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Driving Web Traffic Straight to You | Prescott, AZ

Stating out in business is hard – finding ways to entice visitors to your website is equally as daunting. Visitors want to learn something new and get a well rounded understanding of what you have to offer. Integrating links and content to social networks and capturing interest with freebies is a worthwhile initial investment to drive web traffic to you.

The following are some of the best ways to drive traffic back to your website, increasing both eyes on your page and SEO standing on major search engines.

Start a blog. A great way to grab the attention of your customers is by starting a blog, just make sure you keep content fresh and entertaining. Give them information they will not only find useful, but the more creative you are with its presentation, the more response you’ll receive.

Freebies. It is important to have a good reference when expanding your business. But there is one thing that is tough to resist – a free gift. Be sure this information or material you’re giving away is valuable, so people are more apt to talk about it to their friends.

Borrow an audience. People have found success getting their name out there by making cameos on other people’s sites. Approach those that are directly related to what you are doing – people usually appreciate that you admire them that much to ask.

Get your content everywhere. Social networks aren’t just for networking, they’re also an ideal place to post your content. Also, be sure to be generous and share other’s content as well. “You scratch my back, I’ll scratch yours” isn’t just a phrase about itches.

For more information about how the team at Jelly Websites can help drive traffic to your website, visit us at www.jellwebsites.com today!

How to Make Your Website Shine | Prescott, AZ

Believe it or not, but you have about eight seconds to grab the eye of your website’s visitors. There isn’t much time to convince new or returning customers to linger, so when you add content to your website, think fast. What do you want your possible clients to know before they click on?

Here are some ways you can reconfigure your website to get the attention you want:

Keep it quick. Try to come up with a catchy, effective paragraph about your company and its products. If there is something you want your visitor to check out, make sure to place it at the top of the page.

Quick loading time. A slow website will not only limit what you can say but may also dissuade your potential customers. If you are worried about load time, try resizing pictures, limiting GIFs and make sure you also have a reliable host.

Make it attractive. Landing pages are great to capture attention since it’s just one page to display your idea or product. Make sure it matches the rest of your website, so you don’t confuse your visitors.

Easy read. Most people prefer to read a short amount of text, so try eye-catching headlines that lead to longer articles. Bullet points on your front page are also great to make points quickly.

Safety and statistics. People like to feel secure about your company or purchases, so use colorful charts, testimonials and security logos to help make them feel better about your business and website.

Mobile and tablet friendly. Now that most internet browsing is done on mobile devices or tablets, it is very important for your site to load quickly and reliably on all devices.

If you’d like to improve your website's visibility, contact Jelly Websites at 951-371-9327 or visit www.jellywebsites.com for additional information.

Start the Year with Social Media Marketing | Jelly Websites | Prescott, AZ

Social Media Marketing is the new frontier of your business’ online presence. Promoting your business through engaging content on social media can take your enterprise to the next level. From YouTube to Instagram and even TikTok, there are so many free platforms to support and grow your business from anywhere!

We can appreciate how it may be difficult to understand how platforms such as Instagram or Twitter may be an appropriate way to expand your reach, but here are a few ways utilizing media platforms may enhance your exposure online. If there is a topic, people on the internet searching for it – so why not have your business on social media? Here are some things to consider:

Search Engine Optimization. SEO is the name of the online game. The more you embed online content with keywords and tags, the easier it becomes to find on the web. The easier it is to find your business, the higher your page rank becomes on major search engines, which could result in more sales for your business.

Original, Engaging Content. Social media users engage with the brands and people online with whom they feel a connection to. When your business consistently posts interesting content, it gives social media users a chance to interact with your brand.

When you work with the social media team at Jelly Websites, we understand what content is appropriate to represent your brand online and utilize the latest strategies in Search Engine Optimization to expand your reach. We guarantee the use of original licensed content and offer different packages so you can give it a try without breaking your budget!

Interested in learning more about the benefits of social media to promote your business online? Call the team at Jelly Websites at 951.371.9327, or visit us online at www.jellywebsites.com.

Jelly Websites is your Partner for Marketing Success | Prescott, AZ

Everything about the way you market your business, from business cards to events and your website, matters. Marketing your business is something that takes vision, a plan, and consistency to make successful.

Running the marketing for your business could be a part-time job all its own. With so many options available online, its important your business stay beyond trend with how it retains and generates interest with consumers. Marketing does not focus on one area of the brand; it encompasses the different parts that make your business presence whole. From the design of the office’s internal correspondence to consumer facing content, a marketing strategy brings your brand together.

Business owners widely acknowledge the fundamental importance of brand strategy and marketing for the success of any enterprise. When the presentation of your business is a representation of the care you have dedicated to your craft, that’s where true growth begins.

Jelly Websites has been committed to helping small businesses for 23 years. We know how to enhance your marketing potential based on how you would like to see it grow.

The main benefit of incorporating a marketing partner into your enterprise is that you can focus on what you need to manage within the business. When you strategize a game plan for your business presence, you set yourself up for success with prospective and existing clients.

