When designing your website, you need to ensure that you are making it user-friendly for your future customers. After all, they are the ones that will be using your website to find information, products and services – making things overwhelming or confusing isn’t going to do a service to anyone. You want to make a good first impression and your website is their first introduction. Provide your visitor with a seamless and user-friendly experience if you want them to think about returning to your website by considering the following tips:
Welcome your visitors. When a visitor lands on your homepage they are usually in search of product, seeking information or looking for some sort of assistance. Your homepage must be able to clearly identify who you are and what you do to assure your visitors they are on the right webpage.
Provide value. Point out why your company is different and unique from your competitors, while making it simple to read and understand. Try incorporating original and credible content such as testimonials from happy customers or clients.
Streamlined design. You may think that if your page is full of flashy photos, video or music it will attract more visitors, but the fact is this sort of content actually drives most visitors away. Utilize white space, colors and fonts appropriately.
Simple navigation. Making your website easy to navigate is key, no one likes to get lost or confused looking for information. Make sure your navigation bar is visible and easy to locate so your visitors are able to explore your page with ease.
Content changes. When a website remains the same, visitors will have no reason to return. Schedule periodic updates to create new content.
Interested in learning more about how to optimize user experience for your website? Visit us online at jellywebsites,com or call our team at 951.371.9327 today!