Tag: small business

Gaining and Retaining Customers Is All About User Experience | Prescott, AZ

User experience is arguably the most important thing your website can offer. If a visitor has a bad experience navigating your website, they leave before they can absorb what you have to offer. Hiring an experienced website designer to consider your needs and produce an effective website for your business can make all the difference for user experience.

Navigation works to guide visitors through your services and enhance search engine optimization. Words such as “services” or “shop” don’t share what your business is about or work to accentuate your online presence. Utilizing popular key phrases for your navigation bar is an easy way to increase your page ranking online.

Most sites feature an abundance of information, products or services; how visitors work through these elements makes a difference in what they view. If you want visitors to focus on specific elements, you want them at the top of your navigation, not buried in a dropdown. How dropdown menus are organized matters as well; mega menus are more appealing than those broken down into smaller sections.

Mobile navigation is also crucial to the experience, especially as people start getting back out into the world and technology continues to advance. When your website is where you want it online, it’s important to take a deep dive into its mobile presence. Have a friend or two log onto your site from their phone and provide feedback; it’s okay if they “don’t understand” how websites are created - it’s actually better if they don’t. Raw, honest feedback about their user experience will help you decide how to adjust the mobile presentation of your services.

Limiting the amount of menu items serves visitors and search engines, so it’s important to evaluate what you have on offer and how it’s presented. A good rule of thumb is to keep your menu at or below seven. Ideally, each page on your website is optimized to be found as easily as possible for existing and potential consumers. Interior pages tend to get lost in the mix, but keeping things streamlined goes a long way in getting them found.

Interested in learning more about how to optimize user experience for your website? Visit us online at jellywebsites,com or call our team at 951.371.9327 today!

Effective Ways to Enhance Your Website | Prescott, AZ

Believe it or not, you would rather a visitor to your website not notice the effort it took to create a great user experience than find it distracting or difficult to navigate. When the elements that make your website beautiful, navigable, and searchable, and leave clients or consumers coming back for more when a website is the most effective. The next time you visit your website or enlist the help of a website designer, consider whether or not your website is optimized in these ways.

Usability. User experience is a make-or-break element for every single potential customer and visitor to your site. You want your website to be intuitive, ADA compliant, and mobile friendly so anyone can visit and feel comfortable navigating your services wherever they are.

Aesthetic. Your website is part of your reputation; it’s important to coordinate with your designer on how to best present the elements that make your business unique. The visual appeal of the services or products your business offers is the first step to getting visitors to click through the rest of your website.

Content. A business owner may take “content” to mean the words, images, and presentation of e-commerce online. While this is what makes up the website, designers take it a step further, developing the background elements to those visuals that get them found online.

Visibility. You also want to link as many external pages back to your website as possible, things like social media biographies and a LinkedIn profile. Search engine optimization can be strung through the entire website to enhance your page ranking on Google, Firefox, and other search engines.

Engagement. The second challenge to getting eyes on your website is keeping visitors engaged. You want visitors to be interested in learning more about what you have to offer through design elements, videos, blogs, or any element that works to keep them coming back for more.

Interested in learning more about how to make your website stand out? Visit us online at jellywebsites.com or call our team at 951.371.9327 today!

Blogging for Discovery and Engagement | Prescott, AZ

Blogging is a great way to enhance your website’s search engine visibility, and keep visitors to your website updated on the latest news on your enterprise or within your field. Blogs can cover a range of topics from niche insights to the latest trends or research, and can even provide readers with a glimpse into how your values drive business decisions. Whatever you want to convey to your audience, captivating and informative blogs may be the addition you’ve been missing.

There are a few ways blogs work to enhance your discovery online and retain the interest of those who visit your website. We are proud to offer blogging services to our clients, employing copywriters at the top of their field to write research-backed, informative, and enticing blogs that enhance your visibility online.

