Advertising | Jelly Websites

Buying What You’re Selling: How to Drive Traffic | Corona, CA

When trying to expand your business and get in front of a new customer base, you need to sit down and figure out a solid game plan. And in the day and age of online technology, a great place to start is to look at your online presence. Often times, there isn’t anything wrong with the website itself, but the fact that there is nothing driving your customers. So, what do you do to entice more traffic? It just takes a little bit of creativity:

Start a blog. A great way to grab the attention of your customers is by starting a blog, just make sure you keep content fresh and entertaining. Give them information they will not only find useful, but the more creative you are with its presentation, the more response you’ll receive.

Freebies. It is important to have a good reference when expanding your business. But there is one thing that is tough to resist – a free gift. Be sure this information or material you’re giving away is valuable, so people are more apt to talk about it to their friends.

Borrow an audience. People have found success getting their name out there by making cameos on other people’s sites. Approach those that are directly related to what you are doing – people usually appreciate that you admire them that much to ask.

Get your content everywhere. Social networks aren’t just for networking, they’re also an ideal place to post your content. Also, be sure to be generous and share other’s content as well. “You scratch my back, I’ll scratch yours” isn’t just a phrase about itches.

For more information on website content, contact Jelly Websites in Corona, CA at 951-371-9327 or visit our website at www.jellywebsites.com.

Proudly serving Corona and all surrounding areas.

Why Can’t I Keep My Website Visitor’s Attention? | Corona, CA

You’ve finally decided to invest in a website for your business. It is all designed to your specifications and has gone live. The problem is, attracting visitors to your website is one thing, but getting your visitors to stick around is another. You don’t only want visitors to take a look at your website and leave, you want your visitors to stick around and take a certain action. If you’ve noticed that your visitors are clicking that “back button” quite often, then maybe it’s time you realize there may be a problem with your website. The follow list includes five reasons why your visitors may be leaving your website:

Poor first impression. Your homepage is essentially the face of your business to the online world. When designing your website, make sure your home page is attractive, provides useful information, and of course has eye pleasing graphics.

Difficult navigation. We have all had a tough time figuring out how to navigate through a poorly designed website – keep it simple and organized.

Pop-ups. When it comes to marketing your business, a website is key to generating leads, but forcing visitor information as they click on your site is off-putting. Set these pop-ups should be at an appropriate time.

Auto-play videos. If you do have a video on your site, give your visitors the freedom to press play and watch it on their own time.

Confusing content. The font, text color and background will affect how well your visitors will be able to read and retain the content on your website.

For more information contact Jelly Websites at 951-371-9327 or visit our website at www.jellywebsites.com.

Do I Really Need a Landing Page? | Corona, CA

Creating a website can be a daunting task. There are just so many factors and terms that go into a website, it can become overwhelming. And instead of overwhelming you with a long cumbersome blog about every single piece, let’s focus on a single aspect that is very important to any marketing strategy – landing pages.

Some may think that a landing page is a homepage, but it isn’t. Your homepage is the beginning of your business, where you can introduce yourself and your services, a landing page is a diversion that will lead to potential sales bypassing the introduction completely. Here are some reasons why utilizing these pages is important:

Conversions. The entire point of having a website is to convert folks into sales. Landing pages direct visitors to the exact content you are focusing on, making it easier for them to want to buy.

Lead generation. Chances are, your homepage has a lot of content as you explain your services. Landing pages give a visitor direct contact with certain areas, making it easier to not only gather leads for further marketing purposes, but can collect demographic data to focus on in the future.

SEO value. Visitors aren’t exact apt to flip through page after page of content on a site. Having more simplistic, direct landing pages will make your ranking on search engines skyrocket.

Give offers a home. One of the best ways to create a successful business is to incentivize your clientele to use your services or buy your products. The problem is, finding a spot on your already busy website to advertise these offers. Landing pages are a direct line to said incentives.

For more information contact Jelly Websites at 951-371-9327 or visit our website at www.jellywebsites.com.

