How to Guide Your Website Designer to Get the Results You Want | Prescott, AZ

Designers consider so many visual and background elements that they are generally unable to produce the best work without their client’s thoughts and desires being understood. When the client feels there is more direction needed to achieve their vision, they should feel comfortable expressing their thoughts. Here are some tips on how to effectively communicate with your designer to achieve the results you want.

Sources of Inspiration. Remember Pinterest? Think of the accumulation of your perfect website inspiration as a pin board. Gather it together; the colors, layouts, fonts, down to the cute accents - everything that makes you think “this is so my brand”. Designers are good at taking your laundry list of likes, dislikes, and “I want to like” and boiling them down into a presence your clients or customers will remember. More is more so bring it on!

Specifics. We hear from clients that they are timid about providing a designer with too much information or aesthetic direction. More times than not, an over-explanation of what you are seeking from your digital presence is more welcome than total creative freedom. Designers will take your list of must-haves, dreams, and desires and boil them into a cohesive presence.

Inquiries. There are times when elements of a website edit don't suit you, but you are unsure of how to proceed - that’s okay! It is the perfect time to ask your designer his or her thoughts on how to bring a given element to life or rethink your approach. The designer is your ally in making your digital presence enticing, cohesive, and user-friendly.

Design is a collaborative process. It’s going to take time and multiple edits to get it just right so take a deep breath and be a true creative partner - even when you don’t know the answer.

Interested in developing a website with the professional designers at Jelly Websites? Visit us online at jellywebsites,com or call our team at 951.371.9327 today!

Increase Sales with an Ecommerce Website | Prescott, AZ

Transitioning to an ecommerce website will boost your sales capacity, as purchases become as easy as a few taps, but there are also subtle design elements that can also work to increase sales. Here are a few design strategies you may want to consider when developing your new or redesigned website.

Email Marketing. Encouraging customers to sign up for an email list is advantageous for a few reasons. It helps you keep track of customers and analytics, but it also entices customers to check out new products or buy when deals enter their inbox. Email marketing campaigns are a tried-and-true method for sales growth, and certainly a design element to consider.

Product Reviews. Do you have customers who absolutely swoon over your products? Ask them to write a google review or email you one, so you can feature it with the product they can’t get enough of. This will build confidence in future consumers, and over time, make your product an attractive option among competition.

Product Recommendations. If you track sales analytics, over time this data will paint a picture of what your customers enjoy purchasing in tandem. When someone clicks on an item, and can view similar or related items, it allows them to consider products they didn’t realize they wanted in addition to what they were seeking. This seemingly simple design element can go a long way in boosting sales.

Easy SEO. Search Engine Optimization (SEO) is how websites generate higher up on platforms like Google and Safari. When a website is imbedded with searchable keywords, it will boost your page ranking over time, making it easier for customers to find and consider your products over the competition. Descriptions for products are an easy way to fill your webpages with keywords that rank you higher, thus generating more clicks and sales for your enterprise.

Urgency and Scarcity. This is a bit of a tricky one, as too much use of these can work against you, but enticing sales with pop-ups advertising free trials, limited time offers, and discounts are proven to generate sales.

To learn more tips and tricks for your ecommerce website, or inquire about our services, visit us online at jellywebsites.com or call us at 951.371.9327 today!

Ecommerce Features for Any Business | Prescott, AZ

Let’s start with the basics – an ecommerce website is one that allows the purchase and sale of goods, without needing a brick-and-mortar shop. Ebay is a great example of an ecommerce business and set the tone for how online shopping can be a quick, easy, and accessible option for consumers.

Here are a few things to consider if you think transitioning to an ecommerce website is right for you:

Mobile Accessibility. If you do decide to transition to an ecommerce site, make sure its mobile compatible. Those little computers in our pocket are powerful tools where with a single tap we can entice consumers to make a purchase. Make sure your customers can access you from wherever they are, so you can get paid wherever you are.

Payment Options. The financial world is evolving right along with the rest of modern technology. Beyond a traditional credit card payment, services like Venmo and PayPal have become increasingly mainstream methods of valid payment to businesses. Brick and mortar shops have begun accepting Venmo payments, so it may be an option for your ecommerce site as well.

Product Information. Admittedly, its more difficult for consumers to decide when they can’t have the tactile experience of an item. If you transition to an ecommerce site, its worth the effort or expertise of a writer to help create an immersive description of each item you offer. The more a consumer can understand about a given product, the more likely they are to purchase and be happy with their item.

User Reviews. To go along with informative product descriptions, it never hurts to have positive reviews for the products you offer. If you are set up on websites like Etsy or have Google Reviews, including them along with each product is a great way to boost confidence for your customers.

Customer Profiles. Some of us would rather checkout as a guest for each purchase, but for repeat customers or businesses, having access to their order history, preferences or score deals for loyalty are big perks. It could make the difference in what kinds of customers, and thus sales, you attract.

Interested in learning if an ecommerce website is right for you? Visit us online at jellywebsites.com or call us at 951.371.9327 today!

Increase your Sales with an Ecommerce Website | Prescott, AZ

Ecommerce refers to the sale of physical goods online but can also refer to any commercial transaction that is facilitated through the internet. From mittens to hand crafted dog treats, an ecommerce website should be considered by any business owner seeking to expand their reach.

A business e-commerce website can be a highly effective way to tap into internet traffic and may increase your earning potential by 20% annually. A website will allow your products or services to expand beyond your locality and within the reach of millions of potential clients. An e-commerce centric website will allow you to streamline and track sales in real time and allow you to better understand your demographic. By advertising and expanding reachability through an online storefront, you also gain information on how to improve from the consumer’s point of view.

Additional benefits include low start up and operation costs, remote access to run your business and scale-ability.

Operation Costs. An ecommerce website, once established, will quickly become an easy budgeting item. Typically, packaging and fees are the only recurring cost associated with an ecommerce operation. Things such as shipping, percentage taken by any host websites (like Etsy or Poshmark) and packaging quickly become recurring budget items.

Remote Access. Who wouldn’t like to manage their enterprise on the beach? Working remotely is the new craze and an ecommerce website could certainly help get you there.

Scale-ability. Once the hard work of importing inventory, writing descriptions and developing a marketing strategy are through your business will be ready to grow. Growing it will go from having been an intense initiation to the casual update as the natural evolution of your success continues.

Click here to learn more about how a marketing service company can take your shop from local to global.

For more information on ecommerce business websitescontact Jelly Websites in Prescott, AZ at 951-371-9327 or visit our website at www.jellywebsites.com.