Discovery

Add or increase your ability to get found by search engines through keywords written in blogs. They are usually between 350- 500 words and offer readers a variety of information from the latest updates on a given topic to insight into your business or field of expertise. A blog writer’s goal is to create structured content in a way that allows for the greatest volume of keyword use within that length parameter. A succinct, single-topic, in-depth blog can say a lot in 350- 500 words, both to the reader and search engines.

Engagement

As visitors to your website or blog interact with it (click around, read content, etc.), the more favorable your service is over the competition. Why? The people who take time to read through and understand your practices, and philosophies or use your site to stay updated on the latest news are more likely to build a rapport. As they spend time on your website reading blogs, it increases the amount of engagement your site is getting which will allow it to rank higher on search result pages.

Interested in learning more, or want to incorporate a blog onto your website? Our developers, designers, and copywriters are here to help your business get found online. Visit us online at jellywebsites,com or call our team at 951.371.9327 today!

Loading Time and Overall Website Performance | Prescott, AZ

The amount of time that it takes for your website to load can truly impact SEO. Your website's speed depends on many different factors. This can range from host design and optimization. As a matter of fact, loading time matters for both users and search engines. It’s a fact that many users are less likely to stay on a site that has a slow loading time and I assure you that Google will penalize your site for loading too slowly.

Page Speed Matters to Google- Google wants to provide its users with the best experience possible, and if your site loads slowly it will affect your rating with Google. Google has been focusing on delivering the best user experience possible. Chances are that if your site loads faster, your business has better chances that viewers will remain on your page.

Page Speed Matters to Viewers- While page speed is important to Google, other search engines, and for your rankings, it also impacts user experience. It is not a secret that a positive user experience often leads to better conversions overall. There are many ways that a fast-loading website creates a good user experience.

  • If your business sells a product, having a fast-loading page helps your visitors quickly understand what your company has to offer and complete the order forms.
  • If your website generates revenue due to the advertising of your content, a fast-loading site can ensure that your visitors navigate through all of your web pages and can increase the total page views.

Efficient page speed relies on many different optimizations. If you’re ready to improve your overall website speed, contact Jelly Websites in Prescott, AZ today at 951-371-9327 or visit www.jellywebsites.com today!

How Blogs Enhance SEO | Prescott, AZ

It may seem that volgs and social media have diminished the tried-and-true internet blog, but there are a host of benefits to incorporating a bog to your business. Most notably, blogs provide an opportunity to fill web pages with keywords that amplify your business presence on major search engines. Blogs are also a great way to educate, intrigue and maintain relevance for your enterprise with existing and potential clients.

Blogs are 350- 500 word, largely educational, written pieces focused on topics that relate to your enterprise. Whether you are a design firm, dental practice or national shipping service- a good blog writer can publish interesting, SEO-driven content for your business. These blogs can share exciting events or updates, educate people about your business and interest them to take action.

A bog writer sees each sentence as an opportunity to include relevant, highly sought keywords people associate with your business to your website. Over time, one-or-two blogs a month may add hundreds of searchable words to your website that enhance your search-ability online. Search Engine Optimization (SEO) is really just that- the inclusion of behind-the-scenes juiciness that does the legwork of getting you on Google’s top pages. It’s all run by algorithms, so the more your blogger is able to associate your website with keywords, the higher your ranking. The higher your ranking, the more clicks you get and boom- it’s a snowball effect that gets you to page one.

You want to make it as easy as possible for potential clients to find your enterprise when they search. If there are five deign firms in your immediate area, and someone types in “Orange County Designer”, hundreds of results are likely to populate. If you can fill your website and blog with the terms that get you in the top five of Google’s “Orange County Design Firms” you have a much better chance of attracting new clients than if you are the twentieth. More notably, if you are based in a smaller area, the inclusion of these keywords on your site might just make the difference between you and your nearest competitor for a bid on a new project.

Interested in including a blog on your website? Visit us online at jellywebsites,com or call our team at 951.371.9327 today!

