Website Design Mistakes to Avoid | Prescott, AZ

Your website is the first impression most clients will have of your business. It’s important to make the impression positive, and long lasting. If it’s time to take a second look at the messages your online presence shares with new or returning clients, here are some mistakes to avoid.

No Color or Unique Typography. Designers often think that they can get away with colors that “seem to match” or fonts that are “close”. Web design projects are just like any other when it comes to styles and branding, making consistent color and typography palettes extremely critical. Be sure that you have a great set of colors and type choices that contribute to a simple and professional-looking design.

Sub-optimal Navigation. Don’t get to creative or go over the top when creating your navigation. It’s always best to think of your visitors beforehand. Having a simple and modernized navigation is a crucial design element to any website.

Contact Information. This a very big problem, though it is rare, there are several websites that don’t have an email or contact form. Don’t make you visitor have to look somewhere other than you website for contact information. If you do have contact information on your website, make sure that it’s easy to find and access. You can try putting your contact information in the websites footer, header or even both the footer and header.

Not Mobile-Friendly. When you’re designing a website you must think of content in terms of mobile. Think about considering a “mobile-first” approach during the planning, copywriting, design, review, and testing. Do this all the way to the release and revisions to ensure your site is mobile-friendly. If you site isn’t mobile friendly, I assure you that you are going to lose business. Be sure your website adapts to any size screen. It results to a bad first impression when visitors have to pinch and pull to enlarge text and imagery.

Flash Website. I may have mentioned that going back in time is impossible, however it turns out that it is: An all-flash website takes us back to 2006! But on a serious note, there a huge impact on the number of visitors who can access your all-flash website. Flash isn’t compatible with iOS, meaning anyone with an iPhone or iPad will not be able to view your website, which kills your mobile reach.

Your website is the first impression for your business, so be sure to take the time to invest time into its quality.

If you’d like to improve your websites online appearance, contact Jelly Websites in Prescott, AZ at 951-371-9327 or visit us online at www.jellywebsites.com today!

Qualities of a Professional Website Designer | Prescott, AZ

A website designer will offer clients a website that is as user friendly as it is beautiful and effective. They understand layout, trends, and often code special elements that set your digital presence apart. Your prospective web designer should have experience and a portfolio to prove it. Website designers may be involved in designing for a variety of industries, or specialize in niche topics such as weddings or construction.

A good designer will inquire about your likes, dislikes, aesthetic, the brand or the services you offer. In order to create your vision, it’s helpful to clue them in on any colors or inspiration you reference when imagining your dream site. Here is a list of things to be aware of when considering adding a designer to your new or revamped website efforts:

  • Does the designer take time to get to know your business, desired aesthetic and ideas?
  • Do you want your designer to specialize in the type of website you want?
  • Have you researched the designer’s portfolio? Do you like their work?
  • How many years of experience does your designer bring to the project?
  • Does he or she provide a detailed estimate for the services you are seeking?
  • How many edits are you allotted per page during the process?

It may seem like a lot of information to inquire about and give to your prospective designer, but it will save a lot of time and frustration later on. If your designer hasn’t taken these steps or your intuition tells you a given designer is not meshing well, take your time to shop around. A professional designer should be inquisitive, honest, and collaborative to make your vision come to life.

Interested in developing a website with the professional designers at Jelly Websites? Visit us online at jellywebsites,com or call our team at 951.371.9327 today!

Tricks for Website Clicks | Prescott, AZ

Frustrated business owners may dive into the analytics of their website and wonder “why am I not getting the kind of traffic I want?” Putting together a compelling website to showcase your brand is the first step towards generating clientele. The next, and arguably more difficult task, is driving traffic there.

Of course, the way a business goes about driving traffic will depend on the business itself. Social channels are a great way to generate interest, but one social network does not fit all. It’s important to evaluate what you have to offer and what platforms will highlight those services.

Let’s say you are an architect who generally gains clientele through referrals, you may not need anything more than an interesting Instagram page to share your favorite projects. If you are selling handmade goods, it makes more sense to take advantage of e-commerce sites like Etsy in addition to multiple social platforms to generate website traffic.

The interplay of social, e-commerce, marketing strategy and your website is referred to as transmediation; allowing one or more platforms to link and flow to the next. When done properly, transmediating your channels will boost your SEO online, increasing your page ranking on major search engines and, ultimately, generating more clicks to your website.

Transmediation is a great way top generate clicks to your website. Another way business owners can boost analytics is by incorporating a QR code onto their business cards and marketing materials. QR codes may seem like a been there, done that fad but to the average person who receives a business card, it’s a unique, convenient way to view your work.

You also want to ensure your website is mobile accessible. Of course, it’s published online, meaning it can be accessed via smartphone. What is important to note however is the presentation of your website in that format. If your website is not currently mobile accessible, discuss options with your website developer to understand how your business can stand out to those on the go.

