Blogging for Discovery and Engagement | Prescott, AZ

Blogging is a great way to enhance your website’s search engine visibility, and keep visitors to your website updated on the latest news on your enterprise or within your field. Blogs can cover a range of topics from niche insights to the latest trends or research, and can even provide readers with a glimpse into how your values drive business decisions. Whatever you want to convey to your audience, captivating and informative blogs may be the addition you’ve been missing.

There are a few ways blogs work to enhance your discovery online and retain the interest of those who visit your website. We are proud to offer blogging services to our clients, employing copywriters at the top of their field to write research-backed, informative, and enticing blogs that enhance your visibility online.

Discovery

Add or increase your ability to get found by search engines through keywords written in blogs. They are usually between 350- 500 words and offer readers a variety of information from the latest updates on a given topic to insight into your business or field of expertise. A blog writer’s goal is to create structured content in a way that allows for the greatest volume of keyword use within that length parameter. A succinct, single-topic, in-depth blog can say a lot in 350- 500 words, both to the reader and search engines.

Engagement

As visitors to your website or blog interact with it (click around, read content, etc.), the more favorable your service is over the competition. Why? The people who take time to read through and understand your practices, and philosophies or use your site to stay updated on the latest news are more likely to build a rapport. As they spend time on your website reading blogs, it increases the amount of engagement your site is getting which will allow it to rank higher on search result pages.

Interested in learning more, or want to incorporate a blog onto your website? Our developers, designers, and copywriters are here to help your business get found online. Visit us online at jellywebsites,com or call our team at 951.371.9327 today!

Loading Time and Overall Website Performance | Prescott, AZ

The amount of time that it takes for your website to load can truly impact SEO. Your website's speed depends on many different factors. This can range from host design and optimization. As a matter of fact, loading time matters for both users and search engines. It’s a fact that many users are less likely to stay on a site that has a slow loading time and I assure you that Google will penalize your site for loading too slowly.

Page Speed Matters to Google- Google wants to provide its users with the best experience possible, and if your site loads slowly it will affect your rating with Google. Google has been focusing on delivering the best user experience possible. Chances are that if your site loads faster, your business has better chances that viewers will remain on your page.

Page Speed Matters to Viewers- While page speed is important to Google, other search engines, and for your rankings, it also impacts user experience. It is not a secret that a positive user experience often leads to better conversions overall. There are many ways that a fast-loading website creates a good user experience.

  • If your business sells a product, having a fast-loading page helps your visitors quickly understand what your company has to offer and complete the order forms.
  • If your website generates revenue due to the advertising of your content, a fast-loading site can ensure that your visitors navigate through all of your web pages and can increase the total page views.

Efficient page speed relies on many different optimizations. If you’re ready to improve your overall website speed, contact Jelly Websites in Prescott, AZ today at 951-371-9327 or visit www.jellywebsites.com today!

Factors that Hinder Your Website | Prescott, AZ

Designing a website is not the easiest thing to do. Not only does the website serve a purpose, whether you are creating it for business or pleasure, but it also needs to continue to drive traffic if it’s going to be successful. After all, you are designing it for the visitor more than it is for you personally. While there are plenty of tips out there to help, there are lots of mistakes commonly made while creating them. Here are some of the more common mistakes web developers and web designers make that hinder the effectiveness of your website:

No consistency. When it comes to designing multiple pages for a website, keep things simple and consistent. If your page design is inconsistent, your visitor may wonder if they’ve been sent to another website.

Confusing navigation. If your website’s navigation isn’t direct, visitors are likely to get frustrated and leave. Remember the three-click rule – your important content should be accessible within no more than three clicks from your homepage.

Irrelevant/outdated content. Three little words: less is more. Make sure your website’s content is up to date and refreshed on a regular basis. After all, you want your visitors to come back wanting more.

Poor readability and legibility. Visitors come to your website in search of information, so making sure they can read it is extremely vital. Make sure to use easy-to-read color schemes and fonts to make reading easier for your visitors.

