Online Marketing | Jelly Websites

Continuing to Grow: Driving Traffic | Corona, CA

When starting a new business, it is difficult to get your name out in the public. Thankfully, this is the age of social media, so even the littlest guy has a shot at success. And thus, your success begins. You are prosperous and now it’s time to expand.

But how to you expand your client base in a new clever way? A time will come when you will need to cast a wider client net. Here are a few great ways to do just that in a new exciting way:

Blog it. Not only will a blog find you find new clients, but the traffic you incur will make you more visible on search engines. The idea is to keep content fresh and entertaining. Give them information they will not only find useful, but the more creative you are with its presentation, the more response you’ll receive.

Freebies. It is important to have a good reference when expanding your business. But there is one thing that is tough to resist – a free gift. Be sure this information or material you’re giving away is valuable, so people are more apt to talk about it to their friends.

Borrow an audience. People have found success getting their name out there by making cameos on other people’s sites. Approach those that are directly related to what you are doing – people usually appreciate that you admire them that much to ask.

Spread the news. Social networks aren’t just for networking, they’re also an ideal place to post your content. It’s a give and take idea – after all, teamwork is the best way to expand your success.

If you’d like to find out more about expanding your client base, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Jelly Websites proudly serves Prescott, AZ and all surrounding areas.

Create a User-Friendly Web Experience | Corona, CA

When designing your website, you need to ensure that you are designing it for your future customers. After all, they are the ones that will be using your website to find information, products and services – making things overwhelming or confusing isn’t going to do a service to anyone. You want to make a good first impression and your website is their first introduction. Provide your visitor with a seamless and user-friendly experience if you want them to think about returning to your website by considering the following tips:

Welcome your visitors. When a visitor lands on your homepage they are usually in search of product, seeking information or looking for some sort of assistance. Your homepage must be able to clearly identify who you are and what you do to assure your visitors they are on the right webpage.

Simple navigation. Making your website easy to navigate is key, no one likes to get lost or confused looking for information. Make sure your navigation bar is visible and easy to locate so your visitors are able to explore your page with ease.

Provide value. Point out why your company is different and unique from your competitors, while making it simple to read and understand. Try incorporating original and credible content such as testimonials from happy customers or clients.

Streamlined design. You may think that if your page is full of flashy photos, video or music it will attract more visitors, but the fact is this sort of content actually drives most visitors away. Utilize white space, colors and fonts appropriately.

Content changes. When a website remains the same, visitors will have no reason to return. Schedule periodic updates to create new content.

If you’d like to find out more about user-friendly websites, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Jelly Websites proudly serves Prescott, AZ and all surrounding areas.

Sometimes Less Is More | Corona, CA

When you are getting your online business started entail lots of planning and one of those plans needs to be a website. The problem is, what kind of website do you need? Do you need lots of pages to showcase your products and/or services? Or can you get the job done with a single-page website?

Many new business owners believe more is more, but many times it really is unnecessary. Sometimes, having a single-page website is exactly what the doctor ordered. Here are some of the smarter reasons you may want to consider taking the less is more approach:

Content. Single page sites content should include information about your company, what you do, and how you can benefit your visitor.

Visual design. Your visual design is the first thing your visitors see. Make sure the theme of your site relates well with the colors and the overall topic of your company. Utilize that empty white space.

Credibility. The first thing your customers want to feel is trust. Include proof that you are a company that can be relied on, such as testimonials from happy customers.

Call to action. Incorporating a call to action is an important key element. That action could range from purchasing an item to obtaining personal information to grow an email list. Also, offering something in return for your visitor’s information can generate more leads.

Responsive design. Since most people are using some sort of mobile devices or tablet, you must make sure your website is responsive to that knowledge. A responsive design allows for your website to convert to any size screen, on any device.

If you’d like to find out more about single-page websites, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Jelly Websites proudly serves Prescott, AZ and all surrounding areas.

Landing Pages: Are They Necessary? Corona, CA

We all know what a landing page is. It leads a visitor to the features within your website and your business. The more interactive they are, the longer a potential client will stay. However, if you have too much going on, it can clutter up your page and drive those potential clients away. Nonetheless, a landing page is intricate to your website.

Another great way to utilize your landing page is for self-promotion. Say your company has a new product or service they’re promoting, a great way to promote is with a landing page crafted around that one particular service or product. Here are a few other reasons your company needs a landing page:

Email list expansion. In order for you to expand your email listings, your landing page should feature a call to action, or a form your visitors fill out with personal information to receive a free offer or additional information. Not only can you promote new products and sales, but you can even create a more personalized communication with your client base.

