Are You Building Your Customer Base Online? | Prescott, AZ

Businesses in the technological age have a lot of options when it comes to getting their name out there to build a customer base. While it may seem like you need to do it all, there are options and strategies that may work better for some enterprises than others. Here are a few means and considerations to keep in mind as you continue to grow your business and generate clientele.

Social Media. With millions of people are viewing content on various social media platforms every single day, it makes sense for your business to understand it’s media niche and create content. Generating content relevant to your business on appropriate channels can greatly expand your presence and connect you to potential clients.

Search Engine Optimization. Utilizing keywords that highlight your business, products or services online works to drive existing and potential clients back to your business is what SEO is all about. Optimizing the ease with which people can find your business with keywords will keep you at the top of major search engines, driving traffic and maintaining your position there.

Blogging. Blogging is a great way to keep people at the forefront of all things happening with your business. Utilizing SEO strategies throughout your website or other online channels is great, but a blog is an easy and current means of furthering your ability to be found. Around 350 words a post, blogs can easily be written to bring a voice to the brand and laden with searchable keywords that drive viewership to your site.

Keep it Simple. Your enterprise matters, and the way it presents to your clientele will make the difference between a new client and missed opportunity. Keeping your website clean, easy to navigate and written to provide relevant information, rather than fluff, will give you the advantage to competitors.

If you are ready to start building your customer base online, call us at 951.371.9327 or visit us at www.jellywebsites.com for more information.

Adding a Landing Page to your Marketing Mix | Prescott, AZ

On the surface, a landing page doesn’t seem like a marketing tool, however it can be a great way to promote yourself. Landing pages target audiences and points them to the product or service you are promoting. Targeted content also means that your landing page will stand out from your website; something your readers will remember.

Have you grown your online presence lately? A winning marketing strategy is one that diversifies the ways it attains and retains viewership. A landing page can provide multiple opportunities for growing your business such as a call to action, lead generation and search campaigns.

Call to Action. Including a call to action (to visit during happy hour for example), or a form your visitor can fill out to receive updates are two ways to expand your reach. These can begin generating or growing an email list of clients interested in the latest of what you have to offer.

Lead Generation. This is the process of turning a stranger into a fan of your enterprise. A landing page can add that extra touch that converts that person into your newest client. Additionally, a broader reach will allow you to begin analyzing trends among your customers, allowing you to better tailor your marketing over time.

Search Campaigns. Search campaigns target those seeking like content to your promotion when they search on the internet. They can be incorporated into a landing page literally pulling potential customers to you, for you. Something to consider when creating a landing page is how interactive it is. The more interactive, the longer a potential client may view it. But if it has too much going on, it can clutter the page and actually drive away a client. Nevertheless, landing pages are easy to get right and can be a great addition to any marketing strategy.

If you’d like to find out more about landing pages, contact Jelly Websites in Prescott, AZ at (951) 371-9327 or visit us online at www.jellywebsites.com for additional information.

Building Your First Website | Corona, CA

Here we are – ready to take a stab at creating your very first website. It’s incredibly overwhelming, isn’t it? We get it. There are good websites and there are poorly built websites – how can we be so sure that we can do this? Because we want a great looking website, one that will drive traffic to what you’d like to show to world. And there are lots of hosting sites that make it seem easy as pie. But not everything is as simple as it seems and using these sites may not be the smartest decision for your current goals. Here are some reasons why not to use these sites to build a website.

It doesn’t save money. It begins with a free offer and ends with a bait-and-switch. Sure, you can set up a basic blog, but it has ads on it (that don’t benefit you), you get terrible support with significant space limitations. Unless you subscribe. Third-party sites can become expensive as they try to get you to add on unnecessary features.

Third-party builder limitations. At first, you’re not going to be customizing your website much, but compared to a standalone content management system (CMS), you have very limited options when it comes to web design, functionality, file access, and customization.

Template platforms aren’t any easier to work with. The final reason that people are drawn to these website template platforms is that they promise beginner ease. But if you know what you’re doing, you can set up a WordPress business website in 5 minutes. And each time you do it, you’ll learn more and get better (and faster) at it.

If you’d like to find out more about building a website, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Jelly Websites proudly serves Prescott, AZ and all surrounding areas.

Common Website Mistakes | Corona, CA

Bad web design advice is everywhere. We hear it practically every day in our line of work from clients who just want the best for their business. Which are you a culprit of? Take a look at the more common mistakes:

Desktop design. Now that roughly half of all website traffic comes from users on mobile devices, having a responsive website is an absolute must.

