Five Key Elements of a Successful Website | Prescott, AZ

When considering the design of your website, it can be thrilling to consider all the different elements to highlight your work or products. It’s important however to keep in mind these five key elements of a successful website that play a big role in your ability to share a cohesive presence.

Relevant Visuals. We all know that when we log onto any given website, that they are a mix of visual and text elements. No website should be just one; a balance of each goes a long way. When considering what visual elements to use (color, photos, enhanced text, overall design) it’s important they all work to support the message you want to convey.

Mobile-Friendly Operation. More often than not, your existing and potential clients or consumers are navigating to you on their mobile phones. If you are working with a designer, he or she should direct the seamless presentation and operation of your website on a mobile device. If you are utilizing a DIY website tool, be sure to verify an ability to create or manipulate it’s compatibility with a mobile device prior to investing in that platform.

User-Friendly Navigation. The way visitors experience your website is just as, if not more important as the way it looks. Visitors should be able to experience the various elements of your website with ease and conveniently find the information or products they seek. If they encounter overcomplicated, unnecessary or generally poor navigation it’s likely they will leave your website and venture to your competitors.

Quality Content. As with visuals, so with words. The content of your website is paramount to the expression of your brand- it literally speaks on your behalf to existing and potential clients and consumers. When you sit to write your website, take time to consider what you really want people to know about the services or products your offer.

Security. This is particularly important for e-commerce websites. The ability to securely receive payment from clients or customers through your site is paramount to the success of your business. Not only should you not know their sensitive information, it should be as protected as possible from hackers attempting to commit fraud.

If you are interested in curating or improving your online presence, contact Jelly Websites at 951-371-9327 or visit www.jellywebsites.com today!

Tricks for Website Clicks | Prescott, AZ

Frustrated business owners may dive into the analytics of their website and wonder “why am I not getting the kind of traffic I want?” Putting together a compelling website to showcase your brand is the first step towards generating clientele. The next, and arguably more difficult task, is driving traffic there.

Of course, the way a business goes about driving traffic will depend on the business itself. Social channels are a great way to generate interest, but one social network does not fit all. It’s important to evaluate what you have to offer and what platforms will highlight those services.

Let’s say you are an architect who generally gains clientele through referrals, you may not need anything more than an interesting Instagram page to share your favorite projects. If you are selling handmade goods, it makes more sense to take advantage of e-commerce sites like Etsy in addition to multiple social platforms to generate website traffic.

The interplay of social, e-commerce, marketing strategy and your website is referred to as transmediation; allowing one or more platforms to link and flow to the next. When done properly, transmediating your channels will boost your SEO online, increasing your page ranking on major search engines and, ultimately, generating more clicks to your website.

Transmediation is a great way top generate clicks to your website. Another way business owners can boost analytics is by incorporating a QR code onto their business cards and marketing materials. QR codes may seem like a been there, done that fad but to the average person who receives a business card, it’s a unique, convenient way to view your work.

You also want to ensure your website is mobile accessible. Of course, it’s published online, meaning it can be accessed via smartphone. What is important to note however is the presentation of your website in that format. If your website is not currently mobile accessible, discuss options with your website developer to understand how your business can stand out to those on the go.

The trick is in how easily accessible your content and website is to potential clients; the easier it is to find and learn about you, the more interest you will generate in your services. The more SEO-rich content you can get out into the world, the higher your Google rankings. The higher your ranking, the more eyes - and clicks - will come your way, ultimately growing your business.

Interested in learning more about how to optimize your website? Visit us online at jellywebsites,com or call our team at 951.371.9327 today!

Single Page Websites are Becoming Popular | Prescott, AZ

What is the number one advantage of a single page website? Simplicity. A full-page website is no longer the standard for businesses to attract clients; a single page website is just as effective without all the hassle. When a website is cluttered with drop downs, distracting imagery or lengthy text, it very quickly becomes a nuisance for current or prospective clients. So, what is a single page website, and how does it work?

Straight to the Point. A single page website is just that – one page visitors need only scroll through to understand your enterprise. With only so much space, single page sites force you to retain only the most relevant content your customers should know. It retains your company message and voice without the distraction of navigating through tabs.

Easy Navigation. When all your prospective client has to do is scroll down to learn everything they need to know, they are more apt to enjoy their time on your site; an experience money can’t buy. Limiting the amount of effort someone has to exert while on your site allows them readily learn the information they seek, and better understand your company.

Encourage Action. Much more of a journey than a task, easy navigation allows visitors to absorb the information you want them to know. It also serves to gently guide them towards any action you may want them to take, because they aren’t busy just trying to navigate what your enterprise is all about.

Mobile Conversion. As we spend more time learning about the world and conducting business via our cell phones, having a website that can effectively convert into a mobile format is an important consideration. When the only action to take in order to learn more about your business is scroll down, your on-the-go clientele will thank you!

For more information about single-page websites, visit us at www.jellywebsites.com or call our team at 951.371.9327 today!

