dos and don'ts | Jelly Websites

Landing Pages: Are They Necessary? Corona, CA

We all know what a landing page is. It leads a visitor to the features within your website and your business. The more interactive they are, the longer a potential client will stay. However, if you have too much going on, it can clutter up your page and drive those potential clients away. Nonetheless, a landing page is intricate to your website.

Another great way to utilize your landing page is for self-promotion. Say your company has a new product or service they’re promoting, a great way to promote is with a landing page crafted around that one particular service or product. Here are a few other reasons your company needs a landing page:

Email list expansion. In order for you to expand your email listings, your landing page should feature a call to action, or a form your visitors fill out with personal information to receive a free offer or additional information. Not only can you promote new products and sales, but you can even create a more personalized communication with your client base.

More potential leads. Generating leads is what makes your online marketing efforts worthwhile. A clean, functioning landing page with a simple call to action can help connect you to a whole new demographic of customers you never knew you had. This can help tailor your marketing campaigns.

Search campaigns. You know the offers that come up when you search for something? Incorporating this type of search engine marketing with your landing page can drive instant traffic to your page. Search campaigns make sure you are gathering leads from visitors that are interested in your actual offer.

If you’d like to find out more about landing pages, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Jelly Websites proudly serves Corona and all surrounding areas.

Why Your Website Traffic Is Slow | Corona, CA

When you launch a website, the hope is that you will have tons of new visitors checking out your business. And now the riches are pouring into your bank account! Unfortunately, this may not be your case. If your website is lacking traffic, you are probably missing some major steps in order to drive traffic towards you. Here is a quick list:

Search engine optimization. Are you taking advantage of SEO? Most web traffic comes from search engines, so you should be taking advantage of certain keywords to make it on the top of search engines. What keywords will your target audience need to use in order to find you?

Social media. Because social media is a necessity to everyday life, utilizing all of the various platforms will ensure that your customer base will be able to find you easily. For instance, having a Facebook “Like” or “Share” button on your webpage allows for your visitors follow or share your business without having to navigate away from the site.

Clean look. Oversaturated or content-filled websites are not only confusing to navigate but overwhelming to the average visitor, likely causing them to leave your site. Keep your webpage to be easy to navigate, and less cluttered in order to keep your audience’s attention.

Blogging. Having a blog for your website is the perfect and easy way to continually add new content without disrupting or displacing others. The content you add in a blog is also very useful for SEO, a search engine will see this content and use it in search engine results. Blogs are also great for your visitors, so encourage them to visit often with interesting tidbits they’ll find useful.

If you’d like to improve your website's online appearance, contact Jelly Websites in Corona, CA at 951-371-9327 or visit www.jellywebsites.com for additional information.

Jelly Websites proudly serves Corona and all surrounding areas.

What Is Infinite Scrolling? | Corona, CA

When we initially decide to build a website, we want to have all of the bells and whistles available. After all, our business is mainly internet-driven, so having a fantastic site is key. Infinite scrolling has become an increasingly popular trend in web design. The design of infinite scrolling is as simple as it sounds, it displays your content and allows your viewers to keep scrolling without having to stop. But this website design isn’t for every website.

Like any trend, infinite scrolling had its pros and cons. But that all depends on the type and goals of your website. Infinite scrolling is a type of web interaction technique that continuously loads content as your visitor scrolls though your site rather than having to click on links. Social media sites such as Facebook, Twitter and Pinterest are the best examples of infinite scrolling. However, many other sites have taken notice to this trend and implemented the design into their sites as well. Here are the upsides:

Great for touch screens. Today most mobile devices are made with touch technology and it’s can be difficult to tap those tiny page links, which is why infinite scrolling solves this problem.

The visuals. One of the best ways to display high quality images and image content is by implementing infinite scrolling into your web design, similar to Pinterest and Flickr.

Simple browsing. Infinite pages are typically faster than regular webpages, eliminating the need for clicking on links and reloading new pages every time.

Keeps users engaged. Infinite scrolling tends to trigger automatic responses based on curiosity and ease which keeps the users engaged while waiting for new content to load.

For more information on infinite scrolling, contact Jelly Websites in Corona, CA at 951-371-9327 or visit our website at www.jellywebsites.com.

Proudly serving Corona and all surrounding areas.

Website Footers: Are They Necessary? | Corona, CA

When designing a website, we become obsessed with filling it with content. We want everything on our site so potential clients can find us on the road to success. But what about the footer? Did you design a great footer? Although this area of your website may not be the most eye-catching area of your site, your visitors look for the footer in search of important information. Here are some tips:

Simplicity is best. When dealing with lots of information, keep it easy for your visitors to find the information they need.

Link up. Two of the most important links on your website are the contact and about us sections. When visitors land on your webpage, direct them to these pages.

Contact information. Besides including “Contact Us” into your footer, add your contact information, including physical address, emails address and phone number.

Keep it important. Your information should be divided in columns or rows and arranged by relevant important information like contact information, social media, links, etc.

Copyright it. Including a copyright notice is extremely important to your security and can save you from facing many problems. Include the copyright symbol, name of the copyright owner, and the year it was created.

Call to action. Add the extra nudge your visitors need to sign up for newsletters, subscribe to blogs, or to send an email requesting a quote.

Contrast and readability. Your footer is typically small in size and much of your info is kept in that small block. Color, brightness and contrast should also be taken into consideration.

