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Latest Online Marketing Trends of 2016

As times passes and technology continues to advance, our marketing strategies must also evolve to keep up with our target audience. While companies are trying to come up with creative and unique ways to capture their audience’s attention, certain approaches have become favored and trend with the online marketing business. The following are some of the most recent online marketing trends, which may lead to many more inspiring and unique trends for years to come.

Relate to Your Target Audience

The biggest development in online marketing trends may be quite general but it’s grabbed the attention of certain audiences. Many companies are attempting to appeal to their customers on a more relatable and personal level. Most people know how advertising works, so approaching them in a more personal and realistic way can make your marketing efforts more successful. You can relate to your customers in many ways, and in many areas of your company.

Must Be Mobile-First

While having a mobile-friendly website is a plus, have a completely separate mobile website may be the better choice. A majority of your visitors are accessing your website from a smartphone, and having a completely separate mobile website makes for easier access and navigation.

Sales on Social Media

Rather than the trend of selling on social media developing, it’s declined. This is likely due to it not relating to the public on a personal level. If you’re purely using social media to push the sales of a product, it’s not going to appeal to those that are on social media for the sole purpose of being social. Rather than pushing product, companies are now using their social media profiles to post content that their followers may enjoy, while creating a positive image overall.

Appeal to Intellect and Needs

Instead of simply selling and pushing products or services to potential customers, interact with them and appeal to both their intellect and as well as needs. This method of online marketing is able to speak to your target audience on a more personal level, which has proved to be quiet successful.

If you’re ready to take your business to the next level with an existing or new website, contact Jelly Websites in Corona, CA at 951-371-9327 today! Or visit www.jellywebsites.com for information regarding our services.

Jelly Websites proudly serves Corona, Riverside, Chino, Ontario, Tustin, Yorba Linda, Fullerton and all surrounding areas.

How You Can Increase Online Sales

Are you looking for ways to increase your online sales? As most people know, there are some strategies that are effective but steady, long-term methods. While other strategies can be fast, simple changes that can be made in your digital marketing.

For some, it can be difficult to choose which of the two strategies will work best for their company. It’s best to take a look at several and try them out. Sometimes, it’s takes some trial and error to find the right strategy that suits your company best.

The following are two ways you can increase online sales for your business:

Be Focused and Have a Target

Some of the quicker methods involve strategies such as simplifying your website and your online marketing goals. For instance, narrowing down you online advertising to one main goal -like more conversions or click-throughs- can help you by figuring out where you should be focusing your valuable time and money. When you advertise a large amount of products or services all at once it can confuse and distract your visitors, which won’t leave a good impression.

You should be sure to focus on your most popular or successful products or services to catch their interest, and provide additional content elsewhere on your website. Furthermore, once your visitor catches interest in a specific product or service, be sure to make it easy for them to access it by including easy navigation.

Furthermore, if your visitors are navigating their way through your website on a mobile devices, you should make sure your website is mobile-friendly. Not only will having a mobile-friendly website be much easier for your visitors, it will leave a good impression of your business. It helps to have more imagery and visuals for those that are using a mobile device to view your website. Including photos of your products or services can increase your visitors trust and interest.

Spend Your Money Wisely

While accessing your company’s website is extremely helpful, there are other aspects of online marketing that can improve your online sales. First off, you should begin by figuring out where and when to spend your money. Educate yourself about where you can afford to use free or cheap software, and where to hire an online marketing professional. Aspects such as your website design, company logo and SEO should be handled by a professional. Do not let your selling points appear to be cheap or quickly put together, this will only push away potential customers.

Whether you choose to acquire the help of a professional or expert to optimize your website and companies look, or you choose to focus on selling a specific product or services, your online sales can only go up from there.

For more information regarding online sales, contact Jelly Websites in Corona, CA at 951-371-9327 or visit www.jellywebsites.com for additional information.

Proudly serving Corona, Riverside, Chino, Ontario, Tustin, Yorba Linda, Fullerton and all surrounding areas.

Wicked Pilates | Custom Website Design Corona, CA

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Jelly Websites is extremely excited to announce yet another launch of a new website, Wicked Pilates! This beautiful and seamless custom website delivers a great first impression for online viewers. Our talented team here at Jelly Websites created this interactive website to be simple, yet elegant attracting visitors to dig a little deeper. The website showcases the classes, schedules etc. and provides easy access to the content.

Our team here at Jelly Websites is extremely committed to building websites that best convey your brand image, your passion, your commitment and your expertise. Before launching your website we learn the key components that make you stand out from your competition, research your competitor and research your keywords to understand what will be effective for your online marketing. This is why our websites serve as an effective marketing tool to reach current and potential customers, saving you and your staff valuable time.

Click here to view Wicked Pilates beautiful custom website.

