Most of us judge a book by its cover, and it’s no different when visiting your homepage. Your homepage is essentially the first impression your visitors get of your business, and you want to make a great first impression, right? There are many aspects that make a great homepage, and it usually comes down to the basics. Read on to learn what it takes to take your homepage from drab to fab.
- Clear Answers- When someone lands on your page it’s generally because they are seeking something of interest or because they’re looking for some sort of assistance. Your homepage must provide clears answers such as, who you are, what you do, and what you can do for them (the visitor) so your visitor knows they’re in the correct place. Most people often scan a page for bulleted items and short paragraphs.
- Clean Design- You may think you have the best design out there with all of those flashy photos and music, but in all reality this is probably just slowing your page down and distracting your visitor from getting the information they are seeking. Make sure to effectively utilize white space, color scheme, and font appropriately.
- Periodic Changes- When a website updates its services or products it can draw visitors back. Some of the best homepages are constantly changing by reflecting on the visitor’s needs, wants or questions.
- Value- You want to entice your visitors to stick around. Provide them with value and share what makes your business different from your competitors. Make sure to use original content and credible information to set yourself apart.
- Call to Action- If you want to encourage your visitor to “dig a little deeper” you must incorporate a CTA (call-to-action). Your CTA should lead your visitors to take the next logical step. For example; “Learn More,” “Free Trial,” or “Buy Now” You may need to have a secondary CTA or try different CTA placements.
For more information regarding custom web design, contact Jelly Websites in Corona, CA at 951-371-9327 or visit our website at www.jellywebsites.com.
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