Tag: website design

Your Partner for Marketing Success | Prescott, AZ

Everything about the way you market your business, from business cards to events and your website, matters. Marketing your business is something that takes vision, a plan, and consistency to make successful.

Running the marketing for your business could be a part-time job all its own. With so many options available online, its important your business stay beyond trend with how it retains and generates interest with consumers. Marketing does not focus on one area of the brand; it encompasses the different parts that make your business presence whole. From the design of the office’s internal correspondence to consumer facing content, a marketing strategy brings your brand together.

Business owners widely acknowledge the fundamental importance of brand strategy and marketing for the success of any enterprise. When the presentation of your business is a representation of the care you have dedicated to your craft, that’s where true growth begins.

Jelly Websites has been committed to helping small businesses for 23 years. We know how to enhance your marketing potential based on how you would like to see it grow.

The main benefit of incorporating a marketing partner into your enterprise is that you can focus on what you need to manage within the business. When you strategize a game plan for your business presence, you set yourself up for success with prospective and existing clients.

When you work with Jelly Websites for your marketing strategy, we learn about you, and the key factors that make your business unique. We research the competition and know how to make your business stand out.

Our experienced team is available 24/7 to answer questions or make revisions. We imbed content with searchable keywords and offer unlimited changes and quick turn-around. Our content creators and designers ensure the highest quality exposure for your business, but you own the website.

From updates to your website to search engine optimization and original content, let us handle the creative details, so you can focus on running your business.

Interested in learning more about how making Jelly Websites your go-to marketing partner can advance your business? Call the team at Jelly Websites at 951.371.9327, or visit us online at www.jellywebsites.com

Increase Sales with an Ecommerce Website | Prescott, AZ

Transitioning to an ecommerce website will boost your sales capacity, as purchases become as easy as a few taps, but there are also subtle design elements that can also work to increase sales. Here are a few design strategies you may want to consider when developing your new or redesigned website.

Email Marketing. Encouraging customers to sign up for an email list is advantageous for a few reasons. It helps you keep track of customers and analytics, but it also entices customers to check out new products or buy when deals enter their inbox. Email marketing campaigns are a tried-and-true method for sales growth, and certainly a design element to consider.

Product Reviews. Do you have customers who absolutely swoon over your products? Ask them to write a google review or email you one, so you can feature it with the product they can’t get enough of. This will build confidence in future consumers, and over time, make your product an attractive option among competition.

Product Recommendations. If you track sales analytics, over time this data will paint a picture of what your customers enjoy purchasing in tandem. When someone clicks on an item, and can view similar or related items, it allows them to consider products they didn’t realize they wanted in addition to what they were seeking. This seemingly simple design element can go a long way in boosting sales.

Easy SEO. Search Engine Optimization (SEO) is how websites generate higher up on platforms like Google and Safari. When a website is imbedded with searchable keywords, it will boost your page ranking over time, making it easier for customers to find and consider your products over the competition. Descriptions for products are an easy way to fill your webpages with keywords that rank you higher, thus generating more clicks and sales for your enterprise.

Urgency and Scarcity. This is a bit of a tricky one, as too much use of these can work against you, but enticing sales with pop-ups advertising free trials, limited time offers, and discounts are proven to generate sales.

To learn more tips and tricks for your ecommerce website, or inquire about our services, visit us online at jellywebsites.com or call us at 951.371.9327 today!

Ecommerce Features for Any Business | Prescott, AZ

Let’s start with the basics – an ecommerce website is one that allows the purchase and sale of goods, without needing a brick-and-mortar shop. Ebay is a great example of an ecommerce business and set the tone for how online shopping can be a quick, easy, and accessible option for consumers.

Here are a few things to consider if you think transitioning to an ecommerce website is right for you:

Mobile Accessibility. If you do decide to transition to an ecommerce site, make sure its mobile compatible. Those little computers in our pocket are powerful tools where with a single tap we can entice consumers to make a purchase. Make sure your customers can access you from wherever they are, so you can get paid wherever you are.

Payment Options. The financial world is evolving right along with the rest of modern technology. Beyond a traditional credit card payment, services like Venmo and PayPal have become increasingly mainstream methods of valid payment to businesses. Brick and mortar shops have begun accepting Venmo payments, so it may be an option for your ecommerce site as well.

