First Impressions | Jelly Websites

Factors that Hinder Your Website | Prescott, AZ

Designing a website is not the easiest thing to do. Not only does the website serve a purpose, whether you are creating it for business or pleasure, but it also needs to continue to drive traffic if it’s going to be successful. After all, you are designing it for the visitor more than it is for you personally. While there are plenty of tips out there to help, there are lots of mistakes commonly made while creating them. Here are some of the more common mistakes web developers and web designers make that hinder the effectiveness of your website:

No consistency. When it comes to designing multiple pages for a website, keep things simple and consistent. If your page design is inconsistent, your visitor may wonder if they’ve been sent to another website.

Confusing navigation. If your website’s navigation isn’t direct, visitors are likely to get frustrated and leave. Remember the three-click rule – your important content should be accessible within no more than three clicks from your homepage.

Irrelevant/outdated content. Three little words: less is more. Make sure your website’s content is up to date and refreshed on a regular basis. After all, you want your visitors to come back wanting more.

Poor readability and legibility. Visitors come to your website in search of information, so making sure they can read it is extremely vital. Make sure to use easy-to-read color schemes and fonts to make reading easier for your visitors.

Non-responsive design. Most web browsing is done on mobile devices, so make sure you design your website to be mobile-friendly, in order to enhance its usability.

If you’d like to customize your website, contact Jelly Websites in Prescott, AZ at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Five Key Elements of a Successful Website | Prescott, AZ

When considering the design of your website, it can be thrilling to consider all the different elements to highlight your work or products. It’s important however to keep in mind these five key elements of a successful website that play a big role in your ability to share a cohesive presence.

Relevant Visuals. We all know that when we log onto any given website, that they are a mix of visual and text elements. No website should be just one; a balance of each goes a long way. When considering what visual elements to use (color, photos, enhanced text, overall design) it’s important they all work to support the message you want to convey.

Mobile-Friendly Operation. More often than not, your existing and potential clients or consumers are navigating to you on their mobile phones. If you are working with a designer, he or she should direct the seamless presentation and operation of your website on a mobile device. If you are utilizing a DIY website tool, be sure to verify an ability to create or manipulate it’s compatibility with a mobile device prior to investing in that platform.

User-Friendly Navigation. The way visitors experience your website is just as, if not more important as the way it looks. Visitors should be able to experience the various elements of your website with ease and conveniently find the information or products they seek. If they encounter overcomplicated, unnecessary or generally poor navigation it’s likely they will leave your website and venture to your competitors.

Quality Content. As with visuals, so with words. The content of your website is paramount to the expression of your brand- it literally speaks on your behalf to existing and potential clients and consumers. When you sit to write your website, take time to consider what you really want people to know about the services or products your offer.

Security. This is particularly important for e-commerce websites. The ability to securely receive payment from clients or customers through your site is paramount to the success of your business. Not only should you not know their sensitive information, it should be as protected as possible from hackers attempting to commit fraud.

If you are interested in curating or improving your online presence, contact Jelly Websites at 951-371-9327 or visit www.jellywebsites.com today!

How to Give Useful Feedback to Your Designer | Prescott, AZ

Believe it or not, website designers, like many creatives, need a fair amount of information and direction from their clients to deliver. Designers are considering so many visual and background elements that they are generally unable to produce the best work without their client’s thoughts and desires being understood. When the client feels there is more direction needed to achieve their vision, they should feel comfortable expressing their thoughts. Here are some tips on how to effectively communicate with your designer to achieve the results you want.

Specifics. We hear from clients that they are timid about providing a designer too much information or aesthetic direction. More times than not, an over-explanation of what you are seeking from your digital presence is more welcome than total creative freedom. Designers will take your list of must-haves, dreams and desires and boil them into a cohesive presence.

