Prescott AZ | Jelly Websites

Increase Sales with an Ecommerce Website | Prescott, AZ

Transitioning to an ecommerce website will boost your sales capacity, as purchases become as easy as a few taps, but there are also subtle design elements that can also work to increase sales. Here are a few design strategies you may want to consider when developing your new or redesigned website.

Email Marketing. Encouraging customers to sign up for an email list is advantageous for a few reasons. It helps you keep track of customers and analytics, but it also entices customers to check out new products or buy when deals enter their inbox. Email marketing campaigns are a tried-and-true method for sales growth, and certainly a design element to consider.

Product Reviews. Do you have customers who absolutely swoon over your products? Ask them to write a google review or email you one, so you can feature it with the product they can’t get enough of. This will build confidence in future consumers, and over time, make your product an attractive option among competition.

Product Recommendations. If you track sales analytics, over time this data will paint a picture of what your customers enjoy purchasing in tandem. When someone clicks on an item, and can view similar or related items, it allows them to consider products they didn’t realize they wanted in addition to what they were seeking. This seemingly simple design element can go a long way in boosting sales.

Easy SEO. Search Engine Optimization (SEO) is how websites generate higher up on platforms like Google and Safari. When a website is imbedded with searchable keywords, it will boost your page ranking over time, making it easier for customers to find and consider your products over the competition. Descriptions for products are an easy way to fill your webpages with keywords that rank you higher, thus generating more clicks and sales for your enterprise.

Urgency and Scarcity. This is a bit of a tricky one, as too much use of these can work against you, but enticing sales with pop-ups advertising free trials, limited time offers, and discounts are proven to generate sales.

To learn more tips and tricks for your ecommerce website, or inquire about our services, visit us online at jellywebsites.com or call us at 951.371.9327 today!

Ecommerce Features for Any Business | Prescott, AZ

Let’s start with the basics – an ecommerce website is one that allows the purchase and sale of goods, without needing a brick-and-mortar shop. Ebay is a great example of an ecommerce business and set the tone for how online shopping can be a quick, easy, and accessible option for consumers.

Here are a few things to consider if you think transitioning to an ecommerce website is right for you:

Mobile Accessibility. If you do decide to transition to an ecommerce site, make sure its mobile compatible. Those little computers in our pocket are powerful tools where with a single tap we can entice consumers to make a purchase. Make sure your customers can access you from wherever they are, so you can get paid wherever you are.

Payment Options. The financial world is evolving right along with the rest of modern technology. Beyond a traditional credit card payment, services like Venmo and PayPal have become increasingly mainstream methods of valid payment to businesses. Brick and mortar shops have begun accepting Venmo payments, so it may be an option for your ecommerce site as well.

Product Information. Admittedly, its more difficult for consumers to decide when they can’t have the tactile experience of an item. If you transition to an ecommerce site, its worth the effort or expertise of a writer to help create an immersive description of each item you offer. The more a consumer can understand about a given product, the more likely they are to purchase and be happy with their item.

User Reviews. To go along with informative product descriptions, it never hurts to have positive reviews for the products you offer. If you are set up on websites like Etsy or have Google Reviews, including them along with each product is a great way to boost confidence for your customers.

Customer Profiles. Some of us would rather checkout as a guest for each purchase, but for repeat customers or businesses, having access to their order history, preferences or score deals for loyalty are big perks. It could make the difference in what kinds of customers, and thus sales, you attract.

Interested in learning if an ecommerce website is right for you? Visit us online at jellywebsites.com or call us at 951.371.9327 today!

Trustworthy Information on the Internet | Prescott, AZ

With so much going on in the world, and so many outlets on the internet, it can be difficult to navigate how trustworthy a source, website or link really are. We want you to understand some things to consider as you approach different websites across the internet that may help keep you and your personal information safe.

Timeliness. When was the information you are considering written? Has the content been updated or direct you to other relevant or concurring sources? If so, then it may be worth following those channels to get a well-rounded idea of the topic or answer. If the content seems outdated or hosts unsupported links, it may be a good idea to consider other sources for more relevant details to your search.

