On the surface, a landing page doesn’t seem like a marketing tool, however it can be a great way to promote yourself. Landing pages target audiences and points them to the product or service you are promoting. Targeted content also means that your landing page will stand out from your website; something your readers will remember.
Have you grown your online presence lately? A winning marketing strategy is one that diversifies the ways it attains and retains viewership. A landing page can provide multiple opportunities for growing your business such as a call to action, lead generation and search campaigns.
Call to Action. Including a call to action (to visit during happy hour for example), or a form your visitor can fill out to receive updates are two ways to expand your reach. These can begin generating or growing an email list of clients interested in the latest of what you have to offer.
Lead Generation. This is the process of turning a stranger into a fan of your enterprise. A landing page can add that extra touch that converts that person into your newest client. Additionally, a broader reach will allow you to begin analyzing trends among your customers, allowing you to better tailor your marketing over time.
Search Campaigns. Search campaigns target those seeking like content to your promotion when they search on the internet. They can be incorporated into a landing page literally pulling potential customers to you, for you. Something to consider when creating a landing page is how interactive it is. The more interactive, the longer a potential client may view it. But if it has too much going on, it can clutter the page and actually drive away a client. Nevertheless, landing pages are easy to get right and can be a great addition to any marketing strategy.
If you’d like to find out more about landing pages, contact Jelly Websites in Prescott, AZ at (951) 371-9327 or visit us online at www.jellywebsites.com for additional information.
We can think about landing pages as a single-page website presentation that works to get information to visitors without a labyrinth of tabs to navigate. Essentially, landing pages are a facet of marketing and advertising campaigns for many businesses. If your business shares on social media or sends out email campaigns, it should be directing viewership to a landing page for your enterprise. If your current campaigns are not transmediated in this way, or is non-existent, it could mean a loss in viewership, retention, Google ranking etc.
While it may seem redundant to advertise to current and prospective consumers while providing a link to yet another destination for your content, this circular navigation is how we all end up on Facebook for hours at a time; it works. Landing pages are a great tool in your marketing toolbox. They are easy enough to produce and imbed in your various media, that even the prospect it will increase viewership makes them worth the investment.
If you’d like to find out more about building a website, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.
Creating a website can be a daunting task. There are just so many factors and terms that go into a website, it can become overwhelming. And instead of overwhelming you with a long cumbersome blog about every single piece, let’s focus on a single aspect that is very important to any marketing strategy – landing pages.
Some may think that a landing page is a homepage, but it isn’t. Your homepage is the beginning of your business, where you can introduce yourself and your services, a landing page is a diversion that will lead to potential sales bypassing the introduction completely. Here are some reasons why utilizing these pages is important:
Conversions. The entire point of having a website is to convert folks into sales. Landing pages direct visitors to the exact content you are focusing on, making it easier for them to want to buy.
Lead generation. Chances are, your homepage has a lot of content as you explain your services. Landing pages give a visitor direct contact with certain areas, making it easier to not only gather leads for further marketing purposes, but can collect demographic data to focus on in the future.
SEO value. Visitors aren’t exact apt to flip through page after page of content on a site. Having more simplistic, direct landing pages will make your ranking on search engines skyrocket.
Give offers a home. One of the best ways to create a successful business is to incentivize your clientele to use your services or buy your products. The problem is, finding a spot on your already busy website to advertise these offers. Landing pages are a direct line to said incentives.
For more information contact Jelly Websites at 951-371-9327 or visit our website at www.jellywebsites.com.
We have had great success building content on the Internet for our clients, which translates to better keyword positioning with browsers like Google. This has been made possible by adding blogs and landing pages with optimized URL’s and posts. With this focused strategy – you will not only look credible but also be able to provide specific content that you visitor is looking for.
Listed below are samples of 3 mobile responsive websites for a client that have been broken out by topic:
Dr. Blodgett’s main website: www.blodgettdentalcare.com
Dr. Blodgett’s promotes LANAP: www.lanaporegon.com
Dr. Blodgett’s promotes Pinhole Surgical Technique: www.oregonpst.com
Increase your visibility online for only $150 per month! Call us today for a FREE consultation at 951-371-9327.