Product Information. Admittedly, its more difficult for consumers to decide when they can’t have the tactile experience of an item. If you transition to an ecommerce site, its worth the effort or expertise of a writer to help create an immersive description of each item you offer. The more a consumer can understand about a given product, the more likely they are to purchase and be happy with their item.

User Reviews. To go along with informative product descriptions, it never hurts to have positive reviews for the products you offer. If you are set up on websites like Etsy or have Google Reviews, including them along with each product is a great way to boost confidence for your customers.

Customer Profiles. Some of us would rather checkout as a guest for each purchase, but for repeat customers or businesses, having access to their order history, preferences or score deals for loyalty are big perks. It could make the difference in what kinds of customers, and thus sales, you attract.

Interested in learning if an ecommerce website is right for you? Visit us online at jellywebsites.com or call us at 951.371.9327 today!

Trustworthy Information on the Internet | Prescott, AZ

With so much going on in the world, and so many outlets on the internet, it can be difficult to navigate how trustworthy a source, website or link really are. We want you to understand some things to consider as you approach different websites across the internet that may help keep you and your personal information safe.

Timeliness. When was the information you are considering written? Has the content been updated or direct you to other relevant or concurring sources? If so, then it may be worth following those channels to get a well-rounded idea of the topic or answer. If the content seems outdated or hosts unsupported links, it may be a good idea to consider other sources for more relevant details to your search.

Relevance. When you read through the sources your search has brought you to; how well does that content really align with your inquiry? Are you the intended audience? Considering the audience and how similar what you are reading is to your search can skew the answers you may receive from it.

Authority. The individual who wrote the content on a given page plays a significant role in how it is intended and perceived. Never has this point been more prevalent than in the age of the internet. Today, everyone can be “someone”, so it’s important to analyze how consistent and credible the individual is in regard to what they have written.

Accuracy. Supporting sources is not a concept reserved only for collegiate essays; it applies to any piece of information available. Of course, in the end, how accurate you believe information to be, is up to you. Yet, when reading, analyze whether or not there are supporting documents, links or articles to what you are reading. Is the literature published anywhere else or peer-reviewed?

Purpose. Why someone felt compelled to write and share something on the internet matters – a lot. Something as innocent as a promotional email to virus-laden links exist online; its important to pause when confronted with an unsettling pathway online.

The internet has become so profoundly ingrained in our daily lives that it is unlikely we will discontinue it’s use any time soon. Yet, we can navigate it with a bit of caution and understanding in order to keep ourselves, families and business safe.

To learn more about how to be safe online, or inquire about how we work to keep your business safe online, visit us online at jellywebsites.com or call us at 951.371.9327 today!

Decoding Website Acronyms & Website Optimization | Prescott, AZ

At Jelly Websites, we understand it can be difficult to decode all the technical abbreviations of the internet. Things like SEO and UX for websites to SQL for computer programming. Of course, these are all great mechanisms, but they hide in the background, and not what one might think of when considering a new or redesigned website. Despite being in the background, they go a long way in the optimization of your website.

While our team is here to implement these tools to advance your outreach, gaining familiarity with these terms may make you a more confident user of the internet. We are going to share some common web-related abbreviations and how they work to highlight your brand on the internet.

SEO. This stands for Search Engine Optimization and is likely our most common acronym. Search engines such as Firefox and Google utilize the keywords and clicks buried in a website’s database to pull it into algorithms for consumers. A website designer, while making the overall aesthetic pleasing, is also coding actions and keywords into the background of your website so it becomes discoverable online.

SSL. This acronym is short for Secure Sockets Layer. As the name suggests, it is an extra security measure for your website. When coded into your website, it works to encrypt all the data passing between servers – meaning you, and your consumer’s information remains your own. Search engines like Google have begun alerting consumers of websites without an SSL Certificate, allowing you to make safe decisions while browsing.