Non-responsive design. Most web browsing is done on mobile devices, so make sure you design your website to be mobile-friendly, in order to enhance its usability.

If you’d like to customize your website, contact Jelly Websites in Prescott, AZ at (951) 371-9327 or visit www.jellywebsites.com for additional information.

DIY Website Platforms: A Guide | Prescott, AZ

Websites are advantageous investments in your business. They communicate to existing and potential clients that you either run a legitimate enterprise or are a serious sole proprietor. For many just starting out in their career or seeking to level up their business, it’s useful to understand which of the many website platforms will suit your needs the best. Here is a rundown of the various DIY website options and their best use cases.

Shopify: This is a platform for e-commerce-based businesses. As your business grows, it offers add-ons and upgrades that allow the site to scale with you. It also integrates other management tools to keep tabs on several aspects of your business.

WordPress: It may be the most recognized website-building tool; it's certainly one of the longest-standing DIY platforms. WordPress allows users to completely customize their website and often relies on code to get the details just right.

Wix: A website built on Wix can be crafted from a variety of templates to highlight anything from services to a portfolio or built out to support e-commerce. It’s a fairly simple and intuitive program to use, making it a popular way to easily create an online presence for your enterprise.

Squarespace: Another e-commerce-specific platform, Squarespace is a user-friendly website-building tool. If your business is mobile, the accessories they offer are an added bonus, and a large reason it has become a popular option.

Having any online presence is better than none, so if you are considering the next steps for your enterprise, it’s important to analyze what you offer, and the platform that may best suit your needs. Of course, none of these options is going to provide a customized experience for your clients the way crafting your presence with a designer will.

If you are interested in curating or improving your online presence, contact Jelly Websites at 951-371-9327 or visit www.jellywebsites.com today!

Five Key Elements of a Successful Website | Prescott, AZ

When considering the design of your website, it can be thrilling to consider all the different elements to highlight your work or products. It’s important however to keep in mind these five key elements of a successful website that play a big role in your ability to share a cohesive presence.

Relevant Visuals. We all know that when we log onto any given website, that they are a mix of visual and text elements. No website should be just one; a balance of each goes a long way. When considering what visual elements to use (color, photos, enhanced text, overall design) it’s important they all work to support the message you want to convey.

Mobile-Friendly Operation. More often than not, your existing and potential clients or consumers are navigating to you on their mobile phones. If you are working with a designer, he or she should direct the seamless presentation and operation of your website on a mobile device. If you are utilizing a DIY website tool, be sure to verify an ability to create or manipulate it’s compatibility with a mobile device prior to investing in that platform.

User-Friendly Navigation. The way visitors experience your website is just as, if not more important as the way it looks. Visitors should be able to experience the various elements of your website with ease and conveniently find the information or products they seek. If they encounter overcomplicated, unnecessary or generally poor navigation it’s likely they will leave your website and venture to your competitors.

Quality Content. As with visuals, so with words. The content of your website is paramount to the expression of your brand- it literally speaks on your behalf to existing and potential clients and consumers. When you sit to write your website, take time to consider what you really want people to know about the services or products your offer.

Security. This is particularly important for e-commerce websites. The ability to securely receive payment from clients or customers through your site is paramount to the success of your business. Not only should you not know their sensitive information, it should be as protected as possible from hackers attempting to commit fraud.

If you are interested in curating or improving your online presence, contact Jelly Websites at 951-371-9327 or visit www.jellywebsites.com today!

Help Your Business Get Found Online | Prescott, AZ

It’s important your business is identifiable on any search engine, and through applications or other business directories aligned with your product or service.

As the number of things available to search continues to rise, the way your business is found should keep up with the ways people are searching for it. Makes sense, right? Totally! 

There are so many ways potential and existing clients may find and interact with your business; the more ways you can enhance your ability to be found, the better! 