Ecommerce Features for Any Business | Prescott, AZ

Let’s start with the basics – an ecommerce website is one that allows the purchase and sale of goods, without needing a brick-and-mortar shop. Ebay is a great example of an ecommerce business and set the tone for how online shopping can be a quick, easy, and accessible option for consumers.

Here are a few things to consider if you think transitioning to an ecommerce website is right for you:

Mobile Accessibility. If you do decide to transition to an ecommerce site, make sure its mobile compatible. Those little computers in our pocket are powerful tools where with a single tap we can entice consumers to make a purchase. Make sure your customers can access you from wherever they are, so you can get paid wherever you are.

Payment Options. The financial world is evolving right along with the rest of modern technology. Beyond a traditional credit card payment, services like Venmo and PayPal have become increasingly mainstream methods of valid payment to businesses. Brick and mortar shops have begun accepting Venmo payments, so it may be an option for your ecommerce site as well.

Product Information. Admittedly, its more difficult for consumers to decide when they can’t have the tactile experience of an item. If you transition to an ecommerce site, its worth the effort or expertise of a writer to help create an immersive description of each item you offer. The more a consumer can understand about a given product, the more likely they are to purchase and be happy with their item.

User Reviews. To go along with informative product descriptions, it never hurts to have positive reviews for the products you offer. If you are set up on websites like Etsy or have Google Reviews, including them along with each product is a great way to boost confidence for your customers.

Customer Profiles. Some of us would rather checkout as a guest for each purchase, but for repeat customers or businesses, having access to their order history, preferences or score deals for loyalty are big perks. It could make the difference in what kinds of customers, and thus sales, you attract.

Interested in learning if an ecommerce website is right for you? Visit us online at jellywebsites.com or call us at 951.371.9327 today!

Decoding Website Acronyms & Website Optimization | Prescott, AZ

At Jelly Websites, we understand it can be difficult to decode all the technical abbreviations of the internet. Things like SEO and UX for websites to SQL for computer programming. Of course, these are all great mechanisms, but they hide in the background, and not what one might think of when considering a new or redesigned website. Despite being in the background, they go a long way in the optimization of your website.

While our team is here to implement these tools to advance your outreach, gaining familiarity with these terms may make you a more confident user of the internet. We are going to share some common web-related abbreviations and how they work to highlight your brand on the internet.

SEO. This stands for Search Engine Optimization and is likely our most common acronym. Search engines such as Firefox and Google utilize the keywords and clicks buried in a website’s database to pull it into algorithms for consumers. A website designer, while making the overall aesthetic pleasing, is also coding actions and keywords into the background of your website so it becomes discoverable online.

SSL. This acronym is short for Secure Sockets Layer. As the name suggests, it is an extra security measure for your website. When coded into your website, it works to encrypt all the data passing between servers – meaning you, and your consumer’s information remains your own. Search engines like Google have begun alerting consumers of websites without an SSL Certificate, allowing you to make safe decisions while browsing.

UX. UX is short for User Experience. While commonly referred to in consumer product jargon, how a consumer views and navigates your website is just as much an experience as holding a toothbrush. An experienced designer remains on-trend with the latest in consumer information analytics and develops a website to best reflect your product in the current market. Think of a time you visited an underwhelming or absolutely confusing website; an understanding of user experience creates a seamless visit for your new or returning consumers every time.

To learn more about how to optimize your website, or inquire about our services, visit us online at jellywebsites.com or call us at 951.371.9327 today!

How to Make Your Website Shine | Prescott, AZ

Believe it or not, but you have about eight seconds to grab the eye of your website’s visitors. There isn’t much time to convince new or returning customers to linger, so when you add content to your website, think fast. What do you want your possible clients to know before they click on?

Here are some ways you can reconfigure your website to get the attention you want:

Keep it quick. Try to come up with a catchy, effective paragraph about your company and its products. If there is something you want your visitor to check out, make sure to place it at the top of the page.

