As a business owner, you might often dive into your website's analytics and wonder, “Why am I not getting the traffic I want?” Creating a compelling website to showcase your brand is the first step toward attracting clientele. The next, and arguably more challenging task, is driving traffic to your site.
Continue reading "Tips To Boost Your Website Traffic | Prescott, AZ"Category: Online Marketing
The Disadvantages of a Poor Online Presence | Prescott, AZ
Use Business Directories To Get Found Online | Prescott, AZ
With so many applications, internet search engines, and business directories available online, it’s important your business is identifiable on any search engine. As the number of things available to search continues to rise, the way your business is found should keep up with the ways people are searching for it. That makes sense, right? Totally!
Unfortunately, keeping up with the latest on how your audience is searching, how search engines continue to optimize, and staying beyond trend with your business is a job unto itself.
Seeking to understand how you may enhance your website performance? Here are some tips on how to improve your search engine optimization:
- Keep your business information accurate and consistent across the web
- 47% of potential clients choose the competition if a website is missing a phone number
- Maintain updates on special offers and promotions across platforms
- Make sure everyone can access deals and information
- Monitor your website’s analytics and improve accordingly
- Helps you understand what drives people to your site
- Search your business online to learn relevant keyword associations
- Learn how people are searching for your services and products
When you work with the team at Jelly Websites, we can actively monitor traffic across over 50 local directories and internet-wide search trends to optimize your search engine compatibility. We utilize industry-leading strategies to understand your online business presence, monitor its performance, make updates, and retain information accuracy as your business expands.
We provide these services so you can spend your time managing your business and fulfilling the orders your newly optimized website will generate!
Interested in learning more about how to optimize user experience for your website? Visit us online at jellywebsites,com or call our team at 951.371.9327 today!
How To Get Your Website Noticed | Prescott, AZ
It takes time to build an audience, and it also takes certain knowledge to accomplish the goal of driving traffic to your website in the first place. Here are the things to consider incorporating into your business strategy to get your website noticed.
Content Marketing- Content is key. One of the very best ways to get your website noticed is by getting your content seen by as many people as possible. Meaning that you should try to get on as many websites as possible. You want this content to drive visitors to your website, so be sure that the articles or blogs you produce are high-quality.
Social Media- You can use social media to help promote your website and get your business noticed. Social media platforms like Facebook, LinkedIn, and Twitter are an ideal way to publicize your website or blogs. You can start by making business profiles on the largest social networks, such as Facebook and Twitter, to help get your business noticed. It’s important that you stay consistent with posts or tweets and encourage sharing to help generate traffic to your website.
Professional Look- Incorporating flashy photos, background music and walls of text isn’t going to drive visitors to your website. As a matter of fact, it will do the exact opposite. It’s been said that it only takes 8 seconds for visitors to judge a website, so don’t waste your time trying to go all out. Simplicity is key, so be sure to take the time to make sure your website is visually pleasing and organized.
Partner Up- Find someone to partner up with that has similar content and exchange links. It’s essentially a cross-promotion. You can also design an eye-catching banner to place on your partner’s site, and in return, you can do the same for them. You can also produce a free WordPress page and include a link back to your website in the footer.
Start Blogging- It’s no mystery that search engines love fresh content. If you’re not updating your website regularly, the search engine crawlers won’t visit it very often. Unless you can update your website every day or every few days, the easiest way to produce fresh content is to start blogging or have a “news” page. You can use this to talk about your latest projects or to provide tips, among much more. Write about things that will attract your target audience.
Interested in learning more about how to optimize user experience for your website? Visit us online at jellywebsites,com or call our team at 951.371.9327 today!
Debunking Common Marketing Myths | Prescott, AZ
Several online marketing myths and misconceptions, while persuasive, can lead well-meaning owners or startup businesses astray. There may even be some vendors or services that market online marketing myths and target those that don’t know any better. So if you’ve come looking for online marketing myths to bust, you come to the right place. The following list includes three common online marketing myths:
Myth #1: People will buy your product just because it’s cheaper than your competitor. Just because your prices for your product or services are lesser in price does not mean that it will result in word-of-mouth, purchases or market share. People need to know you exist before any of that happens. Excepting orders to roll in because just because your product is lesser in rice than your largest competitor is silly. You must create awareness using online marketing practices such as SEO, creating a social platform, etc.
