Creating a cohesive brand presence across all platforms is crucial for business success. The intersection of website design, social media marketing, and brand consistency plays a pivotal role in how customers perceive and interact with your brand. Here's how these elements work together to build a strong and unified brand identity.
Continue reading "Crucial Elements That Are Sure To Engage Your Business’ Target Audience | Prescott, AZ"Category: website strategy
How To Write A Good Blog For Your Website | Prescott, AZ
A blog is a great way to let the world know your views on whatever it is that you decide to write about. But for some, it may become a daunting task. What should I what should I write about now that is relevant and get people’s attention? What are people curious about or interested in knowing? If you’re feeling stuck, keep these tips in mind for wiring a good blog for your website.
Your community. Many of us choose to rely on our day-to-day conversations as fodder for our blogs. If you are writing about your business, writing about questions or concerns your customers have presented to you is a great way to not only help others that are looking for an answer, but also present yourself as an expert on the topic.
Mistakes made. Lessons are always learned when stumbling through this life. Imparting lessons that you’ve learned will make your readers feel less embarrassed if they know someone else has done the exact same thing before. Each one, teach one.
Life experiences. Let’s face it – no one wants to be bored and no one wants to be lectured. So, having an entertaining way of tying in life experiences into blogs is a great way to show someone something without pointing at it and making it a focal point. Sometimes the best teachers are those that aren’t trying.
If you’re still not producing the blogs you want, we’re here to help. Our in-house writer has over seven years of experience writing engaging blogs for a variety of industries, and can help your business stand out, and get noticed.
Interested in learning more about how to optimize user experience for your website? Visit us online at jellywebsites,com or call our team at 951.371.9327 today!
How Blogs Enhance SEO | Prescott, AZ
It may seem that volgs and social media have diminished the tried-and-true internet blog, but there are a host of benefits to incorporating a bog to your business. Most notably, blogs provide an opportunity to fill web pages with keywords that amplify your business presence on major search engines. Blogs are also a great way to educate, intrigue and maintain relevance for your enterprise with existing and potential clients.
Blogs are 350- 500 word, largely educational, written pieces focused on topics that relate to your enterprise. Whether you are a design firm, dental practice or national shipping service- a good blog writer can publish interesting, SEO-driven content for your business. These blogs can share exciting events or updates, educate people about your business and interest them to take action.
A bog writer sees each sentence as an opportunity to include relevant, highly sought keywords people associate with your business to your website. Over time, one-or-two blogs a month may add hundreds of searchable words to your website that enhance your search-ability online. Search Engine Optimization (SEO) is really just that- the inclusion of behind-the-scenes juiciness that does the legwork of getting you on Google’s top pages. It’s all run by algorithms, so the more your blogger is able to associate your website with keywords, the higher your ranking. The higher your ranking, the more clicks you get and boom- it’s a snowball effect that gets you to page one.
You want to make it as easy as possible for potential clients to find your enterprise when they search. If there are five deign firms in your immediate area, and someone types in “Orange County Designer”, hundreds of results are likely to populate. If you can fill your website and blog with the terms that get you in the top five of Google’s “Orange County Design Firms” you have a much better chance of attracting new clients than if you are the twentieth. More notably, if you are based in a smaller area, the inclusion of these keywords on your site might just make the difference between you and your nearest competitor for a bid on a new project.
Interested in including a blog on your website? Visit us online at jellywebsites,com or call our team at 951.371.9327 today!
Decoding Website Acronyms & Website Optimization | Prescott, AZ
At Jelly Websites, we understand it can be difficult to decode all the technical abbreviations of the internet. Things like SEO and UX for websites to SQL for computer programming. Of course, these are all great mechanisms, but they hide in the background, and not what one might think of when considering a new or redesigned website. Despite being in the background, they go a long way in the optimization of your website.
While our team is here to implement these tools to advance your outreach, gaining familiarity with these terms may make you a more confident user of the internet. We are going to share some common web-related abbreviations and how they work to highlight your brand on the internet.
SEO. This stands for Search Engine Optimization and is likely our most common acronym. Search engines such as Firefox and Google utilize the keywords and clicks buried in a website’s database to pull it into algorithms for consumers. A website designer, while making the overall aesthetic pleasing, is also coding actions and keywords into the background of your website so it becomes discoverable online.
SSL. This acronym is short for Secure Sockets Layer. As the name suggests, it is an extra security measure for your website. When coded into your website, it works to encrypt all the data passing between servers – meaning you, and your consumer’s information remains your own. Search engines like Google have begun alerting consumers of websites without an SSL Certificate, allowing you to make safe decisions while browsing.
UX. UX is short for User Experience. While commonly referred to in consumer product jargon, how a consumer views and navigates your website is just as much an experience as holding a toothbrush. An experienced designer remains on-trend with the latest in consumer information analytics and develops a website to best reflect your product in the current market. Think of a time you visited an underwhelming or absolutely confusing website; an understanding of user experience creates a seamless visit for your new or returning consumers every time.
