Jelly Websites was started by two website developers who bring a combined 32 years’ experience working with online marketing for the healthcare industry. The motivation in creating Jelly was due to listening to healthcare professionals and seeing them procrastinate to getting a website. They didn’t have time, limited content resources, minimal funds or just didn’t see the value in it. They wanted to take these obstacles out of the equation so doctors could experience first-hand the power of the web and how a website could be such a tremendous resource and value for their practice and patients.
Jelly Websites is a website subscription service that is managed by a team of designers and developers. A doctor simply selects their chosen website package, colors and images that best fit their patient base and brand as well as practice details that give us the ammunition to creatively write copy. Because these are semi-custom designs and not templates, our developers add personal touches and adjust the designs to show great online every time. The best part is all of our websites are live in five business days.
Once our subscriber has a live website, they can login to their account as often as they want and send us updates, change their program, design, whatever they feel necessary. All of our website changes are made within 24 hours so our subscribers always look current online.
The second best part about Jelly Websites is we change out our designs routinely so no two websites ever look the same.
Our packages are perfect for doctors who have never had a website, want a second website to enhance their marketing efforts, just need a landing page or a site temporarily while they have something custom developed.
We want to make the process of developing a website a fun and pain free experience!
The new way to web for healthcare professionals
The new wave of dental patients is here. By 2020 25% of the American population will be children under the age of 18. According to the CDC, caries is most common in children aged 6 to 19 years old. This is the perfect time to expand your practice, with this ever-growing population of pediatric patients.
Jelly Websites offers options to add photos of children along with pediatric copy to the website of your choice. Use your website to advertise that you offer pediatric services. Don’t let this wave of new patients pass you by.
Visit www.jellywebsites.com and start creating your new website. We offer semi-custom dental websites with easy ordering, 5 business day turn around and no large upfront costs. Simply pay month to month with our website subscriptions.
No matter what size your practice is, reaching out to new and prospective patients is a must for every dentist. Even dentists with a robust roster of patients experience natural patient loss as individuals and their families go through life changes. In order to preserve a healthy pipeline of new patients, I’ve developed a marketing strategy that is both cost-conscious and effective.
Marketing a dental practice is simply not what it used to be. Years ago you could just take out an advertisement in the Yellow Pages or send direct mailers. In today’s saturated media market, these efforts often just end up in the recycling bin. While many dentists still swear by these methods, I argue that you’re not only missing the huge (and growing) group of patients who are online, but also that there is no way to track the success of your marketing campaign. How do you know if you’re reaching the right people?
The following five tips can help you market your practice through channels that really work:
1. Do your research.
Where do your patients come from? Do they have dental insurance? What neighborhoods do they live in? What services are appealing to them? And what languages do they speak? Based on your practice, target prospective patients with services they’re most interested in, whether it’s family practice promoting back-to-school check-ups, aesthetics such as teeth whitening or veneers, or more specialized services like dental implants.
2. Be active in your community.
Set aside part of your marketing budget to participate in community events or sponsor local sports teams (even better, sponsor your patient’s little league team). Become an active member in your city’s Chamber of Commerce and attend monthly events. If there is a health care cause or awareness campaign you’re passionate about, participate in it. Sponsoring events can be expensive, so if there is no money available for that, just pay the entry fees for your staff, and attend an event together to support your community.
3. Work on your website.
There is no denying that the web has changed the way we do business. Your website doesn’t have to be fancy, but it’s important to have a site that clearly communicates your location, contact information, the services you offer, testimonials of happy and healthy patients, and your practice philosophy. If you’ve already done this, consider building up your website with video, photos or a regular blog. A clear and effective website is an important building block for growing your online marketing strategy.
4. Engage with patients online.
Because many of the 100 million-plus Americans who lack dental insurance use the Internet, I decided to incorporate online transparent health care pricing into my marketing strategy. Designed to recruit new cash-paying patient who are uninsured, underinsured, or seeking elective procedures into my dental practice, transparent health care pricing websites like PriceDoc.com allow me to connect directly with local patients who are paying out of pocket. Marketing to self-pay patients also reduces overhead spent working with insurance companies. This new way of connecting with patients not only helps me reach new patients, it also gives patients who can’t afford a dental visit access to high-quality care at an affordable price. An additional benefit to engaging with patients on sites like PriceDoc is that they offer a new platform to post information about your office and staff, education, licensures, certifications, patient testimonials, hospital affiliation, office hours and contact information. Providing prospective patients with information on the quality of your practice can go a very long way.
5. Track your progress.
If my practice is going to spend money on a marketing tool, it needs to really help us grow. When a new patient comes into my office, our front desk staff always asks the patient how they heard of us and what compelled them to come in. We record this information and at the end of each year we analyze what marketing strategies drove the most leads. Most experts agree that a good average for the value of a new patient is $800 for the first three to nine months. The average monthly cost of my new patient leads via PriceDoc is only $50 per patient, and helps us track the number of patients who are using the site. Using other social media platforms such as Twitter and Facebook only cost the time (and effort) my staff puts into online engagement.
Credit: Becky Coats, DDS
Some of the goals that can be achieved by launching a website include the following:
1. Far Cheaper and Much More Flexible Than Print Advertising
The Internet is extremely different from print advertising in that space is cheap, your advertisement is accessible for a longer period of time, the content can be changed without having to ask someone to do it for you (if you use a content management system) and you can potentially reach a wider audience.
This is not to say that you should not use other forms of advertising at all You can use it to entice people to visit your website and find out about your company and potentially open two-way communication between the potential customer and a sales person.
2. Market Expansion
The Internet has allowed businesses to break through the geographical barriers and become accessible, virtually, from any country in the world by a potential customer that has Internet access.
