Tag: business marketing

Ecommerce Features for Any Business | Prescott, AZ

Let’s start with the basics – an ecommerce website is one that allows the purchase and sale of goods, without needing a brick-and-mortar shop. Ebay is a great example of an ecommerce business and set the tone for how online shopping can be a quick, easy, and accessible option for consumers.

Here are a few things to consider if you think transitioning to an ecommerce website is right for you:

Mobile Accessibility. If you do decide to transition to an ecommerce site, make sure its mobile compatible. Those little computers in our pocket are powerful tools where with a single tap we can entice consumers to make a purchase. Make sure your customers can access you from wherever they are, so you can get paid wherever you are.

Payment Options. The financial world is evolving right along with the rest of modern technology. Beyond a traditional credit card payment, services like Venmo and PayPal have become increasingly mainstream methods of valid payment to businesses. Brick and mortar shops have begun accepting Venmo payments, so it may be an option for your ecommerce site as well.

Product Information. Admittedly, its more difficult for consumers to decide when they can’t have the tactile experience of an item. If you transition to an ecommerce site, its worth the effort or expertise of a writer to help create an immersive description of each item you offer. The more a consumer can understand about a given product, the more likely they are to purchase and be happy with their item.

User Reviews. To go along with informative product descriptions, it never hurts to have positive reviews for the products you offer. If you are set up on websites like Etsy or have Google Reviews, including them along with each product is a great way to boost confidence for your customers.

Customer Profiles. Some of us would rather checkout as a guest for each purchase, but for repeat customers or businesses, having access to their order history, preferences or score deals for loyalty are big perks. It could make the difference in what kinds of customers, and thus sales, you attract.

Interested in learning if an ecommerce website is right for you? Visit us online at jellywebsites.com or call us at 951.371.9327 today!

Adding a Landing Page to your Marketing Mix | Prescott, AZ

On the surface, a landing page doesn’t seem like a marketing tool, however it can be a great way to promote yourself. Landing pages target audiences and points them to the product or service you are promoting. Targeted content also means that your landing page will stand out from your website; something your readers will remember.

Have you grown your online presence lately? A winning marketing strategy is one that diversifies the ways it attains and retains viewership. A landing page can provide multiple opportunities for growing your business such as a call to action, lead generation and search campaigns.

Call to Action. Including a call to action (to visit during happy hour for example), or a form your visitor can fill out to receive updates are two ways to expand your reach. These can begin generating or growing an email list of clients interested in the latest of what you have to offer.

Lead Generation. This is the process of turning a stranger into a fan of your enterprise. A landing page can add that extra touch that converts that person into your newest client. Additionally, a broader reach will allow you to begin analyzing trends among your customers, allowing you to better tailor your marketing over time.

Search Campaigns. Search campaigns target those seeking like content to your promotion when they search on the internet. They can be incorporated into a landing page literally pulling potential customers to you, for you. Something to consider when creating a landing page is how interactive it is. The more interactive, the longer a potential client may view it. But if it has too much going on, it can clutter the page and actually drive away a client. Nevertheless, landing pages are easy to get right and can be a great addition to any marketing strategy.

If you’d like to find out more about landing pages, contact Jelly Websites in Prescott, AZ at (951) 371-9327 or visit us online at www.jellywebsites.com for additional information.

Building Your First Website | Corona, CA

Here we are – ready to take a stab at creating your very first website. It’s incredibly overwhelming, isn’t it? We get it. There are good websites and there are poorly built websites – how can we be so sure that we can do this? Because we want a great looking website, one that will drive traffic to what you’d like to show to world. And there are lots of hosting sites that make it seem easy as pie. But not everything is as simple as it seems and using these sites may not be the smartest decision for your current goals. Here are some reasons why not to use these sites to build a website.

It doesn’t save money. It begins with a free offer and ends with a bait-and-switch. Sure, you can set up a basic blog, but it has ads on it (that don’t benefit you), you get terrible support with significant space limitations. Unless you subscribe. Third-party sites can become expensive as they try to get you to add on unnecessary features.

Third-party builder limitations. At first, you’re not going to be customizing your website much, but compared to a standalone content management system (CMS), you have very limited options when it comes to web design, functionality, file access, and customization.

Template platforms aren’t any easier to work with. The final reason that people are drawn to these website template platforms is that they promise beginner ease. But if you know what you’re doing, you can set up a WordPress business website in 5 minutes. And each time you do it, you’ll learn more and get better (and faster) at it.

If you’d like to find out more about building a website, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Jelly Websites proudly serves Prescott, AZ and all surrounding areas.