More potential leads. Generating leads is what makes your online marketing efforts worthwhile. A clean, functioning landing page with a simple call to action can help connect you to a whole new demographic of customers you never knew you had. This can help tailor your marketing campaigns.

Search campaigns. You know the offers that come up when you search for something? Incorporating this type of search engine marketing with your landing page can drive instant traffic to your page. Search campaigns make sure you are gathering leads from visitors that are interested in your actual offer.

If you’d like to find out more about landing pages, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Jelly Websites proudly serves Corona and all surrounding areas.

Should You DIY Your Company’s Website? | Corona, CA

When we start up our own business, we are certainly concerned about getting our names out in the public and well, the quickest way to do so in this day and age is on the internet. Yes, from products to information, if there is anything we are looking for, we turn to the internet to find it. But what does a typical person know about building a website? Here are some things to consider when deciding on your website’s future. You may decide professional web companies is the way to go. First, the advantages:

Gaining Knowledge. If you have the time and interest, you will need to learn how to master HTML, CSS, JavaScript and possibly Flash, while also learning graphic software such as Photoshop.

Money saver. This usually being the number one motivator for some people. If the task is successfully accomplished and the site is running with no bugs or broken links, it could save you money.

And now, the disadvantages:

Time-consuming. Gaining all of the skills the build a website takes time, as well as actually building the site. You must constantly maintain a website by keeping it up to date to create more traffic.

Unprofessional look. Studies have shown visitors are more likely to stay on a clean and attractive site. Remember, appearance does matter and less is more.

Copycat sites. There are many free templates out there, but how many have chosen that same design?

Problems working. Even the best web designer can be stumped with design. When problems arise, it can create stress trying to resolve the problem. Hiring a professional alleviates this.

If you’d like to find out more about building a website, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Jelly Websites proudly serves Corona and all surrounding areas.

Building Your Customer Base Online | Corona, CA

Now that you are ready to build a website for your business, it is important to remember there are certain things you need to do in order to start to gain traffic to it. After all, the goal is to become successful, and it takes more than a basic website. Incorporating the following tips will be sure to drive traffic to your site and success to your business:

Search engine optimization. Most web traffic comes from search engines, so your website must be optimized with certain keywords in order to make it on the top of search engines. Keep these words on par with your target audience, this way you can be found easily when they search.

Social media. Everywhere you look, you find a Facebook link or an Instagram page to follow. Yes, if you plan on expanding your customer base, you need to create social media accounts so your customers can find you. If people enjoy your content on social media, they will be likely to share, instantly expanding your customer base with a single post.

Keep it clean. When designing your website, it is important to remember that less is more. Putting too many fancy fonts or graphics are likely going to dissuade your customer’s from staying on your page. Keep things simple and easy to navigate.

Blogging. An easy way to create fresh content for your website is to have a blog. The content you add in a blog is also very useful for SEO, a search engine will see this content and use it in search engine results. Make them about various aspects of your business so your customers will continue to come back for advice and tips.

If you’d like to improve your website's traffic, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Jelly Websites proudly serves Corona and all surrounding areas.

Do I Need Infinite Scrolling? | Corona, CA

Infinite scrolling has become an increasingly popular trend in web design. The design of infinite scrolling is as simple as it sounds, it displays your content and allows your viewers to keep scrolling without having to stop. Think social media sites; there is no need to click on a thing – you just keep scrolling. But is this something that can work with a website like yours? Let’s take a look at the pros and cons before you decide. First, the pros…

Great for touch screen devices. Today most mobile devices and tablets are made with touch technology and it’s can be difficult to tap those tiny page links.

Great for visuals. Displaying high quality images and image content is done by implementing infinite scrolling into your web design.

Quick and simple browsing. Infinite pages are typically faster than regular webpages because it alleviates the need to constantly load new pages.

Keeps users engaged and curious. Infinite scrolling tends to trigger automatic responses based on curiosity and ease which keeps the users engaged while waiting for new content to load.

And now, the cons…

Navigation problems. It can be quite difficult to understand where you are on the webpage at a certain point.

No skipping. Skipping thru pages to find something is difficult with only scrolling to navigate.

Footer problem. Trying to find things typically located at the bottom of the page, like contact information, is impossible with an infinite scrolling page when a link is easier to access.

