As a business owner, you might often dive into your website's analytics and wonder, “Why am I not getting the traffic I want?” Creating a compelling website to showcase your brand is the first step toward attracting clientele. The next, and arguably more challenging task, is driving traffic to your site.
The approach to driving traffic varies depending on the business. Social media channels are excellent for generating interest, but one size does not fit all. It’s crucial to evaluate what you offer and determine which platforms will best highlight your services.
For instance, if you are an architect who typically gains clients through referrals, you might only need an engaging Instagram page to share your favorite projects. Conversely, if you sell handmade goods, leveraging e-commerce sites like Etsy alongside multiple social platforms can help drive traffic to your website.
This interplay between social media, e-commerce, marketing strategy, and your website is known as transmediation. By effectively linking and flowing between platforms, you can boost your SEO, improve your page ranking on major search engines, and ultimately generate more clicks to your site.
Transmediation is a fantastic method to increase website clicks. Another way to enhance your analytics is by incorporating QR codes into your business cards and marketing materials. While QR codes might seem passé, they offer a unique, convenient way for potential clients to view your work.
Ensuring your website is mobile-friendly is also crucial. While your site may be accessible online, its presentation on a smartphone is key. If your website is not currently optimized for mobile, discuss options with your developer to make sure your business stands out to users on the go.
The key is making your content and website easily accessible to potential clients. The easier it is for people to find and learn about you, the more interest you'll generate. The more SEO-rich content you distribute, the higher your Google ranking will be. A higher ranking means more eyes on your site, more clicks, and ultimately, business growth.
Interested in learning more? Visit us online at jellywebsites.com or call our team at 951.371.9327 today!