Inquiries. There are times when elements of a website edit don't suit you, but you are unsure of how to proceed - that’s okay! It is the perfect time to ask your designer his or her thoughts on how to bring a given element to life or rethink your approach. The designer is your ally in making your digital presence enticing, cohesive and user friendly.

Sources of Inspiration. Remember Pinterest? Think of the accumulation of your perfect website inspiration as a pin board. Gather it together; the colors, layouts, fonts, down to the cute accents - everything that makes you think “this is so my brand”. Designers are really good at taking your laundry list of likes, dislikes and “I want to be likes” and boiling them down into a presence your clients or customers will remember. More is more so bring it on!

Design is a collaborative process. It’s going to take time and multiple edits to get it just right so take a deep breath and be a true creative partner - even when you don’t know the answer.

Interested in developing a website with the professional designers at Jelly Websites? Visit us online at jellywebsites,com or call our team at 951.371.9327 today!

Website Elements that Highlight Your Services | Prescott, AZ

As website developers, we encounter clients whose industries range from dentistry to boating. Each client wants to showcase their products or services in a way that shares their story, captures interest and generates clientele. Here are a few ways we suggest business owners may highlight their enterprise on their website.

Video. This is a great way for businesses to showcase their services. Whether you are an architect showing areal footage of a project or sell jet skis and want to show them in action, many industries can benefit from this visual experience. It makes a compelling introduction to your enterprise to feature a video on your website home page. It’s certainly an investment worth considering.

Podcast. Relatively new to online spaces, podcasts are another compelling way to generate interest in your services. Podcasts are not for every industry, but if you can tap into an interest with consumers about your business it can go a long way to highlight your services. Setting aside an hour every week-or-so to discuss your enterprise can be a time efficient way to generate interest and expand a client’s understanding of what sets you apart.

Social Channels. Integrating an Instagram feed or Youtube channel to your website is another way owners can expand their SEO, getting them found more seamlessly online. While it would’t necessarily make sense to share your personal feed with potential clients, having a business-oriented social channel can. These mediums serve as a pseudo-resume, exemplifying quality, customer service and an expertise in your craft.

A Seamless Experience. Of course, all of this is lost when a potential client becomes frustrated with their experience on your website. Ideally, a potential client will work through your website, and gain an understanding of your enterprise without a second thought. While it may seem counter-intuitive, or feel like what you would want is acknowledgment for a fantastic website, the more seamless the better. You would rather a potential client not notice the subtleties of a brilliant presentation than be frustrated.

Want to learn more about how you can add exciting elements to your website to highlight your services? Visit us online at jellywebsites,com or call our team at 951.371.9327 today!

Tricks for Website Clicks | Prescott, AZ

Frustrated business owners may dive into the analytics of their website and wonder “why am I not getting the kind of traffic I want?” Putting together a compelling website to showcase your brand is the first step towards generating clientele. The next, and arguably more difficult task, is driving traffic there.

Of course, the way a business goes about driving traffic will depend on the business itself. Social channels are a great way to generate interest, but one social network does not fit all. It’s important to evaluate what you have to offer and what platforms will highlight those services.

Let’s say you are an architect who generally gains clientele through referrals, you may not need anything more than an interesting Instagram page to share your favorite projects. If you are selling handmade goods, it makes more sense to take advantage of e-commerce sites like Etsy in addition to multiple social platforms to generate website traffic.

The interplay of social, e-commerce, marketing strategy and your website is referred to as transmediation; allowing one or more platforms to link and flow to the next. When done properly, transmediating your channels will boost your SEO online, increasing your page ranking on major search engines and, ultimately, generating more clicks to your website.

Transmediation is a great way top generate clicks to your website. Another way business owners can boost analytics is by incorporating a QR code onto their business cards and marketing materials. QR codes may seem like a been there, done that fad but to the average person who receives a business card, it’s a unique, convenient way to view your work.

You also want to ensure your website is mobile accessible. Of course, it’s published online, meaning it can be accessed via smartphone. What is important to note however is the presentation of your website in that format. If your website is not currently mobile accessible, discuss options with your website developer to understand how your business can stand out to those on the go.

