Why Can’t I Keep my Website Visitor’s Attention? | Prescott, AZ

Believe it or not, getting views on your website is only the first half of the battle. Retaining their attention and having a site that is user-experience (UX) oriented, is the other. If you have no idea what this all means, that’s okay! We are going to break down these terms, and how to organically retain visitor attention.

If you are unsure of what user activity on your website looks like, ask your web designer to evaluate your analytics. This information may help you make decisions that will contribute to an improved overall user experience!

When someone searches for keywords in a search engine (like Google), it populates options. When they your website, that is a “view”, and you can access statistics on these views. How long your potential client or customer remains on your website provides insight as to how effective it is.

For example, if 70% of viewers click out of your site within the first 10 seconds, something clearly is driving them away. If 70% of viewers remain on your website for a few minutes, they are likely busy engaging with your content.

User experience is how well a website format and features allow visitors to attain the information they are seeking. Generally, a well-designed website’s user experience is seamless; its clean and users have no issues navigating content.

A website that is showing less favorable statistics may need the following areas of improvement:

First Impression. Did you know that as humans, we judge something within the first 8 seconds of seeing it for the first time? Have a friend visit your website and ask them to share first impressions. Generally, a homepage should be clean, inviting and provide relevant information about your enterprise.

Unnecessary Navigation. It’s important to evaluate how different facets of your enterprise are accessed on your website. Namely, navigation. Do you have a single-page website that streamlines information as you scroll, or do you have a multi-page, user-experience oriented design? If you notice your navigation is difficult or unnecessarily cluttered, it may be driving potential consumers away.

Pop-Ups. A well thought out pop-up information square can add flare to any website, but it can also cause visitors to feel overwhelmed if left unchecked. When well placed, a pop-up that makes sense can add value to user experience. When pop-ups generate on every page however, its an off-putting experience for curious visitors to your website. Discuss with your designer if a pop-up may be an appropriate addition to your website.

Confusing Content. Font, text color and background all affect how well visitors can understand your enterprise and gain information. When a website is difficult to read or features bright colors, it tends to distract and drive people away from your services.

To learn more about website design, management, and engagement, contact Jelly Websites at 951.371.9327 or visit online at www.jellywebsites.com today.

What You Must Do To Drive Website Traffic | Prescott, AZ

Website “traffic” refers to how many people are visiting your site. When you launch a website for your business, it takes time for it to populate online and generate views. If your new or existing website isn’t receiving the traffic you want, it may not quite be your fault. There are several ways to drive traffic to your business, it’s just a matter of knowing the tricks!

Blogging: Starting and maintaining a blog for your website is a great way to keep your site relevant online. A monthly blog allows you to keep your visitors updated on your business and add keywords to your site without cluttering it. It also makes returning to your website appealing, with fans tuning in for interesting tidbits every week.

Search Engine Optimization. A search engine, like Google, is how people find out what they want to know online. Optimizing your website to position itself higher on the results page of major search engines is paramount for your website. What keywords will you choose?

Social Media. Whether you realize it or not, your business can have a social media presence tailored to your niche. While the way to market your business can tap into multiple media streams, it likely you won’t use them all. Utilizing social media is an easy and free way to promote your enterprise.

Keep it Clean. Having a simple and easy-to-navigate website is proven to drive and retain visitors. Cluttered, overwhelming sites will distract visitors from your goals and ultimately reduce visitation to your site.

How traceable your website is online makes a big difference in how it works to promote your brand. These starting points will help get your website out there and building your business!

To learn more about website traffic, management and blogging to improve your website’s accessibility, contact Jelly Websites at 951.371.9327 or visit online at www.jellywebsites.com today.