it gives social media users a chance to interact with your brand.

When you work with the social media team at Jelly Websites, we understand what content is appropriate to represent your brand online and utilize the latest strategies in Search Engine Optimization to expand your reach. We guarantee the use of original licensed content and offer different packages so you can give it a try without breaking your budget!

Interested in learning more about how to optimize user experience for your website? Visit us online at jellywebsites,com or call our team at 951.371.9327 today!

How To Keep Your Website Visitor’s Attention | Prescott, AZ

You’ve finally decided to invest in a website for your business. It is all designed to your specifications and has gone live. The problem is, attracting visitors to your website is one thing, but getting your visitors to stick around is another. You don’t only want visitors to take a look at your website and leave, you want your visitors to stick around and take a certain action. If you’ve noticed that your visitors are clicking that “back button” quite often, then maybe it’s time you realize there may be a problem with your website.  The follow list includes five reasons why your visitors may be leaving your website:

Poor first impression. Your homepage is essentially the face of your business to the online world. When designing your website, make sure your home page is attractive, provides useful information, and of course has eye pleasing graphics.

Difficult navigation. We have all had a tough time figuring out how to navigate through a poorly designed website – keep it simple and organized.

Pop-ups. When it comes to marketing your business, a website is key to generating leads, but forcing visitor information as they click on your site is off-putting. Set these pop-ups should be at an appropriate time.

Auto-play videos. If you do have a video on your site, give your visitors the freedom to press play and watch it on their own time.

Confusing content. The font, text color and background will affect how well your visitors will be able to read and retain the content on your website.

Interested in learning more about how to optimize user experience for your website? Visit us online at jellywebsites,com or call our team at 951.371.9327 today!

How To Know When It’s Time To Update Your Website | Prescott, AZ

Your website is the face of your business, meaning you will want to stay up-to-date with the latest web design and usability features in order to put your best foot forward to current and potential customers. Here are some things to consider if its time to update your website.

Brand changing. If your business's services, products, or purpose have changed over the years, so should your branding. Your site should reflect what your business offers whether you’ve increased or reduced what you’re offering. Don’t let your website mislead a potential customer.

Outdated website. As mentioned above, your website is your visitor’s first impression of your business. There has been research that has shown that it only takes about 8 seconds for a person to judge your site, and if you have a terrible and unsightly design, I guarantee visitors won’t be returning.

Not mobile-friendly. Now that mobile devices have become increasingly popular for everyday use to browse the internet, it’s extremely important that you either have a responsive or separate mobile site. It’s almost impossible to make a website compatible across all devices, but if you have no compatibility it will be a large disadvantage.

Interested in learning more about how to optimize user experience for your website? Visit us online at jellywebsites,com or call our team at 951.371.9327 today!

The Importance Of A Memorable Website Domain Name | Prescott, AZ

When we start a business, one of the most important items to decide about is a company name. Not only is it going to represent you, but it needs to be something that will represent your business for as long as is in existence. It’s a big deal! And when you go to design your website, a domain name is just as important. One false move and you have a really awkward or impossible website to remember.

We all want to have our domain name be the name of our business, but there are times that it could be taken. If this is the case, you may need to rethink your brand. One of the biggest errors people make is naming their business something very similar to someone else’s, making it very difficult for potential clients to distinguish who you are. Instead, brainstorm keywords for your business and what you’d like to focus on with your website. Be creative and catchy – the more individual you can become, the easier it will be to catch the eye of your future clients.

Once you have found something you think is perfect, type it into a URL address bar. If it has an error message, you’re in luck! It seems that no one has it and it is possible it is available to purchase.

The point of a unique domain name is that it is easy to remember, especially if they don’t need to write it down. Don’t over-complicate things, you got this, and if its still intimidating, our team is ready and happy to help you decide on one.

Interested in learning more about how to optimize user experience for your website? Visit us online at jellywebsites,com or call our team at 951.371.9327 today!

