How to Improve Your Website | Corona, CA

478033279

Unlike wine, websites don’t age gracefully over time. In fact, if you haven’t updated your website in a few years, it may be time for you to consider updating your website for the sake of your business. The world of website design is constantly evolving and if you want your business to stay relevant, you best keep up with the latest web design trends.

Like any business owner with a website, you know how aggravating it can be to keep your website up to date. You want your website to be used to generate new customers, as well as to help your existing ones. If your website isn’t generating traffic at all, it may be because it’s time for you to improve your website. The following includes a few tips that will be useful to improve your overall website:

  • Be mobile-friendly. Several people use smart phones or tablets to browse the internet, so your site must be “mobile friendly”. For a website to be “mobile friendly”, it should be able to optimize to smartphones and tablets. Whether you have a responsive website or a separate mobile site, you never want your visitors to have to zoom in and out to read the content or navigate your website. Keep in mind that your font style and size should be easy to read. In addition, all of the buttons must be big enough to click without having to zoom in. When websites are up to date and “mobile friendly” visitors tend to spend more time on the site.
  • First impressions count. Keep in mind that your homepage is essentially the face of your company to online world, the first thing a visitor usually lands on and you want to make a positive impression. According to research, it only takes eight seconds for a visitor to make a judgement, so your homepage must be attractive, provide useful information, and of course, include eye-pleasing graphics. (Don’t use any cheesy stock photos.) Another key to improving your website is to make sure that you use compelling headlines with keyword-related content. Remember visitors aren’t the only ones on your website; search engines crawl your website as well.
  • Great Call-To-Action. It’s smart to place a Call-to-Action on every page. You want potential customers to come across these. You can place a “Schedule Appointment”, “Sign Up For Emails” or “Follow Us” icons in prominent places on your homepage and throughout your website to gain customers. Say an interested visitor is reading about your company’s services or products and right below there’s a “Schedule Appointment” or “Sign Up For Emails” button for them to click. This gives you more opportunities to gain customers.
  • Include personality. It's far more important for your visitors to read what other customers have to say about your products or services, rather than speaking for yourself. Several people go looking for reviews before calling to schedule any kind of appointment or purchasing a product. This makes it very important to incorporate testimonials into your website. A testimonial should be visible on your homepage and should link to another page with all your testimonials listed there. When it comes you the “About Us” section on your website, explain who you are as a person, not just as professional. Add personal touches, like your hobbies outside work, how many children or pets you have or where you graduated from.

If you’re interested in improving your website, contact Jelly Websites in Corona, CA at 888-614-6686 to schedule a free consultation today. Or visit www.jellywebsites.com for additional information.

Proudly serving Corona, Riverside, Chino, Ontario, Anaheim, Irvine, Tustin, Yorba Linda, Fullerton and all surrounding areas.

What Makes a Wonderful Website Homepage? | Corona, CA

506932373Many people seem to judge a book by its cover, and it’s no different when visiting your website's homepage. Keep in mind that your homepage is essentially the face of your company, and it’s typically the first page a visitor lands on. There are several aspects that make an interesting homepage, and it typically all comes down to the basics. If you want to make sure that you have an enticing homepage, take a look at the following web tips:

  • Provide clear answers. When a visitor lands on your website, it’s generally because they’re seeking something of interest or because they’re looking for some sort of service. A great website homepage should provide clears answers like, who you are, what you do, and what you can do for the visitor. This assures your visitor that they know they’re in the correct place. Most people often scan a page for bulleted items and/or call-to-actions.
  • Provide a Call-to-Action. If you want to encourage visitors to “dig a little deeper” into your website, you must incorporate a Call-to-Action, also commonly called a CTA. Your Call-to-Action should lead visitors to take the next logical step. For example; “Learn More,” “Free Trial,” or “Buy Now” are great calls to actions you can provide. Your website may need a secondary Call-to-Action or a different placements.
  • Provide a clean design. You may think you have the best web design out there with all flashy photos and music, but in reality this is most likely slowing your website down, while also distracting your visitors from obtaining the information they were searching for in the first place. Be sure to effectively utilize the white space, color scheme, and font accordingly.
  • Provide periodic web changes. When you update your services or products on your website, it can draw customers back, creating loyal customers. Some of the best website homepages change to reflect the visitor’s needs, wants or questions.
  • Provide value. If you want to ensure that your visitors stick around your website, provide them with value while also sharing what makes your business stand out from your competitors. Be sure that you use original content and credible information to help set yourself apart from your competition.

