Tricks for Website Clicks | Prescott, AZ

Frustrated business owners may dive into the analytics of their website and wonder “why am I not getting the kind of traffic I want?” Putting together a compelling website to showcase your brand is the first step towards generating clientele. The next, and arguably more difficult task, is driving traffic there.

Of course, the way a business goes about driving traffic will depend on the business itself. Social channels are a great way to generate interest, but one social network does not fit all. It’s important to evaluate what you have to offer and what platforms will highlight those services.

Let’s say you are an architect who generally gains clientele through referrals, you may not need anything more than an interesting Instagram page to share your favorite projects. If you are selling handmade goods, it makes more sense to take advantage of e-commerce sites like Etsy in addition to multiple social platforms to generate website traffic.

The interplay of social, e-commerce, marketing strategy and your website is referred to as transmediation; allowing one or more platforms to link and flow to the next. When done properly, transmediating your channels will boost your SEO online, increasing your page ranking on major search engines and, ultimately, generating more clicks to your website.

Transmediation is a great way top generate clicks to your website. Another way business owners can boost analytics is by incorporating a QR code onto their business cards and marketing materials. QR codes may seem like a been there, done that fad but to the average person who receives a business card, it’s a unique, convenient way to view your work.

You also want to ensure your website is mobile accessible. Of course, it’s published online, meaning it can be accessed via smartphone. What is important to note however is the presentation of your website in that format. If your website is not currently mobile accessible, discuss options with your website developer to understand how your business can stand out to those on the go.

The trick is in how easily accessible your content and website is to potential clients; the easier it is to find and learn about you, the more interest you will generate in your services. The more SEO-rich content you can get out into the world, the higher your Google rankings. The higher your ranking, the more eyes - and clicks - will come your way, ultimately growing your business.

Interested in learning more about how to optimize your website? Visit us online at jellywebsites,com or call our team at 951.371.9327 today!

Driving Web Traffic Straight to You | Prescott, AZ

Stating out in business is hard – finding ways to entice visitors to your website is equally as daunting. Visitors want to learn something new and get a well rounded understanding of what you have to offer. Integrating links and content to social networks and capturing interest with freebies is a worthwhile initial investment to drive web traffic to you.

The following are some of the best ways to drive traffic back to your website, increasing both eyes on your page and SEO standing on major search engines.

Start a blog. A great way to grab the attention of your customers is by starting a blog, just make sure you keep content fresh and entertaining. Give them information they will not only find useful, but the more creative you are with its presentation, the more response you’ll receive.

Freebies. It is important to have a good reference when expanding your business. But there is one thing that is tough to resist – a free gift. Be sure this information or material you’re giving away is valuable, so people are more apt to talk about it to their friends.

Borrow an audience. People have found success getting their name out there by making cameos on other people’s sites. Approach those that are directly related to what you are doing – people usually appreciate that you admire them that much to ask.

Get your content everywhere. Social networks aren’t just for networking, they’re also an ideal place to post your content. Also, be sure to be generous and share other’s content as well. “You scratch my back, I’ll scratch yours” isn’t just a phrase about itches.

For more information about how the team at Jelly Websites can help drive traffic to your website, visit us at www.jellwebsites.com today!

What You Must Do To Drive Website Traffic | Prescott, AZ

Website “traffic” refers to how many people are visiting your site. When you launch a website for your business, it takes time for it to populate online and generate views. If your new or existing website isn’t receiving the traffic you want, it may not quite be your fault. There are several ways to drive traffic to your business, it’s just a matter of knowing the tricks!

Blogging: Starting and maintaining a blog for your website is a great way to keep your site relevant online. A monthly blog allows you to keep your visitors updated on your business and add keywords to your site without cluttering it. It also makes returning to your website appealing, with fans tuning in for interesting tidbits every week.

Search Engine Optimization. A search engine, like Google, is how people find out what they want to know online. Optimizing your website to position itself higher on the results page of major search engines is paramount for your website. What keywords will you choose?

Social Media. Whether you realize it or not, your business can have a social media presence tailored to your niche. While the way to market your business can tap into multiple media streams, it likely you won’t use them all. Utilizing social media is an easy and free way to promote your enterprise.

Keep it Clean. Having a simple and easy-to-navigate website is proven to drive and retain visitors. Cluttered, overwhelming sites will distract visitors from your goals and ultimately reduce visitation to your site.

How traceable your website is online makes a big difference in how it works to promote your brand. These starting points will help get your website out there and building your business!

To learn more about website traffic, management and blogging to improve your website’s accessibility, contact Jelly Websites at 951.371.9327 or visit online at www.jellywebsites.com today.