How to Increase Traffic To Your Website

Driving traffic to your website is a vital part of your businesses overall success, as everyone turns to the digital world when seeking certain information or services. If you were to ask a business owner what they want for their company, most would probably tell that they want more customers. A great way to increase traffic and build a good customer base is through your website. There are several ways you can increase traffic on your website, some which include the following:

Social media. It is not enough to create good content and expect that people will find it, you have to be proactive. One of the best ways to increase traffic to your website is to use social media platforms to promote your content. Facebook, Twitter and Google+ are all ideal places to post your content.
Write irresistible headlines. Headlines are a very important part of your content, without a compelling headline, even the most thorough blog posts will go unread. Most people will write up to twenty headlines before choosing one that will drive the most traffic, so be sure to think carefully before publishing your content.
Make sure your site is fast. People typically hit that back button pretty quickly if your page takes longer than 30 seconds to load. If it takes your website forever to load, your bounce back is bound to be high. Make sure that your pages are properly optimized. This includes your image sizes, page structures, and the functionality of third-party plugins. The faster your website loads, the better.
Make sure your site is responsive. More people are using their smart phones to browse the internet these days, making it important that your website is mobile-friendly. If your site forces your visitors to pinch and zoom their way around your website, you’re basically telling them to go elsewhere. Ensure that your website is accessible and comfortably viewable across all devices.
Get active on social media. It’s not enough to just post your content on social media, you need to actively participate as well. Got a Facebook? Join in the group discussions with relevant hashtags. If your audience is leaving comments, be sure that you are engaging with them. Nothing turns off viewers more that using social media as a broadcast channel. Use social media as it’s meant to be used - to interact with your followers.

As you can see there are many ways you can increase traffic to your website and the list above is only a few of the ways to do so. If you’d like to learn more about how to increase traffic to your website, contact Jelly Websites in Corona, CA at 951-371-9327 or visit www.jellywebsites.com for additional information.

Jelly Websites proudly serves Corona, Riverside, Chino, Ontario, Tustin, Yorba Linda, Fullerton and all surrounding areas.

Creative Ways to Attract Visitors to Your Website

A frequently asked question is “How do I attract more visitors to my website?” This is typically asked when a client is frustrated at the lack of business that their website has brought them.

Often times, there isn’t anything wrong with the website itself, however, it just sits on the internet ignored. While doable, taking your websites from zero to a few hundred or thousand visits a month takes hard work and dedication. But before doing so you must recognize the harsh truth about the Internet- The online world is all about attention. However, if you want people to pay attention to you, you must first earn it.

Most times people assume their work will speak for itself, but that’s not always the case. You must accept that marketing will always be a part of your job. While attracting visitors can be hard work, it can also be fun when you apply creativity, which can also make your marketing more effective. The following is a list of ways you can attract customers with creativity:

Start an amazing blog- Notice the keyword “amazing”. Your blog shouldn’t be something you update from time to time, such as when you gain a new clients or try to sell something new. Your blog should include information that grabs your target audience’s attention with valuable, useful or entertain material.

Offer free material- If no one’s ever heard of you, chances are they aren’t going to pay for your work without reference. So if you have things that you can offer such as a free e-book, a bestselling track, a design template or videos that anyone can imbed it their own site. Be sure this information or material you giving away is valuable, because if not who’s going to boast about it? You want people to talk about your products or services to take things further.

Barrow an audience. Why build an audience from scratch when you can borrow someone else’s to help spread the word. No, this isn’t unethical, in fact people usually appreciated that you admire them that much to ask.

You could write high-quality guest posts on popular blogs about your niche is a very effective way to get to people who’d like to reach out to. Your payment back from the company would be a link back to your site.

Get your content everywhere. If you’re determined to get more visitors, you have to go out and find them. Social networks aren’t just for networking, they’re also an ideal place to post your content for all to see. You can use Facebook, Google+ and Twitter to post links to your content, such as blog posts, videos, free reports and so on.