Relevance. When you read through the sources your search has brought you to; how well does that content really align with your inquiry? Are you the intended audience? Considering the audience and how similar what you are reading is to your search can skew the answers you may receive from it.

Authority. The individual who wrote the content on a given page plays a significant role in how it is intended and perceived. Never has this point been more prevalent than in the age of the internet. Today, everyone can be “someone”, so it’s important to analyze how consistent and credible the individual is in regard to what they have written.

Accuracy. Supporting sources is not a concept reserved only for collegiate essays; it applies to any piece of information available. Of course, in the end, how accurate you believe information to be, is up to you. Yet, when reading, analyze whether or not there are supporting documents, links or articles to what you are reading. Is the literature published anywhere else or peer-reviewed?

Purpose. Why someone felt compelled to write and share something on the internet matters – a lot. Something as innocent as a promotional email to virus-laden links exist online; its important to pause when confronted with an unsettling pathway online.

The internet has become so profoundly ingrained in our daily lives that it is unlikely we will discontinue it’s use any time soon. Yet, we can navigate it with a bit of caution and understanding in order to keep ourselves, families and business safe.

To learn more about how to be safe online, or inquire about how we work to keep your business safe online, visit us online at jellywebsites.com or call us at 951.371.9327 today!

Decoding Website Acronyms & Website Optimization | Prescott, AZ

At Jelly Websites, we understand it can be difficult to decode all the technical abbreviations of the internet. Things like SEO and UX for websites to SQL for computer programming. Of course, these are all great mechanisms, but they hide in the background, and not what one might think of when considering a new or redesigned website. Despite being in the background, they go a long way in the optimization of your website.

While our team is here to implement these tools to advance your outreach, gaining familiarity with these terms may make you a more confident user of the internet. We are going to share some common web-related abbreviations and how they work to highlight your brand on the internet.

SEO. This stands for Search Engine Optimization and is likely our most common acronym. Search engines such as Firefox and Google utilize the keywords and clicks buried in a website’s database to pull it into algorithms for consumers. A website designer, while making the overall aesthetic pleasing, is also coding actions and keywords into the background of your website so it becomes discoverable online.

SSL. This acronym is short for Secure Sockets Layer. As the name suggests, it is an extra security measure for your website. When coded into your website, it works to encrypt all the data passing between servers – meaning you, and your consumer’s information remains your own. Search engines like Google have begun alerting consumers of websites without an SSL Certificate, allowing you to make safe decisions while browsing.

UX. UX is short for User Experience. While commonly referred to in consumer product jargon, how a consumer views and navigates your website is just as much an experience as holding a toothbrush. An experienced designer remains on-trend with the latest in consumer information analytics and develops a website to best reflect your product in the current market. Think of a time you visited an underwhelming or absolutely confusing website; an understanding of user experience creates a seamless visit for your new or returning consumers every time.

To learn more about how to optimize your website, or inquire about our services, visit us online at jellywebsites.com or call us at 951.371.9327 today!

Start the Year with Social Media Marketing | Jelly Websites | Prescott, AZ

Social Media Marketing is the new frontier of your business’ online presence. Promoting your business through engaging content on social media can take your enterprise to the next level. From YouTube to Instagram and even TikTok, there are so many free platforms to support and grow your business from anywhere!

We can appreciate how it may be difficult to understand how platforms such as Instagram or Twitter may be an appropriate way to expand your reach, but here are a few ways utilizing media platforms may enhance your exposure online. If there is a topic, people on the internet searching for it – so why not have your business on social media? Here are some things to consider:

Search Engine Optimization. SEO is the name of the online game. The more you embed online content with keywords and tags, the easier it becomes to find on the web. The easier it is to find your business, the higher your page rank becomes on major search engines, which could result in more sales for your business.

Original, Engaging Content. Social media users engage with the brands and people online with whom they feel a connection to. When your business consistently posts interesting content, it gives social media users a chance to interact with your brand.

When you work with the social media team at Jelly Websites, we understand what content is appropriate to represent your brand online and utilize the latest strategies in Search Engine Optimization to expand your reach. We guarantee the use of original licensed content and offer different packages so you can give it a try without breaking your budget!

