Tag: Prescott valley

Why Can’t I Keep my Website Visitor’s Attention? | Prescott, AZ

Believe it or not, getting views on your website is only the first half of the battle. Retaining their attention and having a site that is user-experience (UX) oriented, is the other. If you have no idea what this all means, that’s okay! We are going to break down these terms, and how to organically retain visitor attention.

If you are unsure of what user activity on your website looks like, ask your web designer to evaluate your analytics. This information may help you make decisions that will contribute to an improved overall user experience!

When someone searches for keywords in a search engine (like Google), it populates options. When they your website, that is a “view”, and you can access statistics on these views. How long your potential client or customer remains on your website provides insight as to how effective it is.

For example, if 70% of viewers click out of your site within the first 10 seconds, something clearly is driving them away. If 70% of viewers remain on your website for a few minutes, they are likely busy engaging with your content.

User experience is how well a website format and features allow visitors to attain the information they are seeking. Generally, a well-designed website’s user experience is seamless; its clean and users have no issues navigating content.

A website that is showing less favorable statistics may need the following areas of improvement:

First Impression. Did you know that as humans, we judge something within the first 8 seconds of seeing it for the first time? Have a friend visit your website and ask them to share first impressions. Generally, a homepage should be clean, inviting and provide relevant information about your enterprise.

Unnecessary Navigation. It’s important to evaluate how different facets of your enterprise are accessed on your website. Namely, navigation. Do you have a single-page website that streamlines information as you scroll, or do you have a multi-page, user-experience oriented design? If you notice your navigation is difficult or unnecessarily cluttered, it may be driving potential consumers away.

Pop-Ups. A well thought out pop-up information square can add flare to any website, but it can also cause visitors to feel overwhelmed if left unchecked. When well placed, a pop-up that makes sense can add value to user experience. When pop-ups generate on every page however, its an off-putting experience for curious visitors to your website. Discuss with your designer if a pop-up may be an appropriate addition to your website.

Confusing Content. Font, text color and background all affect how well visitors can understand your enterprise and gain information. When a website is difficult to read or features bright colors, it tends to distract and drive people away from your services.

To learn more about website design, management, and engagement, contact Jelly Websites at 951.371.9327 or visit online at www.jellywebsites.com today.

What You Must Do To Drive Website Traffic | Prescott, AZ

Website “traffic” refers to how many people are visiting your site. When you launch a website for your business, it takes time for it to populate online and generate views. If your new or existing website isn’t receiving the traffic you want, it may not quite be your fault. There are several ways to drive traffic to your business, it’s just a matter of knowing the tricks!

Blogging: Starting and maintaining a blog for your website is a great way to keep your site relevant online. A monthly blog allows you to keep your visitors updated on your business and add keywords to your site without cluttering it. It also makes returning to your website appealing, with fans tuning in for interesting tidbits every week.

Search Engine Optimization. A search engine, like Google, is how people find out what they want to know online. Optimizing your website to position itself higher on the results page of major search engines is paramount for your website. What keywords will you choose?

Social Media. Whether you realize it or not, your business can have a social media presence tailored to your niche. While the way to market your business can tap into multiple media streams, it likely you won’t use them all. Utilizing social media is an easy and free way to promote your enterprise.

Keep it Clean. Having a simple and easy-to-navigate website is proven to drive and retain visitors. Cluttered, overwhelming sites will distract visitors from your goals and ultimately reduce visitation to your site.

How traceable your website is online makes a big difference in how it works to promote your brand. These starting points will help get your website out there and building your business!

To learn more about website traffic, management and blogging to improve your website’s accessibility, contact Jelly Websites at 951.371.9327 or visit online at www.jellywebsites.com today.

Pros and Cons of Building Your Own Website | Prescott, AZ

Creating a compelling website for your business matters. In our globalized world, you want everyone to connect with your brand and purchase what you have on offer.

There are several ways to create the website of your dreams; here are some things to consider.

The Pros:

Save Money. Taking the time to ideate your own website design, and even get a service to create it will be cost effective. Especially if your business is a start-up, then getting the basics of what you want out of your site is going to be a cost saver.

Accomplishment. There is a valid sense of accomplishment that comes with creating your own website design to promote your business!

New Skills. Since there are so many ways to put together a website, there are certainly some things to learn. You will walk away with an understanding of HTML, CSS, JavaScript, Flash and many other creative and technical programs.

The Cons:

Time. Between learning about all the programs, design and finalizing user experience, building a website is a time commitment. As a business owner, you may not have the time it takes to create and maintain your new site.

Professional. For a website to look great, drive sales, and work properly takes a lot of effort. Building your own website could lead to it looking unprofessional simply because you aren’t a web designer.

Copycats: When the average person creates their own business website they typically gravitate towards prefabricated templates. While not an inherently bad idea, it can cause your website to blend in with the crowd.

Your online presence will help you make strides in your enterprise. Whether you decide to create one yourself or work with the professionals at Jelly Websites, a great website is just a few clicks away! If you would like to build, improve, or better maintain your website, call the design team at Jelly Websites today at 951.371.9327 or visit www.jellywebsites.com for more information.

Does Your Business Have a Good Domain Name? | Prescott, AZ

At Jelly Websites, we understand that your online presence says a lot about you and your enterprise, that is why we want to offer advice to the new entrepreneur seeking to get their brand out into the global marketplace.

Our first tip is to establish a domain name for your website that is going to get attention and resonate with your clientele. With so many businesses in the world, we understand that it may be intimidating to initiate your brand into the online sphere of influence. Here are some things to consider that may help you get started!

  • Don’t make it too similar to a competitor – Your business is your own, so let it shine with an original name that pops!
  • Be creative and catchy – the more individual your enterprise is, the easier it will be to catch the eye of a potential client.
  • Take the name for a test drive – once you think you have the perfect name, type it into a URL address bar to find out if the name is available for purchase!
  • Don’t overthink it - the easier it is for the domain name of your business to remain in the mind of your consumer while resonating with your brand, the better! Sometimes this means just keeping things simple.

When deciding a domain name that is right for you, it’s a big deal! When you work with the professionals at Jelly Websites, we are here for you every step of the way, from creative domain names to aesthetic design and website maintenance, we want to see your business thrive online!If you would like to learn more about how a domain name for your company may enhance your online presence and expand your clientele, give us a call at 951.371.9327 or visit us online at www.jellywebsites.com.