Myth #2: I must get as many visitors to my website as possible. Yeah, getting traffic is great and all, but it doesn’t always provide the results you may be expecting. There’s a big difference between getting traffic and getting the right type of traffic. To get gain the right kind of traffic you must focus on a specific target group and niche, this is a great way to provide your company with a larger number of leads. When sales are low, a few clicks on your page is not going to solve the problem.
Myth #3: When my website is finished, my work will be done. Sure you may have developed a beautiful website with all of the latest web design trends, but that doesn’t mean that your work is over with. In fact, it’s quite the opposite because this is when the real work comes into play. You must stay on top of your business by consistently creating and promoting great content and coming up with new ways to engage with your followers or target audience. Again, this is where you must think outside of the box and use other sources such as social media platforms, blogging, etc.
Interested in learning more about how to optimize user experience for your website? Visit us online at jellywebsites,com or call our team at 951.371.9327 today!
Tips For Effective Social Media Marketing | Prescott, AZ
Social Media Marketing is the new frontier of your business’ online presence. Promoting your business through engaging content on social media can take your enterprise to the next level. From YouTube to Instagram and even TikTok, there are so many free platforms to support and grow your business from anywhere!
We can appreciate how it may be difficult to understand how platforms such as Instagram or Twitter may be an appropriate way to expand your reach, but here are a few ways utilizing media platforms may enhance your exposure online. If there is a topic, people on the internet searching for it – so why not have your business on social media? Here are some things to consider:
Search Engine Optimization. SEO is the name of the online game. The more you embed online content with keywords and tags, the easier it becomes to find on the web. The easier it is to find your business, the higher your page rank becomes on major search engines, which could result in more sales for your business.
Original, Engaging Content. Social media users engage with the brands and people online with whom they feel a connection to. When your business consistently posts interesting content, it gives social media users a chance to interact with your brand.
When you work with the social media team at Jelly Websites, we understand what content is appropriate to represent your brand online and utilize the latest strategies in Search Engine Optimization to expand your reach. We guarantee the use of original licensed content and offer different packages so you can give it a try without breaking your budget!
Interested in learning more about how to optimize user experience for your website? Visit us online at jellywebsites,com or call our team at 951.371.9327 today!
Websites for Start-up Businesses | Prescott, AZ
One of the most immediate and prominent things you can invest in as a start-up business is a website that captures both who you are and what you offer. Your website says a lot about you, so it’s important to imagine where you see your enterprise in five years and curate that level of professionalism from the very start. There are several reasons why a website is an important first step of the process; here are a few notable ones:
New on the scene. If you are a start-up, you are not a household name (yet). While that can be daunting, it’s okay! Your success does not depend on being well-known yet, it’s about presenting yourself and the services you provide in an elevated manner. It’s more about how you present your drive and the experience you do have, rather than focusing on any “lack” there may be. When you present prospective clients with a website that highlights the best of what you have done, it will entice them to expand your portfolio by awarding their job to you.
Build rapport. Another crucial element of a website for a start-up is the ability to build rapport with potential clients or consumers. When you present a website that shares your story and provides insight into your services, even on a nominal level, you build rapport. The person on the other side of the desk has an opportunity to better understand you and your services, and make an informed decision about hiring you (even if the website doesn’t have a whole lot on it).
A Website Shows Dedication. Similar to the above tip “build rapport”, when you show a prospective client, investor or consumer that you are dedicated to the pursuit of your enterprise, it goes a long way. It tells that person that despite any conflicts of experience, you care, and are personally dedicated to the progression of your craft. If you are not invested in your progress, why should they be interested in hiring you?
When you work with the experienced professionals at Jelly Websites, we help you determine the message you want to send and beautifully capture your business to propel you forward.
Interested in creating a website that takes you from new to known? Visit us online at jellywebsites,com or call our team at 951.371.9327 today!
Your Partner for Marketing Success | Prescott, AZ
Everything about the way you market your business, from business cards to events and your website, matters. Marketing your business is something that takes vision, a plan, and consistency to make successful.
Running the marketing for your business could be a part-time job all its own. With so many options available online, its important your business stay beyond trend with how it retains and generates interest with consumers. Marketing does not focus on one area of the brand; it encompasses the different parts that make your business presence whole. From the design of the office’s internal correspondence to consumer facing content, a marketing strategy brings your brand together.