3. Diversify Revenue Streams
A website is not just a medium for representation of your company, it is a form of media from which everybody can acquire information. You can use this media to sell advertising space to other businesses.
A recent trend has risen where businesses feature their very own directory of complimentary services, where the visitor can search for information on a business that will enhance the use of your service. The business sells complimentary businesses a listing in their directory.
A good example is a catering company featuring a directory with businesses such as event co-coordinators, electronic equipment rental companies, etc.
4. 24 7 365
No more turning customers away when its time to close shop, putting up a note saying closed for public holiday , or leaving an irritating message on your answering service specifying your trading hours tell them to visit your website for information they are looking for.
5. Offer Convenience
It is far more convenient for a person to research a product on the Internet than it is to get in a car, drive somewhere and look for or ask someone for information on a product. Also, a potential customer won t have to judge a call centre agent to determine whether he/she has their best interests in mind, or just wants to make a sale.
The potential customer can visit your website whenever they like in their own privacy and comfort, without the stresses and distractions that exist in the real world .
Your website is a self-service medium for example, instead of having to wait in a long cue to pay your TV License, you can now do it electronically through the TV License website.
6. Add Value and Satisfaction
By offering convenience, a point of reference and that touch of individualized customer service, you ultimately add value to your offering and your customers experience a higher level of satisfaction.
Your website can add value in other ways too, by featuring tips, advice and general interest content you can entertain your customers. This will also help them remember you better.
7. Standardize Sales Performance
By looking at which approached / pitches have worked in the past and those which have not, you can produce the ultimate pitch and use it with your website, so that you use it on every customer. No more training of sales people and waiting for them to get a feel for your line of trade.
8. Improve credibility
A website gives you the opportunity to tell potential customers what you are about and why you deserve their trust and confidence. In fact, many people use the internet for pre-purchase research so that they can determine for themselves whether a particular supplier or brand is worthy of their patronage, and won t take them for a ride.
The Internet also allows for Viral Marketing where your website visitors spread positive word-of-mouth about your business - your customers do your marketing!
9. Promote your Brick n Mortar Presence
Getting lost trying to find a place can be frustrating for a potential customer. You can publish what they call a dummy map on your website, which shows directions and landmarks graphically, and the potential customer can print it out when looking for your Brick n Mortar premises.
You might advertise a promotion on your website encouraging the visitor to visit your Brick n Mortar premises (e.g.. At a branch near you! ).
Also, if you recently moved to a new location, you will have to wait for the next 'phone directory to come out before people figure out where you currently are. Because a website is flexible you can change the content as you like you can change you contact details instantly and lower the risk of losing customers when moving to a new location.
10. Growth Opportunity
A website serves as a great place to refer potential investors to, to show them what your company is about, what it has achieved and what it can achieve in future.
11. Two-Way Communicative Marketing
Customers can quickly and easily give feedback on your product and/or marketing approach.
12. Cheap Market Research
You can use features on your website such as visitor polls, online surveys and your website statistics to find out what your customers like more and how they feel about certain aspects of your business to determine how you can improve your product and the way you do business.
Website statistics show you how much traffic your website receives, how the visitor got to your website and where, geographically, the visitor is from.
Credit: Web World
It is so important to have a unique website presence, especially for healthcare professionals. A professional website gives them the platform to educate, inform and be a resource to patients looking for quality dental care.
Jelly Websites make this process easy. Gone are the days of paying high initial fees, waiting forever for changes to be made on your website and having to come up with copy for the designers. Jelly's developers have been creating dental websites for over 16 years and have the resources to not only give you a unique online image but to offer all the bells and whistles that patients are looking for.
Today's patients are savvy and have a "want it now" approach to web surfing. If they visit your website and don't instantly make a connection and find what they are looking for they will click off and find a dentist that does.
Visit our website at www.jellywebsites.com and see how Jelly can make you look like a Million Dollars online starting at $50 per month.
When you own a business, your website is one of your most important mediums that can be used to reach new customers and generate more sales.
Whether you have an established website that is not currently working for you, or you are a complete novice to the online marketing world, improving your website so that it generates traffic and increases sales is the right thing for your business.
Without a high quality website that attracts visitors and provides you with a way to capture information, you are not using the Internet's power to its full potential. The information below can provide you with an idea of why a good website is so important for your businesses' bottom line.
Why is a Quality Business Website So Important?
A high-quality business website provides you with a way to capture the enormous amount of traffic that is on the Internet.
It also makes your business more accessible to your customers. It does this, by giving website users a way to contact you or find out valuable information about your products or services without having to get on the phone, and during non-business hours. There are literally millions of people searching the Internet for various reasons on any given day. If you are not trying to capture some of those visitors, then you are losing out on many potential sales each month. Just as your store gives you a physical presence a high-quality website provides you with an online Internet presence.
Benefits of Having a Good Website
As a business owner, there are many benefits to having a quality website that is able to not only generate traffic but also increase sales for your company. The first benefit that a business website can provide you with is it enables you to have access to customers that you otherwise might not have contact with. Without a website, you are only able to reach your potential market through traditional means, and not those potential customers that primarily use the internet for their purchase research.
By enlisting the help of an internet marketing service company, you can create a highly effective direct response website that enables you to reach out to Internet traffic.
By adding an opt-in form to a quality website, you can increase your earning potential each year by at least 20%. An opt-in form provides a means of capturing visitors' contact information. This is very valuable as it will allow you to send current and potential customers information about promotions, important updates, and special sales events throughout the year.
The visitors on your list will be people that you know are already interested in the services that you are offering, and by sending out a sales message to them your rate of return will be much higher than with an untargeted ad in the newspaper.