If you’re ready to take your company to the next level with a seamless custom website, contact Jelly Websites in Corona, CA at 951-371-9327 or learn more by visit our website at www.jellywebsites.com.

Proudly serving Corona, Riverside, Chino, Ontario, Tustin, Yorba Linda, Fullerton and all surrounding areas.

R & R Landscape| Website Design Corona, CA

Jelly Websites is proud to announce the launch of one of our newest websites R & R Landscape. Our talented team of web designers here at Jelly Websites built this seamless website to be fresh and informative without bombarding the viewer’s senses. This beautiful single page website provides the perfect amount of information, while leaving viewers interested in attaining additional information.

We here at Jelly Websites are dedicated to getting to know you so that our team can build websites that reflect your company’s personal style and attracts viewers online. By also adding search engine optimization tags we can also help you gain new customers. Due to our 16 years in website design and development, we have the resources to do all of the hard work of getting you noticed saving your valuable time.

Click here to view R & R Landscape’s full website

If you’re ready to take your company to the next level with a beautiful single page website, contact Jelly Websites in Corona, CA at 951-371-9327 or visit our website at www.jellywebsites.com for additional information.

Proudly serving Corona, Riverside, Chino, Ontario, Tustin, Yorba Linda, Fullerton and all surrounding areas.

8 Tips for Creating a Great Website Footer

Often time’s people tend to forget about the importance of their websites footer. The footer of your website is one of the most important locations on your webpage. Although this area of your website may not be designed impressively, your visitors look for the footer in search of important information. It’s vital that you don’t neglect your footer when planning for a web design project.

So, what elements should you incorporate in your footer? How can you go about keeping your footer organized and seamless without over designing? The following tips include ways to create a great footer without it being obtrusive:

Keep It Clean- When dealing with lots of information, you must make the design simple. This way it’s easy for your visitors to find the information they’re seeking and extract it efficiently as they need. Make sure your design has purpose, fresh content and clean spacing.
Provide Links- Two of the most important links on your website are “Contact Us” and “About Us”. When visitors land on your webpage they typically want to know more about your company and its members. So, your footer must be linked to these pages to provide the best service.
Basic Contact Info- Besides including “Contact Us” into your footer, you can add your contact information, like your physical address, emails address and phone number. Try including an icon that offers auto dial, emailing or a site map with your location.
Arrange by Importance- The footer should contain some sort of hierarchy of the elements within the area. Your information should be divided in columns or rows and arranged by relevant important information like contact information, social media, links, etc.
Include Copyright Notice- Including a Copyright Notice is extremely important to your security and can save you from facing many problems. You can copyright your work by including a copyright notice. This statement includes the copyright symbol, name of the copyright owner, and the year it was created.
Include Call To Action- All of the best website design include a call to action, and many businesses find that including one last call to action in your footer can be the extra nudge your visitors need to sign up for newsletters, subscribe to blogs, or to send an email requesting a quote. Make sure to keep your footers call to action brief and straight to-the-point.
Contrast and Readability- Your footer is typically small in size and much of your info is kept in that small block. That being said, you must make sure to balance the background and contrast of the text to make it readable. Also, color, brightness and contrast must be taken into consideration.
Use Graphic Elements- Many times footers are just block of text. Add logos or graphic elements for added visual interest, but be careful not to overdo the small space with too many elements. So rather than spelling out “Follow me on Facebook/Twitter” include icons for these outlets.

Your footer is an extremely important part of your web design. Make sure you include the right mix of information, design elements and usability to get the most out of your footer in every web design project.

If you’re ready to take your company to the next level with a beautiful website, call Jelly Websites in Corona, CA at 951-371-9327 or visit our website at www.jellywebsites.com to learn about the services we offer.

Proudly serving Corona, Riverside, Chino, Ontario, Anaheim, Irvine, Tustin, Yorba Linda, Fullerton and all surrounding areas.

Is Infinite Scrolling Right for Your Website? | Web Design

Infinite scrolling has become an increasingly popular trend in web design. The design of infinite scrolling is as simple as it sounds, it displays your content and allows your viewers to keep scrolling without having to stop. So is this a trend that you see working for your website or does is sound like something you would like to avoid?

