User experience is arguably the most important thing your website can offer. If a visitor has a bad experience navigating your website, they leave before they can absorb what you have to offer. Hiring an experienced website designer to consider your needs and produce an effective website for your business can make all the difference for user experience.
Navigation works to guide visitors through your services and enhance search engine optimization. Words such as “services” or “shop” don’t share what your business is about or work to accentuate your online presence. Utilizing popular key phrases for your navigation bar is an easy way to increase your page ranking online.
Most sites feature an abundance of information, products or services; how visitors work through these elements makes a difference in what they view. If you want visitors to focus on specific elements, you want them at the top of your navigation, not buried in a dropdown. How dropdown menus are organized matters as well; mega menus are more appealing than those broken down into smaller sections.
Mobile navigation is also crucial to the experience, especially as people start getting back out into the world and technology continues to advance. When your website is where you want it online, it’s important to take a deep dive into its mobile presence. Have a friend or two log onto your site from their phone and provide feedback; it’s okay if they “don’t understand” how websites are created - it’s actually better if they don’t. Raw, honest feedback about their user experience will help you decide how to adjust the mobile presentation of your services.
Limiting the amount of menu items serves visitors and search engines, so it’s important to evaluate what you have on offer and how it’s presented. A good rule of thumb is to keep your menu at or below seven. Ideally, each page on your website is optimized to be found as easily as possible for existing and potential consumers. Interior pages tend to get lost in the mix, but keeping things streamlined goes a long way in getting them found.
Interested in learning more about how to optimize user experience for your website? Visit us online at jellywebsites,com or call our team at 951.371.9327 today!