If you’re interested in obtaining a wonderful website with a breathtaking homepage that draws visitors, contact Jelly Websites in Corona, CA at 888-614-6866 today! Or visit www.jellywebsites.com for additional information regarding website design.

Proudly serving Corona, Riverside, Chino, Ontario, Irvine, Tustin, Yorba Linda, Fullerton and all surrounding areas.

How to Increase Traffic To Your Website

ThinkstockPhotos-175861511stroke

Driving traffic to your website is a vital part of your businesses overall success, as everyone turns to the digital world when seeking certain information or services. If you were to ask a business owner what they want for their company, most would probably tell that they want more customers. A great way to increase traffic and build a good customer base is through your website. There are several ways you can increase traffic on your website, some which include the following:

  • Social media. It is not enough to create good content and expect that people will find it, you have to be proactive. One of the best ways to increase traffic to your website is to use social media platforms to promote your content. Facebook, Twitter and Google+ are all ideal places to post your content.
  • Write irresistible headlines. Headlines are a very important part of your content, without a compelling headline, even the most thorough blog posts will go unread. Most people will write up to twenty headlines before choosing one that will drive the most traffic, so be sure to think carefully before publishing your content.
  • Make sure your site is fast. People typically hit that back button pretty quickly if your page takes longer than 30 seconds to load. If it takes your website forever to load, your bounce back is bound to be high. Make sure that your pages are properly optimized. This includes your image sizes, page structures, and the functionality of third-party plugins. The faster your website loads, the better.
  • Make sure your site is responsive. More people are using their smart phones to browse the internet these days, making it important that your website is mobile-friendly. If your site forces your visitors to pinch and zoom their way around your website, you’re basically telling them to go elsewhere. Ensure that your website is accessible and comfortably viewable across all devices.
  • Get active on social media. It’s not enough to just post your content on social media, you need to actively participate as well. Got a Facebook? Join in the group discussions with relevant hashtags. If your audience is leaving comments, be sure that you are engaging with them. Nothing turns off viewers more that using social media as a broadcast channel. Use social media as it’s meant to be used - to interact with your followers.

As you can see there are many ways you can increase traffic to your website and the list above is only a few of the ways to do so. If you’d like to learn more about how to increase traffic to your website, contact Jelly Websites in Corona, CA at 614-6689 or visit www.jellywebsites.com for additional information.

Jelly Websites proudly serves Corona, Riverside, Chino, Ontario, Tustin, Yorba Linda, Fullerton and all surrounding areas.

The Pros and Cons of Responsive Design vs. Mobile Websites

smart phone

Did you know most internet browsing is done on smartphones? So you have website, it better be “mobile-friendly”, as they are great attribute to provide and are also vital to the success of your website. Mobile optimization is important for several reasons, such as search engine optimization, usability and speed optimization.

There are two routes you can take when choosing the best web design for your business, responsive web design and a separate mobile website. For those of you that don’t know exactly what the difference is, here’s a good explanation:

Responsive Web Design and Mobile Websites

A responsive design site is a website that will change in width and layout according to the size of the screen and type of device you are viewing it on. For example, is you were to read a website on your phone is portrait mode, and the decided to rotate it into landscape mode, the design of the website would change and adapt to the way you are viewing it. Mobile websites on the other hand, are a dedicated version of the website in smaller version. This type of mobile website is usually needs to be maintained separately and have a different set of code base.

Responsive Web Design

Pros:

  • Easier to manage
  • One site for several devices
  • Recommended by Google
  • Lower in Cost
  • Simple SEO

Cons:

  • Some older devices don’t support responsive web techniques
  • Unoptimized for mobile and slow loading times

Mobiles Websites

Pros:

  • Optimized for a mobile user
  • Improved usability
  • Quick to implement

Cons:

  • Multiple domain names
  • Twice the maintenance
  • More SEO work
  • Cross platform sharing can be tricky

Before you choose the option best suits your company, you should first establish the purpose of your website. Be sure that you keep your target audience and business goals in mind. Also keep in mind that no matter which type of web design you choose, it will be viewed on a mobile devices.

If you are interested in acquiring more information regarding web design, contact Jelly Websites in Corona, CA at 888-614-6686 or visit our website at www.jellywebsites.com for more information.

Proudly serving Corona, Riverside, Chino, Ontario, Anaheim, Tustin, Yorba Linda, Fullerton, and all surrounding areas.

