Adding a Landing Page to your Marketing Mix | Prescott, AZ

On the surface, a landing page doesn’t seem like a marketing tool, however it can be a great way to promote yourself. Landing pages target audiences and points them to the product or service you are promoting. Targeted content also means that your landing page will stand out from your website; something your readers will remember.

Have you grown your online presence lately? A winning marketing strategy is one that diversifies the ways it attains and retains viewership. A landing page can provide multiple opportunities for growing your business such as a call to action, lead generation and search campaigns.

Call to Action. Including a call to action (to visit during happy hour for example), or a form your visitor can fill out to receive updates are two ways to expand your reach. These can begin generating or growing an email list of clients interested in the latest of what you have to offer.

Lead Generation. This is the process of turning a stranger into a fan of your enterprise. A landing page can add that extra touch that converts that person into your newest client. Additionally, a broader reach will allow you to begin analyzing trends among your customers, allowing you to better tailor your marketing over time.

Search Campaigns. Search campaigns target those seeking like content to your promotion when they search on the internet. They can be incorporated into a landing page literally pulling potential customers to you, for you. Something to consider when creating a landing page is how interactive it is. The more interactive, the longer a potential client may view it. But if it has too much going on, it can clutter the page and actually drive away a client. Nevertheless, landing pages are easy to get right and can be a great addition to any marketing strategy.

If you’d like to find out more about landing pages, contact Jelly Websites in Prescott, AZ at (951) 371-9327 or visit us online at www.jellywebsites.com for additional information.

Landing Pages

We can think about landing pages as a single-page website presentation that works to get information to visitors without a labyrinth of tabs to navigate. Essentially, landing pages are a facet of marketing and advertising campaigns for many businesses. If your business shares on social media or sends out email campaigns, it should be directing viewership to a landing page for your enterprise. If your current campaigns are not transmediated in this way, or is non-existent, it could mean a loss in viewership, retention, Google ranking etc.

While it may seem redundant to advertise to current and prospective consumers while providing a link to yet another destination for your content, this circular navigation is how we all end up on Facebook for hours at a time; it works. Landing pages are a great tool in your marketing toolbox. They are easy enough to produce and imbed in your various media, that even the prospect it will increase viewership makes them worth the investment.

If you’d like to find out more about building a website, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

The Perks of Online Marketing

Online marketing has expanded at a rapid pace; once social networking entered the mainstream (and diversified to fill every niche) it has become a no-brainer for the modern entrepreneur. If your company has yet to step into the world of online marketing, here are some reasons why it may to time to start!

It’s Affordable – What business owner or young entrepreneur doesn’t want to save a dollar? When a business owner transitions some of their (or an associate’s) time into outreach on platforms such as Instagram or any other media, they stand only to gain. Most of these platforms and marketing tools are either free or worth the small investment because it generates interest and is easily scalable (sometimes by the fans, which means the effort multiplies on its own!)

SEO – Think of SEO as the stuff that gets your business to the front page of Google. The more your business is putting out marketing content, it contributes to the number of views, and dollars earned, for your business. This can be in the form of blogs loaded with keywords, social media posts and even e-blasts. Each of these tried and true means of online marketing will ramp up your SEO.

Transmediation – This fancy word in the modern journalism world simply means that each of your platforms connect to the other. Lets say you put out a monthly email to your loyal fans and at the bottom is a link to the business Instagram. A viewer clicks to see what is on offer there and sees under the username your business URL; this is transmediation. All roads create intrigue and lead back to the different things your business has to offer. Online marketing for any business is rarely a one-platform operation, so linking them to one another serves the interest of your business by retaining engagement.

It is a worthwhile investment of your time to discover which platforms suit your business because it will increase exposure, generate interest and ultimately take your enterprise to that next level of success at little to no cost to you.

If you’d like to find out more about building a website, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Building Your First Website | Corona, CA

Here we are – ready to take a stab at creating your very first website. It’s incredibly overwhelming, isn’t it? We get it. There are good websites and there are poorly built websites – how can we be so sure that we can do this? Because we want a great looking website, one that will drive traffic to what you’d like to show to world. And there are lots of hosting sites that make it seem easy as pie. But not everything is as simple as it seems and using these sites may not be the smartest decision for your current goals. Here are some reasons why not to use these sites to build a website.

It doesn’t save money. It begins with a free offer and ends with a bait-and-switch. Sure, you can set up a basic blog, but it has ads on it (that don’t benefit you), you get terrible support with significant space limitations. Unless you subscribe. Third-party sites can become expensive as they try to get you to add on unnecessary features.