The trick is in how easily accessible your content and website is to potential clients; the easier it is to find and learn about you, the more interest you will generate in your services. The more SEO-rich content you can get out into the world, the higher your Google rankings. The higher your ranking, the more eyes - and clicks - will come your way, ultimately growing your business.

Interested in learning more about how to optimize your website? Visit us online at jellywebsites,com or call our team at 951.371.9327 today!

Website Design Elements for Any Business | Prescott, AZ

It may seem intuitive that every business website, regardless of the enterprise would be composed, in part, of the same website design elements any other would have. However, if you are trying to DIY your website, it is important to keep in mind some of the elements that may work to highlight your unique business.

Flow. How a given client navigates your website goes a long way with how your business is received. Considering how you would like someone to experience your products and what content you want to share will inform the flow. Single-page websites are great if your website is more visual. For websites that serve to outline niche information, multi-page websites may better suit your needs.

Contact Information. Clients need a way to reach you, however, it is entirely up to you what contacts to provide. How you decide to manage communication between you and clients is your decision. An important thing to note is that if major search engines provide misleading contact information, it could cost you a client. It has been shown that inaccurate contact information alone can dissuade someone from using your services.

About Page. When potential clients visit your website, even if they understand the services or products you provide, it’s important to make a connection with them as well. About pages are a great way to inform visitors about yourself, your journey in business, or details about products a description may be too short to share. Adding an image to your about page is also a great way to relate with your clients, as it allows an opportunity to visually present your professionalism or personality.

Meet the Team. Businesses with a dynamic team of creatives or different departments benefit from a page where visitors can understand the people who make the operation work. It serves to inform visitors, and allows an opportunity for inquiries to be answered by the appropriate person or department.

For more ideas about how you can DIY your own website, or view the beautiful website Jelly Websites creates, call the team at Jelly Websites at 951.371.9327, or visit us online at www.jellywebsites.com.

Your Partner for Marketing Success | Prescott, AZ

Everything about the way you market your business, from business cards to events and your website, matters. Marketing your business is something that takes vision, a plan, and consistency to make successful.

Running the marketing for your business could be a part-time job all its own. With so many options available online, its important your business stay beyond trend with how it retains and generates interest with consumers. Marketing does not focus on one area of the brand; it encompasses the different parts that make your business presence whole. From the design of the office’s internal correspondence to consumer facing content, a marketing strategy brings your brand together.

Business owners widely acknowledge the fundamental importance of brand strategy and marketing for the success of any enterprise. When the presentation of your business is a representation of the care you have dedicated to your craft, that’s where true growth begins.

Jelly Websites has been committed to helping small businesses for 23 years. We know how to enhance your marketing potential based on how you would like to see it grow.

The main benefit of incorporating a marketing partner into your enterprise is that you can focus on what you need to manage within the business. When you strategize a game plan for your business presence, you set yourself up for success with prospective and existing clients.

When you work with Jelly Websites for your marketing strategy, we learn about you, and the key factors that make your business unique. We research the competition and know how to make your business stand out.

Our experienced team is available 24/7 to answer questions or make revisions. We imbed content with searchable keywords and offer unlimited changes and quick turn-around. Our content creators and designers ensure the highest quality exposure for your business, but you own the website.

From updates to your website to search engine optimization and original content, let us handle the creative details, so you can focus on running your business.

Interested in learning more about how making Jelly Websites your go-to marketing partner can advance your business? Call the team at Jelly Websites at 951.371.9327, or visit us online at www.jellywebsites.com

Landing Pages: Are They Necessary? Corona, CA

We all know what a landing page is. It leads a visitor to the features within your website and your business. The more interactive they are, the longer a potential client will stay. However, if you have too much going on, it can clutter up your page and drive those potential clients away. Nonetheless, a landing page is intricate to your website.

