E-commerce websites have revolutionized the way we shop, transforming consumer habits and redefining retail. From their humble beginnings to their current omnipresence, these platforms have significantly altered the commercial landscape.
Continue reading "The Evolution and Impact of E-commerce Websites | Prescott, AZ"Category: Ecommerce Website
E-commerce Tools For Any Business | Prescott, AZ
Let’s start with the basics – an e-commerce website is one that allows the purchase and sale of goods, without needing a brick-and-mortar shop. Ebay is a great example of an e-commerce business and set the tone for how online shopping can be a quick, easy, and accessible option for consumers. Here are a few e-commerce tools any business can employ.
User Reviews. To go along with informative product descriptions, it never hurts to have positive reviews for the products you offer. If you are set up on websites like Etsy or have Google Reviews, including them along with each product is a great way to boost confidence for your customers.
Mobile Accessibility. If you do decide to transition to an e-commerce site, make sure its mobile compatible. Those little computers in our pockets are powerful tools where with a single tap we can entice consumers to make a purchase. Make sure your customers can access you from wherever they are, so you can get paid wherever you are.
Payment Options. The financial world is evolving right along with the rest of modern technology. Beyond traditional credit card payment, services like Venmo and PayPal have become increasingly mainstream methods of valid payment to businesses. Brick-and-mortar shops have begun accepting Venmo payments, so it may be an option for your e-commerce site as well.
Product Information. Admittedly, its more difficult for consumers to decide when they can’t have the tactile experience of an item. If you transition to an e-commerce site, its worth the effort or expertise of a writer to help create an immersive description of each item you offer. The more a consumer can understand about a given product, the more likely they are to purchase and be happy with their item.
Customer Profiles. Some of us would rather checkout as a guest for each purchase, but for repeat customers or businesses, having access to their order history, preferences or score deals for loyalty are big perks. It could make the difference in what kinds of customers, and thus sales, you attract.
Interested in learning more about how to optimize user experience for your website? Visit us online at jellywebsites,com or call our team at 951.371.9327 today!
How To Build A Customer Base Online | Prescott, AZ
Now that you are ready to build a website for your business, it is important to remember that building your customer base matters too. After all, the goal is to become successful, and it takes more than just an online presence. Incorporating the following tips will be sure to drive traffic to your site and success to your business:
Search engine optimization. Most web traffic comes from search engines, so your website must be optimized with certain keywords in order to make it on the top of search engines. Keep these words on par with your target audience, this way you can be found easily when they search.
Social media. Everywhere you look, you find a Facebook link or an Instagram page to follow. Yes, if you plan on expanding your customer base, you need to create social media accounts so your customers can find you. If people enjoy your content on social media, they will be likely to share, instantly expanding your customer base with a single post.
Keep it clean. When designing your website, it is important to remember that less is more. Putting too many fancy fonts or graphics are likely going to dissuade your customer’s from staying on your page. Keep things simple and easy to navigate.
Blogging. An easy way to create fresh content for your website is to have a blog. The content you add in a blog is also very useful for SEO, a search engine will see this content and use it in search engine results. Make them about various aspects of your business so your customers will continue to come back for advice and tips.
Interested in learning more about how to optimize user experience for your website? Visit us online at jellywebsites,com or call our team at 951.371.9327 today!
Increase Sales with an Ecommerce Website | Prescott, AZ
Transitioning to an ecommerce website will boost your sales capacity, as purchases become as easy as a few taps, but there are also subtle design elements that can also work to increase sales. Here are a few design strategies you may want to consider when developing your new or redesigned website.
Email Marketing. Encouraging customers to sign up for an email list is advantageous for a few reasons. It helps you keep track of customers and analytics, but it also entices customers to check out new products or buy when deals enter their inbox. Email marketing campaigns are a tried-and-true method for sales growth, and certainly a design element to consider.
Product Reviews. Do you have customers who absolutely swoon over your products? Ask them to write a google review or email you one, so you can feature it with the product they can’t get enough of. This will build confidence in future consumers, and over time, make your product an attractive option among competition.