Four Reasons Social Media Marketing is Important

woman typing on laptop and media icons fly off

There are many avenues one can take when it comes to online marketing, and one way to get your company’s name out there is through social media marketing. Of course there are the many people that use it for personal reasons, but there are also many business that are using it as a marketing platform.

If you’re not taking advantage of social media for online marketing, you’re a bit behind in the online marketing game. You would be pretty surprised to know how using social media to your businesses advantage can improve your overall marketing strategy. I’ve compiled a list of a four reasons why social media marketing should be important to you:

Drives Traffic- Everyone that owns a website wants to increase their traffic, and that’s what social media platforms are great for. They are a great way for others to refer or even share your personalized content. Not to mention, people spend more time one social media than websites.

Engagement- Communication is important when it comes to any business but positive engagement with your target audience can lead to an improved reputation. Social media allows brands and users to interact fast and freely.

Branding- With each profile being personalized and unique, your business can give your brand a personality on social media platforms. The feel your profile gives off, how you interact and look on social media all encompass the characteristics of your brand. For some business their social media can be more important than their website.

Mobile Friendly- As many know, websites must be mobile friendly if you want people to visit, this applies to social media as well. Keep in mind that most internet browsing is done using a mobile device, so be sure to plan accordingly when you develop your social strategy. Take into consideration that everything can be shared through social media.

If you would like to see your company strive with the help of online marketing, contact Jelly Websites in Corona, CA at 614-6689 or visit www.jellywebsites.com for additional information regarding online marketing.

Jelly Websites proudly serves Corona, Riverside, Chino, Ontario, Tustin, Yorba Linda, Fullerton and all surrounding areas.

3 Online Marketing Myths

506932373

Many people have heard and also believed some of the most absurd and unrealistic myths about online marketing. Often times these myths are detrimental to ones business because they are based on false principles that are supposed to lead to online success.

This typically happens to be people that either lack preparation skills for what is required to build an online marketing strategy or they misunderstand how to prioritize the resources they have to improve their online appearance. In such cases, these business that do the latter go under before they even have the chance to thrive.

Several online marketing myths and misconceptions are still very persuasive to some. There may even be some vendors or services that market online marketing myths and target those that don’t know any better. So if you’ve come looking for online marketing myths to bust, you come to the right place. The following list includes three common online marketing myths:

Myth #1: People will buy your product just because it’s cheaper than your competitor. Just because your prices for your product or services are lesser in price does not mean that it will result in word-of-mouth, purchases or market share. People need to know you exist before any of that happens. Excepting orders to roll in because just because your product is lesser in rice than your largest competitor is silly. You must create awareness using online marketing practices such as SEO, creating a social platform, etc.

Myth #2: I must get as many visitors to my website as possible. Yeah getting traffic is great and all, but it doesn’t always provide the results you may be expecting. There’s a big difference between getting traffic and getting the right type of traffic. To get gain the right kind of traffic you must focus on a specific target group and niche, this is a great way to provide your company with a larger number of leads. When sells are lows, a few clicks onto your page is not going to solve the problem.

Myth #3: When my website finished, my work will be done. Sure you may have developed a beautiful website with all of the latest web design trends, but that doesn’t mean that your work is over with. In fact, it’s quite the opposite because this is when the real work comes into play. You must stay on top of your business by consistently creating and promoting great content and come up with new ways to engage with your followers or target audience. Again, this is where you must think outside of the box and use other sources such as social media platforms, blogging, etc.

If you would like to learn more about online marketing or would like help building a website of your own, contact Jelly Websites in Corona, CA at 614-6689 or visit www.jellywebsites.com for additional information regarding online marketing.

Jelly Websites proudly serves Corona, Riverside, Chino, Ontario, Tustin, Yorba Linda, Fullerton and all surrounding areas.

5 Web Design Mistakes You Must Avoid

ThinkstockPhotos-180955659

Despite everything that web designers know, several of them are still making the same terrible design mistakes. And I’m not talking about a misspelled word in your content, I’m talking about being able to see this design mistake right when entering the website. While there’s no way for you to go back in time, you can make corrections so your design flawlessly moves forward. The following is a list I’ve complied of the five most common web design mistakes:

No Color or Typography Palette. Designers often think that they can get away with colors that “seem to match” or fonts that are “close”. Web design projects are just like any other when it comes to styles and branding, making consistent color and typography palettes extremely critical. Be sure that you have a great set of colors and type choices that contribute to a simple and professional-looking design.

Complicated Navigation. Don’t get to creative or go over the top when creating your navigation. It’s always best to think of your visitors beforehand. Having a simple and modernized navigation is a crucial design element to any website.