Interested in learning more about the benefits of social media to promote your business online? Call the team at Jelly Websites at 951.371.9327, or visit us online at www.jellywebsites.com.

Jelly Websites is your Partner for Marketing Success | Prescott, AZ

Everything about the way you market your business, from business cards to events and your website, matters. Marketing your business is something that takes vision, a plan, and consistency to make successful.

Running the marketing for your business could be a part-time job all its own. With so many options available online, its important your business stay beyond trend with how it retains and generates interest with consumers. Marketing does not focus on one area of the brand; it encompasses the different parts that make your business presence whole. From the design of the office’s internal correspondence to consumer facing content, a marketing strategy brings your brand together.

Business owners widely acknowledge the fundamental importance of brand strategy and marketing for the success of any enterprise. When the presentation of your business is a representation of the care you have dedicated to your craft, that’s where true growth begins.

Jelly Websites has been committed to helping small businesses for 23 years. We know how to enhance your marketing potential based on how you would like to see it grow.

The main benefit of incorporating a marketing partner into your enterprise is that you can focus on what you need to manage within the business. When you strategize a game plan for your business presence, you set yourself up for success with prospective and existing clients.

When you work with Jelly Websites for your marketing strategy, we learn about you, and the key factors that make your business unique. We research the competition and know how to make your business stand out.

Our experienced team is available 24/7 to answer questions or make revisions. We imbed content with searchable keywords and offer unlimited changes and quick turn-around. Our content creators and designers ensure the highest quality exposure for your business, but you own the website.

From updates to your website to search engine optimization and original content, let us handle the creative details, so you can focus on running your business.

Interested in learning more about how making Jelly Websites your go-to marketing partner can advance your business? Call the team at Jelly Websites at 951.371.9327, or visit us online at www.jellywebsites.com.

Is Your Email Secure? | Prescott, AZ

Believe it or not, internet scams, viruses and hacking can impact your computer – and life – via email. These online threats are more than just annoying pop-up ads, people can use these email scams tap into your personal information.

So, how secure is your email server?

Here are some things we have noticed that contribute to a less-than-secure email server:

It uses SMTP rather than encrypted messaging
- Simple Mail Transfer Protocol (SMTP) can be accessed by outsiders because it inherently lacks security features
Your mailbox consistently receives spam
- Your email may be linked to a cybercriminal if you are bombarded with potentially malicious emails. Clicking unknown links can put malware on your system

Email communications are tied into the fabric of our lives and businesses. It’s important to understand your security settings, application allowances and the access your email has to your computer. While it may not make an email server “safe”, at least you know what your settings were and can improve upon them if needed.

Jelly Websites utilizes and trusts Microsoft Office 360 for us and our clients. We recommend Office 360 because it is compatible with most operating systems (including MAC), provides premier security, is reliable, encrypted and HIPPA compliant. This means that Office 360 is there for you and your business, no matter what you need to keep secure.

When you create or transition to a Microsoft Office 360 account for your business, it can be quite the task. Trying to set up a well-integrated business profile with multiple domains and employee accounts can get messy quick. Our team is prepared to help! We will work with you to understand the domains and email accounts you need to run your business, set you up with Office 360 and pass along the information so you manage it from there.

Take the stress and insecurity out of your business communications with Microsoft Office 360 and let the team dedicated to helping small businesses grow, do the work for you.

Call Jelly Websites at 951.371.9327 or visit online at www.jellywebsites.com today!

Is Your Website ADA Compliant? | Prescott, AZ

The American Disabilities Act (ADA) was implemented in 1990 to ensure that individuals with disabilities enjoy equal opportunities just as anyone else would. Thanks in part to this act, business and transit that serve the public feature wheelchair accessible accommodations. Provisions are now in place for websites and mobile applications to be ADA compliant. What this means, your website can, and arguably should, be accessible to individuals with disabilities that affect their hearing, vision, or physical abilities.

The ADA’s official standard for websites has been drawn out in Title III. It states “places of public accommodation” are required by law to remove “access barriers” that would inhibit persons with disabilities from accessing a business’ online goods or services.