Product Recommendations. If you track sales analytics, over time this data will paint a picture of what your customers enjoy purchasing in tandem. When someone clicks on an item, and can view similar or related items, it allows them to consider products they didn’t realize they wanted in addition to what they were seeking. This seemingly simple design element can go a long way in boosting sales.
Easy SEO. Search Engine Optimization (SEO) is how websites generate higher up on platforms like Google and Safari. When a website is imbedded with searchable keywords, it will boost your page ranking over time, making it easier for customers to find and consider your products over the competition. Descriptions for products are an easy way to fill your webpages with keywords that rank you higher, thus generating more clicks and sales for your enterprise.
Urgency and Scarcity. This is a bit of a tricky one, as too much use of these can work against you, but enticing sales with pop-ups advertising free trials, limited time offers, and discounts are proven to generate sales.
To learn more tips and tricks for your ecommerce website, or inquire about our services, visit us online at jellywebsites.com or call us at 951.371.9327 today!
Ecommerce Features for Any Business | Prescott, AZ
Let’s start with the basics – an ecommerce website is one that allows the purchase and sale of goods, without needing a brick-and-mortar shop. Ebay is a great example of an ecommerce business and set the tone for how online shopping can be a quick, easy, and accessible option for consumers.
Here are a few things to consider if you think transitioning to an ecommerce website is right for you:
Mobile Accessibility. If you do decide to transition to an ecommerce site, make sure its mobile compatible. Those little computers in our pocket are powerful tools where with a single tap we can entice consumers to make a purchase. Make sure your customers can access you from wherever they are, so you can get paid wherever you are.
Payment Options. The financial world is evolving right along with the rest of modern technology. Beyond a traditional credit card payment, services like Venmo and PayPal have become increasingly mainstream methods of valid payment to businesses. Brick and mortar shops have begun accepting Venmo payments, so it may be an option for your ecommerce site as well.
Product Information. Admittedly, its more difficult for consumers to decide when they can’t have the tactile experience of an item. If you transition to an ecommerce site, its worth the effort or expertise of a writer to help create an immersive description of each item you offer. The more a consumer can understand about a given product, the more likely they are to purchase and be happy with their item.
User Reviews. To go along with informative product descriptions, it never hurts to have positive reviews for the products you offer. If you are set up on websites like Etsy or have Google Reviews, including them along with each product is a great way to boost confidence for your customers.
Customer Profiles. Some of us would rather checkout as a guest for each purchase, but for repeat customers or businesses, having access to their order history, preferences or score deals for loyalty are big perks. It could make the difference in what kinds of customers, and thus sales, you attract.
Interested in learning if an ecommerce website is right for you? Visit us online at jellywebsites.com or call us at 951.371.9327 today!
Increase your Sales with an Ecommerce Website | Prescott, AZ
Ecommerce refers to the sale of physical goods online but can also refer to any commercial transaction that is facilitated through the internet. From mittens to hand crafted dog treats, an ecommerce website should be considered by any business owner seeking to expand their reach.
A business e-commerce website can be a highly effective way to tap into internet traffic and may increase your earning potential by 20% annually. A website will allow your products or services to expand beyond your locality and within the reach of millions of potential clients. An e-commerce centric website will allow you to streamline and track sales in real time and allow you to better understand your demographic. By advertising and expanding reachability through an online storefront, you also gain information on how to improve from the consumer’s point of view.
Additional benefits include low start up and operation costs, remote access to run your business and scale-ability.
Operation Costs. An ecommerce website, once established, will quickly become an easy budgeting item. Typically, packaging and fees are the only recurring cost associated with an ecommerce operation. Things such as shipping, percentage taken by any host websites (like Etsy or Poshmark) and packaging quickly become recurring budget items.
Remote Access. Who wouldn’t like to manage their enterprise on the beach? Working remotely is the new craze and an ecommerce website could certainly help get you there.
Scale-ability. Once the hard work of importing inventory, writing descriptions and developing a marketing strategy are through your business will be ready to grow. Growing it will go from having been an intense initiation to the casual update as the natural evolution of your success continues.
Click here to learn more about how a marketing service company can take your shop from local to global.
For more information on ecommerce business websites, contact Jelly Websites in Prescott, AZ at 951-371-9327 or visit our website at www.jellywebsites.com.