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How To Create An Effective Footer For Your Website | Prescott, AZ

Although the footer of your website may not be the most eye-catching area of your site, your visitors look for the footer in search of important information. Here are a few things to keep in mind when designing the footer of your website:

Simplicity Gets It Done. When dealing with lots of information, keep it easy for your visitors to find the information they need.

Link It. Two of the most important links on your website are the contact and about us sections. When visitors land on your webpage, direct them to these pages.

Contact information. Besides including “Contact Us” in your footer, add your contact information, including physical address, emails address, and phone number.

Keep It Relevant. Your information should be divided into columns or rows and arranged by relevant important information like contact information, social media, links, etc.

Copy. Including a copyright notice is extremely important to your security and can save you from facing many problems. Include the copyright symbol, the name of the copyright owner, and the year it was created.

Add A Call To Action. Add the extra nudge your visitors need to sign up for newsletters, subscribe to blogs, or to send an email requesting a quote.

Legible & Contrasted. Your footer is typically small in size and much of your info is kept in that small block. Color, brightness, and contrast should also be taken into consideration.

Graphics. Add logos or graphic elements to draw the eye but be careful not to overdo the small space with too many elements.

Interested in learning more about how to optimize user experience for your website? Visit us online at jellywebsites,com or call our team at 951.371.9327 today!

Factors that Hinder Your Website | Prescott, AZ

Designing a website is not the easiest thing to do. Not only does the website serve a purpose, whether you are creating it for business or pleasure, but it also needs to continue to drive traffic if it’s going to be successful. After all, you are designing it for the visitor more than it is for you personally. While there are plenty of tips out there to help, there are lots of mistakes commonly made while creating them. Here are some of the more common mistakes web developers and web designers make that hinder the effectiveness of your website:

No consistency. When it comes to designing multiple pages for a website, keep things simple and consistent. If your page design is inconsistent, your visitor may wonder if they’ve been sent to another website.

Confusing navigation. If your website’s navigation isn’t direct, visitors are likely to get frustrated and leave. Remember the three-click rule – your important content should be accessible within no more than three clicks from your homepage.

Irrelevant/outdated content. Three little words: less is more. Make sure your website’s content is up to date and refreshed on a regular basis. After all, you want your visitors to come back wanting more.

Poor readability and legibility. Visitors come to your website in search of information, so making sure they can read it is extremely vital. Make sure to use easy-to-read color schemes and fonts to make reading easier for your visitors.

Non-responsive design. Most web browsing is done on mobile devices, so make sure you design your website to be mobile-friendly, in order to enhance its usability.

If you’d like to customize your website, contact Jelly Websites in Prescott, AZ at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Tricks for Website Clicks | Prescott, AZ

Frustrated business owners may dive into the analytics of their website and wonder “why am I not getting the kind of traffic I want?” Putting together a compelling website to showcase your brand is the first step towards generating clientele. The next, and arguably more difficult task, is driving traffic there.

Of course, the way a business goes about driving traffic will depend on the business itself. Social channels are a great way to generate interest, but one social network does not fit all. It’s important to evaluate what you have to offer and what platforms will highlight those services.

Let’s say you are an architect who generally gains clientele through referrals, you may not need anything more than an interesting Instagram page to share your favorite projects. If you are selling handmade goods, it makes more sense to take advantage of e-commerce sites like Etsy in addition to multiple social platforms to generate website traffic.

The interplay of social, e-commerce, marketing strategy and your website is referred to as transmediation; allowing one or more platforms to link and flow to the next. When done properly, transmediating your channels will boost your SEO online, increasing your page ranking on major search engines and, ultimately, generating more clicks to your website.

Transmediation is a great way top generate clicks to your website. Another way business owners can boost analytics is by incorporating a QR code onto their business cards and marketing materials. QR codes may seem like a been there, done that fad but to the average person who receives a business card, it’s a unique, convenient way to view your work.

You also want to ensure your website is mobile accessible. Of course, it’s published online, meaning it can be accessed via smartphone. What is important to note however is the presentation of your website in that format. If your website is not currently mobile accessible, discuss options with your website developer to understand how your business can stand out to those on the go.

The trick is in how easily accessible your content and website is to potential clients; the easier it is to find and learn about you, the more interest you will generate in your services. The more SEO-rich content you can get out into the world, the higher your Google rankings. The higher your ranking, the more eyes - and clicks - will come your way, ultimately growing your business.