Like any trend, infinite scrolling had its pros and cons. But that all depends on the type and goals of your website. Infinite scrolling is a type of web interaction technique that continuously loads content as your visitor scrolls though your site rather than having to click on links. Social media sites such as Facebook, Twitter and Pinterest are the best examples of infinite scrolling. However, many other sites have taken notice to this trend and implemented the design into their sites as well. Infinite scrolling isn’t for every website, so before you decide to join in on this trend I would implore you to inform yourself of the pros and cons listed below:

PROS:

Great for Touch Screen Devices- Today most mobile devise and tablets are made with touch technology and it’s can be difficult to tap those tiny page links, which is why infinite scrolling solves this problem.
Great for Visuals- One of the best way to display high quality images and image content is by implementing infinite scrolling into your web design. Great examples of how visual oriented websites benefits from infinite scrolling include Pinterest and Flickr.
Quick and Simple Browsing- Infinite pages are typically faster than regular webpages. The reason for this is because as the user scrolls down the webpage more content automatically loads on the same page which eliminates the need for clicking on links and reloading new pages every time.
Keeps Users Engaged and Curious- Infinite scrolling tends to trigger automatic responses based on curiosity and ease which keeps the users engaged while waiting for new content to load. People are wanting to be constantly entertain and not disrupted by having to click a “load more’ button and then having to wait. Infinite scrolling takes advantage of that.

CONS:

Navigation Problems- One of the basic UX principles states that users need to always know where they are on your website. This is key for website usability. In the case of having an infinite scrolling page it can be quite difficult to understand where you are on the webpage at a certain point. In addition, when clicking on a certain link and then wanting to return to where you left off, you are brought back to the top of the webpage.
No Skipping- A huge advantage of paginated content is when you need to skip the first 10 pages and go the 11^th page you can do so. This is impossible with infinite scrolling. You just have to scroll down to find something that interests you.
Footer Problem- This is a big issues with ecommerce websites. If you’ve made an online purchase before you know exactly where the important links are located: in the footer. Now imagine you want to visit the “shipping information” on an infinite scrolling page. This can be a big hassle when a link could be just a quick click away.
Overwhelming Content- It’s great to have a lot of quality information on your website. But when there’s infinite content loading every second users may start to feel overwhelmed and out of control.

Infinite scrolling isn’t for every website. So before choosing to implement this web design trend into your website make sure it’s the right choice for you. For more information on web design, contact Jelly Websites in Corona, CA at 951-371-9327 or visit our website at www.jellywebsites.com to learn about the services we offer.

Proudly serving Corona, Riverside, Chino, Ontario, Anaheim, Irvine, Tustin, Yorba Linda, Fullerton and all surrounding areas.

5 Ways to Overcome Creative Blocks | Web Design

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We all hit creative blocks once in a while, its completely normal. Even the most creative people hit a stand still now and then. And as agitating as creative blocks are, they are unfortunately a part of the creative process. When you find yourself hitting a creative block, rather than taking a break assuming a spark a brilliance will appear out of thin air, try rebooting your creative thinking. The following tips are here to help get those creative juices of yours flowing again:

Seek Input- When you feel stuck with your design or a certain idea, try asking for others their opinions. Even if you don’t use your friends or coworkers suggestions, it may spark a new way of thinking, helping you look at your work from a different perspective.
Exercise or Take a Walk- There have been studies that have shown that regular exercise enhances creativity. If you’re not fond of exercising, even the act of taking a walk can help boost creativity. No matter what sort of exercise you choose it allows for you to access fresh ideas from your subconscious.
Write or Sketch by Hand- Hitting a creative block doesn’t mean you’ve stopped being creative. Your mind is constantly running, from the moment you wake up, to the moment you fall asleep. It’s just a matter of capturing that great idea. Try keeping a journal on you at all times and write or sketch whatever is on your mind.
Listen to Music- It’s been proven that music helps boost creativity. No, and not only Mozart. You must listen to music you like, it will put you in what is called “mind-wandering mode”. Mind-wondering is an excellent way of capturing new ideas. Matching music to your mood at the moment is key.
Rearrange Your Workspace- If your office or workspace is not helpful to your creativity, it may be time to rearrange your surroundings so they stimulate and motivate you to be more productive. Changing up your workspace could be as simple as decorating with new photos, artwork, plants or even favorite quotes. Add anything that inspires you.

Remember we all hit creative blocks, but that doesn’t mean our creativity has ceased to exist. It just means that’s we need to take step back and take a look at our work from a different perspective to ignite fresh ideas. Don’t be afraid to try new things to help refresh your creative visions.

For information regarding web design, contact Jelly Websites in Corona, CA at 951-371-9327 or visit our website at www.jellywebsites.com to learn more about our services.

Proudly serving Corona, Riverside, Chino, Ontario, Anaheim, Irvine, Tustin, Yorba Linda, Fullerton and all surrounding areas.

5 Common Mistakes to Avoid in Web Design | Web Design

It takes more than an extravagant web design to make your website a success. You must also take usability into consideration, as your site is built for your visitors and not yourself. Even some of the most experienced designers make some of these common mistakes, but learning from your mistakes is vital to your long-term success. The following includes 7 of the most common mistakes web developers and web designer’s make:

No Consistency- When it comes to designing multiple pages for a website, it’s best to keep it simple. For example, visitors expect to see the same colors, fonts, logos, and navigation tabs on every page of a website. If your page design is inconsistent you visitor may become confused and wonder if their on the same website.