Overwhelming content. It’s great to have a lot of quality information on your website. But when there’s infinite content loading every second users may start to feel overwhelmed.

If you’d like to customize your website, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Jelly Websites proudly serves Corona and all surrounding areas.

The Pitfalls of Web Design | Corona, CA

The Pitfalls of Web Design

Designing a website is not the easiest thing to do. Not only does the website serve a purpose, whether you are creating it for business or pleasure, but it also needs to continue to drive traffic if it’s going to be successful. After all, you are designing it for the visitor than it is for you personally. And while there are plenty of tips out there to help, there are lots of mistakes commonly made while creating them. Here are some of the more common mistakes web developers and web designer’s make:

No consistency. When it comes to designing multiple pages for a website, keep things simple and consistent. If your page design is inconsistent, your visitor may wonder if they’ve been sent to another website.

Confusing navigation. If your website’s navigation isn’t direct, visitors are likely to get frustrated and leave. Remember the three-click rule – your important content should be accessible within no more than three clicks from your homepage.

Irrelevant/outdated content. Three little words: less is more. Make sure your website’s content is up to date and refreshed on a regular basis. After all, you want your visitors to come back wanting more.

Poor readability and legibility. Visitors come to your website in search of information, so making sure they can read it is extremely vital. Make sure to use easy-to-read color schemes and fonts to make reading easier for your visitors.

Non-responsive design. Most web browsing is done on mobile devices, so make sure you design your website to be mobile-friendly, in order to enhance its usability.

If you’d like to customize your website, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Jelly Websites proudly serves Corona and all surrounding areas.

Why Your Website Traffic Is Slow | Corona, CA

When you launch a website, the hope is that you will have tons of new visitors checking out your business. And now the riches are pouring into your bank account! Unfortunately, this may not be your case. If your website is lacking traffic, you are probably missing some major steps in order to drive traffic towards you. Here is a quick list:

Search engine optimization. Are you taking advantage of SEO? Most web traffic comes from search engines, so you should be taking advantage of certain keywords to make it on the top of search engines. What keywords will your target audience need to use in order to find you?

Social media. Because social media is a necessity to everyday life, utilizing all of the various platforms will ensure that your customer base will be able to find you easily. For instance, having a Facebook “Like” or “Share” button on your webpage allows for your visitors follow or share your business without having to navigate away from the site.

Clean look. Oversaturated or content-filled websites are not only confusing to navigate but overwhelming to the average visitor, likely causing them to leave your site. Keep your webpage to be easy to navigate, and less cluttered in order to keep your audience’s attention.

Blogging. Having a blog for your website is the perfect and easy way to continually add new content without disrupting or displacing others. The content you add in a blog is also very useful for SEO, a search engine will see this content and use it in search engine results. Blogs are also great for your visitors, so encourage them to visit often with interesting tidbits they’ll find useful.

If you’d like to improve your website's online appearance, contact Jelly Websites in Corona, CA at 951-371-9327 or visit www.jellywebsites.com for additional information.

Jelly Websites proudly serves Corona and all surrounding areas.

Should You DIY Your Website? | Corona, CA

When we are looking for anything these days, we turn to the internet. Whether it be for products or services, we can find it online. So, when it’s your turn to create a website for your business, do you do it on your own? Before you answer, take a look at both sides of the coin. First, the advantages…

Learn something new. If you’ve never taken on the task of building a website, you’re in for a lot of learning how to master HTLM, CSS, JavaScript and possibly Flash, while also learning graphic software such as Photoshop.

Money saver. Everyone would love to save some money, especially with a startup, so if the task is successfully accomplished and the site is running with no bugs or broken links, it could save you money.

Sense of accomplishment. Creating and building website that’s effective and attractive gives you a sense of accomplishment.

And now the cons…

Time-consuming. Gaining all of the skills the build a website takes time, and that’s not even the actual building of it, in addition to maintaining a website by keeping it up to date to create more traffic.

An unprofessional look. Studies have shown visitors are more likely to stay on a clean and attractive site.

Look-a-likes. There are many free templates out there but standing out as unique on your website will appeal to your target audience.

Won’t work properly. This a very common issue that arises when building your own website. Hiring a professional can help for a hassle-free website.

If you’d like to improve your website's online appearance, contact Jelly Websites in Corona, CA at 951-371-9327 or visit www.jellywebsites.com for additional information regarding web design.

Jelly Websites proudly serves Corona, Riverside, Chino, Ontario, Tustin, Yorba Linda, Fullerton and all surrounding areas.