Tag: customer base

Designing a Website for Your Audience | Prescott, AZ

Web design is a creative art constantly intersecting with the latest trends. The trick it designing a website that captures your audience while being mindful of current trends tends. One should not be without the other if you are invested in the longevity of your business. Why? Trends may offer an interesting pop, but if you need to be taken seriously to succeed, you should evaluate the use of tends within your line of business before taking actionable steps.

Here are some things we think are useful when considering how to design a website for your audience:

Audience. First and foremost, consider your audience. If you are unsure, here are a few questions to ask yourself:

What sector does your business fall under (fashion, knitting, finance etc.)?

Who are you trying to attract to your services (parents, teachers, animal lovers)?

Brand Voice. This refers to the way your online and physical presence (website and marketing materials) represent your brand or services.

What is your brand voice (snarky, serious, mindful)?

How does your brand voice align with the message you want to send?

Will your target audience feel compelled to hire you based on this presence?

Services. How you portray the work you offer says a lot about it. Make sure your services are easily accessible and allow your best work to stand out.

What are you selling or offering to your target audience?

Do the ways you present these services online highlight the best of what you offer?

If you were to look from a third person perspective, would you hire you?

When you understand the answers to most of these questions, you can begin to build a website that speaks to your audience while retaining the unique qualities that make your business stand out.

When you work with the designers at Jelly Websites, we help you decode these and other important considerations to ensure your presence attracts the attention you want.

If you are interested in curating or improving your online presence, contact Jelly Websites at 951-371-9327 or visit www.jellywebsites.com today!

Are You Building Your Customer Base Online? | Prescott, AZ

Businesses in the technological age have a lot of options when it comes to getting their name out there to build a customer base. While it may seem like you need to do it all, there are options and strategies that may work better for some enterprises than others. Here are a few means and considerations to keep in mind as you continue to grow your business and generate clientele.

Social Media. With millions of people are viewing content on various social media platforms every single day, it makes sense for your business to understand it’s media niche and create content. Generating content relevant to your business on appropriate channels can greatly expand your presence and connect you to potential clients.

Search Engine Optimization. Utilizing keywords that highlight your business, products or services online works to drive existing and potential clients back to your business is what SEO is all about. Optimizing the ease with which people can find your business with keywords will keep you at the top of major search engines, driving traffic and maintaining your position there.

Blogging. Blogging is a great way to keep people at the forefront of all things happening with your business. Utilizing SEO strategies throughout your website or other online channels is great, but a blog is an easy and current means of furthering your ability to be found. Around 350 words a post, blogs can easily be written to bring a voice to the brand and laden with searchable keywords that drive viewership to your site.

Keep it Simple. Your enterprise matters, and the way it presents to your clientele will make the difference between a new client and missed opportunity. Keeping your website clean, easy to navigate and written to provide relevant information, rather than fluff, will give you the advantage to competitors.

If you are ready to start building your customer base online, call us at 951.371.9327 or visit us at www.jellywebsites.com for more information.

Should You DIY Your Company’s Website? | Corona, CA

When we start up our own business, we are certainly concerned about getting our names out in the public and well, the quickest way to do so in this day and age is on the internet. Yes, from products to information, if there is anything we are looking for, we turn to the internet to find it. But what does a typical person know about building a website? Here are some things to consider when deciding on your website’s future. You may decide professional web companies is the way to go. First, the advantages:

Gaining Knowledge. If you have the time and interest, you will need to learn how to master HTML, CSS, JavaScript and possibly Flash, while also learning graphic software such as Photoshop.

Money saver. This usually being the number one motivator for some people. If the task is successfully accomplished and the site is running with no bugs or broken links, it could save you money.

And now, the disadvantages:

Time-consuming. Gaining all of the skills the build a website takes time, as well as actually building the site. You must constantly maintain a website by keeping it up to date to create more traffic.

Unprofessional look. Studies have shown visitors are more likely to stay on a clean and attractive site. Remember, appearance does matter and less is more.

Copycat sites. There are many free templates out there, but how many have chosen that same design?

Problems working. Even the best web designer can be stumped with design. When problems arise, it can create stress trying to resolve the problem. Hiring a professional alleviates this.

If you’d like to find out more about building a website, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Jelly Websites proudly serves Corona and all surrounding areas.

When It Comes to Quality, Aim High | Corona, CA

We all want to have a successful business, but it isn’t easy. It takes a lot of hard work and dedication to get your name out there enough to build a well-rounded client base. Word of mouth is the best form of advertisement, but in the day and age of the internet, we also need to have a website that not only conveys your services but can also bring customers back. Social media is a great way to improve traffic driven to your site, but if your website isn’t well made, possible customers may not trust your work. This is why it is important to take the time and invest into a great website design.

Without a high-quality website that attracts visitors and provides you with a way to capture information, you are not using the Internet's power to its full potential. The information below can provide you with an idea of why a good website is so important for your businesses' bottom line.

The first benefit that a business website can provide you with is it enables you to have access to customers that you otherwise might not have contact with. By enlisting the help of an internet marketing service company, you can create a highly effective direct response website that enables you to reach out to internet traffic.

Here are some stats: By adding an opt-in form to a quality website, you can increase your earning potential each year by at least 20%. An opt-in form provides a means of capturing visitors' contact information. This is very valuable as it will allow you to send current and potential customers information about promotions, important updates, and special sales events throughout the year.

If you’d like to improve your website's traffic, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Jelly Websites proudly serves Corona and all surrounding areas.