Online marketing has expanded at a rapid pace; once social networking entered the mainstream (and diversified to fill every niche) it has become a no-brainer for the modern entrepreneur. If your company has yet to step into the world of online marketing, here are some reasons why it may to time to start!
It’s Affordable – What business owner or young entrepreneur doesn’t want to save a dollar? When a business owner transitions some of their (or an associate’s) time into outreach on platforms such as Instagram or any other media, they stand only to gain. Most of these platforms and marketing tools are either free or worth the small investment because it generates interest and is easily scalable (sometimes by the fans, which means the effort multiplies on its own!)
SEO – Think of SEO as the stuff that gets your business to the front page of Google. The more your business is putting out marketing content, it contributes to the number of views, and dollars earned, for your business. This can be in the form of blogs loaded with keywords, social media posts and even e-blasts. Each of these tried and true means of online marketing will ramp up your SEO.
Transmediation – This fancy word in the modern journalism world simply means that each of your platforms connect to the other. Lets say you put out a monthly email to your loyal fans and at the bottom is a link to the business Instagram. A viewer clicks to see what is on offer there and sees under the username your business URL; this is transmediation. All roads create intrigue and lead back to the different things your business has to offer. Online marketing for any business is rarely a one-platform operation, so linking them to one another serves the interest of your business by retaining engagement.
It is a worthwhile investment of your time to discover which platforms suit your business because it will increase exposure, generate interest and ultimately take your enterprise to that next level of success at little to no cost to you.
If you’d like to find out more about building a website, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.
So, here you are with your brand-new website, ready to take
the internet by storm! It has just the right amount of drop-down menu options,
the pictures are gorgeous, and the layout is crisp, clean and mobile-friendly.
But when you were building the website, did you think about its speed? Does
speed even make a difference?
The answer is yes. The amount of time that it takes for your
website to load can truly impact SEO. Your websites speed can depend on
anything from host design to optimization, making it important for both users
and search engines. Users are less likely to stay on a site that has slow
loading time and Google will penalize your site for loading too slowly.
Google. Google wants to provide their users with the best experience possible, and if your site loads slowly it will affect your rating. Google has been focusing on delivering the best user experience possible. If your site loads faster, your business has better chances that viewer will remain on your page.
Your customers. While page speed is important to Google, other search engines and for your rankings, it also impact user experience. There are many ways that a fast loading website creates good user experience. After all, the point is to attract customers.
- If your business sells a product, having a fast loading page helps your visitors quickly understand what your company has to offer and complete the order forms.
- If your website generates revenue due to the advertising of your content, a fast loading site can ensure that your visitors navigate through all of your web pages and can increase the total page views.
If you’d like to improve your website's loading speed, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.
Jelly Websites proudly serves Corona and all surrounding areas.
When you launch a website, the hope is that you will have tons of new visitors checking out your business. And now the riches are pouring into your bank account! Unfortunately, this may not be your case. If your website is lacking traffic, you are probably missing some major steps in order to drive traffic towards you. Here is a quick list:
Search engine optimization. Are you taking advantage of SEO? Most web traffic comes from search engines, so you should be taking advantage of certain keywords to make it on the top of search engines. What keywords will your target audience need to use in order to find you?
Social media. Because social media is a necessity to everyday life, utilizing all of the various platforms will ensure that your customer base will be able to find you easily. For instance, having a Facebook “Like” or “Share” button on your webpage allows for your visitors follow or share your business without having to navigate away from the site.
Clean look. Oversaturated or content-filled websites are not only confusing to navigate but overwhelming to the average visitor, likely causing them to leave your site. Keep your webpage to be easy to navigate, and less cluttered in order to keep your audience’s attention.
Blogging. Having a blog for your website is the perfect and easy way to continually add new content without disrupting or displacing others. The content you add in a blog is also very useful for SEO, a search engine will see this content and use it in search engine results. Blogs are also great for your visitors, so encourage them to visit often with interesting tidbits they’ll find useful.
If you’d like to improve your website's online appearance, contact Jelly Websites in Corona, CA at 951-371-9327 or visit www.jellywebsites.com for additional information.
Jelly Websites proudly serves Corona and all surrounding areas.
Creating a website can be a daunting task. There are just so many factors and terms that go into a website, it can become overwhelming. And instead of overwhelming you with a long cumbersome blog about every single piece, let’s focus on a single aspect that is very important to any marketing strategy – landing pages.
Some may think that a landing page is a homepage, but it isn’t. Your homepage is the beginning of your business, where you can introduce yourself and your services, a landing page is a diversion that will lead to potential sales bypassing the introduction completely. Here are some reasons why utilizing these pages is important:
Conversions. The entire point of having a website is to convert folks into sales. Landing pages direct visitors to the exact content you are focusing on, making it easier for them to want to buy.
Lead generation. Chances are, your homepage has a lot of content as you explain your services. Landing pages give a visitor direct contact with certain areas, making it easier to not only gather leads for further marketing purposes, but can collect demographic data to focus on in the future.
SEO value. Visitors aren’t exact apt to flip through page after page of content on a site. Having more simplistic, direct landing pages will make your ranking on search engines skyrocket.
Give offers a home. One of the best ways to create a successful business is to incentivize your clientele to use your services or buy your products. The problem is, finding a spot on your already busy website to advertise these offers. Landing pages are a direct line to said incentives.
For more information contact Jelly Websites at 951-371-9327 or visit our website at www.jellywebsites.com.