Business owners widely acknowledge the fundamental importance of brand strategy and marketing for the success of any enterprise. When the presentation of your business is a representation of the care you have dedicated to your craft, that’s where true growth begins.
Jelly Websites has been committed to helping small businesses for 23 years. We know how to enhance your marketing potential based on how you would like to see it grow.
The main benefit of incorporating a marketing partner into your enterprise is that you can focus on what you need to manage within the business. When you strategize a game plan for your business presence, you set yourself up for success with prospective and existing clients.
When you work with Jelly Websites for your marketing strategy, we learn about you, and the key factors that make your business unique. We research the competition and know how to make your business stand out.
Our experienced team is available 24/7 to answer questions or make revisions. We imbed content with searchable keywords and offer unlimited changes and quick turn-around. Our content creators and designers ensure the highest quality exposure for your business, but you own the website.
From updates to your website to search engine optimization and original content, let us handle the creative details, so you can focus on running your business.
Interested in learning more about how making Jelly Websites your go-to marketing partner can advance your business? Call the team at Jelly Websites at 951.371.9327, or visit us online at www.jellywebsites.com
Trustworthy Information on the Internet | Prescott, AZ
With so much going on in the world, and so many outlets on the internet, it can be difficult to navigate how trustworthy a source, website or link really are. We want you to understand some things to consider as you approach different websites across the internet that may help keep you and your personal information safe.
Timeliness. When was the information you are considering written? Has the content been updated or direct you to other relevant or concurring sources? If so, then it may be worth following those channels to get a well-rounded idea of the topic or answer. If the content seems outdated or hosts unsupported links, it may be a good idea to consider other sources for more relevant details to your search.
Relevance. When you read through the sources your search has brought you to; how well does that content really align with your inquiry? Are you the intended audience? Considering the audience and how similar what you are reading is to your search can skew the answers you may receive from it.
Authority. The individual who wrote the content on a given page plays a significant role in how it is intended and perceived. Never has this point been more prevalent than in the age of the internet. Today, everyone can be “someone”, so it’s important to analyze how consistent and credible the individual is in regard to what they have written.
Accuracy. Supporting sources is not a concept reserved only for collegiate essays; it applies to any piece of information available. Of course, in the end, how accurate you believe information to be, is up to you. Yet, when reading, analyze whether or not there are supporting documents, links or articles to what you are reading. Is the literature published anywhere else or peer-reviewed?
Purpose. Why someone felt compelled to write and share something on the internet matters – a lot. Something as innocent as a promotional email to virus-laden links exist online; its important to pause when confronted with an unsettling pathway online.
The internet has become so profoundly ingrained in our daily lives that it is unlikely we will discontinue it’s use any time soon. Yet, we can navigate it with a bit of caution and understanding in order to keep ourselves, families and business safe.
To learn more about how to be safe online, or inquire about how we work to keep your business safe online, visit us online at jellywebsites.com or call us at 951.371.9327 today!
Start the Year with Social Media Marketing | Jelly Websites | Prescott, AZ
Social Media Marketing is the new frontier of your business’ online presence. Promoting your business through engaging content on social media can take your enterprise to the next level. From YouTube to Instagram and even TikTok, there are so many free platforms to support and grow your business from anywhere!
We can appreciate how it may be difficult to understand how platforms such as Instagram or Twitter may be an appropriate way to expand your reach, but here are a few ways utilizing media platforms may enhance your exposure online. If there is a topic, people on the internet searching for it – so why not have your business on social media? Here are some things to consider:
Search Engine Optimization. SEO is the name of the online game. The more you embed online content with keywords and tags, the easier it becomes to find on the web. The easier it is to find your business, the higher your page rank becomes on major search engines, which could result in more sales for your business.
Original, Engaging Content. Social media users engage with the brands and people online with whom they feel a connection to. When your business consistently posts interesting content, it gives social media users a chance to interact with your brand.
When you work with the social media team at Jelly Websites, we understand what content is appropriate to represent your brand online and utilize the latest strategies in Search Engine Optimization to expand your reach. We guarantee the use of original licensed content and offer different packages so you can give it a try without breaking your budget!
Interested in learning more about the benefits of social media to promote your business online? Call the team at Jelly Websites at 951.371.9327, or visit us online at www.jellywebsites.com.