Here are five things to consider if your website is not yet ADA compliant

Increases your target audience reach
Compliance improves SEO efforts
ADA affiliation may help your reputation
Usability measures improves website
Avoid non-compliance penalties

To learn more about ADA compliance, and what that may mean for your business, contact Jelly Websites at 951.371.9327 or visit online at www.jellywebsites.com today!

Why Can’t I Keep my Website Visitor’s Attention? | Prescott, AZ

Believe it or not, getting views on your website is only the first half of the battle. Retaining their attention and having a site that is user-experience (UX) oriented, is the other. If you have no idea what this all means, that’s okay! We are going to break down these terms, and how to organically retain visitor attention.

If you are unsure of what user activity on your website looks like, ask your web designer to evaluate your analytics. This information may help you make decisions that will contribute to an improved overall user experience!

When someone searches for keywords in a search engine (like Google), it populates options. When they your website, that is a “view”, and you can access statistics on these views. How long your potential client or customer remains on your website provides insight as to how effective it is.

For example, if 70% of viewers click out of your site within the first 10 seconds, something clearly is driving them away. If 70% of viewers remain on your website for a few minutes, they are likely busy engaging with your content.

User experience is how well a website format and features allow visitors to attain the information they are seeking. Generally, a well-designed website’s user experience is seamless; its clean and users have no issues navigating content.

A website that is showing less favorable statistics may need the following areas of improvement:

First Impression. Did you know that as humans, we judge something within the first 8 seconds of seeing it for the first time? Have a friend visit your website and ask them to share first impressions. Generally, a homepage should be clean, inviting and provide relevant information about your enterprise.

Unnecessary Navigation. It’s important to evaluate how different facets of your enterprise are accessed on your website. Namely, navigation. Do you have a single-page website that streamlines information as you scroll, or do you have a multi-page, user-experience oriented design? If you notice your navigation is difficult or unnecessarily cluttered, it may be driving potential consumers away.

Pop-Ups. A well thought out pop-up information square can add flare to any website, but it can also cause visitors to feel overwhelmed if left unchecked. When well placed, a pop-up that makes sense can add value to user experience. When pop-ups generate on every page however, its an off-putting experience for curious visitors to your website. Discuss with your designer if a pop-up may be an appropriate addition to your website.

Confusing Content. Font, text color and background all affect how well visitors can understand your enterprise and gain information. When a website is difficult to read or features bright colors, it tends to distract and drive people away from your services.

To learn more about website design, management, and engagement, contact Jelly Websites at 951.371.9327 or visit online at www.jellywebsites.com today.

What You Must Do To Drive Website Traffic | Prescott, AZ

Website “traffic” refers to how many people are visiting your site. When you launch a website for your business, it takes time for it to populate online and generate views. If your new or existing website isn’t receiving the traffic you want, it may not quite be your fault. There are several ways to drive traffic to your business, it’s just a matter of knowing the tricks!

Blogging: Starting and maintaining a blog for your website is a great way to keep your site relevant online. A monthly blog allows you to keep your visitors updated on your business and add keywords to your site without cluttering it. It also makes returning to your website appealing, with fans tuning in for interesting tidbits every week.

Search Engine Optimization. A search engine, like Google, is how people find out what they want to know online. Optimizing your website to position itself higher on the results page of major search engines is paramount for your website. What keywords will you choose?

Social Media. Whether you realize it or not, your business can have a social media presence tailored to your niche. While the way to market your business can tap into multiple media streams, it likely you won’t use them all. Utilizing social media is an easy and free way to promote your enterprise.

Keep it Clean. Having a simple and easy-to-navigate website is proven to drive and retain visitors. Cluttered, overwhelming sites will distract visitors from your goals and ultimately reduce visitation to your site.

How traceable your website is online makes a big difference in how it works to promote your brand. These starting points will help get your website out there and building your business!

To learn more about website traffic, management and blogging to improve your website’s accessibility, contact Jelly Websites at 951.371.9327 or visit online at www.jellywebsites.com today.