UX. UX is short for User Experience. While commonly referred to in consumer product jargon, how a consumer views and navigates your website is just as much an experience as holding a toothbrush. An experienced designer remains on-trend with the latest in consumer information analytics and develops a website to best reflect your product in the current market. Think of a time you visited an underwhelming or absolutely confusing website; an understanding of user experience creates a seamless visit for your new or returning consumers every time.

To learn more about how to optimize your website, or inquire about our services, visit us online at jellywebsites.com or call us at 951.371.9327 today!

Driving Web Traffic Straight to You | Prescott, AZ

Stating out in business is hard – finding ways to entice visitors to your website is equally as daunting. Visitors want to learn something new and get a well rounded understanding of what you have to offer. Integrating links and content to social networks and capturing interest with freebies is a worthwhile initial investment to drive web traffic to you.

The following are some of the best ways to drive traffic back to your website, increasing both eyes on your page and SEO standing on major search engines.

Start a blog. A great way to grab the attention of your customers is by starting a blog, just make sure you keep content fresh and entertaining. Give them information they will not only find useful, but the more creative you are with its presentation, the more response you’ll receive.

Freebies. It is important to have a good reference when expanding your business. But there is one thing that is tough to resist – a free gift. Be sure this information or material you’re giving away is valuable, so people are more apt to talk about it to their friends.

Borrow an audience. People have found success getting their name out there by making cameos on other people’s sites. Approach those that are directly related to what you are doing – people usually appreciate that you admire them that much to ask.

Get your content everywhere. Social networks aren’t just for networking, they’re also an ideal place to post your content. Also, be sure to be generous and share other’s content as well. “You scratch my back, I’ll scratch yours” isn’t just a phrase about itches.

For more information about how the team at Jelly Websites can help drive traffic to your website, visit us at www.jellwebsites.com today!

How to Make Your Website Shine | Prescott, AZ

Believe it or not, but you have about eight seconds to grab the eye of your website’s visitors. There isn’t much time to convince new or returning customers to linger, so when you add content to your website, think fast. What do you want your possible clients to know before they click on?

Here are some ways you can reconfigure your website to get the attention you want:

Keep it quick. Try to come up with a catchy, effective paragraph about your company and its products. If there is something you want your visitor to check out, make sure to place it at the top of the page.

Quick loading time. A slow website will not only limit what you can say but may also dissuade your potential customers. If you are worried about load time, try resizing pictures, limiting GIFs and make sure you also have a reliable host.

Make it attractive. Landing pages are great to capture attention since it’s just one page to display your idea or product. Make sure it matches the rest of your website, so you don’t confuse your visitors.

Easy read. Most people prefer to read a short amount of text, so try eye-catching headlines that lead to longer articles. Bullet points on your front page are also great to make points quickly.

Safety and statistics. People like to feel secure about your company or purchases, so use colorful charts, testimonials and security logos to help make them feel better about your business and website.

Mobile and tablet friendly. Now that most internet browsing is done on mobile devices or tablets, it is very important for your site to load quickly and reliably on all devices.

If you’d like to improve your website's visibility, contact Jelly Websites at 951-371-9327 or visit www.jellywebsites.com for additional information.

Is Your Email Secure? | Prescott, AZ

Believe it or not, internet scams, viruses and hacking can impact your computer – and life – via email. These online threats are more than just annoying pop-up ads, people can use these email scams tap into your personal information.

So, how secure is your email server?

Here are some things we have noticed that contribute to a less-than-secure email server:

  • It uses SMTP rather than encrypted messaging
    • Simple Mail Transfer Protocol (SMTP) can be accessed by outsiders because it inherently lacks security features
  • Your mailbox consistently receives spam
    • Your email may be linked to a cybercriminal if you are bombarded with potentially malicious emails. Clicking unknown links can put malware on your system

Email communications are tied into the fabric of our lives and businesses. It’s important to understand your security settings, application allowances and the access your email has to your computer. While it may not make an email server “safe”, at least you know what your settings were and can improve upon them if needed.

 Jelly Websites utilizes and trusts Microsoft Office 360 for us and our clients. We recommend Office 360 because it is compatible with most operating systems (including MAC), provides premier security, is reliable, encrypted and HIPPA compliant. This means that Office 360 is there for you and your business, no matter what you need to keep secure.

