Latest Online Marketing Trends of 2016

hassle free custome websitesAs times passes and technology continues to advance, our marketing strategies must also evolve to keep up with our target audience. While companies are trying to come up with creative and unique ways to capture their audience’s attention, certain approaches have become favored and trend with the online marketing business. The following are some of the most recent online marketing trends, which may lead to many more inspiring and unique trends for years to come.

  • Relate to Your Target Audience

The biggest development in online marketing trends may be quite general but it’s grabbed the attention of certain audiences. Many companies are attempting to appeal to their customers on a more relatable and personal level. Most people know how advertising works, so approaching them in a more personal and realistic way can make your marketing efforts more successful. You can relate to your customers in many ways, and in many areas of your company.

  • Must Be Mobile-First

While having a mobile-friendly website is a plus, have a completely separate mobile website may be the better choice. A majority of your visitors are accessing your website from a smartphone, and having a completely separate mobile website makes for easier access and navigation.

  • Sales on Social Media

Rather than the trend of selling on social media developing, it’s declined. This is likely due to it not relating to the public on a personal level. If you’re purely using social media to push the sales of a product, it’s not going to appeal to those that are on social media for the sole purpose of being social. Rather than pushing product, companies are now using their social media profiles to post content that their followers may enjoy, while creating a positive image overall.

  • Appeal to Intellect and Needs

Instead of simply selling and pushing products or services to potential customers, interact with them and appeal to both their intellect and as well as needs. This method of online marketing is able to speak to your target audience on a more personal level, which has proved to be quiet successful.

If you’re ready to take your business to the next level with an existing or new website, contact Jelly Websites in Corona, CA at 888-614-6686 today! Or visit www.jellywebsites.com for information regarding our services.

Jelly Websites proudly serves Corona, Riverside, Chino, Ontario, Tustin, Yorba Linda, Fullerton and all surrounding areas.

How You Can Increase Online Sales

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Are you looking for ways to increase your online sales? As most people know, there are some strategies that are effective but steady, long-term methods. While other strategies can be fast, simple changes that can be made in your digital marketing.

For some, it can be difficult to choose which of the two strategies will work best for their company. It’s best to take a look at several and try them out. Sometimes, it’s takes some trial and error to find the right strategy that suits your company best.

The following are two ways you can increase online sales for your business:

  • Be Focused and Have a Target

Some of the quicker methods involve strategies such as simplifying your website and your online marketing goals. For instance, narrowing down you online advertising to one main goal -like more conversions or click-throughs- can help you by figuring out where you should be focusing your valuable time and money.  When you advertise a large amount of products or services all at once it can confuse and distract your visitors, which won’t leave a good impression.

You should be sure to focus on your most popular or successful products or services to catch their interest, and provide additional content elsewhere on your website. Furthermore, once your visitor catches interest in a specific product or service, be sure to make it easy for them to access it by including easy navigation.

Furthermore, if your visitors are navigating their way through your website on a mobile devices, you should make sure your website is mobile-friendly. Not only will having a mobile-friendly website be much easier for your visitors, it will leave a good impression of your business. It helps to have more imagery and visuals for those that are using a mobile device to view your website. Including photos of your products or services can increase your visitors trust and interest.

  • Spend Your Money Wisely

While accessing your company’s website is extremely helpful, there are other aspects of online marketing that can improve your online sales. First off, you should begin by figuring out where and when to spend your money. Educate yourself about where you can afford to use free or cheap software, and where to hire an online marketing professional. Aspects such as your website design, company logo and SEO should be handled by a professional. Do not let your selling points appear to be cheap or quickly put together, this will only push away potential customers.

Whether you choose to acquire the help of a professional or expert to optimize your website and companies look, or you choose to focus on selling a specific product or services, your online sales can only go up from there.

For more information regarding online sales, contact Jelly Websites in Corona, CA at 888-614-6686 or visit www.jellywebsites.com for additional information.

Proudly serving Corona, Riverside, Chino, Ontario, Tustin, Yorba Linda, Fullerton and all surrounding areas.