Seeking to understand how you may enhance your website performance? Here are some tips on how to improve your search engine optimization:

  • Keep your business information accurate and consistent across the web
    • 47% of potential clients choose the competition if a website is missing a phone number
  • Maintain updates on special offers and promotions across platforms
    • Make sure everyone can access deals and information
  • Monitor your website’s analytics and improve accordingly
    • Helps you understand what drives people to your site
  • Search your business online to learn relevant keyword associations
    • Learn how people are searching for your services and products

When you work with the team at Jelly Websites, we can actively monitor traffic across over 50 local directories and internet-wide search trends to optimize your search engine compatibility. We utilize industry leading strategies to understand your online business presence, monitor its performance, make updates and retain information accuracy as your business expands.

We are a team of people dedicated to helping small businesses grow.

Visit us online at jellwebsites.com or call Jelly Websites at 951.371.9327 to discuss how optimize your business online today!

How to Give Useful Feedback to Your Designer | Prescott, AZ

Believe it or not, website designers, like many creatives, need a fair amount of information and direction from their clients to deliver. Designers are considering so many visual and background elements that they are generally unable to produce the best work without their client’s thoughts and desires being understood. When the client feels there is more direction needed to achieve their vision, they should feel comfortable expressing their thoughts. Here are some tips on how to effectively communicate with your designer to achieve the results you want.

Specifics. We hear from clients that they are timid about providing a designer too much information or aesthetic direction. More times than not, an over-explanation of what you are seeking from your digital presence is more welcome than total creative freedom. Designers will take your list of must-haves, dreams and desires and boil them into a cohesive presence.

Inquiries. There are times when elements of a website edit don't suit you, but you are unsure of how to proceed - that’s okay! It is the perfect time to ask your designer his or her thoughts on how to bring a given element to life or rethink your approach. The designer is your ally in making your digital presence enticing, cohesive and user friendly.

Sources of Inspiration. Remember Pinterest? Think of the accumulation of your perfect website inspiration as a pin board. Gather it together; the colors, layouts, fonts, down to the cute accents - everything that makes you think “this is so my brand”. Designers are really good at taking your laundry list of likes, dislikes and “I want to be likes” and boiling them down into a presence your clients or customers will remember. More is more so bring it on!

Design is a collaborative process. It’s going to take time and multiple edits to get it just right so take a deep breath and be a true creative partner - even when you don’t know the answer.

Interested in developing a website with the professional designers at Jelly Websites? Visit us online at jellywebsites,com or call our team at 951.371.9327 today!

How Blogs Enhance SEO | Prescott, AZ

It may seem that volgs and social media have diminished the tried-and-true internet blog, but there are a host of benefits to incorporating a bog to your business. Most notably, blogs provide an opportunity to fill web pages with keywords that amplify your business presence on major search engines. Blogs are also a great way to educate, intrigue and maintain relevance for your enterprise with existing and potential clients.

Blogs are 350- 500 word, largely educational, written pieces focused on topics that relate to your enterprise. Whether you are a design firm, dental practice or national shipping service- a good blog writer can publish interesting, SEO-driven content for your business. These blogs can share exciting events or updates, educate people about your business and interest them to take action.

A bog writer sees each sentence as an opportunity to include relevant, highly sought keywords people associate with your business to your website. Over time, one-or-two blogs a month may add hundreds of searchable words to your website that enhance your search-ability online. Search Engine Optimization (SEO) is really just that- the inclusion of behind-the-scenes juiciness that does the legwork of getting you on Google’s top pages. It’s all run by algorithms, so the more your blogger is able to associate your website with keywords, the higher your ranking. The higher your ranking, the more clicks you get and boom- it’s a snowball effect that gets you to page one.

You want to make it as easy as possible for potential clients to find your enterprise when they search. If there are five deign firms in your immediate area, and someone types in “Orange County Designer”, hundreds of results are likely to populate. If you can fill your website and blog with the terms that get you in the top five of Google’s “Orange County Design Firms” you have a much better chance of attracting new clients than if you are the twentieth. More notably, if you are based in a smaller area, the inclusion of these keywords on your site might just make the difference between you and your nearest competitor for a bid on a new project.

