Tag: female owned business

Gaining and Retaining Customers Is All About User Experience | Prescott, AZ

User experience is arguably the most important thing your website can offer. If a visitor has a bad experience navigating your website, they leave before they can absorb what you have to offer. Hiring an experienced website designer to consider your needs and produce an effective website for your business can make all the difference for user experience.

Navigation works to guide visitors through your services and enhance search engine optimization. Words such as “services” or “shop” don’t share what your business is about or work to accentuate your online presence. Utilizing popular key phrases for your navigation bar is an easy way to increase your page ranking online.

Most sites feature an abundance of information, products or services; how visitors work through these elements makes a difference in what they view. If you want visitors to focus on specific elements, you want them at the top of your navigation, not buried in a dropdown. How dropdown menus are organized matters as well; mega menus are more appealing than those broken down into smaller sections.

Mobile navigation is also crucial to the experience, especially as people start getting back out into the world and technology continues to advance. When your website is where you want it online, it’s important to take a deep dive into its mobile presence. Have a friend or two log onto your site from their phone and provide feedback; it’s okay if they “don’t understand” how websites are created - it’s actually better if they don’t. Raw, honest feedback about their user experience will help you decide how to adjust the mobile presentation of your services.

Limiting the amount of menu items serves visitors and search engines, so it’s important to evaluate what you have on offer and how it’s presented. A good rule of thumb is to keep your menu at or below seven. Ideally, each page on your website is optimized to be found as easily as possible for existing and potential consumers. Interior pages tend to get lost in the mix, but keeping things streamlined goes a long way in getting them found.

Interested in learning more about how to optimize user experience for your website? Visit us online at jellywebsites,com or call our team at 951.371.9327 today!

What You Need for Organic Website Traffic | Prescott, AZ

Websites are the first thing you should consider investing in when you start your business. It allows potential and existing clients or customers to find, learn about and follow your growth. There are many ways to promote your business to generate clicks and views, but don’t expect your website to generate organic traffic without these essential components.

Search engine optimization. First and foremost, it’s imperative to optimize the copy with keywords. To generate organic web traffic, you should be taking advantage of certain words to make it at the top of search engines. What keywords will your target audience need to use in order to find you? To find out, simply give it a Google and incorporate relevant tags into as much of your website as possible so it can pick up on it later.

Blogging. The content you add to a blog is very useful for SEO, keeping your visitors informed, and ranking you higher in search results. Blogs are also great for your visitors, it encourages them to visit regularly to discover new and interesting tidbits they may find useful.

Keep it clean. Oversaturated websites are not only confusing to navigate but are likely to cause them to leave your site. Keep your webpage to be easy to navigate, and less cluttered in order to keep your audience’s attention.

Link to social media. Social media has become a necessity for everyday life. Linking your website to a variety of platforms will help your customer base find your website, becoming potential customers or clients. For instance, having a Facebook “Like” or “Share” button on your webpage allows your visitors to follow or share your business without having to navigate away from the site.

Interested in learning more? Visit us online at jellywebsites.com or call our team at 951.371.9327 today!

Websites for Start-up Businesses | Prescott, AZ

One of the most immediate and prominent things you can invest in as a start-up business is a website that captures both who you are and what you offer. Your website says a lot about you, so it’s important to imagine where you see your enterprise in five years and curate that level of professionalism from the very start. There are several reasons why a website is an important first step of the process; here are a few notable ones:

New on the scene. If you are a start-up, you are not a household name (yet). While that can be daunting, it’s okay! Your success does not depend on being well-known yet, it’s about presenting yourself and the services you provide in an elevated manner. It’s more about how you present your drive and the experience you do have, rather than focusing on any “lack” there may be. When you present prospective clients with a website that highlights the best of what you have done, it will entice them to expand your portfolio by awarding their job to you.

Build rapport. Another crucial element of a website for a start-up is the ability to build rapport with potential clients or consumers. When you present a website that shares your story and provides insight into your services, even on a nominal level, you build rapport. The person on the other side of the desk has an opportunity to better understand you and your services, and make an informed decision about hiring you (even if the website doesn’t have a whole lot on it).

A Website Shows Dedication. Similar to the above tip “build rapport”, when you show a prospective client, investor or consumer that you are dedicated to the pursuit of your enterprise, it goes a long way. It tells that person that despite any conflicts of experience, you care, and are personally dedicated to the progression of your craft. If you are not invested in your progress, why should they be interested in hiring you?

When you work with the experienced professionals at Jelly Websites, we help you determine the message you want to send and beautifully capture your business to propel you forward.

Interested in creating a website that takes you from new to known? Visit us online at jellywebsites,com or call our team at 951.371.9327 today!

Designing a Website for Your Audience | Prescott, AZ

Web design is a creative art constantly intersecting with the latest trends. The trick it designing a website that captures your audience while being mindful of current trends tends. One should not be without the other if you are invested in the longevity of your business. Why? Trends may offer an interesting pop, but if you need to be taken seriously to succeed, you should evaluate the use of tends within your line of business before taking actionable steps.

Here are some things we think are useful when considering how to design a website for your audience:

Audience. First and foremost, consider your audience. If you are unsure, here are a few questions to ask yourself:

What sector does your business fall under (fashion, knitting, finance etc.)?

Who are you trying to attract to your services (parents, teachers, animal lovers)?

Brand Voice. This refers to the way your online and physical presence (website and marketing materials) represent your brand or services.

What is your brand voice (snarky, serious, mindful)?

How does your brand voice align with the message you want to send?

Will your target audience feel compelled to hire you based on this presence?

Services. How you portray the work you offer says a lot about it. Make sure your services are easily accessible and allow your best work to stand out.

What are you selling or offering to your target audience?

Do the ways you present these services online highlight the best of what you offer?

If you were to look from a third person perspective, would you hire you?

When you understand the answers to most of these questions, you can begin to build a website that speaks to your audience while retaining the unique qualities that make your business stand out.

When you work with the designers at Jelly Websites, we help you decode these and other important considerations to ensure your presence attracts the attention you want.

If you are interested in curating or improving your online presence, contact Jelly Websites at 951-371-9327 or visit www.jellywebsites.com today!