You’ve finally decided to invest in a website for your business. It is all designed to your specifications and has gone live. The problem is, attracting visitors to your website is one thing, but getting your visitors to stick around is another. You don’t only want visitors to take a look at your website and leave, you want your visitors to stick around and take a certain action. If you’ve noticed that your visitors are clicking that “back button” quite often, then maybe it’s time you realize there may be a problem with your website. The follow list includes five reasons why your visitors may be leaving your website:
Poor first impression. Your homepage is essentially the face of your business to the online world. When designing your website, make sure your home page is attractive, provides useful information, and of course has eye pleasing graphics.
Difficult navigation. We have all had a tough time figuring out how to navigate through a poorly designed website – keep it simple and organized.
Pop-ups. When it comes to marketing your business, a website is key to generating leads, but forcing visitor information as they click on your site is off-putting. Set these pop-ups should be at an appropriate time.
Auto-play videos. If you do have a video on your site, give your visitors the freedom to press play and watch it on their own time.
Confusing content. The font, text color and background will affect how well your visitors will be able to read and retain the content on your website.
For more information contact Jelly Websites at 951-371-9327 or visit our website at www.jellywebsites.com.
When a visitor lands on your websites home page are they immediately impressed or thrown off by your content? Is your visitor able to determine what it is you do, and what you can offer them? If your home page is poorly designed with crazy colors, confusing text or is completely bombarded by music and/or video I guarantee it will not be making a very great first impression. You want to provide your visitor with a seamless and user friendly experience if you want them to think about returning to your website. The following points provide you with a few simple ways to make sure your website is making a great first impression:
- Provide Clear Answers- When a visitor lands on your homepage they are usually in search of product, seeking information or looking for some sort of assistance. Your homepage must be able to clearly identify who you are and what you do to assure your visitors they are on the right webpage. People often scan for short paragraphs and bulleted items so try incorporating that into your site.
- Provide Simple Navigation- Simple navigation is key, no one likes to get lost or confused when entering a website. Make sure your navigation bar is visible and easy to locate so your visitors are able to explore your page at ease.
- Provide Value- Make sure to point out why your company is different and unique from your competitors, while making it simple to read and understand. Try incorporating original and credible content such as testimonials from happy customers or clients.
- Provide Clean Design- You may think that if your page is full of flashy photos, video or music it will attract more visitors, but the fact is this sort of content actually drives most visitors away. Not only is this a distraction to your visitors but it also can slow down you’re a websites loading time. Make sure to effectively utilize white space, colors and fonts appropriately.
- Provide Occasional Changes- When a website remains entirely the same visitors will have no real reason to return to your website. You want to make sure to provide periodic updates to create evergreen content. In simpler terms, stay current.
Keep in mind that first impressions last a lifetime, so if you want people to continue to visit your website you must make that first impression count.
For more information regarding web design, contact Jelly Websites in Corona, CA at 888-614-6686 or visit our website at www.jellywebsites.com.
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