The trick is in how easily accessible your content and website is to potential clients; the easier it is to find and learn about you, the more interest you will generate in your services. The more SEO-rich content you can get out into the world, the higher your Google rankings. The higher your ranking, the more eyes - and clicks - will come your way, ultimately growing your business.

Interested in learning more about how to optimize your website? Visit us online at jellywebsites,com or call our team at 951.371.9327 today!

Is Your Website ADA Compliant? | Prescott, AZ

The American Disabilities Act (ADA) was implemented in 1990 to ensure that individuals with disabilities enjoy equal opportunities just as anyone else would. Thanks in part to this act, business and transit that serve the public feature wheelchair accessible accommodations.

The American Disabilities Act (ADA) was implemented in 1990 to ensure that individuals with disabilities enjoy equal opportunities just as anyone else would. Thanks in part to this act, business and transit that serve the public feature wheelchair accessible accommodations. Provisions are now in place for websites and mobile applications to be ADA compliant. What this means, your website can, and arguably should, be accessible to individuals with disabilities that affect their hearing, vision, or physical abilities.

The ADA’s official standard for websites has been drawn out in Title III. It states “places of public accommodation” are required by law to remove “access barriers” that would inhibit persons with disabilities from accessing a business’ online goods or services.

Here are five things to consider if your website is not yet ADA compliant

  • Increases your target audience reach
  • Compliance improves SEO efforts
  • ADA affiliation may help your reputation
  • Usability measures improves website
  • Avoid non-compliance penalties

To learn more about ADA compliance, and what that may mean for your business, contact Jelly Websites at 951.371.9327 or visit online at www.jellywebsites.com today!

Does Your Business Have a Good Domain Name? | Prescott, AZ

At Jelly Websites, we understand that your online presence says a lot about you and your enterprise, that is why we want to offer advice to the new entrepreneur seeking to get their brand out into the global marketplace.

Our first tip is to establish a domain name for your website that is going to get attention and resonate with your clientele. With so many businesses in the world, we understand that it may be intimidating to initiate your brand into the online sphere of influence. Here are some things to consider that may help you get started!

  • Don’t make it too similar to a competitor – Your business is your own, so let it shine with an original name that pops!
  • Be creative and catchy – the more individual your enterprise is, the easier it will be to catch the eye of a potential client.
  • Take the name for a test drive – once you think you have the perfect name, type it into a URL address bar to find out if the name is available for purchase!
  • Don’t overthink it - the easier it is for the domain name of your business to remain in the mind of your consumer while resonating with your brand, the better! Sometimes this means just keeping things simple.

When deciding a domain name that is right for you, it’s a big deal! When you work with the professionals at Jelly Websites, we are here for you every step of the way, from creative domain names to aesthetic design and website maintenance, we want to see your business thrive online!If you would like to learn more about how a domain name for your company may enhance your online presence and expand your clientele, give us a call at 951.371.9327 or visit us online at www.jellywebsites.com.

How to Draw Inspiration to Write a Blog | Corona, CA

A blog is a great way to let the world know your views on whatever it is that you decide to write about. But for some, it may become a daunting task. What should I write about? Or, better yet, what should I write about now? Yes, it’s fun to take to paper and convey a thought you’ve had but to have a successful blog, it should be updated with content on a consistent basis if you hope to gain some traction on the internet. So, for those of you in a bit of a slump, here are some tips to finding inspiration:

Your community. Many of us choose to rely on our day-to-day conversations as fodder for our blogs. If you are writing about your business, writing about questions or concerns your customers have presented to you is a great way to not only help others that are looking for an answer, but also present yourself as an expert on the topic.

Mistakes made. Lessons are always learned when stumbling through this life. And it is these lessons that make us smarter. Imparting lessons that you’ve learned will make your readers feel less embarrassed if they know someone else has done the exact same thing before. Each one, teach one.

Life experiences. Let’s face it – no one wants to be bored and no one wants to be lectured. So, having an entertaining way of tying in life experiences into blogs is a great way to show someone something without pointing at it and making it a focal point. Sometimes the best teachers are those that aren’t trying.

If you’d like to find out more about writing a blog, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Jelly Websites proudly serves Prescott, AZ and all surrounding areas.

Tips to Writing a Great Blog | Corona, CA

One popular way to get out some creative energy is to write a blog. Not only will it enhance your website’s content and drive traffic, but it can also generate more business your way. But there are some basic tips to keep in mind when getting started. After all, you want your blog to be read – why not make it the best it can be?

Find your focus. Ask yourself this question: Who do I want to target? Once that's settled, you can home in on a niche category and be the expert on it. People want to know that they are getting help from someone they can trust.