Calls to action above the fold. A case study found that pages with calls to action lower on the page perform 304% better than pages with a call to action above the fold.

Cluttered forms. Instead of overwhelming your users with long forms asking for several pieces of their background, history, and contact information, stick to the key info that you need to get in touch.

Broken links. Removing broken links from your site is an extremely easy and effective way to improve user experience, keep users on your site, and even improve your search engine rankings.

Pared-down mobile websites. Instead of eliminating important features, prioritize which ones your mobile users need most and place those higher on your mobile page.

Pop-ups. Pop-ups, autoplay content, and other interrupting elements frustrate and annoy your website visitors. Instead, entice your users to opt into your content.

The competitors. When you mimic designs and content that you see on your competitors’ websites, you don’t set yourself above the competition.

Too much copy. Use things like headings, images, and bulleted/numbered lists to break up that content while using shorter paragraphs to embrace white space.

Press releases vs. blog posts. If your blog is filled with press releases, there’s a good chance that users won’t want to read them. If there’s a certain point you want to get across, a blog post is best.

If you’d like to find out more about building a website, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Jelly Websites proudly serves Prescott, AZ and all surrounding areas.

Why Websites Are Important | Corona, CA

When starting a business, it is important to get the word out in order to build clientele. One of these ways is to build a website. Not only is this a necessary part of doing business today, but with the pandemic, many people are relying on the internet to keep some type of normalcy in this changing world. Commonly, many business owners don’t believe they need or can afford to have a website, but the opposite is true. Investing in a website is important if you would like to continue to grow your business. Here are the top three reasons:

Increasing credibility. Search engines are the go-to websites when searching for products or services. Without one, potential customers will most likely go to your competition that does have a website. If you currently have a website that’s not up to date or functioning correctly, having it redesigned will provide you company with a more professional image that will draw in potential customers.

Saving marketing money. While many small business owners may think that they can’t afford a professional website, however they can’t afford not to either. Many companies have seen increase in business when they obtain a website of their own. In many cases, a website can cost anywhere from $20 – $100 per month.

Staying informed. You’re website is essentially your online brochure or catalog. Websites are much easier and faster way for potential customers to get updated information about products and services. This makes it a very effective way of letting your potential customers know about the arrival of new products or services, upcoming events, special promotions and much more.

If you’d like to find out more about building a website, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Jelly Websites proudly serves Prescott, AZ and all surrounding areas.

Continuing to Grow: Driving Traffic | Corona, CA

When starting a new business, it is difficult to get your name out in the public. Thankfully, this is the age of social media, so even the littlest guy has a shot at success. And thus, your success begins. You are prosperous and now it’s time to expand.

But how to you expand your client base in a new clever way? A time will come when you will need to cast a wider client net. Here are a few great ways to do just that in a new exciting way:

Blog it. Not only will a blog find you find new clients, but the traffic you incur will make you more visible on search engines. The idea is to keep content fresh and entertaining. Give them information they will not only find useful, but the more creative you are with its presentation, the more response you’ll receive.

Freebies. It is important to have a good reference when expanding your business. But there is one thing that is tough to resist – a free gift. Be sure this information or material you’re giving away is valuable, so people are more apt to talk about it to their friends.

Borrow an audience. People have found success getting their name out there by making cameos on other people’s sites. Approach those that are directly related to what you are doing – people usually appreciate that you admire them that much to ask.

Spread the news. Social networks aren’t just for networking, they’re also an ideal place to post your content. It’s a give and take idea – after all, teamwork is the best way to expand your success.

If you’d like to find out more about expanding your client base, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Jelly Websites proudly serves Prescott, AZ and all surrounding areas.

Create a User-Friendly Web Experience | Corona, CA

When designing your website, you need to ensure that you are designing it for your future customers. After all, they are the ones that will be using your website to find information, products and services – making things overwhelming or confusing isn’t going to do a service to anyone. You want to make a good first impression and your website is their first introduction. Provide your visitor with a seamless and user-friendly experience if you want them to think about returning to your website by considering the following tips:

Welcome your visitors. When a visitor lands on your homepage they are usually in search of product, seeking information or looking for some sort of assistance. Your homepage must be able to clearly identify who you are and what you do to assure your visitors they are on the right webpage.

Simple navigation. Making your website easy to navigate is key, no one likes to get lost or confused looking for information. Make sure your navigation bar is visible and easy to locate so your visitors are able to explore your page with ease.