Interested in learning more about how to optimize your website? Visit us online at jellywebsites,com or call our team at 951.371.9327 today!

Trustworthy Information on the Internet | Prescott, AZ

With so much going on in the world, and so many outlets on the internet, it can be difficult to navigate how trustworthy a source, website or link really are. We want you to understand some things to consider as you approach different websites across the internet that may help keep you and your personal information safe.

Timeliness. When was the information you are considering written? Has the content been updated or direct you to other relevant or concurring sources? If so, then it may be worth following those channels to get a well-rounded idea of the topic or answer. If the content seems outdated or hosts unsupported links, it may be a good idea to consider other sources for more relevant details to your search.

Relevance. When you read through the sources your search has brought you to; how well does that content really align with your inquiry? Are you the intended audience? Considering the audience and how similar what you are reading is to your search can skew the answers you may receive from it.

Authority. The individual who wrote the content on a given page plays a significant role in how it is intended and perceived. Never has this point been more prevalent than in the age of the internet. Today, everyone can be “someone”, so it’s important to analyze how consistent and credible the individual is in regard to what they have written.

Accuracy. Supporting sources is not a concept reserved only for collegiate essays; it applies to any piece of information available. Of course, in the end, how accurate you believe information to be, is up to you. Yet, when reading, analyze whether or not there are supporting documents, links or articles to what you are reading. Is the literature published anywhere else or peer-reviewed?

Purpose. Why someone felt compelled to write and share something on the internet matters – a lot. Something as innocent as a promotional email to virus-laden links exist online; its important to pause when confronted with an unsettling pathway online.

The internet has become so profoundly ingrained in our daily lives that it is unlikely we will discontinue it’s use any time soon. Yet, we can navigate it with a bit of caution and understanding in order to keep ourselves, families and business safe.

To learn more about how to be safe online, or inquire about how we work to keep your business safe online, visit us online at jellywebsites.com or call us at 951.371.9327 today!

What You Must Do To Drive Website Traffic | Prescott, AZ

Website “traffic” refers to how many people are visiting your site. When you launch a website for your business, it takes time for it to populate online and generate views. If your new or existing website isn’t receiving the traffic you want, it may not quite be your fault. There are several ways to drive traffic to your business, it’s just a matter of knowing the tricks!

Blogging: Starting and maintaining a blog for your website is a great way to keep your site relevant online. A monthly blog allows you to keep your visitors updated on your business and add keywords to your site without cluttering it. It also makes returning to your website appealing, with fans tuning in for interesting tidbits every week.

Search Engine Optimization. A search engine, like Google, is how people find out what they want to know online. Optimizing your website to position itself higher on the results page of major search engines is paramount for your website. What keywords will you choose?

Social Media. Whether you realize it or not, your business can have a social media presence tailored to your niche. While the way to market your business can tap into multiple media streams, it likely you won’t use them all. Utilizing social media is an easy and free way to promote your enterprise.

Keep it Clean. Having a simple and easy-to-navigate website is proven to drive and retain visitors. Cluttered, overwhelming sites will distract visitors from your goals and ultimately reduce visitation to your site.

How traceable your website is online makes a big difference in how it works to promote your brand. These starting points will help get your website out there and building your business!

To learn more about website traffic, management and blogging to improve your website’s accessibility, contact Jelly Websites at 951.371.9327 or visit online at www.jellywebsites.com today.

Pros and Cons of Building Your Own Website | Prescott, AZ

Creating a compelling website for your business matters. In our globalized world, you want everyone to connect with your brand and purchase what you have on offer.

There are several ways to create the website of your dreams; here are some things to consider.

The Pros:

Save Money. Taking the time to ideate your own website design, and even get a service to create it will be cost effective. Especially if your business is a start-up, then getting the basics of what you want out of your site is going to be a cost saver.

Accomplishment. There is a valid sense of accomplishment that comes with creating your own website design to promote your business!

New Skills. Since there are so many ways to put together a website, there are certainly some things to learn. You will walk away with an understanding of HTML, CSS, JavaScript, Flash and many other creative and technical programs.

The Cons:

Time. Between learning about all the programs, design and finalizing user experience, building a website is a time commitment. As a business owner, you may not have the time it takes to create and maintain your new site.