Interested in including a blog on your website? Visit us online at jellywebsites,com or call our team at 951.371.9327 today!

Website Elements that Highlight Your Services | Prescott, AZ

As website developers, we encounter clients whose industries range from dentistry to boating. Each client wants to showcase their products or services in a way that shares their story, captures interest and generates clientele. Here are a few ways we suggest business owners may highlight their enterprise on their website.

Video. This is a great way for businesses to showcase their services. Whether you are an architect showing areal footage of a project or sell jet skis and want to show them in action, many industries can benefit from this visual experience. It makes a compelling introduction to your enterprise to feature a video on your website home page. It’s certainly an investment worth considering.

Podcast. Relatively new to online spaces, podcasts are another compelling way to generate interest in your services. Podcasts are not for every industry, but if you can tap into an interest with consumers about your business it can go a long way to highlight your services. Setting aside an hour every week-or-so to discuss your enterprise can be a time efficient way to generate interest and expand a client’s understanding of what sets you apart.

Social Channels. Integrating an Instagram feed or Youtube channel to your website is another way owners can expand their SEO, getting them found more seamlessly online. While it would’t  necessarily make sense to share your personal feed with potential clients, having a business-oriented social channel can. These mediums serve as a pseudo-resume, exemplifying quality, customer service and an expertise in your craft.

A Seamless Experience. Of course, all of this is lost when a potential client becomes frustrated with their experience on your website. Ideally, a potential client will work through your website, and gain an understanding of your enterprise without a second thought. While it may seem counter-intuitive, or feel like what you would want is acknowledgment for a fantastic website, the more seamless the better. You would rather a potential client not notice the subtleties of a brilliant presentation than be frustrated.

Want to learn more about how you can add exciting elements to your website to highlight your services? Visit us online at jellywebsites,com or call our team at 951.371.9327 today!

Tricks for Website Clicks | Prescott, AZ

Frustrated business owners may dive into the analytics of their website and wonder “why am I not getting the kind of traffic I want?” Putting together a compelling website to showcase your brand is the first step towards generating clientele. The next, and arguably more difficult task, is driving traffic there.

Of course, the way a business goes about driving traffic will depend on the business itself. Social channels are a great way to generate interest, but one social network does not fit all. It’s important to evaluate what you have to offer and what platforms will highlight those services.

Let’s say you are an architect who generally gains clientele through referrals, you may not need anything more than an interesting Instagram page to share your favorite projects. If you are selling handmade goods, it makes more sense to take advantage of e-commerce sites like Etsy in addition to multiple social platforms to generate website traffic.

The interplay of social, e-commerce, marketing strategy and your website is referred to as transmediation; allowing one or more platforms to link and flow to the next. When done properly, transmediating your channels will boost your SEO online, increasing your page ranking on major search engines and, ultimately, generating more clicks to your website.

Transmediation is a great way top generate clicks to your website. Another way business owners can boost analytics is by incorporating a QR code onto their business cards and marketing materials. QR codes may seem like a been there, done that fad but to the average person who receives a business card, it’s a unique, convenient way to view your work.

You also want to ensure your website is mobile accessible. Of course, it’s published online, meaning it can be accessed via smartphone. What is important to note however is the presentation of your website in that format. If your website is not currently mobile accessible, discuss options with your website developer to understand how your business can stand out to those on the go.

The trick is in how easily accessible your content and website is to potential clients; the easier it is to find and learn about you, the more interest you will generate in your services. The more SEO-rich content you can get out into the world, the higher your Google rankings. The higher your ranking, the more eyes - and clicks - will come your way, ultimately growing your business.

Interested in learning more about how to optimize your website? Visit us online at jellywebsites,com or call our team at 951.371.9327 today!