Landing Pages: Are They Necessary? Corona, CA

We all know what a landing page is. It leads a visitor to the features within your website and your business. The more interactive they are, the longer a potential client will stay. However, if you have too much going on, it can clutter up your page and drive those potential clients away. Nonetheless, a landing page is intricate to your website.

Another great way to utilize your landing page is for self-promotion. Say your company has a new product or service they’re promoting, a great way to promote is with a landing page crafted around that one particular service or product. Here are a few other reasons your company needs a landing page:

Email list expansion. In order for you to expand your email listings, your landing page should feature a call to action, or a form your visitors fill out with personal information to receive a free offer or additional information. Not only can you promote new products and sales, but you can even create a more personalized communication with your client base.

More potential leads. Generating leads is what makes your online marketing efforts worthwhile. A clean, functioning landing page with a simple call to action can help connect you to a whole new demographic of customers you never knew you had. This can help tailor your marketing campaigns.

Search campaigns. You know the offers that come up when you search for something? Incorporating this type of search engine marketing with your landing page can drive instant traffic to your page. Search campaigns make sure you are gathering leads from visitors that are interested in your actual offer.

If you’d like to find out more about landing pages, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Jelly Websites proudly serves Corona and all surrounding areas.

What Is Infinite Scrolling? | Corona, CA

When we initially decide to build a website, we want to have all of the bells and whistles available. After all, our business is mainly internet-driven, so having a fantastic site is key. Infinite scrolling has become an increasingly popular trend in web design. The design of infinite scrolling is as simple as it sounds, it displays your content and allows your viewers to keep scrolling without having to stop. But this website design isn’t for every website.

Like any trend, infinite scrolling had its pros and cons. But that all depends on the type and goals of your website. Infinite scrolling is a type of web interaction technique that continuously loads content as your visitor scrolls though your site rather than having to click on links. Social media sites such as Facebook, Twitter and Pinterest are the best examples of infinite scrolling. However, many other sites have taken notice to this trend and implemented the design into their sites as well. Here are the upsides:

Great for touch screens. Today most mobile devices are made with touch technology and it’s can be difficult to tap those tiny page links, which is why infinite scrolling solves this problem.

The visuals. One of the best ways to display high quality images and image content is by implementing infinite scrolling into your web design, similar to Pinterest and Flickr.

Simple browsing. Infinite pages are typically faster than regular webpages, eliminating the need for clicking on links and reloading new pages every time.

Keeps users engaged. Infinite scrolling tends to trigger automatic responses based on curiosity and ease which keeps the users engaged while waiting for new content to load.

For more information on infinite scrollingcontact Jelly Websites in Corona, CA at 951-371-9327 or visit our website at www.jellywebsites.com.

Proudly serving Corona and all surrounding areas.

Drive Your Traffic with Impressive Web Design | Corona, CA

When we are looking to increase business, we create a website. When we want to increase traffic to that website, we improve the site’s design. Because if we blend in, our business won’t stand out. Here are a few simple changes you can make to transform your entire website and bring in more business:

Simple to understand. People don’t typically read through entire websites – it’s get in, find what you are looking for and get out. Make sure the content is easy to understand so that your visitors will be able to find what they’re looking for in a timely manner, so they don’t go looking elsewhere.

Large images. By using large images, you are able to capture your visitor’s attention instantly. Use full screen images with little text (ideally 2-3 words) and make sure the images are interesting, relates to your company and is also beautiful.

Typography. The objective of using larger font is so your visitors don’t have to read as much, while still getting your message across to them. Focus on your message and display them in a big, beautiful font.

Responsive design. Now that most searches are done mobile devices it’s extremely important to make sure that your website can convert to any size screen. A responsive site adapts to the screen of any device your visitors may be using, which will make for a much for user-friendly experience.

Establishing a stunning, memorable website is no easy task, but with a little focus creativity it can be done. Don’t go on being in the shadow of your competition, get a little risky with your design.

For more information contact Jelly Websites at 951-371-9327 or visit our website at www.jellywebsites.com.

Five Ways You Are Designing Your Website Wrong | Corona, CA

If there is anything we know, it is that trends are constantly changing. It doesn’t matter what category you stack it up against, every trend comes into our zeitgeist and leaves just about as quickly as it showed up. This said, it is important that you keep up with said trends to maintain and continue to grow your website traffic. It typically takes a visitor 10-20 seconds before they make up their mind about your website, and if not impressed, they’re gone. So, when designing your website, keep these outdated trends in mind:

Loading screens. No visitor wants to wait around for 15 seconds watching a loading screen just to get to the content they would like to view. If your site needs to load, you have too much going on and need to taper back the design content.

Auto-play video/music. Not only is auto-played video/music annoying to your visitor, but a distraction. If you require having some sort of audio or video on your website, give your visitors the freedom to listen or watch.

Pop-ups. Pop-ups that engage you to take a certain action or to subscribe to a blog, aren’t bad marketing tactics, as long as those pop-ups aren’t diverting your visitor’s attention elsewhere.

Flash sites. Flash is now a trend of the past, as most devices can’t read Flash. So, if your website is incorporating Flash, it’s time to redesign.

