Why Can’t I Keep my Website Visitor’s Attention? | Prescott, AZ

Believe it or not, getting views on your website is only the first half of the battle. Retaining their attention and having a site that is user-experience (UX) oriented, is the other. If you have no idea what this all means, that’s okay! We are going to break down these terms, and how to organically retain visitor attention.

If you are unsure of what user activity on your website looks like, ask your web designer to evaluate your analytics. This information may help you make decisions that will contribute to an improved overall user experience!

When someone searches for keywords in a search engine (like Google), it populates options. When they your website, that is a “view”, and you can access statistics on these views. How long your potential client or customer remains on your website provides insight as to how effective it is.

For example, if 70% of viewers click out of your site within the first 10 seconds, something clearly is driving them away. If 70% of viewers remain on your website for a few minutes, they are likely busy engaging with your content.

User experience is how well a website format and features allow visitors to attain the information they are seeking. Generally, a well-designed website’s user experience is seamless; its clean and users have no issues navigating content.

A website that is showing less favorable statistics may need the following areas of improvement:

First Impression. Did you know that as humans, we judge something within the first 8 seconds of seeing it for the first time? Have a friend visit your website and ask them to share first impressions. Generally, a homepage should be clean, inviting and provide relevant information about your enterprise.

Unnecessary Navigation. It’s important to evaluate how different facets of your enterprise are accessed on your website. Namely, navigation. Do you have a single-page website that streamlines information as you scroll, or do you have a multi-page, user-experience oriented design? If you notice your navigation is difficult or unnecessarily cluttered, it may be driving potential consumers away.

Pop-Ups. A well thought out pop-up information square can add flare to any website, but it can also cause visitors to feel overwhelmed if left unchecked. When well placed, a pop-up that makes sense can add value to user experience. When pop-ups generate on every page however, its an off-putting experience for curious visitors to your website. Discuss with your designer if a pop-up may be an appropriate addition to your website.

Confusing Content. Font, text color and background all affect how well visitors can understand your enterprise and gain information. When a website is difficult to read or features bright colors, it tends to distract and drive people away from your services.

To learn more about website design, management, and engagement, contact Jelly Websites at 951.371.9327 or visit online at www.jellywebsites.com today.

Does Speed Matter? | Corona, CA

So, here you are with your brand-new website, ready to take the internet by storm! It has just the right amount of drop-down menu options, the pictures are gorgeous, and the layout is crisp, clean and mobile-friendly. But when you were building the website, did you think about its speed? Does speed even make a difference?

The answer is yes. The amount of time that it takes for your website to load can truly impact SEO. Your websites speed can depend on anything from host design to optimization, making it important for both users and search engines. Users are less likely to stay on a site that has slow loading time and Google will penalize your site for loading too slowly.

Google. Google wants to provide their users with the best experience possible, and if your site loads slowly it will affect your rating. Google has been focusing on delivering the best user experience possible. If your site loads faster, your business has better chances that viewer will remain on your page.

Your customers. While page speed is important to Google, other search engines and for your rankings, it also impact user experience. There are many ways that a fast loading website creates good user experience. After all, the point is to attract customers.

  • If your business sells a product, having a fast loading page helps your visitors quickly understand what your company has to offer and complete the order forms.
  • If your website generates revenue due to the advertising of your content, a fast loading site can ensure that your visitors navigate through all of your web pages and can increase the total page views.

If you’d like to improve your website's loading speed, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Jelly Websites proudly serves Corona and all surrounding areas.