Month: July 2016

Four Reasons Social Media Marketing is Important

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There are many avenues one can take when it comes to online marketing, and one way to get your company’s name out there is through social media marketing. Of course there are the many people that use it for personal reasons, but there are also many business that are using it as a marketing platform.

If you’re not taking advantage of social media for online marketing, you’re a bit behind in the online marketing game. You would be pretty surprised to know how using social media to your businesses advantage can improve your overall marketing strategy. I’ve compiled a list of a four reasons why social media marketing should be important to you:

Drives Traffic- Everyone that owns a website wants to increase their traffic, and that’s what social media platforms are great for. They are a great way for others to refer or even share your personalized content. Not to mention, people spend more time one social media than websites.

Engagement- Communication is important when it comes to any business but positive engagement with your target audience can lead to an improved reputation. Social media allows brands and users to interact fast and freely.

Branding- With each profile being personalized and unique, your business can give your brand a personality on social media platforms. The feel your profile gives off, how you interact and look on social media all encompass the characteristics of your brand. For some business their social media can be more important than their website.

Mobile Friendly- As many know, websites must be mobile friendly if you want people to visit, this applies to social media as well. Keep in mind that most internet browsing is done using a mobile device, so be sure to plan accordingly when you develop your social strategy. Take into consideration that everything can be shared through social media.

If you would like to see your company strive with the help of online marketing, contact Jelly Websites in Corona, CA at 951-371-9327 or visit www.jellywebsites.com for additional information regarding online marketing.

Jelly Websites proudly serves Corona, Riverside, Chino, Ontario, Tustin, Yorba Linda, Fullerton and all surrounding areas.

3 Online Marketing Myths

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Many people have heard and also believed some of the most absurd and unrealistic myths about online marketing. Often times these myths are detrimental to ones business because they are based on false principles that are supposed to lead to online success.

This typically happens to be people that either lack preparation skills for what is required to build an online marketing strategy or they misunderstand how to prioritize the resources they have to improve their online appearance. In such cases, these business that do the latter go under before they even have the chance to thrive.

Several online marketing myths and misconceptions are still very persuasive to some. There may even be some vendors or services that market online marketing myths and target those that don’t know any better. So if you’ve come looking for online marketing myths to bust, you come to the right place. The following list includes three common online marketing myths:

Myth #1: People will buy your product just because it’s cheaper than your competitor. Just because your prices for your product or services are lesser in price does not mean that it will result in word-of-mouth, purchases or market share. People need to know you exist before any of that happens. Excepting orders to roll in because just because your product is lesser in rice than your largest competitor is silly. You must create awareness using online marketing practices such as SEO, creating a social platform, etc.

Myth #2: I must get as many visitors to my website as possible. Yeah getting traffic is great and all, but it doesn’t always provide the results you may be expecting. There’s a big difference between getting traffic and getting the right type of traffic. To get gain the right kind of traffic you must focus on a specific target group and niche, this is a great way to provide your company with a larger number of leads. When sells are lows, a few clicks onto your page is not going to solve the problem.

Myth #3: When my website finished, my work will be done. Sure you may have developed a beautiful website with all of the latest web design trends, but that doesn’t mean that your work is over with. In fact, it’s quite the opposite because this is when the real work comes into play. You must stay on top of your business by consistently creating and promoting great content and come up with new ways to engage with your followers or target audience. Again, this is where you must think outside of the box and use other sources such as social media platforms, blogging, etc.

If you would like to learn more about online marketing or would like help building a website of your own, contact Jelly Websites in Corona, CA at 951-371-9327 or visit www.jellywebsites.com for additional information regarding online marketing.

Jelly Websites proudly serves Corona, Riverside, Chino, Ontario, Tustin, Yorba Linda, Fullerton and all surrounding areas.