Month: October 2021

Is Your Website ADA Compliant? | Prescott, AZ

The American Disabilities Act (ADA) was implemented in 1990 to ensure that individuals with disabilities enjoy equal opportunities just as anyone else would. Thanks in part to this act, business and transit that serve the public feature wheelchair accessible accommodations.

The American Disabilities Act (ADA) was implemented in 1990 to ensure that individuals with disabilities enjoy equal opportunities just as anyone else would. Thanks in part to this act, business and transit that serve the public feature wheelchair accessible accommodations. Provisions are now in place for websites and mobile applications to be ADA compliant. What this means, your website can, and arguably should, be accessible to individuals with disabilities that affect their hearing, vision, or physical abilities.

The ADA’s official standard for websites has been drawn out in Title III. It states “places of public accommodation” are required by law to remove “access barriers” that would inhibit persons with disabilities from accessing a business’ online goods or services.

Here are five things to consider if your website is not yet ADA compliant

  • Increases your target audience reach
  • Compliance improves SEO efforts
  • ADA affiliation may help your reputation
  • Usability measures improves website
  • Avoid non-compliance penalties

To learn more about ADA compliance, and what that may mean for your business, contact Jelly Websites at 951.371.9327 or visit online at www.jellywebsites.com today!

Why Can’t I Keep my Website Visitor’s Attention? | Prescott, AZ

Believe it or not, getting views on your website is only the first half of the battle. Retaining their attention and having a site that is user-experience (UX) oriented, is the other. If you have no idea what this all means, that’s okay! We are going to break down these terms, and how to organically retain visitor attention.

If you are unsure of what user activity on your website looks like, ask your web designer to evaluate your analytics. This information may help you make decisions that will contribute to an improved overall user experience!

When someone searches for keywords in a search engine (like Google), it populates options. When they your website, that is a “view”, and you can access statistics on these views. How long your potential client or customer remains on your website provides insight as to how effective it is.

For example, if 70% of viewers click out of your site within the first 10 seconds, something clearly is driving them away. If 70% of viewers remain on your website for a few minutes, they are likely busy engaging with your content.

User experience is how well a website format and features allow visitors to attain the information they are seeking. Generally, a well-designed website’s user experience is seamless; its clean and users have no issues navigating content.

A website that is showing less favorable statistics may need the following areas of improvement:

First Impression. Did you know that as humans, we judge something within the first 8 seconds of seeing it for the first time? Have a friend visit your website and ask them to share first impressions. Generally, a homepage should be clean, inviting and provide relevant information about your enterprise.

Unnecessary Navigation. It’s important to evaluate how different facets of your enterprise are accessed on your website. Namely, navigation. Do you have a single-page website that streamlines information as you scroll, or do you have a multi-page, user-experience oriented design? If you notice your navigation is difficult or unnecessarily cluttered, it may be driving potential consumers away.

Pop-Ups. A well thought out pop-up information square can add flare to any website, but it can also cause visitors to feel overwhelmed if left unchecked. When well placed, a pop-up that makes sense can add value to user experience. When pop-ups generate on every page however, its an off-putting experience for curious visitors to your website. Discuss with your designer if a pop-up may be an appropriate addition to your website.

Confusing Content. Font, text color and background all affect how well visitors can understand your enterprise and gain information. When a website is difficult to read or features bright colors, it tends to distract and drive people away from your services.

To learn more about website design, management, and engagement, contact Jelly Websites at 951.371.9327 or visit online at www.jellywebsites.com today.