Graphics. Add logos or graphic elements to draw the eye but be careful not to overdo the small space with too many elements.

For more information on website footers, contact Jelly Websites in Corona, CA at 951-371-9327 or visit our website at www.jellywebsites.com.

Proudly serving Corona and all surrounding areas.

Buying What You’re Selling: How to Drive Traffic | Corona, CA

When trying to expand your business and get in front of a new customer base, you need to sit down and figure out a solid game plan. And in the day and age of online technology, a great place to start is to look at your online presence. Often times, there isn’t anything wrong with the website itself, but the fact that there is nothing driving your customers. So, what do you do to entice more traffic? It just takes a little bit of creativity:

Start a blog. A great way to grab the attention of your customers is by starting a blog, just make sure you keep content fresh and entertaining. Give them information they will not only find useful, but the more creative you are with its presentation, the more response you’ll receive.

Freebies. It is important to have a good reference when expanding your business. But there is one thing that is tough to resist – a free gift. Be sure this information or material you’re giving away is valuable, so people are more apt to talk about it to their friends.

Borrow an audience. People have found success getting their name out there by making cameos on other people’s sites. Approach those that are directly related to what you are doing – people usually appreciate that you admire them that much to ask.

Get your content everywhere. Social networks aren’t just for networking, they’re also an ideal place to post your content. Also, be sure to be generous and share other’s content as well. “You scratch my back, I’ll scratch yours” isn’t just a phrase about itches.

For more information on website content, contact Jelly Websites in Corona, CA at 951-371-9327 or visit our website at www.jellywebsites.com.

Proudly serving Corona and all surrounding areas.

Drive Your Traffic with Impressive Web Design | Corona, CA

When we are looking to increase business, we create a website. When we want to increase traffic to that website, we improve the site’s design. Because if we blend in, our business won’t stand out. Here are a few simple changes you can make to transform your entire website and bring in more business:

Simple to understand. People don’t typically read through entire websites – it’s get in, find what you are looking for and get out. Make sure the content is easy to understand so that your visitors will be able to find what they’re looking for in a timely manner, so they don’t go looking elsewhere.

Large images. By using large images, you are able to capture your visitor’s attention instantly. Use full screen images with little text (ideally 2-3 words) and make sure the images are interesting, relates to your company and is also beautiful.

Typography. The objective of using larger font is so your visitors don’t have to read as much, while still getting your message across to them. Focus on your message and display them in a big, beautiful font.

Responsive design. Now that most searches are done mobile devices it’s extremely important to make sure that your website can convert to any size screen. A responsive site adapts to the screen of any device your visitors may be using, which will make for a much for user-friendly experience.

Establishing a stunning, memorable website is no easy task, but with a little focus creativity it can be done. Don’t go on being in the shadow of your competition, get a little risky with your design.

For more information contact Jelly Websites at 951-371-9327 or visit our website at www.jellywebsites.com.

Five Ways You Are Designing Your Website Wrong | Corona, CA

If there is anything we know, it is that trends are constantly changing. It doesn’t matter what category you stack it up against, every trend comes into our zeitgeist and leaves just about as quickly as it showed up. This said, it is important that you keep up with said trends to maintain and continue to grow your website traffic. It typically takes a visitor 10-20 seconds before they make up their mind about your website, and if not impressed, they’re gone. So, when designing your website, keep these outdated trends in mind:

Loading screens. No visitor wants to wait around for 15 seconds watching a loading screen just to get to the content they would like to view. If your site needs to load, you have too much going on and need to taper back the design content.

Auto-play video/music. Not only is auto-played video/music annoying to your visitor, but a distraction. If you require having some sort of audio or video on your website, give your visitors the freedom to listen or watch.

Pop-ups. Pop-ups that engage you to take a certain action or to subscribe to a blog, aren’t bad marketing tactics, as long as those pop-ups aren’t diverting your visitor’s attention elsewhere.

Flash sites. Flash is now a trend of the past, as most devices can’t read Flash. So, if your website is incorporating Flash, it’s time to redesign.

Stock photos. When it comes to stock footage, be particular. The photos you choose for your website can either make it, or break it.

For more information contact Jelly Websites at 951-371-9327 or visit our website at www.jellywebsites.com.

Why Can’t I Keep My Website Visitor’s Attention? | Corona, CA

You’ve finally decided to invest in a website for your business. It is all designed to your specifications and has gone live. The problem is, attracting visitors to your website is one thing, but getting your visitors to stick around is another. You don’t only want visitors to take a look at your website and leave, you want your visitors to stick around and take a certain action. If you’ve noticed that your visitors are clicking that “back button” quite often, then maybe it’s time you realize there may be a problem with your website. The follow list includes five reasons why your visitors may be leaving your website:

Poor first impression. Your homepage is essentially the face of your business to the online world. When designing your website, make sure your home page is attractive, provides useful information, and of course has eye pleasing graphics.

Difficult navigation. We have all had a tough time figuring out how to navigate through a poorly designed website – keep it simple and organized.

Pop-ups. When it comes to marketing your business, a website is key to generating leads, but forcing visitor information as they click on your site is off-putting. Set these pop-ups should be at an appropriate time.

Auto-play videos. If you do have a video on your site, give your visitors the freedom to press play and watch it on their own time.

Confusing content. The font, text color and background will affect how well your visitors will be able to read and retain the content on your website.

For more information contact Jelly Websites at 951-371-9327 or visit our website at www.jellywebsites.com.