How To Write A Good Blog For Your Website | Prescott, AZ

A blog is a great way to let the world know your views on whatever it is that you decide to write about. But for some, it may become a daunting task. What should I what should I write about now that is relevant and get people’s attention? What are people curious about or interested in knowing? If you’re feeling stuck, keep these tips in mind for wiring a good blog for your website.

Your community. Many of us choose to rely on our day-to-day conversations as fodder for our blogs. If you are writing about your business, writing about questions or concerns your customers have presented to you is a great way to not only help others that are looking for an answer, but also present yourself as an expert on the topic.

Mistakes made. Lessons are always learned when stumbling through this life. Imparting lessons that you’ve learned will make your readers feel less embarrassed if they know someone else has done the exact same thing before. Each one, teach one.

Life experiences. Let’s face it – no one wants to be bored and no one wants to be lectured. So, having an entertaining way of tying in life experiences into blogs is a great way to show someone something without pointing at it and making it a focal point. Sometimes the best teachers are those that aren’t trying.

If you’re still not producing the blogs you want, we’re here to help. Our in-house writer has over seven years of experience writing engaging blogs for a variety of industries, and can help your business stand out, and get noticed.

Interested in learning more about how to optimize user experience for your website? Visit us online at jellywebsites,com or call our team at 951.371.9327 today!

How To Protect Your WordPress Website | Prescott, AZ

In this day and age, it is important to realize that hackers are always going to be a threat to you and your personal information. You may not think you’d ever become a victim, but people are being hacked every day. So, in order to protect yourself, you need to stay on top of your information. If you have a WordPress-built website, make sure that you take the necessary steps in order to keep your website safe. Don’t worry – it isn’t all that complicated.

Ditch the “admin” username. When creating your WordPress website, your default name will be admin. And for the most part, it never changes. Change this name in order to make it more difficult for hackers to guess.

Strong passwords are key. Your password is the electronic key into your website and hackers use software that can test every word in Wikipedia against your password. When creating your passwords, don’t use actual words, like your child’s name, first car or anything that makes sense. The best passwords contain random lowercase and uppercase letters, as well as numbers and symbols.

Keep updated. WordPress sites can become insecure only when not kept updated. So, make sure all updates are in place so hackers cannot gain access.

Limit your logins. You should install a plugin in your WordPress website that limits logins. Hackers use software that runs Wikipedia words and names against your password until they can gain access. Limiting logins will prevent this from happening.

Interested in learning more about how to optimize user experience for your website? Visit us online at jellywebsites,com or call our team at 951.371.9327 today!

Driving Traffic To Grow Your Business | Prescott, AZ

When starting a new business, it is difficult to get your name out in the public. Thankfully, this is the age of social media, so even the littlest guy has a shot at success, but that’s not the only way you can entice new and existing customers. Here are some ways to maximize your marketing capabilities to grow your business.

But how to you expand your client base in a new clever way? A time will come when you will need to cast a wider client net. Here are a few great ways to do just that in a new exciting way:

Blog it. Not only will a blog find you find new clients, but the traffic you incur will make you more visible on search engines. The idea is to keep content fresh and entertaining. Give them the information they will not only find useful but the more creative you are with its presentation, the more response you’ll receive.

Freebies. It is important to have a good reference when expanding your business. But there is one thing that is tough to resist – a free gift. Be sure this information or material you’re giving away is valuable, so people are more apt to talk about it to their friends.

Borrow an audience. People have found success in getting their names out there by making cameos on other people’s sites. Approach those that are directly related to what you are doing – people usually appreciate that you admire them that much to ask.

Spread the news. Social networks aren’t just for networking, they’re also an ideal place to post your content. It’s a give-and-take idea – after all, teamwork is the best way to expand your success.

Interested in learning more about how to optimize user experience for your website? Visit us online at jellywebsites,com or call our team at 951.371.9327 today!