Be relatable, be yourself. What will set you apart from others is going to be your voice. Let them know what you’re about. Let them know that you can be trusted, and your voice will be that exact way to showcase that.

Use links within your posts. Linking sites within your blog is a great way to increase your search engine rankings, but it can also enhance your reader’ experience.

Include images. Not all posts will lend themselves to an image, but when they do, take advantage of it. There are plenty of ways to visually enhance each blog to keep the reader’s attention.

Respond to blog comments. A great way to connect directly with the people who are reading your work. Answer their questions and thank them for reading.

Post to all social media platforms. Don't be afraid to use social media to publicize your posts. Anything that makes it easier for potential readers to find your blog is a must. It may seem silly, but friends and family will love to support all your hard work!

If you’d like to find out more about writing a blog, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Jelly Websites proudly serves Prescott, AZ and all surrounding areas.

Building Your First Website | Corona, CA

Here we are – ready to take a stab at creating your very first website. It’s incredibly overwhelming, isn’t it? We get it. There are good websites and there are poorly built websites – how can we be so sure that we can do this? Because we want a great looking website, one that will drive traffic to what you’d like to show to world. And there are lots of hosting sites that make it seem easy as pie. But not everything is as simple as it seems and using these sites may not be the smartest decision for your current goals. Here are some reasons why not to use these sites to build a website.

It doesn’t save money. It begins with a free offer and ends with a bait-and-switch. Sure, you can set up a basic blog, but it has ads on it (that don’t benefit you), you get terrible support with significant space limitations. Unless you subscribe. Third-party sites can become expensive as they try to get you to add on unnecessary features.

Third-party builder limitations. At first, you’re not going to be customizing your website much, but compared to a standalone content management system (CMS), you have very limited options when it comes to web design, functionality, file access, and customization.

Template platforms aren’t any easier to work with. The final reason that people are drawn to these website template platforms is that they promise beginner ease. But if you know what you’re doing, you can set up a WordPress business website in 5 minutes. And each time you do it, you’ll learn more and get better (and faster) at it.

If you’d like to find out more about building a website, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Jelly Websites proudly serves Prescott, AZ and all surrounding areas.

Common Website Mistakes | Corona, CA

Bad web design advice is everywhere. We hear it practically every day in our line of work from clients who just want the best for their business. Which are you a culprit of? Take a look at the more common mistakes:

Desktop design. Now that roughly half of all website traffic comes from users on mobile devices, having a responsive website is an absolute must.

Calls to action above the fold. A case study found that pages with calls to action lower on the page perform 304% better than pages with a call to action above the fold.

Cluttered forms. Instead of overwhelming your users with long forms asking for several pieces of their background, history, and contact information, stick to the key info that you need to get in touch.

Broken links. Removing broken links from your site is an extremely easy and effective way to improve user experience, keep users on your site, and even improve your search engine rankings.

Pared-down mobile websites. Instead of eliminating important features, prioritize which ones your mobile users need most and place those higher on your mobile page.

Pop-ups. Pop-ups, autoplay content, and other interrupting elements frustrate and annoy your website visitors. Instead, entice your users to opt into your content.

The competitors. When you mimic designs and content that you see on your competitors’ websites, you don’t set yourself above the competition.

Too much copy. Use things like headings, images, and bulleted/numbered lists to break up that content while using shorter paragraphs to embrace white space.

Press releases vs. blog posts. If your blog is filled with press releases, there’s a good chance that users won’t want to read them. If there’s a certain point you want to get across, a blog post is best.

If you’d like to find out more about building a website, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Jelly Websites proudly serves Prescott, AZ and all surrounding areas.

Continuing to Grow: Driving Traffic | Corona, CA

When starting a new business, it is difficult to get your name out in the public. Thankfully, this is the age of social media, so even the littlest guy has a shot at success. And thus, your success begins. You are prosperous and now it’s time to expand.

But how to you expand your client base in a new clever way? A time will come when you will need to cast a wider client net. Here are a few great ways to do just that in a new exciting way:

Blog it. Not only will a blog find you find new clients, but the traffic you incur will make you more visible on search engines. The idea is to keep content fresh and entertaining. Give them information they will not only find useful, but the more creative you are with its presentation, the more response you’ll receive.

Freebies. It is important to have a good reference when expanding your business. But there is one thing that is tough to resist – a free gift. Be sure this information or material you’re giving away is valuable, so people are more apt to talk about it to their friends.

Borrow an audience. People have found success getting their name out there by making cameos on other people’s sites. Approach those that are directly related to what you are doing – people usually appreciate that you admire them that much to ask.

Spread the news. Social networks aren’t just for networking, they’re also an ideal place to post your content. It’s a give and take idea – after all, teamwork is the best way to expand your success.

If you’d like to find out more about expanding your client base, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Jelly Websites proudly serves Prescott, AZ and all surrounding areas.