Common Website Mistakes | Corona, CA

Bad web design advice is everywhere. We hear it practically every day in our line of work from clients who just want the best for their business. Which are you a culprit of? Take a look at the more common mistakes:

Desktop design. Now that roughly half of all website traffic comes from users on mobile devices, having a responsive website is an absolute must.

Calls to action above the fold. A case study found that pages with calls to action lower on the page perform 304% better than pages with a call to action above the fold.

Cluttered forms. Instead of overwhelming your users with long forms asking for several pieces of their background, history, and contact information, stick to the key info that you need to get in touch.

Broken links. Removing broken links from your site is an extremely easy and effective way to improve user experience, keep users on your site, and even improve your search engine rankings.

Pared-down mobile websites. Instead of eliminating important features, prioritize which ones your mobile users need most and place those higher on your mobile page.

Pop-ups. Pop-ups, autoplay content, and other interrupting elements frustrate and annoy your website visitors. Instead, entice your users to opt into your content.

The competitors. When you mimic designs and content that you see on your competitors’ websites, you don’t set yourself above the competition.

Too much copy. Use things like headings, images, and bulleted/numbered lists to break up that content while using shorter paragraphs to embrace white space.

Press releases vs. blog posts. If your blog is filled with press releases, there’s a good chance that users won’t want to read them. If there’s a certain point you want to get across, a blog post is best.

If you’d like to find out more about building a website, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Jelly Websites proudly serves Prescott, AZ and all surrounding areas.

Why Websites Are Important | Corona, CA

When starting a business, it is important to get the word out in order to build clientele. One of these ways is to build a website. Not only is this a necessary part of doing business today, but with the pandemic, many people are relying on the internet to keep some type of normalcy in this changing world. Commonly, many business owners don’t believe they need or can afford to have a website, but the opposite is true. Investing in a website is important if you would like to continue to grow your business. Here are the top three reasons:

Increasing credibility. Search engines are the go-to websites when searching for products or services. Without one, potential customers will most likely go to your competition that does have a website. If you currently have a website that’s not up to date or functioning correctly, having it redesigned will provide you company with a more professional image that will draw in potential customers.

Saving marketing money. While many small business owners may think that they can’t afford a professional website, however they can’t afford not to either. Many companies have seen increase in business when they obtain a website of their own. In many cases, a website can cost anywhere from $20 – $100 per month.

Staying informed. You’re website is essentially your online brochure or catalog. Websites are much easier and faster way for potential customers to get updated information about products and services. This makes it a very effective way of letting your potential customers know about the arrival of new products or services, upcoming events, special promotions and much more.

If you’d like to find out more about building a website, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Jelly Websites proudly serves Prescott, AZ and all surrounding areas.

Continuing to Grow: Driving Traffic | Corona, CA

When starting a new business, it is difficult to get your name out in the public. Thankfully, this is the age of social media, so even the littlest guy has a shot at success. And thus, your success begins. You are prosperous and now it’s time to expand.

But how to you expand your client base in a new clever way? A time will come when you will need to cast a wider client net. Here are a few great ways to do just that in a new exciting way:

Blog it. Not only will a blog find you find new clients, but the traffic you incur will make you more visible on search engines. The idea is to keep content fresh and entertaining. Give them information they will not only find useful, but the more creative you are with its presentation, the more response you’ll receive.

Freebies. It is important to have a good reference when expanding your business. But there is one thing that is tough to resist – a free gift. Be sure this information or material you’re giving away is valuable, so people are more apt to talk about it to their friends.

Borrow an audience. People have found success getting their name out there by making cameos on other people’s sites. Approach those that are directly related to what you are doing – people usually appreciate that you admire them that much to ask.

Spread the news. Social networks aren’t just for networking, they’re also an ideal place to post your content. It’s a give and take idea – after all, teamwork is the best way to expand your success.

If you’d like to find out more about expanding your client base, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Jelly Websites proudly serves Prescott, AZ and all surrounding areas.

Create a User-Friendly Web Experience | Corona, CA

When designing your website, you need to ensure that you are designing it for your future customers. After all, they are the ones that will be using your website to find information, products and services – making things overwhelming or confusing isn’t going to do a service to anyone. You want to make a good first impression and your website is their first introduction. Provide your visitor with a seamless and user-friendly experience if you want them to think about returning to your website by considering the following tips:

Welcome your visitors. When a visitor lands on your homepage they are usually in search of product, seeking information or looking for some sort of assistance. Your homepage must be able to clearly identify who you are and what you do to assure your visitors they are on the right webpage.

Simple navigation. Making your website easy to navigate is key, no one likes to get lost or confused looking for information. Make sure your navigation bar is visible and easy to locate so your visitors are able to explore your page with ease.