Provide value. Point out why your company is different and unique from your competitors, while making it simple to read and understand. Try incorporating original and credible content such as testimonials from happy customers or clients.

Streamlined design. You may think that if your page is full of flashy photos, video or music it will attract more visitors, but the fact is this sort of content actually drives most visitors away. Utilize white space, colors and fonts appropriately.

Content changes. When a website remains the same, visitors will have no reason to return. Schedule periodic updates to create new content.

If you’d like to find out more about user-friendly websites, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Jelly Websites proudly serves Prescott, AZ and all surrounding areas.

Sometimes Less Is More | Corona, CA

When you are getting your online business started entail lots of planning and one of those plans needs to be a website. The problem is, what kind of website do you need? Do you need lots of pages to showcase your products and/or services? Or can you get the job done with a single-page website?

Many new business owners believe more is more, but many times it really is unnecessary. Sometimes, having a single-page website is exactly what the doctor ordered. Here are some of the smarter reasons you may want to consider taking the less is more approach:

Content. Single page sites content should include information about your company, what you do, and how you can benefit your visitor.

Visual design. Your visual design is the first thing your visitors see. Make sure the theme of your site relates well with the colors and the overall topic of your company. Utilize that empty white space.

Credibility. The first thing your customers want to feel is trust. Include proof that you are a company that can be relied on, such as testimonials from happy customers.

Call to action. Incorporating a call to action is an important key element. That action could range from purchasing an item to obtaining personal information to grow an email list. Also, offering something in return for your visitor’s information can generate more leads.

Responsive design. Since most people are using some sort of mobile devices or tablet, you must make sure your website is responsive to that knowledge. A responsive design allows for your website to convert to any size screen, on any device.

If you’d like to find out more about single-page websites, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Jelly Websites proudly serves Prescott, AZ and all surrounding areas.

Landing Pages: Are They Necessary? Corona, CA

We all know what a landing page is. It leads a visitor to the features within your website and your business. The more interactive they are, the longer a potential client will stay. However, if you have too much going on, it can clutter up your page and drive those potential clients away. Nonetheless, a landing page is intricate to your website.

Another great way to utilize your landing page is for self-promotion. Say your company has a new product or service they’re promoting, a great way to promote is with a landing page crafted around that one particular service or product. Here are a few other reasons your company needs a landing page:

Email list expansion. In order for you to expand your email listings, your landing page should feature a call to action, or a form your visitors fill out with personal information to receive a free offer or additional information. Not only can you promote new products and sales, but you can even create a more personalized communication with your client base.

More potential leads. Generating leads is what makes your online marketing efforts worthwhile. A clean, functioning landing page with a simple call to action can help connect you to a whole new demographic of customers you never knew you had. This can help tailor your marketing campaigns.

Search campaigns. You know the offers that come up when you search for something? Incorporating this type of search engine marketing with your landing page can drive instant traffic to your page. Search campaigns make sure you are gathering leads from visitors that are interested in your actual offer.

If you’d like to find out more about landing pages, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Jelly Websites proudly serves Corona and all surrounding areas.

Should You DIY Your Company’s Website? | Corona, CA

When we start up our own business, we are certainly concerned about getting our names out in the public and well, the quickest way to do so in this day and age is on the internet. Yes, from products to information, if there is anything we are looking for, we turn to the internet to find it. But what does a typical person know about building a website? Here are some things to consider when deciding on your website’s future. You may decide professional web companies is the way to go. First, the advantages:

Gaining Knowledge. If you have the time and interest, you will need to learn how to master HTML, CSS, JavaScript and possibly Flash, while also learning graphic software such as Photoshop.

Money saver. This usually being the number one motivator for some people. If the task is successfully accomplished and the site is running with no bugs or broken links, it could save you money.

And now, the disadvantages:

Time-consuming. Gaining all of the skills the build a website takes time, as well as actually building the site. You must constantly maintain a website by keeping it up to date to create more traffic.

Unprofessional look. Studies have shown visitors are more likely to stay on a clean and attractive site. Remember, appearance does matter and less is more.

Copycat sites. There are many free templates out there, but how many have chosen that same design?

Problems working. Even the best web designer can be stumped with design. When problems arise, it can create stress trying to resolve the problem. Hiring a professional alleviates this.

If you’d like to find out more about building a website, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Jelly Websites proudly serves Corona and all surrounding areas.