No Contact Information. This a very big problem, though it is rare, there are several websites that don’t have an email or contact form. Don’t make you visitor have to look somewhere other than you website for contact information. If you do have contact information on your website, make sure that it’s easy to find and access. You can try putting your contact information in the websites footer, header or even both the footer and header.

Not Mobile-Friendly at All. When you’re designing a website you must think of content in terms of mobile. Think about considering a “mobile-first” approach during the planning, copywriting, design, review, and testing. Do this all the way to the release and revisions to ensure your site is mobile-friendly. If you site isn’t mobile friendly, I assure you that you are going to lose business. Be sure your website adapts to any size screen. It results to a bad first impression when visitors have to pinch and pull to enlarge text and imagery.

Entire Flash Website. I may have mentioned that going back in time is impossible, however it turns out that it is: An all-flash website takes us back to 2006! But on a serious note, there a huge impact on the number of visitors who can access your all-flash website. Flash isn’t compatible with iOS, meaning anyone with an iPhone or iPad will not be able to view your website, which kills your mobile reach.

The website mistakes above and more happen when you don’t think of your users enough during the design process. Your website is the first impression for your business, so be sure to take the time to invest time into its quality.

If you’d like to improve your websites online appearance, contact Jelly Websites in Corona, CA at 888-614-6689 or visit www.jellywebsites.com for additional information regarding web design.

Jelly Websites proudly serves Corona, Riverside, Chino, Ontario, Tustin, Yorba Linda, Fullerton and all surrounding areas.

5 Tips to Get Your Website Noticed

Man on website Do have an online business? Have you had a tough time getting your website noticed? As nice as the quote “If you build it, they will come” sounds, it doesn’t work well in the case of building a website. Unfortunately, it takes a lot more effort than just building a beautiful website for it to drive traffic.

It takes time to build an audience, and it also takes certain knowledge to accomplish the goal of driving traffic to your website in the first place. The following includes a list of five tips and tactics to help your website getting noticed:

Content Marketing- Content is key. One of the very best ways to get your website noticed is by getting your content seen by as many people as possible. Meaning that you should try to get on as many websites as possible. You want this content to drive visitors to your website, so be sure that the articles or blogs you produce are high-quality.

Social Media- You can use social media to help promote your website and get your business noticed. Social media platforms like Facebook, LinkedIn and Twitter are an ideal way to publicize your website or blogs. You can start by making business profiles on the largest social networks, such as Facebook and Twitter, to help get your business noticed. It’s important that you stay consistent with post or tweets and encourage sharing to help generate traffic to your website.

Professional Look- Incorporating flashy photos, background music and walls of text isn’t going to drive visitors to your website. As a matter of fact, it will do the exact opposite. It’s been said that it only takes 8 seconds for a visitors to judge a website, so don’t waste your time with trying to go all out. Simplicity is key, so be sure to take the time to make sure your website visually pleasing and organized.

Partner Up- Find someone to partner up with that has similar content and exchange links. It’s essentially a cross promotion. You can also design an eye-catching banner to place on your partner’s site, and in return you can do the same for them. You can also produce a free WordPress page and include a link back to your website in the footer.

Start Blogging- It’s no mystery that search engines love fresh content. If you’re not updating your website regularly, the search engine crawlers won’t visit it very often. Unless you can update your website every day or every few days, the easiest way to produce fresh content is to start blogging or have “news” page. You can use this to talk about your latest projects or to provide tips, among much more. Write about things that will attract your target audience.

Getting your website noticed won’t happen overnight, but some time and effort you can make it happen. If you’d like to get your website noticed, contact Jelly Websites in Corona, CA at 888-614-6866 today or visit our website at www.jellywebsites.com to view our portfolio.

Proudly serving Corona, Riverside, Chino, Ontario, Irvine, Tustin, Yorba Linda, Fullerton and all surrounding areas.

Creative Ways to Attract Visitors to Your Website

woman typing on laptop and media icons fly offA frequently asked question is “How do I attract more visitors to my website?” This is typically asked when a client is frustrated at the lack of business that their website has brought them.

Often times, there isn’t anything wrong with the website itself, however, it just sits on the internet ignored. While doable, taking your websites from zero to a few hundred or thousand visits a month takes hard work and dedication. But before doing so you must recognize the harsh truth about the Internet- The online world is all about attention. However, if you want people to pay attention to you, you must first earn it.

