Prescott | Jelly Websites

Why Can’t I Keep my Website Visitor’s Attention? | Prescott, AZ

Believe it or not, getting views on your website is only the first half of the battle. Retaining their attention and having a site that is user-experience (UX) oriented, is the other. If you have no idea what this all means, that’s okay! We are going to break down these terms, and how to organically retain visitor attention.

If you are unsure of what user activity on your website looks like, ask your web designer to evaluate your analytics. This information may help you make decisions that will contribute to an improved overall user experience!

When someone searches for keywords in a search engine (like Google), it populates options. When they your website, that is a “view”, and you can access statistics on these views. How long your potential client or customer remains on your website provides insight as to how effective it is.

For example, if 70% of viewers click out of your site within the first 10 seconds, something clearly is driving them away. If 70% of viewers remain on your website for a few minutes, they are likely busy engaging with your content.

User experience is how well a website format and features allow visitors to attain the information they are seeking. Generally, a well-designed website’s user experience is seamless; its clean and users have no issues navigating content.

A website that is showing less favorable statistics may need the following areas of improvement:

First Impression. Did you know that as humans, we judge something within the first 8 seconds of seeing it for the first time? Have a friend visit your website and ask them to share first impressions. Generally, a homepage should be clean, inviting and provide relevant information about your enterprise.

Unnecessary Navigation. It’s important to evaluate how different facets of your enterprise are accessed on your website. Namely, navigation. Do you have a single-page website that streamlines information as you scroll, or do you have a multi-page, user-experience oriented design? If you notice your navigation is difficult or unnecessarily cluttered, it may be driving potential consumers away.

Pop-Ups. A well thought out pop-up information square can add flare to any website, but it can also cause visitors to feel overwhelmed if left unchecked. When well placed, a pop-up that makes sense can add value to user experience. When pop-ups generate on every page however, its an off-putting experience for curious visitors to your website. Discuss with your designer if a pop-up may be an appropriate addition to your website.

Confusing Content. Font, text color and background all affect how well visitors can understand your enterprise and gain information. When a website is difficult to read or features bright colors, it tends to distract and drive people away from your services.

To learn more about website design, management, and engagement, contact Jelly Websites at 951.371.9327 or visit online at www.jellywebsites.com today.

What You Must Do To Drive Website Traffic | Prescott, AZ

Website “traffic” refers to how many people are visiting your site. When you launch a website for your business, it takes time for it to populate online and generate views. If your new or existing website isn’t receiving the traffic you want, it may not quite be your fault. There are several ways to drive traffic to your business, it’s just a matter of knowing the tricks!

Blogging: Starting and maintaining a blog for your website is a great way to keep your site relevant online. A monthly blog allows you to keep your visitors updated on your business and add keywords to your site without cluttering it. It also makes returning to your website appealing, with fans tuning in for interesting tidbits every week.

Search Engine Optimization. A search engine, like Google, is how people find out what they want to know online. Optimizing your website to position itself higher on the results page of major search engines is paramount for your website. What keywords will you choose?

Social Media. Whether you realize it or not, your business can have a social media presence tailored to your niche. While the way to market your business can tap into multiple media streams, it likely you won’t use them all. Utilizing social media is an easy and free way to promote your enterprise.

Keep it Clean. Having a simple and easy-to-navigate website is proven to drive and retain visitors. Cluttered, overwhelming sites will distract visitors from your goals and ultimately reduce visitation to your site.

How traceable your website is online makes a big difference in how it works to promote your brand. These starting points will help get your website out there and building your business!

To learn more about website traffic, management and blogging to improve your website’s accessibility, contact Jelly Websites at 951.371.9327 or visit online at www.jellywebsites.com today.

Pros and Cons of Building Your Own Website | Prescott, AZ

Creating a compelling website for your business matters. In our globalized world, you want everyone to connect with your brand and purchase what you have on offer.

There are several ways to create the website of your dreams; here are some things to consider.

The Pros:

Save Money. Taking the time to ideate your own website design, and even get a service to create it will be cost effective. Especially if your business is a start-up, then getting the basics of what you want out of your site is going to be a cost saver.

Accomplishment. There is a valid sense of accomplishment that comes with creating your own website design to promote your business!

New Skills. Since there are so many ways to put together a website, there are certainly some things to learn. You will walk away with an understanding of HTML, CSS, JavaScript, Flash and many other creative and technical programs.

