Whenever a web designer or copywriter discusses the importance of incorporating Search Engine Optimization (SEO), they are basically referring to the ability of Google to find your business online. Essentially, their goal is to build and write your website in a way that uses as many relevant tags, both in the background and on landing pages, as possible. If they are able to do that, it kicks off a positive cycle of events that help grow your business.
Here’s a brief description of how it works:
When someone types something into a search engine, tags and keywords work to drive your website up the URL results hierarchy. The higher up you are, the more clicks your website receives and the more a search engine will associate you with those keywords; over time, enhanced SEO works together with organic website traffic to keep you there. The more discoverable your business is, the more potential you have to generate new clients or consumers. Here are some easy ways to update your SEO:
Blogs are a great way to add or increase your ability to get found by search engines. They are usually between 350- 500 words and offer readers a variety of information from the latest updates on a given topic to insight into your business or field of expertise. A blog writer’s goal is to create structured content in a way that allows for the greatest volume of keyword use within that length parameter. A succinct, single-topic, in-depth blog can say a lot in 350- 500 words, both to the reader and search engines.
Metadata refers to the “unseen HTML elements that directly communicate and clarify website information for search engines” according to bigcommerce.com. Image information, titles, tags, structured data, and code all fall into this category of HTML elements. Metadata is embedded into what is referred to as the “back end” of a website; the space in which website developers work, and can even pull information from image tags.
Landing Page Copy
Landing pages are simply where visitors to your website “land” when they click on a given element of your website. A website can have any number of pages on it, but it’s important that those pages are information about your business or service. When a website is written, the person writing it uses the same technique as the blogger, it’s just disseminated differently. Ideally, the two work to complement one another providing a seamless experience for viewers and search engines.
We are proud to offer clients the SEO services they need to get found online. Visit us online at jellywebsites,com or call our team at 951.371.9327 today!