Also, be sure to be generous and share other people’s content than your own. Not only will this help others, but it will also put you in the position as a neat source of cool things that people will wants to follow.

Keep in mind that none of these methods are a quick fix. They all require time, dedication and consistency. Good news is that these are all ways that will benefit your business. All of the efforts mentioned above will help you become known and attract new visitors every time your work on your marketing.

If you are looking acquire a new website or to improve your current one, contact Jelly Websites in Corona, CA at 951-371-9327 to get in touch with us today! Or visit www.jellywebsites.com for information regarding the web services off here at Jelly Websites.

Jelly Websites proudly serves Corona, Riverside, Chino, Ontario, Yorba Linda, Fullerton and all surrounding areas.

5 tips for marketing your dental practice.

No matter what size your practice is, reaching out to new and prospective patients is a must for every dentist. Even dentists with a robust roster of patients experience natural patient loss as individuals and their families go through life changes. In order to preserve a healthy pipeline of new patients, I’ve developed a marketing strategy that is both cost-conscious and effective.

Marketing a dental practice is simply not what it used to be. Years ago you could just take out an advertisement in the Yellow Pages or send direct mailers. In today’s saturated media market, these efforts often just end up in the recycling bin. While many dentists still swear by these methods, I argue that you’re not only missing the huge (and growing) group of patients who are online, but also that there is no way to track the success of your marketing campaign. How do you know if you’re reaching the right people?

The following five tips can help you market your practice through channels that really work:

1. Do your research.
Where do your patients come from? Do they have dental insurance? What neighborhoods do they live in? What services are appealing to them? And what languages do they speak? Based on your practice, target prospective patients with services they’re most interested in, whether it’s family practice promoting back-to-school check-ups, aesthetics such as teeth whitening or veneers, or more specialized services like dental implants.

2. Be active in your community.
Set aside part of your marketing budget to participate in community events or sponsor local sports teams (even better, sponsor your patient’s little league team). Become an active member in your city’s Chamber of Commerce and attend monthly events. If there is a health care cause or awareness campaign you’re passionate about, participate in it. Sponsoring events can be expensive, so if there is no money available for that, just pay the entry fees for your staff, and attend an event together to support your community.

3. Work on your website.
There is no denying that the web has changed the way we do business. Your website doesn’t have to be fancy, but it’s important to have a site that clearly communicates your location, contact information, the services you offer, testimonials of happy and healthy patients, and your practice philosophy. If you’ve already done this, consider building up your website with video, photos or a regular blog. A clear and effective website is an important building block for growing your online marketing strategy.

4. Engage with patients online.
Because many of the 100 million-plus Americans who lack dental insurance use the Internet, I decided to incorporate online transparent health care pricing into my marketing strategy. Designed to recruit new cash-paying patient who are uninsured, underinsured, or seeking elective procedures into my dental practice, transparent health care pricing websites like PriceDoc.com allow me to connect directly with local patients who are paying out of pocket. Marketing to self-pay patients also reduces overhead spent working with insurance companies. This new way of connecting with patients not only helps me reach new patients, it also gives patients who can’t afford a dental visit access to high-quality care at an affordable price. An additional benefit to engaging with patients on sites like PriceDoc is that they offer a new platform to post information about your office and staff, education, licensures, certifications, patient testimonials, hospital affiliation, office hours and contact information. Providing prospective patients with information on the quality of your practice can go a very long way.

5. Track your progress.
If my practice is going to spend money on a marketing tool, it needs to really help us grow. When a new patient comes into my office, our front desk staff always asks the patient how they heard of us and what compelled them to come in. We record this information and at the end of each year we analyze what marketing strategies drove the most leads. Most experts agree that a good average for the value of a new patient is $800 for the first three to nine months. The average monthly cost of my new patient leads via PriceDoc is only $50 per patient, and helps us track the number of patients who are using the site. Using other social media platforms such as Twitter and Facebook only cost the time (and effort) my staff puts into online engagement.

Credit: Becky Coats, DDS