You’ve finally decided to invest in a website for your business. It is all designed to your specifications and has gone live. The problem is, attracting visitors to your website is one thing, but getting your visitors to stick around is another. You don’t only want visitors to take a look at your website and leave, you want your visitors to stick around and take a certain action. If you’ve noticed that your visitors are clicking that “back button” quite often, then maybe it’s time you realize there may be a problem with your website. The follow list includes five reasons why your visitors may be leaving your website:
Poor first impression. Your homepage is essentially the face of your business to the online world. When designing your website, make sure your home page is attractive, provides useful information, and of course has eye pleasing graphics.
Difficult navigation. We have all had a tough time figuring out how to navigate through a poorly designed website – keep it simple and organized.
Pop-ups. When it comes to marketing your business, a website is key to generating leads, but forcing visitor information as they click on your site is off-putting. Set these pop-ups should be at an appropriate time.
Auto-play videos. If you do have a video on your site, give your visitors the freedom to press play and watch it on their own time.
Confusing content. The font, text color and background will affect how well your visitors will be able to read and retain the content on your website.
Interested in learning more about how to optimize user experience for your website? Visit us online at jellywebsites,com or call our team at 951.371.9327 today!