Tag: Online

E-commerce Tools For Any Business | Prescott, AZ

Let’s start with the basics – an e-commerce website is one that allows the purchase and sale of goods, without needing a brick-and-mortar shop. Ebay is a great example of an e-commerce business and set the tone for how online shopping can be a quick, easy, and accessible option for consumers. Here are a few e-commerce tools any business can employ.

User Reviews. To go along with informative product descriptions, it never hurts to have positive reviews for the products you offer. If you are set up on websites like Etsy or have Google Reviews, including them along with each product is a great way to boost confidence for your customers.

Mobile Accessibility. If you do decide to transition to an e-commerce site, make sure its mobile compatible. Those little computers in our pockets are powerful tools where with a single tap we can entice consumers to make a purchase. Make sure your customers can access you from wherever they are, so you can get paid wherever you are.

Payment Options. The financial world is evolving right along with the rest of modern technology. Beyond traditional credit card payment, services like Venmo and PayPal have become increasingly mainstream methods of valid payment to businesses. Brick-and-mortar shops have begun accepting Venmo payments, so it may be an option for your e-commerce site as well.

Product Information. Admittedly, its more difficult for consumers to decide when they can’t have the tactile experience of an item. If you transition to an e-commerce site, its worth the effort or expertise of a writer to help create an immersive description of each item you offer. The more a consumer can understand about a given product, the more likely they are to purchase and be happy with their item.

Customer Profiles. Some of us would rather checkout as a guest for each purchase, but for repeat customers or businesses, having access to their order history, preferences or score deals for loyalty are big perks. It could make the difference in what kinds of customers, and thus sales, you attract.

Interested in learning more about how to optimize user experience for your website? Visit us online at jellywebsites,com or call our team at 951.371.9327 today!

How To Build A Customer Base Online | Prescott, AZ

Now that you are ready to build a website for your business, it is important to remember that building your customer base matters too.  After all, the goal is to become successful, and it takes more than just an online presence. Incorporating the following tips will be sure to drive traffic to your site and success to your business:

Search engine optimization. Most web traffic comes from search engines, so your website must be optimized with certain keywords in order to make it on the top of search engines. Keep these words on par with your target audience, this way you can be found easily when they search.

Social media. Everywhere you look, you find a Facebook link or an Instagram page to follow. Yes, if you plan on expanding your customer base, you need to create social media accounts so your customers can find you. If people enjoy your content on social media, they will be likely to share, instantly expanding your customer base with a single post.

Keep it clean. When designing your website, it is important to remember that less is more. Putting too many fancy fonts or graphics are likely going to dissuade your customer’s from staying on your page. Keep things simple and easy to navigate.

Blogging. An easy way to create fresh content for your website is to have a blog. The content you add in a blog is also very useful for SEO, a search engine will see this content and use it in search engine results. Make them about various aspects of your business so your customers will continue to come back for advice and tips.

Interested in learning more about how to optimize user experience for your website? Visit us online at jellywebsites,com or call our team at 951.371.9327 today!

Are You Maximizing Business Directories to get Found Online?|Prescott, AZ

We all know about Google, Firefox, and Internet Explorer but have you ever considered that your customers aren’t searching for you on the same platforms? With so many applications, internet search engines and sources of information available online, it’s important your business is identifiable on any search engine.

As the number of things available to search continues to rise, the way your business is found should keep up with the ways people are searching for it. Makes sense, right? Totally! Unfortunately, keeping up with the latest on how your audience is searching, how search engines continue to optimize and staying beyond trend with your business is a job unto itself.

Seeking to understand how you may enhance your website performance? Here are some tips on how to improve your search engine optimization:

  • Keep your business information accurate and consistent across the web
    • 47% of potential clients choose the competition if a website is missing a phone number
  • Maintain updates on special offers and promotions across platforms
    • Make sure everyone can access deals and information
  • Monitor your website’s analytics and improve accordingly
    • Helps you understand what drives people to your site
  • Search your business online to learn relevant keyword associations
    • Learn how people are searching for your services and products

When you work with the team at Jelly Websites, we can actively monitor traffic across over 50 local directories and internet-wide search trends to optimize your search engine compatibility. We utilize industry leading strategies to understand your online business presence, monitor its performance, make updates and retain information accuracy as your business expands.

We provide these services so you can spend your time managing your business and fulfilling the orders your newly optimized website will generate!

We are a team of people dedicated to helping small businesses grow. Learn more about our listings management at https://jellywebsites.com/listings-management.html

Visit us online at jellwebsites.com or call Jelly Websites at 951.371.9327 to discuss how optimize your business online today!

The Perks of Online Marketing

Online marketing has expanded at a rapid pace; once social networking entered the mainstream (and diversified to fill every niche) it has become a no-brainer for the modern entrepreneur. If your company has yet to step into the world of online marketing, here are some reasons why it may to time to start!

It’s Affordable – What business owner or young entrepreneur doesn’t want to save a dollar? When a business owner transitions some of their (or an associate’s) time into outreach on platforms such as Instagram or any other media, they stand only to gain. Most of these platforms and marketing tools are either free or worth the small investment because it generates interest and is easily scalable (sometimes by the fans, which means the effort multiplies on its own!)

SEO – Think of SEO as the stuff that gets your business to the front page of Google. The more your business is putting out marketing content, it contributes to the number of views, and dollars earned, for your business. This can be in the form of blogs loaded with keywords, social media posts and even e-blasts. Each of these tried and true means of online marketing will ramp up your SEO.

Transmediation – This fancy word in the modern journalism world simply means that each of your platforms connect to the other. Lets say you put out a monthly email to your loyal fans and at the bottom is a link to the business Instagram. A viewer clicks to see what is on offer there and sees under the username your business URL; this is transmediation. All roads create intrigue and lead back to the different things your business has to offer. Online marketing for any business is rarely a one-platform operation, so linking them to one another serves the interest of your business by retaining engagement.

It is a worthwhile investment of your time to discover which platforms suit your business because it will increase exposure, generate interest and ultimately take your enterprise to that next level of success at little to no cost to you.

If you’d like to find out more about building a website, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.