Are You Building Your Customer Base Online? | Prescott, AZ

Businesses in the technological age have a lot of options when it comes to getting their name out there to build a customer base. While it may seem like you need to do it all, there are options and strategies that may work better for some enterprises than others. Here are a few means and considerations to keep in mind as you continue to grow your business and generate clientele.

Social Media. With millions of people are viewing content on various social media platforms every single day, it makes sense for your business to understand it’s media niche and create content. Generating content relevant to your business on appropriate channels can greatly expand your presence and connect you to potential clients.

Search Engine Optimization. Utilizing keywords that highlight your business, products or services online works to drive existing and potential clients back to your business is what SEO is all about. Optimizing the ease with which people can find your business with keywords will keep you at the top of major search engines, driving traffic and maintaining your position there.

Blogging. Blogging is a great way to keep people at the forefront of all things happening with your business. Utilizing SEO strategies throughout your website or other online channels is great, but a blog is an easy and current means of furthering your ability to be found. Around 350 words a post, blogs can easily be written to bring a voice to the brand and laden with searchable keywords that drive viewership to your site.

Keep it Simple. Your enterprise matters, and the way it presents to your clientele will make the difference between a new client and missed opportunity. Keeping your website clean, easy to navigate and written to provide relevant information, rather than fluff, will give you the advantage to competitors.

If you are ready to start building your customer base online, call us at 951.371.9327 or visit us at www.jellywebsites.com for more information.

Developing a Website Strategy | Prescott, AZ

Incorporating website design strategy into the foundation of your new or rejuvenated website will remove the cyclical nature of gaining and losing the motivation to revamp your online presence.

So, what is a ‘website design strategy’, anyway? Essentially, it’s a guide that takes into consideration where your website is now, and the ways in which you would like it to grow. This roadmap takes into consideration customer behavior analytics, technological advancements, and the progression of our globalized commerce.

Developing a comprehensive website strategy while aligning your design aspirations with the team at Jelly Websites will ensure your online presence will stand out as your enterprise expands. Here are some things to consider when developing your unique strategy.

  • Set Attainable Goals – breaking down your overarching goal into little steps along the way will help you retain composure as the process continues.
  • Consider Website Maintenance – at Jelly Websites, we handle the maintenance of your web presence for you, allowing you to focus on your enterprise on the front end.
  • Make Improvements – as you lean what does and does not work for your business, its important to make necessary adjustments to better suit your needs.
  • Test, Track and Analyze – when you work with Jelly Websites, we track your website’s analytics and work to improve the presence of your business across major platforms.
  • Retain Human Connection – Data is great, but your enterprise is built on relationships, and the team at Jelly Websites is here to help you retain that connection by handling the details.

When you align these thoughts with the professional website designers at Jelly Websites, you create a plan that will establish your enterprise beautifully on the web for years to come.If you would like to learn more about how the team at Jelly Websites can make your design strategy come to life, give us a call at 951.371.9327 or visit us online at www.jellywebsites.com