Third-party builder limitations. At first, you’re not going to be customizing your website much, but compared to a standalone content management system (CMS), you have very limited options when it comes to web design, functionality, file access, and customization.

Template platforms aren’t any easier to work with. The final reason that people are drawn to these website template platforms is that they promise beginner ease. But if you know what you’re doing, you can set up a WordPress business website in 5 minutes. And each time you do it, you’ll learn more and get better (and faster) at it.

If you’d like to find out more about building a website, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Jelly Websites proudly serves Prescott, AZ and all surrounding areas.

Common Website Mistakes | Corona, CA

Bad web design advice is everywhere. We hear it practically every day in our line of work from clients who just want the best for their business. Which are you a culprit of? Take a look at the more common mistakes:

Desktop design. Now that roughly half of all website traffic comes from users on mobile devices, having a responsive website is an absolute must.

Calls to action above the fold. A case study found that pages with calls to action lower on the page perform 304% better than pages with a call to action above the fold.

Cluttered forms. Instead of overwhelming your users with long forms asking for several pieces of their background, history, and contact information, stick to the key info that you need to get in touch.

Broken links. Removing broken links from your site is an extremely easy and effective way to improve user experience, keep users on your site, and even improve your search engine rankings.

Pared-down mobile websites. Instead of eliminating important features, prioritize which ones your mobile users need most and place those higher on your mobile page.

Pop-ups. Pop-ups, autoplay content, and other interrupting elements frustrate and annoy your website visitors. Instead, entice your users to opt into your content.

The competitors. When you mimic designs and content that you see on your competitors’ websites, you don’t set yourself above the competition.

Too much copy. Use things like headings, images, and bulleted/numbered lists to break up that content while using shorter paragraphs to embrace white space.

Press releases vs. blog posts. If your blog is filled with press releases, there’s a good chance that users won’t want to read them. If there’s a certain point you want to get across, a blog post is best.

If you’d like to find out more about building a website, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Jelly Websites proudly serves Prescott, AZ and all surrounding areas.

Why Websites Are Important | Corona, CA

When starting a business, it is important to get the word out in order to build clientele. One of these ways is to build a website. Not only is this a necessary part of doing business today, but with the pandemic, many people are relying on the internet to keep some type of normalcy in this changing world. Commonly, many business owners don’t believe they need or can afford to have a website, but the opposite is true. Investing in a website is important if you would like to continue to grow your business. Here are the top three reasons:

Increasing credibility. Search engines are the go-to websites when searching for products or services. Without one, potential customers will most likely go to your competition that does have a website. If you currently have a website that’s not up to date or functioning correctly, having it redesigned will provide you company with a more professional image that will draw in potential customers.

Saving marketing money. While many small business owners may think that they can’t afford a professional website, however they can’t afford not to either. Many companies have seen increase in business when they obtain a website of their own. In many cases, a website can cost anywhere from $20 – $100 per month.

Staying informed. You’re website is essentially your online brochure or catalog. Websites are much easier and faster way for potential customers to get updated information about products and services. This makes it a very effective way of letting your potential customers know about the arrival of new products or services, upcoming events, special promotions and much more.

If you’d like to find out more about building a website, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Jelly Websites proudly serves Prescott, AZ and all surrounding areas.

Increase Your Sales with a Business Website | Corona, CA

It seems we can’t get away from the idea of starting a business without the use of the internet. Not only can you streamline your sales, but you can also drive new clients to your business products and/or services. But if you don’t have a website that is working for you, you are merely spinning your wheels to the success that could be on the horizon. So, what do you do? Improve your website.

Without a high-quality website that attracts visitors and provides you with a way to capture information, you are not using the internet to its full potential. A high-quality business website provides you with a way to capture the enormous amount of traffic that is on the Internet and makes your business more accessible to your customers by giving website users a way to contact you or find out valuable information about your products or services without having to get on the phone, and during non business hours.

As a business owner, first benefit of a business website is providing you with access to customers that you otherwise might not have contact with. By enlisting the help of an internet marketing service company, you can create a highly effective direct response website that enables you to reach out to internet traffic and increase your earning potential by at least 20% yearly. An opt-in form provides a means of capturing visitors' contact information to allow you to send current and potential customers information about promotions, important updates, and special sales events throughout the year.

For more information on business websitescontact Jelly Websites in Corona, CA at 951-371-9327 or visit our website at www.jellywebsites.com.

Proudly serving Corona and all surrounding areas.