Professional. For a website to look great, drive sales, and work properly takes a lot of effort. Building your own website could lead to it looking unprofessional simply because you aren’t a web designer.

Copycats: When the average person creates their own business website they typically gravitate towards prefabricated templates. While not an inherently bad idea, it can cause your website to blend in with the crowd.

Your online presence will help you make strides in your enterprise. Whether you decide to create one yourself or work with the professionals at Jelly Websites, a great website is just a few clicks away! If you would like to build, improve, or better maintain your website, call the design team at Jelly Websites today at 951.371.9327 or visit www.jellywebsites.com for more information.

Responsive Web Design

Many of us may interact with responsive websites every day and never realize what is happening under the surface. So, what is responsive web design? Essentially, a responsive website will automatically present to the user’s screen size, platform and orientation; it will adjust itself to enhance user experience.

This type of experience means there has been code embedded into the website that allows it to understand the dimensions of the individual screens it is being viewed on.

It may seem that this detail in your site’s presentation is too minute to consider, or that the effort will go unnoticed. In fact, it will go unnoticed, but that is kind of the point; that your consumers are presented with a perfectly fitted website every time they view it. Consider the user experience as value added to your business; you would rather have customers not notice your website is functioning in their benefit than receiving calls that it’s not.

If you’d like to find out more about building a website, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Landing Pages

We can think about landing pages as a single-page website presentation that works to get information to visitors without a labyrinth of tabs to navigate. Essentially, landing pages are a facet of marketing and advertising campaigns for many businesses. If your business shares on social media or sends out email campaigns, it should be directing viewership to a landing page for your enterprise. If your current campaigns are not transmediated in this way, or is non-existent, it could mean a loss in viewership, retention, Google ranking etc.

While it may seem redundant to advertise to current and prospective consumers while providing a link to yet another destination for your content, this circular navigation is how we all end up on Facebook for hours at a time; it works. Landing pages are a great tool in your marketing toolbox. They are easy enough to produce and imbed in your various media, that even the prospect it will increase viewership makes them worth the investment.

If you’d like to find out more about building a website, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Website Building

Building an engaging, beautiful and informational website can seem like a daunting prospect. A business owner in any field may be able to sell his or her product or self in-person but translating that into an online presence may not come easily. The process can be generalized into about four steps:

Conceptual meeting about the needs of the client or business online
Foundational design and coding of the website
Business- specific adjustments
Maintenance

One of the most precarious aspects of website design, and arguably the most daunting, is the coding. Handwritten code can elevate a website to the next level, providing a customized experience for the consumer that, ideally, will allow them to remember your business presence and come back for more.

A website is necessary for any business anymore, but it does not mean it needs to be the owner’s responsibility. With 25 years of experience in custom website design, the professionals at Jelly Websites will build a website that meets your needs and engages consumers, guaranteed.

If you’d like to find out more about building a website, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Custom Web Designs

Modern business owners rely on the tools that have escalated countless enterprises from start-ups to six figure companies. Most notably, a company’s website needs to land; both on the first page of a Google search and with the consumer. One of the best ways to ensure your business presence is representing the best of what you have to offer is with a custom design for your website. As the digital world becomes increasingly intertwined with globalization its not unfathomable to have your business go global – meaning your website needs to be more than active; it needs to tell a story. When you work with a professional to enhance or create a presence for your company, it allows you the opportunity to share what features, colors, flow and feeling you want your potential customer to experience without the hassle of developing it yourself. There are several reasons why hiring out the initial design, and maintenance of, your website is beneficial to the modern owner:

You have a full schedule – Last time we checked, being a business owner does not mean you need to develop everything. Its okay if at the end of the day there isn’t any energy left to think about color schemes and file formatting. If running the business is taking up all your time, keeping up on your website should be shared with the professionals so you can focus on growing your company.

You are a “big picture” thinker – Maybe you are the type of business owner that can see how your five-year plan breaks down per quarter but can’t seem to come up with a creative spin for your online presence. Having your website professionally designed means your big picture ideas can be worked into a beautiful and functional site that enhances the vision you have for your brand without all the stress of sweating the details.

Your website requires updated content – As it grows, your business might become heavily reliant on getting information to your client base meaning a website can quickly go from being a digital business hub to requiring weekly maintenance. If this is the case, its going to take away from your allotted time to actually run the company meaning hiring a professional to take care of it means you can better care for your clients.

If you’d like to find out more about building a website, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.