Blogging is a great way to enhance your website’s search engine visibility, and keep visitors to your website updated on the latest news on your enterprise or within your field. Blogs can cover a range of topics from niche insights to the latest trends or research, and can even provide readers with a glimpse into how your values drive business decisions. Whatever you want to convey to your audience, captivating and informative blogs may be the addition you’ve been missing.
There are a few ways blogs work to enhance your discovery online and retain the interest of those who visit your website. We are proud to offer blogging services to our clients, employing copywriters at the top of their field to write research-backed, informative, and enticing blogs that enhance your visibility online.
Add or increase your ability to get found by search engines through keywords written in blogs. They are usually between 350- 500 words and offer readers a variety of information from the latest updates on a given topic to insight into your business or field of expertise. A blog writer’s goal is to create structured content in a way that allows for the greatest volume of keyword use within that length parameter. A succinct, single-topic, in-depth blog can say a lot in 350- 500 words, both to the reader and search engines.
As visitors to your website or blog interact with it (click around, read content, etc.), the more favorable your service is over the competition. Why? The people who take time to read through and understand your practices, and philosophies or use your site to stay updated on the latest news are more likely to build a rapport. As they spend time on your website reading blogs, it increases the amount of engagement your site is getting which will allow it to rank higher on search result pages.
Interested in learning more, or want to incorporate a blog onto your website? Our developers, designers, and copywriters are here to help your business get found online. Visit us online at jellywebsites,com or call our team at 951.371.9327 today!
Believe it or not, but you have about eight seconds to grab the eye of your website’s visitors. There isn’t much time to convince new or returning customers to linger, so when you add content to your website, think fast. What do you want your possible clients to know before they click on?
Here are some ways you can reconfigure your website to get the attention you want:
Keep it quick. Try to come up with a catchy,
effective paragraph about your company and its products. If there is something
you want your visitor to check out, make sure to place it at the top of the
Quick loading time. A slow website will not only
limit what you can say but may also dissuade your potential customers. If you
are worried about load time, try resizing pictures, limiting GIFs and make sure
you also have a reliable host.
Make it attractive. Landing pages are great to capture attention since it’s just one page to display your idea or product. Make sure it matches the rest of your website, so you don’t confuse your visitors.
Easy read. Most people prefer to read a short amount
of text, so try eye-catching headlines that lead to longer articles. Bullet
points on your front page are also great to make points quickly.
Safety and statistics. People like to feel secure about your company or purchases, so use colorful charts, testimonials and security logos to help make them feel better about your business and website.
Mobile and tablet friendly. Now that most internet browsing is done on mobile devices or tablets, it is very important for your site to load quickly and reliably on all devices.
If you’d like to improve your website's visibility, contact Jelly Websites at 951-371-9327 or visit www.jellywebsites.com for additional information.
Website “traffic” refers to how many people are visiting your site. When you launch a website for your business, it takes time for it to populate online and generate views. If your new or existing website isn’t receiving the traffic you want, it may not quite be your fault. There are several ways to drive traffic to your business, it’s just a matter of knowing the tricks!
Blogging: Starting and maintaining a blog for your website is a great way to keep your site relevant online. A monthly blog allows you to keep your visitors updated on your business and add keywords to your site without cluttering it. It also makes returning to your website appealing, with fans tuning in for interesting tidbits every week.
Search Engine Optimization. A search engine, like Google, is how people find out what they want to know online. Optimizing your website to position itself higher on the results page of major search engines is paramount for your website. What keywords will you choose?
Social Media. Whether you realize it or not, your business can have a social media presence tailored to your niche. While the way to market your business can tap into multiple media streams, it likely you won’t use them all. Utilizing social media is an easy and free way to promote your enterprise.
Keep it Clean. Having a simple and easy-to-navigate website is proven to drive and retain visitors. Cluttered, overwhelming sites will distract visitors from your goals and ultimately reduce visitation to your site.
How traceable your website is online makes a big difference in how it works to promote your brand. These starting points will help get your website out there and building your business!
To learn more about website traffic, management and blogging to improve your website’s accessibility, contact Jelly Websites at 951.371.9327 or visit online at www.jellywebsites.com today.