Confusing Navigation- I’m sure we’ve all had the experience of clicking onto a webpage and being immediately confused by the layout and navigation. Your visitors want to explore your website at ease, and when your websites navigation is too discreet or completely hidden visitors are likely to get frustrated. It’s best to remember the three-click rule; all of your important content should be accessible within no more than three clicks from your homepage.

Irrelevant/Outdated Content- Think less is more when it comes to your websites content. Making sure your websites content is up to date should be a part of your regular website maintenance. When you leave outdated content on your website it looks unprofessional. Say your last blog was posted in 2011, this may make visitors think your site has been abandoned and therefore they won’t return.

Poor Readability and Legibility- Visitors come to your website in search of information, so making sure they can read it is extremely vital. Make sure to use easy to read color schemes because using the wrong color combination can make reading more difficult for your visitors. Also, limit yourself to no more than three different fonts and font sizes.

Non-Responsive Design- In this day and age most web browsing is done on mobile devices, yet some web designers still don’t take this into consideration when designing websites. Your website should be mobile friendly to enhance its usability. Visitors don’t want to have to zoom in on their mobile devices just to make out the content on your website.

When it comes to web design and its usability, it’s best to think from your visitor’s point of view. So make sure to steer clear of the common web design mistakes mentioned above. For more information regarding web design, contact Jelly Websites in Corona, CA at 951-371-9327 or visit our website at www.jellywebsites.com.

Proudly serving Corona, Riverside, Chino, Ontario, Anaheim, Irvine, Tustin, Yorba Linda, Fullerton and all surrounding areas.

5 Advantages of a Single Page Website | Web Design

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Single page websites have become increasingly popular over the years and for good reason, they work. A single page website is built with all off the necessary content on one page and can be built for multiple purposes. Those typically include product promotion, portfolios, announcements and others that don’t require much content. Single page websites allow for so many benefits, listed below are just a few:

User Friendly Experience- Visitors will be sure to have a seamless experience, as there are no pages to navigate. They will also have easy access to information they are seeking right away and will have no trouble finding it.
Simple Navigation- Navigation on a single page website is easy as 1, 2, 3. Since there is only the one page, your visitors can’t get lost. Your visitor will only be a click or a few scrolls away from the information they are seeking.
Focus on Quality- With a single page website you are able to focus on the overall quality and not quantity. Since there is only one page you able to put all of your creative work into one page. A good quality website will produce better results.
Easily Informed- Another benefit of a single page website is that the amount of available space makes it easy to get you your point across or to convey information.
Google Ranking- With a single page site you will having a better chance of ranking higher on google because there is just the single page. This can ultimately lead to more traffic since the ranking applies to the whole site.

If you’re interested in obtaining more information regarding single page websites, call Jelly Websites in Corona, CA at 951-371-9327 or visit our website at www.jellywebsites.com to view our portfolio.

Proudly serving Corona, riverside, Chino, Ontario, Irvine, Tustin, Yorba Linda, Fullerton and all surrounding areas.

What Makes a Great Homepage? | Custom Web Design Corona, CA

Most of us judge a book by its cover, and it’s no different when visiting your homepage. Your homepage is essentially the first impression your visitors get of your business, and you want to make a great first impression, right? There are many aspects that make a great homepage, and it usually comes down to the basics. Read on to learn what it takes to take your homepage from drab to fab.

Clear Answers- When someone lands on your page it’s generally because they are seeking something of interest or because they’re looking for some sort of assistance. Your homepage must provide clears answers such as, who you are, what you do, and what you can do for them (the visitor) so your visitor knows they’re in the correct place. Most people often scan a page for bulleted items and short paragraphs.
Clean Design- You may think you have the best design out there with all of those flashy photos and music, but in all reality this is probably just slowing your page down and distracting your visitor from getting the information they are seeking. Make sure to effectively utilize white space, color scheme, and font appropriately.
Periodic Changes- When a website updates its services or products it can draw visitors back. Some of the best homepages are constantly changing by reflecting on the visitor’s needs, wants or questions.
Value- You want to entice your visitors to stick around. Provide them with value and share what makes your business different from your competitors. Make sure to use original content and credible information to set yourself apart.
Call to Action- If you want to encourage your visitor to “dig a little deeper” you must incorporate a CTA (call-to-action). Your CTA should lead your visitors to take the next logical step. For example; “Learn More,” “Free Trial,” or “Buy Now” You may need to have a secondary CTA or try different CTA placements.

For more information regarding custom web design, contact Jelly Websites in Corona, CA at 951-371-9327 or visit our website at www.jellywebsites.com.

Proudly serving Corona, Riverside, Chino, Ontario, Irvine, Tustin, Yorba Linda, Fullerton and all surrounding areas.