Another great way to utilize your landing page is for self-promotion. Say your company has a new product or service they’re promoting, a great way to promote is with a landing page crafted around that one particular service or product. Here are a few other reasons your company needs a landing page:

Email list expansion. In order for you to expand your email listings, your landing page should feature a call to action, or a form your visitors fill out with personal information to receive a free offer or additional information. Not only can you promote new products and sales, but you can even create a more personalized communication with your client base.

More potential leads. Generating leads is what makes your online marketing efforts worthwhile. A clean, functioning landing page with a simple call to action can help connect you to a whole new demographic of customers you never knew you had. This can help tailor your marketing campaigns.

Search campaigns. You know the offers that come up when you search for something? Incorporating this type of search engine marketing with your landing page can drive instant traffic to your page. Search campaigns make sure you are gathering leads from visitors that are interested in your actual offer.

If you’d like to find out more about landing pages, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Jelly Websites proudly serves Corona and all surrounding areas.

Why Your Website Traffic Is Slow | Corona, CA

When you launch a website, the hope is that you will have tons of new visitors checking out your business. And now the riches are pouring into your bank account! Unfortunately, this may not be your case. If your website is lacking traffic, you are probably missing some major steps in order to drive traffic towards you. Here is a quick list:

Search engine optimization. Are you taking advantage of SEO? Most web traffic comes from search engines, so you should be taking advantage of certain keywords to make it on the top of search engines. What keywords will your target audience need to use in order to find you?

Social media. Because social media is a necessity to everyday life, utilizing all of the various platforms will ensure that your customer base will be able to find you easily. For instance, having a Facebook “Like” or “Share” button on your webpage allows for your visitors follow or share your business without having to navigate away from the site.

Clean look. Oversaturated or content-filled websites are not only confusing to navigate but overwhelming to the average visitor, likely causing them to leave your site. Keep your webpage to be easy to navigate, and less cluttered in order to keep your audience’s attention.

Blogging. Having a blog for your website is the perfect and easy way to continually add new content without disrupting or displacing others. The content you add in a blog is also very useful for SEO, a search engine will see this content and use it in search engine results. Blogs are also great for your visitors, so encourage them to visit often with interesting tidbits they’ll find useful.

If you’d like to improve your website's online appearance, contact Jelly Websites in Corona, CA at 951-371-9327 or visit www.jellywebsites.com for additional information.

Jelly Websites proudly serves Corona and all surrounding areas.

Should You DIY Your Website? | Corona, CA

When we are looking for anything these days, we turn to the internet. Whether it be for products or services, we can find it online. So, when it’s your turn to create a website for your business, do you do it on your own? Before you answer, take a look at both sides of the coin. First, the advantages…

Learn something new. If you’ve never taken on the task of building a website, you’re in for a lot of learning how to master HTLM, CSS, JavaScript and possibly Flash, while also learning graphic software such as Photoshop.

Money saver. Everyone would love to save some money, especially with a startup, so if the task is successfully accomplished and the site is running with no bugs or broken links, it could save you money.

Sense of accomplishment. Creating and building website that’s effective and attractive gives you a sense of accomplishment.

And now the cons…

Time-consuming. Gaining all of the skills the build a website takes time, and that’s not even the actual building of it, in addition to maintaining a website by keeping it up to date to create more traffic.

An unprofessional look. Studies have shown visitors are more likely to stay on a clean and attractive site.

Look-a-likes. There are many free templates out there but standing out as unique on your website will appeal to your target audience.

Won’t work properly. This a very common issue that arises when building your own website. Hiring a professional can help for a hassle-free website.

If you’d like to improve your website's online appearance, contact Jelly Websites in Corona, CA at 951-371-9327 or visit www.jellywebsites.com for additional information regarding web design.

Jelly Websites proudly serves Corona, Riverside, Chino, Ontario, Tustin, Yorba Linda, Fullerton and all surrounding areas.