Stock photos. When it comes to stock footage, be particular. The photos you choose for your website can either make it, or break it.

For more information contact Jelly Websites at 951-371-9327 or visit our website at www.jellywebsites.com.

The Pros and Cons of Responsive Design vs. Mobile Websites

smart phone

Did you know most internet browsing is done on smartphones? So you have website, it better be “mobile-friendly”, as they are great attribute to provide and are also vital to the success of your website. Mobile optimization is important for several reasons, such as search engine optimization, usability and speed optimization.

There are two routes you can take when choosing the best web design for your business, responsive web design and a separate mobile website. For those of you that don’t know exactly what the difference is, here’s a good explanation:

Responsive Web Design and Mobile Websites

A responsive design site is a website that will change in width and layout according to the size of the screen and type of device you are viewing it on. For example, is you were to read a website on your phone is portrait mode, and the decided to rotate it into landscape mode, the design of the website would change and adapt to the way you are viewing it. Mobile websites on the other hand, are a dedicated version of the website in smaller version. This type of mobile website is usually needs to be maintained separately and have a different set of code base.

Responsive Web Design

Pros:

  • Easier to manage
  • One site for several devices
  • Recommended by Google
  • Lower in Cost
  • Simple SEO

Cons:

  • Some older devices don’t support responsive web techniques
  • Unoptimized for mobile and slow loading times

Mobiles Websites

Pros:

  • Optimized for a mobile user
  • Improved usability
  • Quick to implement

Cons:

  • Multiple domain names
  • Twice the maintenance
  • More SEO work
  • Cross platform sharing can be tricky

Before you choose the option best suits your company, you should first establish the purpose of your website. Be sure that you keep your target audience and business goals in mind. Also keep in mind that no matter which type of web design you choose, it will be viewed on a mobile devices.

If you are interested in acquiring more information regarding web design, contact Jelly Websites in Corona, CA at 951-371-9327 or visit our website at www.jellywebsites.com for more information.

Proudly serving Corona, Riverside, Chino, Ontario, Anaheim, Tustin, Yorba Linda, Fullerton, and all surrounding areas.

3 Reasons You Must have a Mobile Friendly Website | Web Design, Corona CA

Almost everyone in this day of age has a smartphone, and it’s become one of the preferred methods to browse the web. Most people won’t even leave their homes without their smartphone. Mobile devices are used on a daily basis for tasks such as sending texts, getting directions, emailing, listening to music, and of course to accessing the internet. About 60% of internet searches are done on mobile devices now, and that number will continue to rise as the mobile world keeps on advancing. The following list includes three major reasons why you must have a mobile friendly website:

  • Google Says So- We use our phones for just about everything, such as searching the internet for restaurants, hotels or even specific products. If your website isn’t mobile friendly it won’t be coming up in Google's search anytime soon. Now the Google has changed its algorithm they are penalizing sites that aren’t mobile friendly, which means your site won’t be coming up as well as it did before if it’s mobile friendly.
  • It’s What Customers Want- As I stated earlier, about 60% of internet searches are done on mobile devices now. If your visitors has to zoom in and out constantly to navigate, I can almost guarantee this will decrease your visitors overall experience. Make sure with either have a responsive site or separate mobile site for the best user experience.
  • You’ll Lose Business- If you’re only using a standard website you’re probably losing business, if you already haven’t that is. Several people are ditching computers or laptops for their mobile devices. Don’t let your website take a toll on your business by not being mobile friendly.

Don’t limit yourself or your visitors by not having a mobile friendly website! If you’re interested in converting to a mobile friendly website, call Jelly Websites in Corona, CA at 951-371-9327 today or visit our website www.jellywebsites.com for more information.

Proudly serving Corona, Riverside, Chino, Ontario, Irvine, Tustin, Yorba Linda, Fullerton, and all surrounding area.

 

Googling on Mobile Devices Outranks PCs in the U.S. For First Time| Web Design Corona, CA

Mobility concept

When Google first came about, people would have to use the search engine on their personal computers from their homes or offices. For the first time, Googles search engine has been getting more search requests on mobile devices rather than on personal computers in the U.S.

This has shown how dramatically internet searches have changed since 2007. That was when the first Apple iPhone was released, which lead to many other mobile phone companies to release similar devices. Smartphones have made it much easier for people to stay connected to the internet, no matter where they may be.

While this major change has effected some computer and technology companies that are tied to PCs, Google has been able get along just fine since its search engine and other services come standard in its Android mobile operating system.

Google says that while its normal ad prices are going down because marketers don’t want to pay as much for small ads on smartphones, their mobile ad prices are going up. The reason for mobile ad prices rising is because almost everyone uses their phone for mobile searches these days, and while searching a company can connect with a potential customer the very moment they start their search. As Jerry Dischler, a Google Inc. vice president said “The future of mobile is now”.

If you’re interested in a converting to a mobile friendly website, contact Jelly Websites today at 951-371-9327 or visit our website at www.jellywebsites.com.

Proudly serving Corona, Riverside, Chino, Ontario, Irvine, Tustin, Yorba Linda, Fullerton and all surrounding areas.