Tag: effective

What To Know About Landing Pages | Prescott, AZ

We all know what a landing page is. It leads a visitor to the features within your website and your business. The more interactive they are, the longer a potential client will stay. However, if you have too much going on, it can clutter up your page and drive those potential clients away. Nonetheless, a landing page is intricate to your website.

Another great way to utilize your landing page is for self-promotion. Say your company has a new product or service they’re promoting, a great way to promote is with a landing page crafted around that one particular service or product. Here are a few other reasons your company needs a landing page:

Email list expansion. In order for you to expand your email listings, your landing page should feature a call to action, or a form your visitors fill out with personal information to receive a free offer or additional information. Not only can you promote new products and sales, but you can even create more personalized communication with your client base.

More potential leads. Generating leads is what makes your online marketing efforts worthwhile. A clean, functioning landing page with a simple call to action can help connect you to a whole new demographic of customers you never knew you had. This can help tailor your marketing campaigns.

Search campaigns. Do you know the offers that come up when you search for something? Incorporating this type of search engine marketing with your landing page can drive instant traffic to your page. Search campaigns make sure you are gathering leads from visitors that are interested in your actual offer.

Interested in learning more about how to optimize user experience for your website? Visit us online at jellywebsites,com or call our team at 951.371.9327 today!

Tips For Effective Social Media Marketing | Prescott, AZ

Social Media Marketing is the new frontier of your business’ online presence. Promoting your business through engaging content on social media can take your enterprise to the next level. From YouTube to Instagram and even TikTok, there are so many free platforms to support and grow your business from anywhere!

We can appreciate how it may be difficult to understand how platforms such as Instagram or Twitter may be an appropriate way to expand your reach, but here are a few ways utilizing media platforms may enhance your exposure online. If there is a topic, people on the internet searching for it – so why not have your business on social media? Here are some things to consider:

Search Engine Optimization. SEO is the name of the online game. The more you embed online content with keywords and tags, the easier it becomes to find on the web. The easier it is to find your business, the higher your page rank becomes on major search engines, which could result in more sales for your business.

Original, Engaging Content. Social media users engage with the brands and people online with whom they feel a connection to. When your business consistently posts interesting content, it gives social media users a chance to interact with your brand.

When you work with the social media team at Jelly Websites, we understand what content is appropriate to represent your brand online and utilize the latest strategies in Search Engine Optimization to expand your reach. We guarantee the use of original licensed content and offer different packages so you can give it a try without breaking your budget!

Interested in learning more about how to optimize user experience for your website? Visit us online at jellywebsites,com or call our team at 951.371.9327 today!

How to Guide Your Website Designer to Get the Results You Want | Prescott, AZ

Designers consider so many visual and background elements that they are generally unable to produce the best work without their client’s thoughts and desires being understood. When the client feels there is more direction needed to achieve their vision, they should feel comfortable expressing their thoughts. Here are some tips on how to effectively communicate with your designer to achieve the results you want.

Sources of Inspiration. Remember Pinterest? Think of the accumulation of your perfect website inspiration as a pin board. Gather it together; the colors, layouts, fonts, down to the cute accents - everything that makes you think “this is so my brand”. Designers are good at taking your laundry list of likes, dislikes, and “I want to like” and boiling them down into a presence your clients or customers will remember. More is more so bring it on!

Specifics. We hear from clients that they are timid about providing a designer with too much information or aesthetic direction. More times than not, an over-explanation of what you are seeking from your digital presence is more welcome than total creative freedom. Designers will take your list of must-haves, dreams, and desires and boil them into a cohesive presence.

Inquiries. There are times when elements of a website edit don't suit you, but you are unsure of how to proceed - that’s okay! It is the perfect time to ask your designer his or her thoughts on how to bring a given element to life or rethink your approach. The designer is your ally in making your digital presence enticing, cohesive, and user-friendly.

Design is a collaborative process. It’s going to take time and multiple edits to get it just right so take a deep breath and be a true creative partner - even when you don’t know the answer.

Interested in developing a website with the professional designers at Jelly Websites? Visit us online at jellywebsites,com or call our team at 951.371.9327 today!

Effective Ways to Enhance Your Website | Prescott, AZ

Believe it or not, you would rather a visitor to your website not notice the effort it took to create a great user experience than find it distracting or difficult to navigate. When the elements that make your website beautiful, navigable, and searchable, and leave clients or consumers coming back for more when a website is the most effective. The next time you visit your website or enlist the help of a website designer, consider whether or not your website is optimized in these ways.

Usability. User experience is a make-or-break element for every single potential customer and visitor to your site. You want your website to be intuitive, ADA compliant, and mobile friendly so anyone can visit and feel comfortable navigating your services wherever they are.

Aesthetic. Your website is part of your reputation; it’s important to coordinate with your designer on how to best present the elements that make your business unique. The visual appeal of the services or products your business offers is the first step to getting visitors to click through the rest of your website.

Content. A business owner may take “content” to mean the words, images, and presentation of e-commerce online. While this is what makes up the website, designers take it a step further, developing the background elements to those visuals that get them found online.

Visibility. You also want to link as many external pages back to your website as possible, things like social media biographies and a LinkedIn profile. Search engine optimization can be strung through the entire website to enhance your page ranking on Google, Firefox, and other search engines.

Engagement. The second challenge to getting eyes on your website is keeping visitors engaged. You want visitors to be interested in learning more about what you have to offer through design elements, videos, blogs, or any element that works to keep them coming back for more.

Interested in learning more about how to make your website stand out? Visit us online at jellywebsites.com or call our team at 951.371.9327 today!