When you work with Jelly Websites for your marketing strategy, we learn about you, and the key factors that make your business unique. We research the competition and know how to make your business stand out.

Our experienced team is available 24/7 to answer questions or make revisions. We imbed content with searchable keywords and offer unlimited changes and quick turn-around. Our content creators and designers ensure the highest quality exposure for your business, but you own the website.

From updates to your website to search engine optimization and original content, let us handle the creative details, so you can focus on running your business.

Interested in learning more about how making Jelly Websites your go-to marketing partner can advance your business? Call the team at Jelly Websites at 951.371.9327, or visit us online at www.jellywebsites.com.

Are You Maximizing Business Directories to get Found Online?|Prescott, AZ

We all know about Google, Firefox, and Internet Explorer but have you ever considered that your customers aren’t searching for you on the same platforms? With so many applications, internet search engines and sources of information available online, it’s important your business is identifiable on any search engine.

As the number of things available to search continues to rise, the way your business is found should keep up with the ways people are searching for it. Makes sense, right? Totally! Unfortunately, keeping up with the latest on how your audience is searching, how search engines continue to optimize and staying beyond trend with your business is a job unto itself.

Seeking to understand how you may enhance your website performance? Here are some tips on how to improve your search engine optimization:

  • Keep your business information accurate and consistent across the web
    • 47% of potential clients choose the competition if a website is missing a phone number
  • Maintain updates on special offers and promotions across platforms
    • Make sure everyone can access deals and information
  • Monitor your website’s analytics and improve accordingly
    • Helps you understand what drives people to your site
  • Search your business online to learn relevant keyword associations
    • Learn how people are searching for your services and products

When you work with the team at Jelly Websites, we can actively monitor traffic across over 50 local directories and internet-wide search trends to optimize your search engine compatibility. We utilize industry leading strategies to understand your online business presence, monitor its performance, make updates and retain information accuracy as your business expands.

We provide these services so you can spend your time managing your business and fulfilling the orders your newly optimized website will generate!

We are a team of people dedicated to helping small businesses grow. Learn more about our listings management at https://jellywebsites.com/listings-management.html

Visit us online at jellwebsites.com or call Jelly Websites at 951.371.9327 to discuss how optimize your business online today!

Is Your Email Secure? | Prescott, AZ

Believe it or not, internet scams, viruses and hacking can impact your computer – and life – via email. These online threats are more than just annoying pop-up ads, people can use these email scams tap into your personal information.

So, how secure is your email server?

Here are some things we have noticed that contribute to a less-than-secure email server:

  • It uses SMTP rather than encrypted messaging
    • Simple Mail Transfer Protocol (SMTP) can be accessed by outsiders because it inherently lacks security features
  • Your mailbox consistently receives spam
    • Your email may be linked to a cybercriminal if you are bombarded with potentially malicious emails. Clicking unknown links can put malware on your system

Email communications are tied into the fabric of our lives and businesses. It’s important to understand your security settings, application allowances and the access your email has to your computer. While it may not make an email server “safe”, at least you know what your settings were and can improve upon them if needed.

 Jelly Websites utilizes and trusts Microsoft Office 360 for us and our clients. We recommend Office 360 because it is compatible with most operating systems (including MAC), provides premier security, is reliable, encrypted and HIPPA compliant. This means that Office 360 is there for you and your business, no matter what you need to keep secure.

When you create or transition to a Microsoft Office 360 account for your business, it can be quite the task. Trying to set up a well-integrated business profile with multiple domains and employee accounts can get messy quick. Our team is prepared to help! We will work with you to understand the domains and email accounts you need to run your business, set you up with Office 360 and pass along the information so you manage it from there.

Take the stress and insecurity out of your business communications with Microsoft Office 360 and let the team dedicated to helping small businesses grow, do the work for you.

Call Jelly Websites at 951.371.9327 or visit online at www.jellywebsites.com today!

Is Your Website ADA Compliant? | Prescott, AZ

The American Disabilities Act (ADA) was implemented in 1990 to ensure that individuals with disabilities enjoy equal opportunities just as anyone else would. Thanks in part to this act, business and transit that serve the public feature wheelchair accessible accommodations.

The American Disabilities Act (ADA) was implemented in 1990 to ensure that individuals with disabilities enjoy equal opportunities just as anyone else would. Thanks in part to this act, business and transit that serve the public feature wheelchair accessible accommodations. Provisions are now in place for websites and mobile applications to be ADA compliant. What this means, your website can, and arguably should, be accessible to individuals with disabilities that affect their hearing, vision, or physical abilities.

The ADA’s official standard for websites has been drawn out in Title III. It states “places of public accommodation” are required by law to remove “access barriers” that would inhibit persons with disabilities from accessing a business’ online goods or services.

Here are five things to consider if your website is not yet ADA compliant

  • Increases your target audience reach
  • Compliance improves SEO efforts
  • ADA affiliation may help your reputation
  • Usability measures improves website
  • Avoid non-compliance penalties

To learn more about ADA compliance, and what that may mean for your business, contact Jelly Websites at 951.371.9327 or visit online at www.jellywebsites.com today!