Quick loading time. A slow website will not only limit what you can say but may also dissuade your potential customers. If you are worried about load time, try resizing pictures, limiting GIFs and make sure you also have a reliable host.

Make it attractive. Landing pages are great to capture attention since it’s just one page to display your idea or product. Make sure it matches the rest of your website, so you don’t confuse your visitors.

Easy read. Most people prefer to read a short amount of text, so try eye-catching headlines that lead to longer articles. Bullet points on your front page are also great to make points quickly.

Safety and statistics. People like to feel secure about your company or purchases, so use colorful charts, testimonials and security logos to help make them feel better about your business and website.

Mobile and tablet friendly. Now that most internet browsing is done on mobile devices or tablets, it is very important for your site to load quickly and reliably on all devices.

If you’d like to improve your website's visibility, contact Jelly Websites at 951-371-9327 or visit www.jellywebsites.com for additional information.

Start the Year with Social Media Marketing | Jelly Websites | Prescott, AZ

Social Media Marketing is the new frontier of your business’ online presence. Promoting your business through engaging content on social media can take your enterprise to the next level. From YouTube to Instagram and even TikTok, there are so many free platforms to support and grow your business from anywhere!

We can appreciate how it may be difficult to understand how platforms such as Instagram or Twitter may be an appropriate way to expand your reach, but here are a few ways utilizing media platforms may enhance your exposure online. If there is a topic, people on the internet searching for it – so why not have your business on social media? Here are some things to consider:

Search Engine Optimization. SEO is the name of the online game. The more you embed online content with keywords and tags, the easier it becomes to find on the web. The easier it is to find your business, the higher your page rank becomes on major search engines, which could result in more sales for your business.

Original, Engaging Content. Social media users engage with the brands and people online with whom they feel a connection to. When your business consistently posts interesting content, it gives social media users a chance to interact with your brand.

When you work with the social media team at Jelly Websites, we understand what content is appropriate to represent your brand online and utilize the latest strategies in Search Engine Optimization to expand your reach. We guarantee the use of original licensed content and offer different packages so you can give it a try without breaking your budget!

Interested in learning more about the benefits of social media to promote your business online? Call the team at Jelly Websites at 951.371.9327, or visit us online at www.jellywebsites.com.

Jelly Websites is your Partner for Marketing Success | Prescott, AZ

Everything about the way you market your business, from business cards to events and your website, matters. Marketing your business is something that takes vision, a plan, and consistency to make successful.

Running the marketing for your business could be a part-time job all its own. With so many options available online, its important your business stay beyond trend with how it retains and generates interest with consumers. Marketing does not focus on one area of the brand; it encompasses the different parts that make your business presence whole. From the design of the office’s internal correspondence to consumer facing content, a marketing strategy brings your brand together.

Business owners widely acknowledge the fundamental importance of brand strategy and marketing for the success of any enterprise. When the presentation of your business is a representation of the care you have dedicated to your craft, that’s where true growth begins.

Jelly Websites has been committed to helping small businesses for 23 years. We know how to enhance your marketing potential based on how you would like to see it grow.

The main benefit of incorporating a marketing partner into your enterprise is that you can focus on what you need to manage within the business. When you strategize a game plan for your business presence, you set yourself up for success with prospective and existing clients.

When you work with Jelly Websites for your marketing strategy, we learn about you, and the key factors that make your business unique. We research the competition and know how to make your business stand out.

Our experienced team is available 24/7 to answer questions or make revisions. We imbed content with searchable keywords and offer unlimited changes and quick turn-around. Our content creators and designers ensure the highest quality exposure for your business, but you own the website.

From updates to your website to search engine optimization and original content, let us handle the creative details, so you can focus on running your business.

Interested in learning more about how making Jelly Websites your go-to marketing partner can advance your business? Call the team at Jelly Websites at 951.371.9327, or visit us online at www.jellywebsites.com.