Tag: online presence

Website Elements that Highlight Your Services | Prescott, AZ

As website developers, we encounter clients whose industries range from dentistry to boating. Each client wants to showcase their products or services in a way that shares their story, captures interest and generates clientele. Here are a few ways we suggest business owners may highlight their enterprise on their website.

Video. This is a great way for businesses to showcase their services. Whether you are an architect showing areal footage of a project or sell jet skis and want to show them in action, many industries can benefit from this visual experience. It makes a compelling introduction to your enterprise to feature a video on your website home page. It’s certainly an investment worth considering.

Podcast. Relatively new to online spaces, podcasts are another compelling way to generate interest in your services. Podcasts are not for every industry, but if you can tap into an interest with consumers about your business it can go a long way to highlight your services. Setting aside an hour every week-or-so to discuss your enterprise can be a time efficient way to generate interest and expand a client’s understanding of what sets you apart.

Social Channels. Integrating an Instagram feed or Youtube channel to your website is another way owners can expand their SEO, getting them found more seamlessly online. While it would’t  necessarily make sense to share your personal feed with potential clients, having a business-oriented social channel can. These mediums serve as a pseudo-resume, exemplifying quality, customer service and an expertise in your craft.

A Seamless Experience. Of course, all of this is lost when a potential client becomes frustrated with their experience on your website. Ideally, a potential client will work through your website, and gain an understanding of your enterprise without a second thought. While it may seem counter-intuitive, or feel like what you would want is acknowledgment for a fantastic website, the more seamless the better. You would rather a potential client not notice the subtleties of a brilliant presentation than be frustrated.

Want to learn more about how you can add exciting elements to your website to highlight your services? Visit us online at jellywebsites,com or call our team at 951.371.9327 today!

Tricks for Website Clicks | Prescott, AZ

Frustrated business owners may dive into the analytics of their website and wonder “why am I not getting the kind of traffic I want?” Putting together a compelling website to showcase your brand is the first step towards generating clientele. The next, and arguably more difficult task, is driving traffic there.

Of course, the way a business goes about driving traffic will depend on the business itself. Social channels are a great way to generate interest, but one social network does not fit all. It’s important to evaluate what you have to offer and what platforms will highlight those services.

Let’s say you are an architect who generally gains clientele through referrals, you may not need anything more than an interesting Instagram page to share your favorite projects. If you are selling handmade goods, it makes more sense to take advantage of e-commerce sites like Etsy in addition to multiple social platforms to generate website traffic.

The interplay of social, e-commerce, marketing strategy and your website is referred to as transmediation; allowing one or more platforms to link and flow to the next. When done properly, transmediating your channels will boost your SEO online, increasing your page ranking on major search engines and, ultimately, generating more clicks to your website.

Transmediation is a great way top generate clicks to your website. Another way business owners can boost analytics is by incorporating a QR code onto their business cards and marketing materials. QR codes may seem like a been there, done that fad but to the average person who receives a business card, it’s a unique, convenient way to view your work.

You also want to ensure your website is mobile accessible. Of course, it’s published online, meaning it can be accessed via smartphone. What is important to note however is the presentation of your website in that format. If your website is not currently mobile accessible, discuss options with your website developer to understand how your business can stand out to those on the go.

The trick is in how easily accessible your content and website is to potential clients; the easier it is to find and learn about you, the more interest you will generate in your services. The more SEO-rich content you can get out into the world, the higher your Google rankings. The higher your ranking, the more eyes - and clicks - will come your way, ultimately growing your business.

Interested in learning more about how to optimize your website? Visit us online at jellywebsites,com or call our team at 951.371.9327 today!

Your Partner for Marketing Success | Prescott, AZ

Everything about the way you market your business, from business cards to events and your website, matters. Marketing your business is something that takes vision, a plan, and consistency to make successful.

Running the marketing for your business could be a part-time job all its own. With so many options available online, its important your business stay beyond trend with how it retains and generates interest with consumers. Marketing does not focus on one area of the brand; it encompasses the different parts that make your business presence whole. From the design of the office’s internal correspondence to consumer facing content, a marketing strategy brings your brand together.

Business owners widely acknowledge the fundamental importance of brand strategy and marketing for the success of any enterprise. When the presentation of your business is a representation of the care you have dedicated to your craft, that’s where true growth begins.

Jelly Websites has been committed to helping small businesses for 23 years. We know how to enhance your marketing potential based on how you would like to see it grow.

The main benefit of incorporating a marketing partner into your enterprise is that you can focus on what you need to manage within the business. When you strategize a game plan for your business presence, you set yourself up for success with prospective and existing clients.