Why Can’t I Keep my Website Visitor’s Attention? | Prescott, AZ

Believe it or not, getting views on your website is only the first half of the battle. Retaining their attention and having a site that is user-experience (UX) oriented, is the other. If you have no idea what this all means, that’s okay! We are going to break down these terms, and how to organically retain visitor attention.

If you are unsure of what user activity on your website looks like, ask your web designer to evaluate your analytics. This information may help you make decisions that will contribute to an improved overall user experience!

When someone searches for keywords in a search engine (like Google), it populates options. When they your website, that is a “view”, and you can access statistics on these views. How long your potential client or customer remains on your website provides insight as to how effective it is.

For example, if 70% of viewers click out of your site within the first 10 seconds, something clearly is driving them away. If 70% of viewers remain on your website for a few minutes, they are likely busy engaging with your content.

User experience is how well a website format and features allow visitors to attain the information they are seeking. Generally, a well-designed website’s user experience is seamless; its clean and users have no issues navigating content.

A website that is showing less favorable statistics may need the following areas of improvement:

First Impression. Did you know that as humans, we judge something within the first 8 seconds of seeing it for the first time? Have a friend visit your website and ask them to share first impressions. Generally, a homepage should be clean, inviting and provide relevant information about your enterprise.

Unnecessary Navigation. It’s important to evaluate how different facets of your enterprise are accessed on your website. Namely, navigation. Do you have a single-page website that streamlines information as you scroll, or do you have a multi-page, user-experience oriented design? If you notice your navigation is difficult or unnecessarily cluttered, it may be driving potential consumers away.

Pop-Ups. A well thought out pop-up information square can add flare to any website, but it can also cause visitors to feel overwhelmed if left unchecked. When well placed, a pop-up that makes sense can add value to user experience. When pop-ups generate on every page however, its an off-putting experience for curious visitors to your website. Discuss with your designer if a pop-up may be an appropriate addition to your website.

Confusing Content. Font, text color and background all affect how well visitors can understand your enterprise and gain information. When a website is difficult to read or features bright colors, it tends to distract and drive people away from your services.

To learn more about website design, management, and engagement, contact Jelly Websites at 951.371.9327 or visit online at www.jellywebsites.com today.

What You Must Do To Drive Website Traffic | Prescott, AZ

Website “traffic” refers to how many people are visiting your site. When you launch a website for your business, it takes time for it to populate online and generate views. If your new or existing website isn’t receiving the traffic you want, it may not quite be your fault. There are several ways to drive traffic to your business, it’s just a matter of knowing the tricks!

Blogging: Starting and maintaining a blog for your website is a great way to keep your site relevant online. A monthly blog allows you to keep your visitors updated on your business and add keywords to your site without cluttering it. It also makes returning to your website appealing, with fans tuning in for interesting tidbits every week.

Search Engine Optimization. A search engine, like Google, is how people find out what they want to know online. Optimizing your website to position itself higher on the results page of major search engines is paramount for your website. What keywords will you choose?

Social Media. Whether you realize it or not, your business can have a social media presence tailored to your niche. While the way to market your business can tap into multiple media streams, it likely you won’t use them all. Utilizing social media is an easy and free way to promote your enterprise.

Keep it Clean. Having a simple and easy-to-navigate website is proven to drive and retain visitors. Cluttered, overwhelming sites will distract visitors from your goals and ultimately reduce visitation to your site.

How traceable your website is online makes a big difference in how it works to promote your brand. These starting points will help get your website out there and building your business!

To learn more about website traffic, management and blogging to improve your website’s accessibility, contact Jelly Websites at 951.371.9327 or visit online at www.jellywebsites.com today.

Pros and Cons of Building Your Own Website | Prescott, AZ

Creating a compelling website for your business matters. In our globalized world, you want everyone to connect with your brand and purchase what you have on offer.

There are several ways to create the website of your dreams; here are some things to consider.

The Pros:

Save Money. Taking the time to ideate your own website design, and even get a service to create it will be cost effective. Especially if your business is a start-up, then getting the basics of what you want out of your site is going to be a cost saver.

Accomplishment. There is a valid sense of accomplishment that comes with creating your own website design to promote your business!

New Skills. Since there are so many ways to put together a website, there are certainly some things to learn. You will walk away with an understanding of HTML, CSS, JavaScript, Flash and many other creative and technical programs.

The Cons:

Time. Between learning about all the programs, design and finalizing user experience, building a website is a time commitment. As a business owner, you may not have the time it takes to create and maintain your new site.

Professional. For a website to look great, drive sales, and work properly takes a lot of effort. Building your own website could lead to it looking unprofessional simply because you aren’t a web designer.

Copycats: When the average person creates their own business website they typically gravitate towards prefabricated templates. While not an inherently bad idea, it can cause your website to blend in with the crowd.

Your online presence will help you make strides in your enterprise. Whether you decide to create one yourself or work with the professionals at Jelly Websites, a great website is just a few clicks away! If you would like to build, improve, or better maintain your website, call the design team at Jelly Websites today at 951.371.9327 or visit www.jellywebsites.com for more information.