To learn more about how to optimize your website, or inquire about our services, visit us online at jellywebsites.com or call us at 951.371.9327 today!
Are You Maximizing Business Directories to get Found Online?|Prescott, AZ
We all know about Google, Firefox, and Internet Explorer but have you ever considered that your customers aren’t searching for you on the same platforms? With so many applications, internet search engines and sources of information available online, it’s important your business is identifiable on any search engine.
As the number of things available to search continues to rise, the way your business is found should keep up with the ways people are searching for it. Makes sense, right? Totally! Unfortunately, keeping up with the latest on how your audience is searching, how search engines continue to optimize and staying beyond trend with your business is a job unto itself.
Seeking to understand how you may enhance your website performance? Here are some tips on how to improve your search engine optimization:
- Keep your business information accurate and consistent across the web
- 47% of potential clients choose the competition if a website is missing a phone number
- Maintain updates on special offers and promotions across platforms
- Make sure everyone can access deals and information
- Monitor your website’s analytics and improve accordingly
- Helps you understand what drives people to your site
- Search your business online to learn relevant keyword associations
- Learn how people are searching for your services and products
When you work with the team at Jelly Websites, we can actively monitor traffic across over 50 local directories and internet-wide search trends to optimize your search engine compatibility. We utilize industry leading strategies to understand your online business presence, monitor its performance, make updates and retain information accuracy as your business expands.
We provide these services so you can spend your time managing your business and fulfilling the orders your newly optimized website will generate!
We are a team of people dedicated to helping small businesses grow. Learn more about our listings management at https://jellywebsites.com/listings-management.html
Visit us online at jellwebsites.com or call Jelly Websites at 951.371.9327 to discuss how optimize your business online today!
Are You Building Your Customer Base Online? | Prescott, AZ
Businesses in the technological age have a lot of options when it comes to getting their name out there to build a customer base. While it may seem like you need to do it all, there are options and strategies that may work better for some enterprises than others. Here are a few means and considerations to keep in mind as you continue to grow your business and generate clientele.
Social Media. With millions of people are viewing content on various social media platforms every single day, it makes sense for your business to understand it’s media niche and create content. Generating content relevant to your business on appropriate channels can greatly expand your presence and connect you to potential clients.
Search Engine Optimization. Utilizing keywords that highlight your business, products or services online works to drive existing and potential clients back to your business is what SEO is all about. Optimizing the ease with which people can find your business with keywords will keep you at the top of major search engines, driving traffic and maintaining your position there.
Blogging. Blogging is a great way to keep people at the forefront of all things happening with your business. Utilizing SEO strategies throughout your website or other online channels is great, but a blog is an easy and current means of furthering your ability to be found. Around 350 words a post, blogs can easily be written to bring a voice to the brand and laden with searchable keywords that drive viewership to your site.
Keep it Simple. Your enterprise matters, and the way it presents to your clientele will make the difference between a new client and missed opportunity. Keeping your website clean, easy to navigate and written to provide relevant information, rather than fluff, will give you the advantage to competitors.
If you are ready to start building your customer base online, call us at 951.371.9327 or visit us at www.jellywebsites.com for more information.
Developing a Website Strategy | Prescott, AZ
Incorporating website design strategy into the foundation of your new or rejuvenated website will remove the cyclical nature of gaining and losing the motivation to revamp your online presence.
So, what is a ‘website design strategy’, anyway? Essentially, it’s a guide that takes into consideration where your website is now, and the ways in which you would like it to grow. This roadmap takes into consideration customer behavior analytics, technological advancements, and the progression of our globalized commerce.
Developing a comprehensive website strategy while aligning your design aspirations with the team at Jelly Websites will ensure your online presence will stand out as your enterprise expands. Here are some things to consider when developing your unique strategy.
- Set Attainable Goals – breaking down your overarching goal into little steps along the way will help you retain composure as the process continues.
- Consider Website Maintenance – at Jelly Websites, we handle the maintenance of your web presence for you, allowing you to focus on your enterprise on the front end.
- Make Improvements – as you lean what does and does not work for your business, its important to make necessary adjustments to better suit your needs.
- Test, Track and Analyze – when you work with Jelly Websites, we track your website’s analytics and work to improve the presence of your business across major platforms.
- Retain Human Connection – Data is great, but your enterprise is built on relationships, and the team at Jelly Websites is here to help you retain that connection by handling the details.
When you align these thoughts with the professional website designers at Jelly Websites, you create a plan that will establish your enterprise beautifully on the web for years to come.If you would like to learn more about how the team at Jelly Websites can make your design strategy come to life, give us a call at 951.371.9327 or visit us online at www.jellywebsites.com