When you work with Jelly Websites for your marketing strategy, we learn about you, and the key factors that make your business unique. We research the competition and know how to make your business stand out.

Our experienced team is available 24/7 to answer questions or make revisions. We imbed content with searchable keywords and offer unlimited changes and quick turn-around. Our content creators and designers ensure the highest quality exposure for your business, but you own the website.

From updates to your website to search engine optimization and original content, let us handle the creative details, so you can focus on running your business.

Interested in learning more about how making Jelly Websites your go-to marketing partner can advance your business? Call the team at Jelly Websites at 951.371.9327, or visit us online at www.jellywebsites.com

Increase Sales with an Ecommerce Website | Prescott, AZ

Transitioning to an ecommerce website will boost your sales capacity, as purchases become as easy as a few taps, but there are also subtle design elements that can also work to increase sales. Here are a few design strategies you may want to consider when developing your new or redesigned website.

Email Marketing. Encouraging customers to sign up for an email list is advantageous for a few reasons. It helps you keep track of customers and analytics, but it also entices customers to check out new products or buy when deals enter their inbox. Email marketing campaigns are a tried-and-true method for sales growth, and certainly a design element to consider.

Product Reviews. Do you have customers who absolutely swoon over your products? Ask them to write a google review or email you one, so you can feature it with the product they can’t get enough of. This will build confidence in future consumers, and over time, make your product an attractive option among competition.

Product Recommendations. If you track sales analytics, over time this data will paint a picture of what your customers enjoy purchasing in tandem. When someone clicks on an item, and can view similar or related items, it allows them to consider products they didn’t realize they wanted in addition to what they were seeking. This seemingly simple design element can go a long way in boosting sales.

Easy SEO. Search Engine Optimization (SEO) is how websites generate higher up on platforms like Google and Safari. When a website is imbedded with searchable keywords, it will boost your page ranking over time, making it easier for customers to find and consider your products over the competition. Descriptions for products are an easy way to fill your webpages with keywords that rank you higher, thus generating more clicks and sales for your enterprise.

Urgency and Scarcity. This is a bit of a tricky one, as too much use of these can work against you, but enticing sales with pop-ups advertising free trials, limited time offers, and discounts are proven to generate sales.

To learn more tips and tricks for your ecommerce website, or inquire about our services, visit us online at jellywebsites.com or call us at 951.371.9327 today!

Ecommerce Features for Any Business | Prescott, AZ

Let’s start with the basics – an ecommerce website is one that allows the purchase and sale of goods, without needing a brick-and-mortar shop. Ebay is a great example of an ecommerce business and set the tone for how online shopping can be a quick, easy, and accessible option for consumers.

Here are a few things to consider if you think transitioning to an ecommerce website is right for you:

Mobile Accessibility. If you do decide to transition to an ecommerce site, make sure its mobile compatible. Those little computers in our pocket are powerful tools where with a single tap we can entice consumers to make a purchase. Make sure your customers can access you from wherever they are, so you can get paid wherever you are.

Payment Options. The financial world is evolving right along with the rest of modern technology. Beyond a traditional credit card payment, services like Venmo and PayPal have become increasingly mainstream methods of valid payment to businesses. Brick and mortar shops have begun accepting Venmo payments, so it may be an option for your ecommerce site as well.

Product Information. Admittedly, its more difficult for consumers to decide when they can’t have the tactile experience of an item. If you transition to an ecommerce site, its worth the effort or expertise of a writer to help create an immersive description of each item you offer. The more a consumer can understand about a given product, the more likely they are to purchase and be happy with their item.

User Reviews. To go along with informative product descriptions, it never hurts to have positive reviews for the products you offer. If you are set up on websites like Etsy or have Google Reviews, including them along with each product is a great way to boost confidence for your customers.

Customer Profiles. Some of us would rather checkout as a guest for each purchase, but for repeat customers or businesses, having access to their order history, preferences or score deals for loyalty are big perks. It could make the difference in what kinds of customers, and thus sales, you attract.

Interested in learning if an ecommerce website is right for you? Visit us online at jellywebsites.com or call us at 951.371.9327 today!

Trustworthy Information on the Internet | Prescott, AZ

With so much going on in the world, and so many outlets on the internet, it can be difficult to navigate how trustworthy a source, website or link really are. We want you to understand some things to consider as you approach different websites across the internet that may help keep you and your personal information safe.