Most times people assume their work will speak for itself, but that’s not always the case. You must accept that marketing will always be a part of your job. While attracting visitors can be hard work, it can also be fun when you apply creativity, which can also make your marketing more effective. The following is a list of ways you can attract customers with creativity:

Start an amazing blog- Notice the keyword “amazing”. Your blog shouldn’t be something you update from time to time, such as when you gain a new clients or try to sell something new. Your blog should include information that grabs your target audience’s attention with valuable, useful or entertain material.

Offer free material- If no one’s ever heard of you, chances are they aren’t going to pay for your work without reference. So if you have things that you can offer such as a free e-book, a bestselling track, a design template or videos that anyone can imbed it their own site. Be sure this information or material you giving away is valuable, because if not who’s going to boast about it? You want people to talk about your products or services to take things further.

Barrow an audience. Why build an audience from scratch when you can borrow someone else’s to help spread the word. No, this isn’t unethical, in fact people usually appreciated that you admire them that much to ask.

You could write high-quality guest posts on popular blogs about your niche is a very effective way to get to people who’d like to reach out to. Your payment back from the company would be a link back to your site.

Get your content everywhere. If you’re determined to get more visitors, you have to go out and find them. Social networks aren’t just for networking, they’re also an ideal place to post your content for all to see. You can use Facebook, Google+ and Twitter to post links to your content, such as blog posts, videos, free reports and so on.

Also, be sure to be generous and share other people’s content than your own. Not only will this help others, but it will also put you in the position as a neat source of cool things that people will wants to follow.

Keep in mind that none of these methods are a quick fix. They all require time, dedication and consistency. Good news is that these are all ways that will benefit your business. All of the efforts mentioned above will help you become known and attract new visitors every time your work on your marketing.

If you are looking acquire a new website or to improve your current one, contact Jelly Websites in Corona, CA at 888-614-6686 to get in touch with us today! Or visit www.jellywebsites.com for information regarding the web services off here at Jelly Websites.

Jelly Websites proudly serves Corona, Riverside, Chino, Ontario, Yorba Linda, Fullerton and all surrounding areas.

A Few Things People Hate About Websites

Woman Using Tablet Computer On Sofa

I’m sure you’ve had the experience of landing on a website that either drives you bonkers with excessive pop-ups or slow loading times. Those are both experiences that most likely lead you tell eventually leave the website altogether.

There are many things that people hate about certain websites. Many of those things that can frustrate people and lead to them to navigating away from your website. To be sure you’re not one of the many websites people dislike I’ve complied a few things that people hate about websites:

Websites that are cluttered with cheesy or generic stock photos. Most know that using imagery is great for inbound marketing. However, when you land on page with a stock phone of what supposedly looks like your entire staff jumping in the air with joy at work, they can be thrown off. Because who’s really all that happy at work every day, and poses for a work picture that way. Come on.

Images are supposed to be used to help clarify something for your visitors, and generic stock photos won’t help visitors or your business at that. It’s much better to use real photos of your customers, team, location, and products. If you don’t have those, browse the internet for the best, non-cheesy stock photo websites.

Websites that contain a contact form, but no contact information. I’ve personally dealt with a site like recently. The website contained a “Contact Us” page, yet it only included an area where you leave your contact information till they get back to you. While there is nothing wrong with having a contact form, it should not be the only way of getting in contact with your business. If visitors, myself included, need help, they typically want it immediately.

Make it easy for people to get in contact with you via email, the phone and social media, and be sure to include that information on your website.

Your website contains keyword-stuffed copy. There was a time where you could go to website see paragraphs and paragraphs of copy. Not only was it overwhelming, but if you read the copy you’d find nothing but a lot of keywords meant for bots, not humans. While keywords are crucial in SEO success, Google will penalize you if your website if stuffed with keywords.

More importantly, keyword-stuffed copy on websites make for a bad reader experience. Instead of cramming a bunch of key words into your website, learn how to optimize keywords throughout your website or hire someone to do so for you.

Don’t make any of the mistakes mentioned above or your business may suffer in conversions and sales. These are only some of the few mistakes you can make with your website. If your website does have any of the mentioned web problems, you should get on top of properly optimizing it or hire someone to do so.

If you’re looking to improve your website or looking to acquire a new one, contact Jelly Websites in Corona, CA at 888-614-6686 to get in touch today. Or visit www.jellywebsites.com for information regarding our web services.

Jelly Websites proudly serves Corona, Riverside, Chino, Ontario, Tustin, Yorba Linda, Fullerton and all surrounding areas.