As times passes and technology continues to advance, our marketing strategies must also evolve to keep up with our target audience. While companies are trying to come up with creative and unique ways to capture their audience’s attention, certain approaches have become favored and trend with the online marketing business. The following are some of the most recent online marketing trends, which may lead to many more inspiring and unique trends for years to come.
- Relate to Your Target Audience
The biggest development in online marketing trends may be quite general but it’s grabbed the attention of certain audiences. Many companies are attempting to appeal to their customers on a more relatable and personal level. Most people know how advertising works, so approaching them in a more personal and realistic way can make your marketing efforts more successful. You can relate to your customers in many ways, and in many areas of your company.
- Must Be Mobile-First
While having a mobile-friendly website is a plus, have a completely separate mobile website may be the better choice. A majority of your visitors are accessing your website from a smartphone, and having a completely separate mobile website makes for easier access and navigation.
- Sales on Social Media
Rather than the trend of selling on social media developing, it’s declined. This is likely due to it not relating to the public on a personal level. If you’re purely using social media to push the sales of a product, it’s not going to appeal to those that are on social media for the sole purpose of being social. Rather than pushing product, companies are now using their social media profiles to post content that their followers may enjoy, while creating a positive image overall.
- Appeal to Intellect and Needs
Instead of simply selling and pushing products or services to potential customers, interact with them and appeal to both their intellect and as well as needs. This method of online marketing is able to speak to your target audience on a more personal level, which has proved to be quiet successful.
If you’re ready to take your business to the next level with an existing or new website, contact Jelly Websites in Corona, CA at 951-371-9327 today! Or visit www.jellywebsites.com for information regarding our services.
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