Month: March 2021

The Perks of Online Marketing

Online marketing has expanded at a rapid pace; once social networking entered the mainstream (and diversified to fill every niche) it has become a no-brainer for the modern entrepreneur. If your company has yet to step into the world of online marketing, here are some reasons why it may to time to start!

It’s Affordable – What business owner or young entrepreneur doesn’t want to save a dollar? When a business owner transitions some of their (or an associate’s) time into outreach on platforms such as Instagram or any other media, they stand only to gain. Most of these platforms and marketing tools are either free or worth the small investment because it generates interest and is easily scalable (sometimes by the fans, which means the effort multiplies on its own!)

SEO – Think of SEO as the stuff that gets your business to the front page of Google. The more your business is putting out marketing content, it contributes to the number of views, and dollars earned, for your business. This can be in the form of blogs loaded with keywords, social media posts and even e-blasts. Each of these tried and true means of online marketing will ramp up your SEO.

Transmediation – This fancy word in the modern journalism world simply means that each of your platforms connect to the other. Lets say you put out a monthly email to your loyal fans and at the bottom is a link to the business Instagram. A viewer clicks to see what is on offer there and sees under the username your business URL; this is transmediation. All roads create intrigue and lead back to the different things your business has to offer. Online marketing for any business is rarely a one-platform operation, so linking them to one another serves the interest of your business by retaining engagement.

It is a worthwhile investment of your time to discover which platforms suit your business because it will increase exposure, generate interest and ultimately take your enterprise to that next level of success at little to no cost to you.

If you’d like to find out more about building a website, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Custom Web Designs

Modern business owners rely on the tools that have escalated countless enterprises from start-ups to six figure companies. Most notably, a company’s website needs to land; both on the first page of a Google search and with the consumer. One of the best ways to ensure your business presence is representing the best of what you have to offer is with a custom design for your website. As the digital world becomes increasingly intertwined with globalization its not unfathomable to have your business go global – meaning your website needs to be more than active; it needs to tell a story. When you work with a professional to enhance or create a presence for your company, it allows you the opportunity to share what features, colors, flow and feeling you want your potential customer to experience without the hassle of developing it yourself. There are several reasons why hiring out the initial design, and maintenance of, your website is beneficial to the modern owner:

You have a full schedule – Last time we checked, being a business owner does not mean you need to develop everything. Its okay if at the end of the day there isn’t any energy left to think about color schemes and file formatting. If running the business is taking up all your time, keeping up on your website should be shared with the professionals so you can focus on growing your company.

You are a “big picture” thinker – Maybe you are the type of business owner that can see how your five-year plan breaks down per quarter but can’t seem to come up with a creative spin for your online presence. Having your website professionally designed means your big picture ideas can be worked into a beautiful and functional site that enhances the vision you have for your brand without all the stress of sweating the details.

Your website requires updated content – As it grows, your business might become heavily reliant on getting information to your client base meaning a website can quickly go from being a digital business hub to requiring weekly maintenance. If this is the case, its going to take away from your allotted time to actually run the company meaning hiring a professional to take care of it means you can better care for your clients.

If you’d like to find out more about building a website, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.