The Cons:

Time. Between learning about all the programs, design and finalizing user experience, building a website is a time commitment. As a business owner, you may not have the time it takes to create and maintain your new site.

Professional. For a website to look great, drive sales, and work properly takes a lot of effort. Building your own website could lead to it looking unprofessional simply because you aren’t a web designer.

Copycats: When the average person creates their own business website they typically gravitate towards prefabricated templates. While not an inherently bad idea, it can cause your website to blend in with the crowd.

Your online presence will help you make strides in your enterprise. Whether you decide to create one yourself or work with the professionals at Jelly Websites, a great website is just a few clicks away! If you would like to build, improve, or better maintain your website, call the design team at Jelly Websites today at 951.371.9327 or visit www.jellywebsites.com for more information.

Does Your Business Have a Good Domain Name? | Prescott, AZ

At Jelly Websites, we understand that your online presence says a lot about you and your enterprise, that is why we want to offer advice to the new entrepreneur seeking to get their brand out into the global marketplace.

Our first tip is to establish a domain name for your website that is going to get attention and resonate with your clientele. With so many businesses in the world, we understand that it may be intimidating to initiate your brand into the online sphere of influence. Here are some things to consider that may help you get started!

Don’t make it too similar to a competitor – Your business is your own, so let it shine with an original name that pops!

Be creative and catchy – the more individual your enterprise is, the easier it will be to catch the eye of a potential client.

Take the name for a test drive – once you think you have the perfect name, type it into a URL address bar to find out if the name is available for purchase!

Don’t overthink it - the easier it is for the domain name of your business to remain in the mind of your consumer while resonating with your brand, the better! Sometimes this means just keeping things simple.

When deciding a domain name that is right for you, it’s a big deal! When you work with the professionals at Jelly Websites, we are here for you every step of the way, from creative domain names to aesthetic design and website maintenance, we want to see your business thrive online!If you would like to learn more about how a domain name for your company may enhance your online presence and expand your clientele, give us a call at 951.371.9327 or visit us online at www.jellywebsites.com.

Developing a Website Strategy | Prescott, AZ

Incorporating website design strategy into the foundation of your new or rejuvenated website will remove the cyclical nature of gaining and losing the motivation to revamp your online presence.

So, what is a ‘website design strategy’, anyway? Essentially, it’s a guide that takes into consideration where your website is now, and the ways in which you would like it to grow. This roadmap takes into consideration customer behavior analytics, technological advancements, and the progression of our globalized commerce.

Developing a comprehensive website strategy while aligning your design aspirations with the team at Jelly Websites will ensure your online presence will stand out as your enterprise expands. Here are some things to consider when developing your unique strategy.

Set Attainable Goals – breaking down your overarching goal into little steps along the way will help you retain composure as the process continues.

Consider Website Maintenance – at Jelly Websites, we handle the maintenance of your web presence for you, allowing you to focus on your enterprise on the front end.

Make Improvements – as you lean what does and does not work for your business, its important to make necessary adjustments to better suit your needs.

Test, Track and Analyze – when you work with Jelly Websites, we track your website’s analytics and work to improve the presence of your business across major platforms.

Retain Human Connection – Data is great, but your enterprise is built on relationships, and the team at Jelly Websites is here to help you retain that connection by handling the details.

When you align these thoughts with the professional website designers at Jelly Websites, you create a plan that will establish your enterprise beautifully on the web for years to come.If you would like to learn more about how the team at Jelly Websites can make your design strategy come to life, give us a call at 951.371.9327 or visit us online at www.jellywebsites.com

Continuing to Grow: Driving Traffic | Corona, CA

When starting a new business, it is difficult to get your name out in the public. Thankfully, this is the age of social media, so even the littlest guy has a shot at success. And thus, your success begins. You are prosperous and now it’s time to expand.

But how to you expand your client base in a new clever way? A time will come when you will need to cast a wider client net. Here are a few great ways to do just that in a new exciting way:

Blog it. Not only will a blog find you find new clients, but the traffic you incur will make you more visible on search engines. The idea is to keep content fresh and entertaining. Give them information they will not only find useful, but the more creative you are with its presentation, the more response you’ll receive.

Freebies. It is important to have a good reference when expanding your business. But there is one thing that is tough to resist – a free gift. Be sure this information or material you’re giving away is valuable, so people are more apt to talk about it to their friends.