When you create or transition to a Microsoft Office 360 account for your business, it can be quite the task. Trying to set up a well-integrated business profile with multiple domains and employee accounts can get messy quick. Our team is prepared to help! We will work with you to understand the domains and email accounts you need to run your business, set you up with Office 360 and pass along the information so you manage it from there.

Take the stress and insecurity out of your business communications with Microsoft Office 360 and let the team dedicated to helping small businesses grow, do the work for you.

Call Jelly Websites at 951.371.9327 or visit online at www.jellywebsites.com today!

Why Can’t I Keep my Website Visitor’s Attention? | Prescott, AZ

Believe it or not, getting views on your website is only the first half of the battle. Retaining their attention and having a site that is user-experience (UX) oriented, is the other. If you have no idea what this all means, that’s okay! We are going to break down these terms, and how to organically retain visitor attention.

If you are unsure of what user activity on your website looks like, ask your web designer to evaluate your analytics. This information may help you make decisions that will contribute to an improved overall user experience!

When someone searches for keywords in a search engine (like Google), it populates options. When they your website, that is a “view”, and you can access statistics on these views. How long your potential client or customer remains on your website provides insight as to how effective it is.

For example, if 70% of viewers click out of your site within the first 10 seconds, something clearly is driving them away. If 70% of viewers remain on your website for a few minutes, they are likely busy engaging with your content.

User experience is how well a website format and features allow visitors to attain the information they are seeking. Generally, a well-designed website’s user experience is seamless; its clean and users have no issues navigating content.

A website that is showing less favorable statistics may need the following areas of improvement:

First Impression. Did you know that as humans, we judge something within the first 8 seconds of seeing it for the first time? Have a friend visit your website and ask them to share first impressions. Generally, a homepage should be clean, inviting and provide relevant information about your enterprise.

Unnecessary Navigation. It’s important to evaluate how different facets of your enterprise are accessed on your website. Namely, navigation. Do you have a single-page website that streamlines information as you scroll, or do you have a multi-page, user-experience oriented design? If you notice your navigation is difficult or unnecessarily cluttered, it may be driving potential consumers away.

Pop-Ups. A well thought out pop-up information square can add flare to any website, but it can also cause visitors to feel overwhelmed if left unchecked. When well placed, a pop-up that makes sense can add value to user experience. When pop-ups generate on every page however, its an off-putting experience for curious visitors to your website. Discuss with your designer if a pop-up may be an appropriate addition to your website.

Confusing Content. Font, text color and background all affect how well visitors can understand your enterprise and gain information. When a website is difficult to read or features bright colors, it tends to distract and drive people away from your services.

To learn more about website design, management, and engagement, contact Jelly Websites at 951.371.9327 or visit online at www.jellywebsites.com today.

Pros and Cons of Building Your Own Website | Prescott, AZ

Creating a compelling website for your business matters. In our globalized world, you want everyone to connect with your brand and purchase what you have on offer.

There are several ways to create the website of your dreams; here are some things to consider.

The Pros:

Save Money. Taking the time to ideate your own website design, and even get a service to create it will be cost effective. Especially if your business is a start-up, then getting the basics of what you want out of your site is going to be a cost saver.

Accomplishment. There is a valid sense of accomplishment that comes with creating your own website design to promote your business!

New Skills. Since there are so many ways to put together a website, there are certainly some things to learn. You will walk away with an understanding of HTML, CSS, JavaScript, Flash and many other creative and technical programs.

The Cons:

Time. Between learning about all the programs, design and finalizing user experience, building a website is a time commitment. As a business owner, you may not have the time it takes to create and maintain your new site.

Professional. For a website to look great, drive sales, and work properly takes a lot of effort. Building your own website could lead to it looking unprofessional simply because you aren’t a web designer.

Copycats: When the average person creates their own business website they typically gravitate towards prefabricated templates. While not an inherently bad idea, it can cause your website to blend in with the crowd.

Your online presence will help you make strides in your enterprise. Whether you decide to create one yourself or work with the professionals at Jelly Websites, a great website is just a few clicks away! If you would like to build, improve, or better maintain your website, call the design team at Jelly Websites today at 951.371.9327 or visit www.jellywebsites.com for more information.