Timeliness. When was the information you are considering written? Has the content been updated or direct you to other relevant or concurring sources? If so, then it may be worth following those channels to get a well-rounded idea of the topic or answer. If the content seems outdated or hosts unsupported links, it may be a good idea to consider other sources for more relevant details to your search.

Relevance. When you read through the sources your search has brought you to; how well does that content really align with your inquiry? Are you the intended audience? Considering the audience and how similar what you are reading is to your search can skew the answers you may receive from it.

Authority. The individual who wrote the content on a given page plays a significant role in how it is intended and perceived. Never has this point been more prevalent than in the age of the internet. Today, everyone can be “someone”, so it’s important to analyze how consistent and credible the individual is in regard to what they have written.

Accuracy. Supporting sources is not a concept reserved only for collegiate essays; it applies to any piece of information available. Of course, in the end, how accurate you believe information to be, is up to you. Yet, when reading, analyze whether or not there are supporting documents, links or articles to what you are reading. Is the literature published anywhere else or peer-reviewed?

Purpose. Why someone felt compelled to write and share something on the internet matters – a lot. Something as innocent as a promotional email to virus-laden links exist online; its important to pause when confronted with an unsettling pathway online.

The internet has become so profoundly ingrained in our daily lives that it is unlikely we will discontinue it’s use any time soon. Yet, we can navigate it with a bit of caution and understanding in order to keep ourselves, families and business safe.

To learn more about how to be safe online, or inquire about how we work to keep your business safe online, visit us online at jellywebsites.com or call us at 951.371.9327 today!

Jelly Websites is your Partner for Marketing Success | Prescott, AZ

Everything about the way you market your business, from business cards to events and your website, matters. Marketing your business is something that takes vision, a plan, and consistency to make successful.

Running the marketing for your business could be a part-time job all its own. With so many options available online, its important your business stay beyond trend with how it retains and generates interest with consumers. Marketing does not focus on one area of the brand; it encompasses the different parts that make your business presence whole. From the design of the office’s internal correspondence to consumer facing content, a marketing strategy brings your brand together.

Business owners widely acknowledge the fundamental importance of brand strategy and marketing for the success of any enterprise. When the presentation of your business is a representation of the care you have dedicated to your craft, that’s where true growth begins.

Jelly Websites has been committed to helping small businesses for 23 years. We know how to enhance your marketing potential based on how you would like to see it grow.

The main benefit of incorporating a marketing partner into your enterprise is that you can focus on what you need to manage within the business. When you strategize a game plan for your business presence, you set yourself up for success with prospective and existing clients.

When you work with Jelly Websites for your marketing strategy, we learn about you, and the key factors that make your business unique. We research the competition and know how to make your business stand out.

Our experienced team is available 24/7 to answer questions or make revisions. We imbed content with searchable keywords and offer unlimited changes and quick turn-around. Our content creators and designers ensure the highest quality exposure for your business, but you own the website.

From updates to your website to search engine optimization and original content, let us handle the creative details, so you can focus on running your business.

Interested in learning more about how making Jelly Websites your go-to marketing partner can advance your business? Call the team at Jelly Websites at 951.371.9327, or visit us online at www.jellywebsites.com.

Are You Building Your Customer Base Online? | Prescott, AZ

Businesses in the technological age have a lot of options when it comes to getting their name out there to build a customer base. While it may seem like you need to do it all, there are options and strategies that may work better for some enterprises than others. Here are a few means and considerations to keep in mind as you continue to grow your business and generate clientele.

Social Media. With millions of people are viewing content on various social media platforms every single day, it makes sense for your business to understand it’s media niche and create content. Generating content relevant to your business on appropriate channels can greatly expand your presence and connect you to potential clients.

Search Engine Optimization. Utilizing keywords that highlight your business, products or services online works to drive existing and potential clients back to your business is what SEO is all about. Optimizing the ease with which people can find your business with keywords will keep you at the top of major search engines, driving traffic and maintaining your position there.

Blogging. Blogging is a great way to keep people at the forefront of all things happening with your business. Utilizing SEO strategies throughout your website or other online channels is great, but a blog is an easy and current means of furthering your ability to be found. Around 350 words a post, blogs can easily be written to bring a voice to the brand and laden with searchable keywords that drive viewership to your site.

Keep it Simple. Your enterprise matters, and the way it presents to your clientele will make the difference between a new client and missed opportunity. Keeping your website clean, easy to navigate and written to provide relevant information, rather than fluff, will give you the advantage to competitors.

If you are ready to start building your customer base online, call us at 951.371.9327 or visit us at www.jellywebsites.com for more information.