Borrow an audience. People have found success getting their name out there by making cameos on other people’s sites. Approach those that are directly related to what you are doing – people usually appreciate that you admire them that much to ask.

Spread the news. Social networks aren’t just for networking, they’re also an ideal place to post your content. It’s a give and take idea – after all, teamwork is the best way to expand your success.

If you’d like to find out more about expanding your client base, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Jelly Websites proudly serves Prescott, AZ and all surrounding areas.

Create a User-Friendly Web Experience | Corona, CA

When designing your website, you need to ensure that you are designing it for your future customers. After all, they are the ones that will be using your website to find information, products and services – making things overwhelming or confusing isn’t going to do a service to anyone. You want to make a good first impression and your website is their first introduction. Provide your visitor with a seamless and user-friendly experience if you want them to think about returning to your website by considering the following tips:

Welcome your visitors. When a visitor lands on your homepage they are usually in search of product, seeking information or looking for some sort of assistance. Your homepage must be able to clearly identify who you are and what you do to assure your visitors they are on the right webpage.

Simple navigation. Making your website easy to navigate is key, no one likes to get lost or confused looking for information. Make sure your navigation bar is visible and easy to locate so your visitors are able to explore your page with ease.

Provide value. Point out why your company is different and unique from your competitors, while making it simple to read and understand. Try incorporating original and credible content such as testimonials from happy customers or clients.

Streamlined design. You may think that if your page is full of flashy photos, video or music it will attract more visitors, but the fact is this sort of content actually drives most visitors away. Utilize white space, colors and fonts appropriately.

Content changes. When a website remains the same, visitors will have no reason to return. Schedule periodic updates to create new content.

If you’d like to find out more about user-friendly websites, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Jelly Websites proudly serves Prescott, AZ and all surrounding areas.

Sometimes Less Is More | Corona, CA

When you are getting your online business started entail lots of planning and one of those plans needs to be a website. The problem is, what kind of website do you need? Do you need lots of pages to showcase your products and/or services? Or can you get the job done with a single-page website?

Many new business owners believe more is more, but many times it really is unnecessary. Sometimes, having a single-page website is exactly what the doctor ordered. Here are some of the smarter reasons you may want to consider taking the less is more approach:

Content. Single page sites content should include information about your company, what you do, and how you can benefit your visitor.

Visual design. Your visual design is the first thing your visitors see. Make sure the theme of your site relates well with the colors and the overall topic of your company. Utilize that empty white space.

Credibility. The first thing your customers want to feel is trust. Include proof that you are a company that can be relied on, such as testimonials from happy customers.

Call to action. Incorporating a call to action is an important key element. That action could range from purchasing an item to obtaining personal information to grow an email list. Also, offering something in return for your visitor’s information can generate more leads.

Responsive design. Since most people are using some sort of mobile devices or tablet, you must make sure your website is responsive to that knowledge. A responsive design allows for your website to convert to any size screen, on any device.

If you’d like to find out more about single-page websites, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Jelly Websites proudly serves Prescott, AZ and all surrounding areas.

Building Your Customer Base Online | Corona, CA

Now that you are ready to build a website for your business, it is important to remember there are certain things you need to do in order to start to gain traffic to it. After all, the goal is to become successful, and it takes more than a basic website. Incorporating the following tips will be sure to drive traffic to your site and success to your business:

Search engine optimization. Most web traffic comes from search engines, so your website must be optimized with certain keywords in order to make it on the top of search engines. Keep these words on par with your target audience, this way you can be found easily when they search.

Social media. Everywhere you look, you find a Facebook link or an Instagram page to follow. Yes, if you plan on expanding your customer base, you need to create social media accounts so your customers can find you. If people enjoy your content on social media, they will be likely to share, instantly expanding your customer base with a single post.

Keep it clean. When designing your website, it is important to remember that less is more. Putting too many fancy fonts or graphics are likely going to dissuade your customer’s from staying on your page. Keep things simple and easy to navigate.

Blogging. An easy way to create fresh content for your website is to have a blog. The content you add in a blog is also very useful for SEO, a search engine will see this content and use it in search engine results. Make them about various aspects of your business so your customers will continue to come back for advice and tips.

If you’d like to improve your website's traffic, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Jelly Websites proudly serves Corona and all surrounding areas.