Provide value. Point out why your company is different and unique from your competitors, while making it simple to read and understand. Try incorporating original and credible content such as testimonials from happy customers or clients.

Streamlined design. You may think that if your page is full of flashy photos, video or music it will attract more visitors, but the fact is this sort of content actually drives most visitors away. Utilize white space, colors and fonts appropriately.

Content changes. When a website remains the same, visitors will have no reason to return. Schedule periodic updates to create new content.

If you’d like to find out more about user-friendly websites, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Jelly Websites proudly serves Prescott, AZ and all surrounding areas.

Sometimes Less Is More | Corona, CA

When you are getting your online business started entail lots of planning and one of those plans needs to be a website. The problem is, what kind of website do you need? Do you need lots of pages to showcase your products and/or services? Or can you get the job done with a single-page website?

Many new business owners believe more is more, but many times it really is unnecessary. Sometimes, having a single-page website is exactly what the doctor ordered. Here are some of the smarter reasons you may want to consider taking the less is more approach:

Content. Single page sites content should include information about your company, what you do, and how you can benefit your visitor.

Visual design. Your visual design is the first thing your visitors see. Make sure the theme of your site relates well with the colors and the overall topic of your company. Utilize that empty white space.

Credibility. The first thing your customers want to feel is trust. Include proof that you are a company that can be relied on, such as testimonials from happy customers.

Call to action. Incorporating a call to action is an important key element. That action could range from purchasing an item to obtaining personal information to grow an email list. Also, offering something in return for your visitor’s information can generate more leads.

Responsive design. Since most people are using some sort of mobile devices or tablet, you must make sure your website is responsive to that knowledge. A responsive design allows for your website to convert to any size screen, on any device.

If you’d like to find out more about single-page websites, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Jelly Websites proudly serves Prescott, AZ and all surrounding areas.

Do I Need Infinite Scrolling? | Corona, CA

Infinite scrolling has become an increasingly popular trend in web design. The design of infinite scrolling is as simple as it sounds, it displays your content and allows your viewers to keep scrolling without having to stop. Think social media sites; there is no need to click on a thing – you just keep scrolling. But is this something that can work with a website like yours? Let’s take a look at the pros and cons before you decide. First, the pros…

Great for touch screen devices. Today most mobile devices and tablets are made with touch technology and it’s can be difficult to tap those tiny page links.

Great for visuals. Displaying high quality images and image content is done by implementing infinite scrolling into your web design.

Quick and simple browsing. Infinite pages are typically faster than regular webpages because it alleviates the need to constantly load new pages.

Keeps users engaged and curious. Infinite scrolling tends to trigger automatic responses based on curiosity and ease which keeps the users engaged while waiting for new content to load.

And now, the cons…

Navigation problems. It can be quite difficult to understand where you are on the webpage at a certain point.

No skipping. Skipping thru pages to find something is difficult with only scrolling to navigate.

Footer problem. Trying to find things typically located at the bottom of the page, like contact information, is impossible with an infinite scrolling page when a link is easier to access.

Overwhelming content. It’s great to have a lot of quality information on your website. But when there’s infinite content loading every second users may start to feel overwhelmed.

If you’d like to customize your website, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Jelly Websites proudly serves Corona and all surrounding areas.

The Pitfalls of Web Design | Corona, CA

The Pitfalls of Web Design

Designing a website is not the easiest thing to do. Not only does the website serve a purpose, whether you are creating it for business or pleasure, but it also needs to continue to drive traffic if it’s going to be successful. After all, you are designing it for the visitor than it is for you personally. And while there are plenty of tips out there to help, there are lots of mistakes commonly made while creating them. Here are some of the more common mistakes web developers and web designer’s make:

No consistency. When it comes to designing multiple pages for a website, keep things simple and consistent. If your page design is inconsistent, your visitor may wonder if they’ve been sent to another website.

Confusing navigation. If your website’s navigation isn’t direct, visitors are likely to get frustrated and leave. Remember the three-click rule – your important content should be accessible within no more than three clicks from your homepage.

Irrelevant/outdated content. Three little words: less is more. Make sure your website’s content is up to date and refreshed on a regular basis. After all, you want your visitors to come back wanting more.

Poor readability and legibility. Visitors come to your website in search of information, so making sure they can read it is extremely vital. Make sure to use easy-to-read color schemes and fonts to make reading easier for your visitors.

Non-responsive design. Most web browsing is done on mobile devices, so make sure you design your website to be mobile-friendly, in order to enhance its usability.

If you’d like to customize your website, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Jelly Websites proudly serves Corona and all surrounding areas.