It may seem that volgs and social media have diminished the tried-and-true internet blog, but there are a host of benefits to incorporating a bog to your business. Most notably, blogs provide an opportunity to fill web pages with keywords that amplify your business presence on major search engines. Blogs are also a great way to educate, intrigue and maintain relevance for your enterprise with existing and potential clients.
Blogs are 350- 500 word, largely educational, written pieces focused on topics that relate to your enterprise. Whether you are a design firm, dental practice or national shipping service- a good blog writer can publish interesting, SEO-driven content for your business. These blogs can share exciting events or updates, educate people about your business and interest them to take action.
A bog writer sees each sentence as an opportunity to include relevant, highly sought keywords people associate with your business to your website. Over time, one-or-two blogs a month may add hundreds of searchable words to your website that enhance your search-ability online. Search Engine Optimization (SEO) is really just that- the inclusion of behind-the-scenes juiciness that does the legwork of getting you on Google’s top pages. It’s all run by algorithms, so the more your blogger is able to associate your website with keywords, the higher your ranking. The higher your ranking, the more clicks you get and boom- it’s a snowball effect that gets you to page one.
You want to make it as easy as possible for potential clients to find your enterprise when they search. If there are five deign firms in your immediate area, and someone types in “Orange County Designer”, hundreds of results are likely to populate. If you can fill your website and blog with the terms that get you in the top five of Google’s “Orange County Design Firms” you have a much better chance of attracting new clients than if you are the twentieth. More notably, if you are based in a smaller area, the inclusion of these keywords on your site might just make the difference between you and your nearest competitor for a bid on a new project.
Interested in including a blog on your website? Visit us online at jellywebsites,com or call our team at 951.371.9327 today!
At Jelly Websites, we understand it can be difficult to decode all the technical abbreviations of the internet. Things like SEO and UX for websites to SQL for computer programming. Of course, these are all great mechanisms, but they hide in the background, and not what one might think of when considering a new or redesigned website. Despite being in the background, they go a long way in the optimization of your website.
While our team is here to implement these tools to advance your outreach, gaining familiarity with these terms may make you a more confident user of the internet. We are going to share some common web-related abbreviations and how they work to highlight your brand on the internet.
SEO. This stands for Search Engine Optimization and is likely our most common acronym. Search engines such as Firefox and Google utilize the keywords and clicks buried in a website’s database to pull it into algorithms for consumers. A website designer, while making the overall aesthetic pleasing, is also coding actions and keywords into the background of your website so it becomes discoverable online.
SSL. This acronym is short for Secure Sockets Layer. As the name suggests, it is an extra security measure for your website. When coded into your website, it works to encrypt all the data passing between servers – meaning you, and your consumer’s information remains your own. Search engines like Google have begun alerting consumers of websites without an SSL Certificate, allowing you to make safe decisions while browsing.
UX. UX is short for User Experience. While commonly referred to in consumer product jargon, how a consumer views and navigates your website is just as much an experience as holding a toothbrush. An experienced designer remains on-trend with the latest in consumer information analytics and develops a website to best reflect your product in the current market. Think of a time you visited an underwhelming or absolutely confusing website; an understanding of user experience creates a seamless visit for your new or returning consumers every time.
To learn more about how to optimize your website, or inquire about our services, visit us online at jellywebsites.com or call us at 951.371.9327 today!
Website “traffic” refers to how many people are visiting your site. When you launch a website for your business, it takes time for it to populate online and generate views. If your new or existing website isn’t receiving the traffic you want, it may not quite be your fault. There are several ways to drive traffic to your business, it’s just a matter of knowing the tricks!
Blogging: Starting and maintaining a blog for your website is a great way to keep your site relevant online. A monthly blog allows you to keep your visitors updated on your business and add keywords to your site without cluttering it. It also makes returning to your website appealing, with fans tuning in for interesting tidbits every week.
Search Engine Optimization. A search engine, like Google, is how people find out what they want to know online. Optimizing your website to position itself higher on the results page of major search engines is paramount for your website. What keywords will you choose?
Social Media. Whether you realize it or not, your business can have a social media presence tailored to your niche. While the way to market your business can tap into multiple media streams, it likely you won’t use them all. Utilizing social media is an easy and free way to promote your enterprise.
Keep it Clean. Having a simple and easy-to-navigate website is proven to drive and retain visitors. Cluttered, overwhelming sites will distract visitors from your goals and ultimately reduce visitation to your site.
How traceable your website is online makes a big difference in how it works to promote your brand. These starting points will help get your website out there and building your business!
To learn more about website traffic, management and blogging to improve your website’s accessibility, contact Jelly Websites at 951.371.9327 or visit online at www.jellywebsites.com today.
So, here you are with your brand-new website, ready to take
the internet by storm! It has just the right amount of drop-down menu options,
the pictures are gorgeous, and the layout is crisp, clean and mobile-friendly.
But when you were building the website, did you think about its speed? Does
speed even make a difference?
The answer is yes. The amount of time that it takes for your
website to load can truly impact SEO. Your websites speed can depend on
anything from host design to optimization, making it important for both users
and search engines. Users are less likely to stay on a site that has slow
loading time and Google will penalize your site for loading too slowly.
Google. Google wants to provide their users with the best experience possible, and if your site loads slowly it will affect your rating. Google has been focusing on delivering the best user experience possible. If your site loads faster, your business has better chances that viewer will remain on your page.
Your customers. While page speed is important to Google, other search engines and for your rankings, it also impact user experience. There are many ways that a fast loading website creates good user experience. After all, the point is to attract customers.
- If your business sells a product, having a fast loading page helps your visitors quickly understand what your company has to offer and complete the order forms.
- If your website generates revenue due to the advertising of your content, a fast loading site can ensure that your visitors navigate through all of your web pages and can increase the total page views.
If you’d like to improve your website's loading speed, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.
Jelly Websites proudly serves Corona and all surrounding areas.
Creating a website can be a daunting task. There are just so many factors and terms that go into a website, it can become overwhelming. And instead of overwhelming you with a long cumbersome blog about every single piece, let’s focus on a single aspect that is very important to any marketing strategy – landing pages.
Some may think that a landing page is a homepage, but it isn’t. Your homepage is the beginning of your business, where you can introduce yourself and your services, a landing page is a diversion that will lead to potential sales bypassing the introduction completely. Here are some reasons why utilizing these pages is important:
Conversions. The entire point of having a website is to convert folks into sales. Landing pages direct visitors to the exact content you are focusing on, making it easier for them to want to buy.
Lead generation. Chances are, your homepage has a lot of content as you explain your services. Landing pages give a visitor direct contact with certain areas, making it easier to not only gather leads for further marketing purposes, but can collect demographic data to focus on in the future.
SEO value. Visitors aren’t exact apt to flip through page after page of content on a site. Having more simplistic, direct landing pages will make your ranking on search engines skyrocket.
Give offers a home. One of the best ways to create a successful business is to incentivize your clientele to use your services or buy your products. The problem is, finding a spot on your already busy website to advertise these offers. Landing pages are a direct line to said incentives.
For more information contact Jelly Websites at 951-371-9327 or visit our website at www.jellywebsites.com.