Blogging for Discovery and Engagement | Prescott, AZ

Blogging is a great way to enhance your website’s search engine visibility, and keep visitors to your website updated on the latest news on your enterprise or within your field. Blogs can cover a range of topics from niche insights to the latest trends or research, and can even provide readers with a glimpse into how your values drive business decisions. Whatever you want to convey to your audience, captivating and informative blogs may be the addition you’ve been missing.

There are a few ways blogs work to enhance your discovery online and retain the interest of those who visit your website. We are proud to offer blogging services to our clients, employing copywriters at the top of their field to write research-backed, informative, and enticing blogs that enhance your visibility online.

Discovery

Add or increase your ability to get found by search engines through keywords written in blogs. They are usually between 350- 500 words and offer readers a variety of information from the latest updates on a given topic to insight into your business or field of expertise. A blog writer’s goal is to create structured content in a way that allows for the greatest volume of keyword use within that length parameter. A succinct, single-topic, in-depth blog can say a lot in 350- 500 words, both to the reader and search engines.

Engagement

As visitors to your website or blog interact with it (click around, read content, etc.), the more favorable your service is over the competition. Why? The people who take time to read through and understand your practices, and philosophies or use your site to stay updated on the latest news are more likely to build a rapport. As they spend time on your website reading blogs, it increases the amount of engagement your site is getting which will allow it to rank higher on search result pages.

Interested in learning more, or want to incorporate a blog onto your website? Our developers, designers, and copywriters are here to help your business get found online. Visit us online at jellywebsites,com or call our team at 951.371.9327 today!

How to Make Your Website Shine | Prescott, AZ

Believe it or not, but you have about eight seconds to grab the eye of your website’s visitors. There isn’t much time to convince new or returning customers to linger, so when you add content to your website, think fast. What do you want your possible clients to know before they click on?

Here are some ways you can reconfigure your website to get the attention you want:

Keep it quick. Try to come up with a catchy, effective paragraph about your company and its products. If there is something you want your visitor to check out, make sure to place it at the top of the page.

Quick loading time. A slow website will not only limit what you can say but may also dissuade your potential customers. If you are worried about load time, try resizing pictures, limiting GIFs and make sure you also have a reliable host.

Make it attractive. Landing pages are great to capture attention since it’s just one page to display your idea or product. Make sure it matches the rest of your website, so you don’t confuse your visitors.

Easy read. Most people prefer to read a short amount of text, so try eye-catching headlines that lead to longer articles. Bullet points on your front page are also great to make points quickly.

Safety and statistics. People like to feel secure about your company or purchases, so use colorful charts, testimonials and security logos to help make them feel better about your business and website.

Mobile and tablet friendly. Now that most internet browsing is done on mobile devices or tablets, it is very important for your site to load quickly and reliably on all devices.

If you’d like to improve your website's visibility, contact Jelly Websites at 951-371-9327 or visit www.jellywebsites.com for additional information.

Pros and Cons of Building Your Own Website | Prescott, AZ

Creating a compelling website for your business matters. In our globalized world, you want everyone to connect with your brand and purchase what you have on offer.

There are several ways to create the website of your dreams; here are some things to consider.

The Pros:

Save Money. Taking the time to ideate your own website design, and even get a service to create it will be cost effective. Especially if your business is a start-up, then getting the basics of what you want out of your site is going to be a cost saver.

Accomplishment. There is a valid sense of accomplishment that comes with creating your own website design to promote your business!

New Skills. Since there are so many ways to put together a website, there are certainly some things to learn. You will walk away with an understanding of HTML, CSS, JavaScript, Flash and many other creative and technical programs.

The Cons:

Time. Between learning about all the programs, design and finalizing user experience, building a website is a time commitment. As a business owner, you may not have the time it takes to create and maintain your new site.

Professional. For a website to look great, drive sales, and work properly takes a lot of effort. Building your own website could lead to it looking unprofessional simply because you aren’t a web designer.

Copycats: When the average person creates their own business website they typically gravitate towards prefabricated templates. While not an inherently bad idea, it can cause your website to blend in with the crowd.

Your online presence will help you make strides in your enterprise. Whether you decide to create one yourself or work with the professionals at Jelly Websites, a great website is just a few clicks away! If you would like to build, improve, or better maintain your website, call the design team at Jelly Websites today at 951.371.9327 or visit www.jellywebsites.com for more information.